{"version":"1.0","provider_name":"Integral Ad Science","provider_url":"https:\/\/integralads.com\/fr\/","author_name":"IAS TEAM","author_url":"https:\/\/integralads.com\/fr\/insider\/author\/ias2023\/","title":"IAS LANCE UN PARTENARIAT IN\u00c9DIT AVEC LYFT MEDIA AFIN DE FOURNIR AUX ANNONCEURS DES MESURES TIERCES BAS\u00c9ES SUR L'IA","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"5lmscHlKKn\"><a href=\"https:\/\/integralads.com\/fr\/news\/ias-lance-un-partenariat-inedit-avec-lyft-media-afin-de-fournir-aux-annonceurs-des-mesures-tierces-basees-sur-lia\/\">IAS LANCE UN PARTENARIAT IN\u00c9DIT AVEC LYFT MEDIA AFIN DE FOURNIR AUX ANNONCEURS DES MESURES TIERCES BAS\u00c9ES SUR L&#8217;IA<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/integralads.com\/fr\/news\/ias-lance-un-partenariat-inedit-avec-lyft-media-afin-de-fournir-aux-annonceurs-des-mesures-tierces-basees-sur-lia\/embed\/#?secret=5lmscHlKKn\" width=\"600\" height=\"338\" title=\"&#8220;IAS LANCE UN PARTENARIAT IN\u00c9DIT AVEC LYFT MEDIA AFIN DE FOURNIR AUX ANNONCEURS DES MESURES TIERCES BAS\u00c9ES SUR L&#8217;IA&#8221; &#8212; Integral Ad Science\" data-secret=\"5lmscHlKKn\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/integralads.com\/wp-content\/uploads\/2025\/06\/Lyft-Lockup-2-on-white.png","thumbnail_width":1200,"thumbnail_height":1200,"description":"Pour la premi\u00e8re fois dans le monde, la mesure de la qualit\u00e9 m\u00e9dia s\u2019applique au DOOH. Au travers de ce partenariat avec Lyft, IAS permet \u00e0 ses annonceurs mondiaux d\u2019int\u00e9grer la mesure de la qualit\u00e9 m\u00e9dia pour leurs investissements sur..."}