{"version":"1.0","provider_name":"Integral Ad Science","provider_url":"https:\/\/integralads.com\/uk\/","author_name":"IAS TEAM","author_url":"https:\/\/integralads.com\/uk\/insider\/author\/ias2023\/","title":"IAS Partners with Lumen Research to Further Bolster Attention Measurement","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"wvYZGgtNcs\"><a href=\"https:\/\/integralads.com\/uk\/insider\/ias-partners-with-lumen-research-to-further-bolster-attention-measurement\/\">IAS Partners with Lumen Research to Further Bolster Attention Measurement<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/integralads.com\/uk\/insider\/ias-partners-with-lumen-research-to-further-bolster-attention-measurement\/embed\/#?secret=wvYZGgtNcs\" width=\"600\" height=\"338\" title=\"&#8220;IAS Partners with Lumen Research to Further Bolster Attention Measurement&#8221; &#8212; Integral Ad Science\" data-secret=\"wvYZGgtNcs\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/05\/Lumen-860x860-1-1.jpg","thumbnail_width":860,"thumbnail_height":860,"description":"Integral Ad Science has been on the forefront of defining and advancing the concept of Attention in digital advertising. Based on extensive advertiser campaign data and groundbreaking AI, IAS has already built a first-of-its-kind\u00a0Attention model, which found that Attention is a function of visibility, situation, and interaction and must drive business results."}