{"id":344245,"date":"2025-11-04T12:30:00","date_gmt":"2025-11-04T12:30:00","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=344245"},"modified":"2025-11-03T23:10:02","modified_gmt":"2025-11-03T23:10:02","slug":"ias-and-snap-measurement-expansion-sponsored-snaps","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/news\/ias-and-snap-measurement-expansion-sponsored-snaps\/","title":{"rendered":"IAS and Snap Announce Expansion of Measurement Partnership to Validate Ad Effectiveness in Sponsored Snaps\u00a0"},"content":{"rendered":"\n<p><em>Adds Viewability and Invalid Traffic (IVT) Measurement for Chat Feed; Now Enabling IAS Coverage Across all Snapchat Ad Formats on any Device<\/em><br><\/p>\n\n\n\n<p><strong>NEW YORK \u2014 November 04, 2024 \u2014<\/strong> <a href=\"https:\/\/integralads.com\/\">Integral Ad Science<\/a> (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the expansion of its measurement partnership with Snap Inc. (NYSE: SNAP) to give advertisers greater tools to validate and optimize ad effectiveness to drive value for their campaigns across Snapchat, including Sponsored Snaps. Advertisers can now leverage comprehensive third-party measurement for Viewability and Invalid Traffic (IVT) across Chat Feeds ads to understand and enhance user engagement. Additionally, IAS offers Brand Safety and Suitability Measurement across other Snap ad placements.<\/p>\n\n\n\n<p>Everyday 469 million people use Snapchat to create, share and enjoy visual content. Sponsored Snaps allows advertisers to deliver Snaps directly to their target audience, appearing natively within Snapchat\u2019s most frequented space \u2014 the Chat Feed.<\/p>\n\n\n\n<p>\u201cAdvertisers are always looking for ways to reach Snapchatters with high-quality, measurable campaigns,\u201d said Fintan Gillespie, Global Director, Ad Partnerships Group, Snap Inc. \u201cWith the addition of Sponsored Snaps, we\u2019re giving brands even more flexibility to engage their audience in authentic, transparent environments \u2013 while continuing to ensure trusted, third-party measurement through our partnership with IAS.\u201d&nbsp;<\/p>\n\n\n\n<p>\u201cIAS is committed to providing advertisers with greater transparency wherever they allocate digital media spend so they can scale campaigns with confidence,\u201d \u200b\u200bsaid Lisa Utzschneider, CEO of Integral Ad Science. \u201cThe expansion of our partnership with Snapchat to measure across new ad formats underscores the importance of third-party verification, and demonstrates the trust advertisers place with IAS, knowing our solutions offer superior brand protection, uncover rich insights and increase ad value.\u201d<\/p>\n\n\n\n<p><strong>IAS\u2019 Total Media Quality for Snap provides advertisers with:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Comprehensive Measurement: <\/strong>Access Viewability, Invalid Traffic, Brand Safety and Suitability Measurement for available placements within the IAS Signal dashboard<strong>;<\/strong><\/li>\n\n\n\n<li><strong>Brand Protection:<\/strong> Validate that media is appearing next to content aligned to brand goals; fully customizable reports help advertisers understand the comprehensive brand suitability performance for a given campaign, on supported ad formats;<\/li>\n\n\n\n<li><strong>Transparency: <\/strong>Gain insights into how ads are engaging audiences and reaching real users with metrics such as Time-in-View, Invalid Traffic rates, and more;<\/li>\n\n\n\n<li><strong>Industry-leading Multimedia Classification:<\/strong> Only IAS uses industry-leading frame-by-frame machine learning technology to classify content \u2014<strong> <\/strong>combining image, audio and text signals to capture every second;<\/li>\n\n\n\n<li><strong>Global reach: <\/strong>Engage in all Snapchat supported languages across Sponsored Snaps, Single Image or Video Ads, Story Ads, Collection Ads, Commercials, AR Lenses and AR Filters<\/li>\n<\/ul>\n\n\n\n<p>IAS and Snap began working together in 2018 to offer <a href=\"https:\/\/integralads.com\/news\/integral-ad-science-verification-now-available-snapchat-inventory\/\">Viewability and Invalid Traffic Measurement<\/a> for global advertisers. In 2024, IAS announced <a href=\"https:\/\/integralads.com\/news\/ias-announces-partnership-with-snap-brand-safety-and-suitability-measurement\/\">Brand Safety and Suitability Measurement<\/a> for advertisers across Snapchat campaigns. And in June, IAS announced a first-to-market strategic partnership with Snap and Lumen Research to bring <a href=\"https:\/\/integralads.com\/news\/snap-first-to-market-ai-powered-social-attention-measurement\/\">customized attention measurement<\/a> to Snapchat.<\/p>\n\n\n\n<p><strong>About Snap<\/strong><\/p>\n\n\n\n<p>Snap Inc. is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company&#8217;s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles. For more information, visit snap.com.<\/p>\n\n\n\n<p><strong>About Integral Ad Science<\/strong><\/p>\n\n\n\n<p>Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry\u2019s most actionable data to drive superior results for the world\u2019s largest advertisers, publishers, and media platforms. IAS\u2019s software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit<a href=\"https:\/\/protect-eu.mimecast.com\/s\/drYPCrEwkTwxkG0mizzZYh?domain=integralads.com\"> <\/a><a href=\"http:\/\/integralads.com\">integralads.com<\/a>.<\/p>\n\n\n\n<p>###<\/p>\n\n\n\n<p><strong>Contacts:<\/strong><\/p>\n\n\n\n<p>IAS<\/p>\n\n\n\n<p>Travis DeLingua<\/p>\n\n\n\n<p><a href=\"mailto:press@integralads.com\">press@integralads.com<\/a>&nbsp;<\/p>\n\n\n\n<p>Snap<\/p>\n\n\n\n<p>Ahrim Nam <a href=\"mailto:anam@snapchat.com\">anam@snapchat.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adds Viewability and Invalid Traffic (IVT) Measurement for Chat Feed; Now Enabling IAS Coverage Across all Snapchat Ad Formats on any Device NEW YORK \u2014 November 04, 2024 \u2014 Integral Ad Science (Nasdaq: IAS), a leading global media measurement and&#8230;<\/p>\n","protected":false},"author":17,"featured_media":344246,"menu_order":0,"template":"","portfolio-types":[77,78],"class_list":["post-344245","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-news","portfolio-types-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - 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