{"id":344197,"date":"2025-11-04T12:30:00","date_gmt":"2025-11-04T12:30:00","guid":{"rendered":"https:\/\/integralads.com\/?p=344197"},"modified":"2025-11-04T00:20:28","modified_gmt":"2025-11-04T00:20:28","slug":"ias-and-snap-expand-long-standing-partnership-to-include-sponsored-snaps","status":"publish","type":"post","link":"https:\/\/integralads.com\/insider\/ias-and-snap-expand-long-standing-partnership-to-include-sponsored-snaps\/","title":{"rendered":"IAS and Snap Expand Long-Standing Partnership to Include Sponsored Snaps"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"344197\" class=\"elementor elementor-344197\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-88d5c93 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"95460\" data-id=\"88d5c93\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4adc443\" data-eae-slider=\"79958\" data-id=\"4adc443\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e22b33a elementor-widget elementor-widget-text-editor\" data-id=\"e22b33a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We\u2019re pleased to announce that we have expanded our partnership with Snap Inc., giving advertisers even more powerful tools to validate and optimize their Snapchat campaigns.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">With the addition of Viewability and Invalid Traffic (IVT) measurement for Sponsored Snaps in the Chat Feed, IAS now provides comprehensive coverage across all Snapchat ad formats on any device.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1e6a09 elementor-widget elementor-widget-heading\" data-id=\"a1e6a09\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More Transparency for Sponsored Snaps\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-caa904c elementor-widget elementor-widget-text-editor\" data-id=\"caa904c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Everyday 69 million people use Snapchat to create, share, and enjoy visual content. Sponsored Snaps allows advertisers to send Snaps directly to an audience and appear in Snapchat\u2019s most popular tab: the Chat Feed.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Now, advertisers can measure how those Sponsored Snaps perform with the same transparency available across other Snapchat ad formats. The addition of IAS measurement ensures brands can better understand ad quality, engagement, and the integrity of impressions in this high-traffic environment.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e3e949 elementor-widget elementor-widget-heading\" data-id=\"8e3e949\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IAS\u2019s Total Media Quality for Snap provides advertisers with:\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47a1b97 elementor-widget elementor-widget-text-editor\" data-id=\"47a1b97\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Comprehensive Measurement: <\/b><span style=\"font-weight: 400;\">Access Viewability, Invalid Traffic, Brand Safety and Suitability Measurement for available placements within IAS Signal<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Brand Protection: <\/b><span style=\"font-weight: 400;\">Validate that media is appearing next to content aligned to brand goals and access fully customizable reports to help you understand the comprehensive brand suitability performance for a given campaign<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Transparency:<\/b><span style=\"font-weight: 400;\"> Gain insights into how ads are engaging audiences and reaching real users with metrics such as Time-in-View, Invalid Traffic rates, and more<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Measure Every Second: <\/b><span style=\"font-weight: 400;\">Only IAS uses industry-leading frame-by-frame Multimedia Classification technology to classify content \u2014 combining image, audio, and text signals<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Global reach: <\/b><span>Engage in all Snapchat supported languages across Sponsored Snaps, Single Image or Video Ads, Story Ads, Collection Ads, Commercials, AR Lenses, and AR Filters<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-269e148 elementor-widget elementor-widget-heading\" data-id=\"269e148\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A Long-Standing Commitment to Media Quality\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1024eb elementor-widget elementor-widget-text-editor\" data-id=\"b1024eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The expanded partnership builds on seven years of collaboration between IAS and Snap. Since 2018, IAS has provided advertisers with <\/span><a href=\"https:\/\/integralads.com\/news\/integral-ad-science-verification-now-available-snapchat-inventory\/\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">Viewability and IVT measurement<\/span><\/span><\/a><span style=\"font-weight: 400;\"> on Snapchat, later adding <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/integralads.com\/news\/ias-announces-partnership-with-snap-brand-safety-and-suitability-measurement\/\"><span style=\"font-weight: 400;\">Brand Safety and Suitability capabilities<\/span><\/a><\/span><span style=\"font-weight: 400;\"> in 2024. Earlier this year, IAS also announced a first-to-market attention measurement partnership with <\/span><a href=\"https:\/\/integralads.com\/news\/snap-first-to-market-ai-powered-social-attention-measurement\/\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">Snap and Lumen Research<\/span><\/span><\/a><span style=\"font-weight: 400;\"> \u2014 continuing to push innovation in how advertisers understand and optimize campaign performance.<\/span><\/p><p><span style=\"font-weight: 400;\">Reach out to an IAS representative to learn more.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cf11f7 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5cf11f7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/integralads.com\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACT US<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We\u2019re pleased to announce that we have expanded our partnership with Snap Inc., giving advertisers even more powerful tools to validate and optimize their Snapchat campaigns. <\/p>\n","protected":false},"author":59,"featured_media":344198,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55,39,53,48],"tags":[],"class_list":["post-344197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-insights","category-our-partners","category-proprietary-platforms"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - 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