{"id":344112,"date":"2025-10-28T18:00:11","date_gmt":"2025-10-28T18:00:11","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=344112"},"modified":"2025-10-28T19:02:04","modified_gmt":"2025-10-28T19:02:04","slug":"tiktok-selects-ias-for-brand-safety-measurement-for-tiktok-pangle-advertisers","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/news\/tiktok-selects-ias-for-brand-safety-measurement-for-tiktok-pangle-advertisers\/","title":{"rendered":"TikTok Selects IAS for Brand Safety Measurement \u00a0for TikTok Pangle Advertisers"},"content":{"rendered":"\n<p><em>IAS Provides TikTok Pangle Advertisers with Increased Transparency and Brand Protection<\/em><\/p>\n\n\n\n<p><strong>New York \u2014 Oct. 28, 2025 \u2014<\/strong> <a href=\"https:\/\/integralads.com\/\">Integral Ad Science<\/a> (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced it was integrated by TikTok Pangle to launch new Brand Safety Features, in addition to Viewability and Invalid Traffic (IVT) Measurement, for advertisers on TikTok Pangle, the ad network for TikTok for Business.\u00a0<\/p>\n\n\n\n<p>TikTok Pangle totals over 380,000 global apps with a <a href=\"https:\/\/ads.tiktok.com\/help\/article\/pangle-placement?lang=en\">daily active user reach<\/a> of 2.9 billion via app traffic. Advertisers can now pair IAS\u2019s AI-driven Total Media Quality (TMQ) for post-bid measurement on TikTok, with IAS\u2019s Post-Bid Measurement for TikTok Pangle to drive incremental reach with confidence. This builds on IAS\u2019s Social Optimization offerings for TikTok, which empower advertisers with greater transparency and control over their advertising investments on the platform.&nbsp;<\/p>\n\n\n\n<p>\u201cOur advertisers greatly value IAS\u2019s scaled solutions on TikTok. These new Brand Safety features provide advertisers across the globe access to independent and trusted, third-party measurement across TikTok\u2019s offerings, including Pangle&#8217;s hundreds of thousands of global apps,\u201d \u200b\u200bsaid Lisa Utzschneider, CEO of IAS. \u201cIAS is committed to providing brands with greater transparency wherever they allocate digital media spend so they can scale campaigns with confidence.\u201d<\/p>\n\n\n\n<p><strong>IAS\u2019s Post-Bid Measurement for TikTok Pangle provides global advertisers with:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Expanded Total Media Quality coverage: <\/strong>Viewability, Invalid Traffic (IVT), and Brand Safety Measurement across TikTok Pangle, in addition to TMQ for TikTok with coverage including TikTok&#8217;s For You Feed, Profile Feed, Following Feed, Search Feed, For You Feed and TikTok Lite (in supported markets).<\/li>\n\n\n\n<li><strong>Global reach: <\/strong>IAS supports TikTok Pangle advertising inventory spanning across 380,000 apps that reach audiences in the APAC, EMEA, LATAM and LATAM regions.&nbsp;<\/li>\n\n\n\n<li><strong>Trusted, third-party measurement:<\/strong> Verification that ads running on TikTok Pangle appear alongside brand-safe mobile apps, adhering to industry standards.<\/li>\n<\/ul>\n\n\n\n<p>This latest announcement expands on the IAS partnership with TikTok which began with launching&nbsp; <a href=\"https:\/\/integralads.com\/news\/ias-partners-with-tiktok\/\">a pre-bid optimization product in 2021.<\/a> In April, IAS announced an <a href=\"https:\/\/integralads.com\/news\/tiktok-pre-bid-video-exclusions\/\">expansion of Social Optimization for TikTok<\/a> to include pre-bid Video Exclusion Lists.<\/p>\n\n\n\n<p><strong>About Integral Ad Science<\/strong><\/p>\n\n\n\n<p>Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry\u2019s most actionable data to drive superior results for the world\u2019s largest advertisers, publishers, and media platforms. IAS\u2019s software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit<a href=\"https:\/\/protect-eu.mimecast.com\/s\/drYPCrEwkTwxkG0mizzZYh?domain=integralads.com\"> integralads.com<\/a>.<\/p>\n\n\n\n<p>Travis DeLingua<\/p>\n\n\n\n<p>Contact: <a href=\"mailto:press@integralads.com\">press@integralads.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IAS Provides TikTok Pangle Advertisers with Increased Transparency and Brand Protection New York \u2014 Oct. 28, 2025 \u2014 Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced it was integrated by TikTok Pangle to&#8230;<\/p>\n","protected":false},"author":17,"featured_media":344113,"menu_order":0,"template":"","portfolio-types":[77,78],"class_list":["post-344112","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-news","portfolio-types-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TikTok Selects IAS for Brand Safety Measurement \u00a0for TikTok Pangle Advertisers - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/news\/tiktok-selects-ias-for-brand-safety-measurement-for-tiktok-pangle-advertisers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok Selects IAS for Brand Safety Measurement \u00a0for TikTok Pangle Advertisers\" \/>\n<meta property=\"og:description\" content=\"IAS Provides TikTok Pangle Advertisers with Increased Transparency and Brand Protection New York \u2014 Oct. 28, 2025 \u2014 Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced it was integrated by TikTok Pangle to...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/news\/tiktok-selects-ias-for-brand-safety-measurement-for-tiktok-pangle-advertisers\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-28T19:02:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/10\/pangle-lockup-color-vertical.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/news\/tiktok-selects-ias-for-brand-safety-measurement-for-tiktok-pangle-advertisers\/\",\"url\":\"https:\/\/integralads.com\/news\/tiktok-selects-ias-for-brand-safety-measurement-for-tiktok-pangle-advertisers\/\",\"name\":\"TikTok Selects IAS for Brand Safety Measurement \u00a0for TikTok Pangle Advertisers - 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