{"id":344082,"date":"2025-10-22T08:28:40","date_gmt":"2025-10-22T08:28:40","guid":{"rendered":"https:\/\/integralads.com\/?p=344082"},"modified":"2025-10-22T14:17:06","modified_gmt":"2025-10-22T14:17:06","slug":"break-through-the-holiday-noise","status":"publish","type":"post","link":"https:\/\/integralads.com\/es\/insider\/break-through-the-holiday-noise\/","title":{"rendered":"Break Through the Holiday Noise"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"344082\" class=\"elementor elementor-344082\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-1cc30a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"32047\" data-id=\"1cc30a0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc18b49\" data-eae-slider=\"72748\" data-id=\"dc18b49\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2e3ac0 elementor-widget elementor-widget-heading\" data-id=\"e2e3ac0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo la relevancia contextual te ayuda a lograr grandes resultados durante los momentos clave de las fiestas.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-d1a59e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"68936\" data-id=\"d1a59e4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8aa81fa\" data-eae-slider=\"43884\" data-id=\"8aa81fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ca2e6c elementor-widget elementor-widget-text-editor\" data-id=\"5ca2e6c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Las compras navide\u00f1as se han convertido en una <\/span><b>carrera de fondo<\/b><span style=\"font-weight: 400;\">. El pasado octubre, casi uno de cada cinco consumidores ya hab\u00eda comenzado sus listas de regalos, y para noviembre, m\u00e1s de la mitad estaba activamente comprando. Para los anunciantes, esto significa que la presi\u00f3n por entregar resultados se distribuye a lo largo de todo el trimestre.<\/span><\/p><p><span style=\"font-weight: 400;\">Sin embargo, con los CPM inflados, los entornos publicitarios saturados y el <\/span><i><span style=\"font-weight: 400;\">inventario<\/span><\/i><span style=\"font-weight: 400;\"> oportunista de baja calidad, <\/span><b>captar la atenci\u00f3n del consumidor no es f\u00e1cil.<\/b><span style=\"font-weight: 400;\"> El \u00e9xito depende de saber exactamente cu\u00e1ndo activar las campa\u00f1as y d\u00f3nde aparecer.<\/span><\/p><p><span style=\"font-weight: 400;\">Por eso, IAS ha creado la gu\u00eda <\/span><b>&#8220;Break Through the Holiday Noise&#8221;<\/b><span style=\"font-weight: 400;\"> (\u00c1brete Paso en la Temporada de Fiestas), pensada para ayudar a los <\/span><i><span style=\"font-weight: 400;\">marketers<\/span><\/i><span style=\"font-weight: 400;\"> a navegar la temporada de compras m\u00e1s intensa con confianza y control.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-b90307f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"17383\" data-id=\"b90307f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d7066f\" data-eae-slider=\"43436\" data-id=\"2d7066f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72223da elementor-widget elementor-widget-text-editor\" data-id=\"72223da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dentro de esta gu\u00eda descubrir\u00e1s:<\/p><ul><li>C\u00f3mo la temporada de fiestas <strong>multiplic\u00f3 por 4,6 la tasa de conversi\u00f3n<\/strong> de una marca de bienes de consumo (CPG).<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Por qu\u00e9 las <strong>tasas de conversi\u00f3n son un 245% m\u00e1s altas en sitios de calidad que en los sitios MFA<\/strong> (Made For Advertising), y c\u00f3mo mantener tu inversi\u00f3n enfocada en entornos que realmente impulsan el rendimiento.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Los picos de impresiones estacionales para Halloween, Thanksgiving y Cyber Week<\/strong>&#8230; y lo que significan para el <i>timing<\/i> de tu campa\u00f1a.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Los segmentos de Context Control Targeting &amp; Avoidance<\/strong> de IAS probados para capturar la atenci\u00f3n del consumidor en los sectores de retail, viajes, alimentaci\u00f3n y entretenimiento.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-7aa2f5e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"29967\" data-id=\"7aa2f5e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-90449b4\" data-eae-slider=\"88170\" data-id=\"90449b4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-277dc0c elementor-widget elementor-widget-text-editor\" data-id=\"277dc0c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La temporada navide\u00f1a solo llega una vez al a\u00f1o; <\/span><b>haz que cada impresi\u00f3n cuente.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-1a49b60 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"96612\" data-id=\"1a49b60\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d0a1ea2\" data-eae-slider=\"11661\" data-id=\"d0a1ea2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a9611c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1a9611c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MzI2NzI3LCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">DESCARGAR<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>C\u00f3mo la relevancia contextual te ayuda a lograr grandes resultados durante los momentos clave de las fiestas. Las compras navide\u00f1as se han convertido en una carrera de fondo. El pasado octubre, casi uno de cada cinco consumidores ya hab\u00eda comenzado&#8230;<\/p>\n","protected":false},"author":37,"featured_media":343622,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[606,619,703],"tags":[],"class_list":["post-344082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contextual-targeting-es","category-efficiency-optimization-es","category-guias-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Break Through the Holiday Noise - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"En esta gu\u00eda, IAS explora los picos de tr\u00e1fico durante la temporada de fiestas, desde Halloween y Amazon Prime Day hasta Black Friday y las navidades. Los anunciantes podr\u00e1n utilizar esta gu\u00eda para aprender estrategias clave para segmentar el contenido cuando el tr\u00e1fico aumenta, especialmente durante las fiestas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/insider\/break-through-the-holiday-noise\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Break Through the Holiday Noise\" \/>\n<meta property=\"og:description\" content=\"En esta gu\u00eda, IAS explora los picos de tr\u00e1fico durante la temporada de fiestas, desde Halloween y Amazon Prime Day hasta Black Friday y las navidades. Los anunciantes podr\u00e1n utilizar esta gu\u00eda para aprender estrategias clave para segmentar el contenido cuando el tr\u00e1fico aumenta, especialmente durante las fiestas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/es\/insider\/break-through-the-holiday-noise\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-22T08:28:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-22T14:17:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Contextual-Targeting-Insider.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laura Molero\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Molero\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/es\/insider\/break-through-the-holiday-noise\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/es\/insider\/break-through-the-holiday-noise\/\"},\"author\":{\"name\":\"Laura Molero\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/4e47489296a0d61540f31d2d63918b10\"},\"headline\":\"Break Through the Holiday Noise\",\"datePublished\":\"2025-10-22T08:28:40+00:00\",\"dateModified\":\"2025-10-22T14:17:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/es\/insider\/break-through-the-holiday-noise\/\"},\"wordCount\":301,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/es\/insider\/break-through-the-holiday-noise\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Contextual-Targeting-Insider.jpg\",\"articleSection\":[\"Contextual Targeting\",\"Efficiency &amp; Optimization\",\"Gu\u00edas\"],\"inLanguage\":\"es-ES\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/es\/insider\/break-through-the-holiday-noise\/\",\"url\":\"https:\/\/integralads.com\/es\/insider\/break-through-the-holiday-noise\/\",\"name\":\"Break Through the Holiday Noise - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/integralads.com\/es\/insider\/break-through-the-holiday-noise\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/es\/insider\/break-through-the-holiday-noise\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Contextual-Targeting-Insider.jpg\",\"datePublished\":\"2025-10-22T08:28:40+00:00\",\"dateModified\":\"2025-10-22T14:17:06+00:00\",\"description\":\"En esta gu\u00eda, IAS explora los picos de tr\u00e1fico durante la temporada de fiestas, desde Halloween y Amazon Prime Day hasta Black Friday y las navidades. 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