{"id":344030,"date":"2025-10-16T13:00:00","date_gmt":"2025-10-16T13:00:00","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=344030"},"modified":"2025-10-16T05:09:42","modified_gmt":"2025-10-16T05:09:42","slug":"ias-launches-brand-safety-and-suitability-measurement-for-meta-threads","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/news\/ias-launches-brand-safety-and-suitability-measurement-for-meta-threads\/","title":{"rendered":"IAS Launches First AI-Driven, Independent Brand Safety and Suitability Measurement for Meta Threads \u00a0"},"content":{"rendered":"\n<p><em>Expanded Partnership with Meta Strengthens Brand Protection <em>and Maximizes ROI For Global Advertisers<\/em>\u00a0<\/em><\/p>\n\n\n\n<p><strong>NEW YORK \u2014 October 16, 2025 \u2014<\/strong> Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced it is expanding Total Media Quality (TMQ) for Meta to bring third-party, independent Brand Safety &amp; Suitability Measurement to Threads for the first time. Powered by IAS\u2019s best-in-class, AI-driven Multimedia Technology, which uses video, images, audio, and text signals to evaluate content at scale, Total Media Quality for Meta helps advertisers safeguard brand reputation and scale campaigns confidently in real time. This launch expands IAS\u2019s comprehensive pre and post-bid coverage for Meta, including across Facebook and Instagram Feed and Reels.&nbsp;<\/p>\n\n\n\n<p>\u201cIAS\u2019s AI-driven content-level analysis enables advertisers to drive performance and confidently scale their investments with trusted, third-party, independent measurement,\u201d \u200b\u200bsaid Lisa Utzschneider, CEO of IAS. \u201cWe continue to innovate and deepen our relationships with global&nbsp; partners like Meta to provide end-to-end campaign support for advertisers across every screen and channel.\u201d<\/p>\n\n\n\n<p>Meta\u2019s Threads is a rapidly growing platform, with more than 400 million MAUs globally as of August 2025. IAS\u2019s Brand Safety and Suitability Measurement for Threads provides global advertisers with:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Third-party validation <\/strong>to ensure safe, suitable content adjacency on Threads, and enable advertisers to understand how their Meta Inventory Filters are performing for their campaign goals on Threads feed inventory and optimize as needed.<\/li>\n\n\n\n<li><strong>Content-level insights <\/strong>with custom suitability within the IAS Signal UI, IAS\u2019s reporting platform that offers advertisers a holistic and unified view of their campaigns.<\/li>\n\n\n\n<li><strong>Industry-aligned classification <\/strong>with insights across key categories and risk levels.<\/li>\n\n\n\n<li><strong>AI-powered content analysis <\/strong>using IAS\u2019s frame-level Multimedia Technology: Only IAS analyzes content at the frame-by-frame level, combining image, audio, and text signals for best-in-class accurate classification.<\/li>\n\n\n\n<li><strong>Global scale <\/strong>with coverage across 34 supported languages, offering advertisers a comprehensive and global solution for the platform.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>In October 2024, <a href=\"https:\/\/integralads.com\/news\/ias-meta-optimization-solution\/\">IAS announced the launch of its first-to-market Content Block Lists<\/a> for Meta, after selection as the primary provider to develop this optimization solution. In April 2024, IAS announced the expansion of its <a href=\"https:\/\/integralads.com\/news\/ias-meta-expand-brand-safety-suitability-measurement-misinformation\/\">Brand Safety and Suitability Measurement product to now include the category of misinformation aligned to industry standards across Facebook and Instagram Feed and Reels<\/a>. And in February 2024, IAS announced the availability of its <a href=\"https:\/\/integralads.com\/news\/ias-expands-ai-driven-brand-safety-and-suitability-measurement-to-meta\/\">AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement across Facebook and Instagram Feed and Reels<\/a> in partnership with Meta to offer advertisers coverage for advanced, industry-leading measurement.<\/p>\n\n\n\n<p><strong>About Integral Ad Science<\/strong><\/p>\n\n\n\n<p>Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry&#8217;s most actionable data to drive superior results for the world&#8217;s largest advertisers, publishers, and media platforms. IAS&#8217;s software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.<\/p>\n\n\n\n<p>Contact:\u00a0<a href=\"mailto:press@integralads.com\">press@integralads.com<\/a><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Expanded Partnership with Meta Strengthens Brand Protection and Maximizes ROI For Global Advertisers\u00a0 NEW YORK \u2014 October 16, 2025 \u2014 Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced it is expanding Total Media&#8230;<\/p>\n","protected":false},"author":17,"featured_media":344017,"menu_order":0,"template":"","portfolio-types":[77,78],"class_list":["post-344030","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-news","portfolio-types-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IAS Launches First AI-Driven, Independent Brand Safety and Suitability Measurement for Meta Threads \u00a0 - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/news\/ias-launches-brand-safety-and-suitability-measurement-for-meta-threads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS Launches First AI-Driven, Independent Brand Safety and Suitability Measurement for Meta Threads \u00a0\" \/>\n<meta property=\"og:description\" content=\"Expanded Partnership with Meta Strengthens Brand Protection and Maximizes ROI For Global Advertisers\u00a0 NEW YORK \u2014 October 16, 2025 \u2014 Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced it is expanding Total Media...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/news\/ias-launches-brand-safety-and-suitability-measurement-for-meta-threads\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/10\/Meta-Lockup-v2b.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/news\/ias-launches-brand-safety-and-suitability-measurement-for-meta-threads\/\",\"url\":\"https:\/\/integralads.com\/news\/ias-launches-brand-safety-and-suitability-measurement-for-meta-threads\/\",\"name\":\"IAS Launches First AI-Driven, Independent Brand Safety and Suitability Measurement for Meta Threads \u00a0 - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/integralads.com\/news\/ias-launches-brand-safety-and-suitability-measurement-for-meta-threads\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/news\/ias-launches-brand-safety-and-suitability-measurement-for-meta-threads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/10\/Meta-Lockup-v2b.png\",\"datePublished\":\"2025-10-16T13:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/integralads.com\/news\/ias-launches-brand-safety-and-suitability-measurement-for-meta-threads\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/integralads.com\/news\/ias-launches-brand-safety-and-suitability-measurement-for-meta-threads\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\/\/integralads.com\/news\/ias-launches-brand-safety-and-suitability-measurement-for-meta-threads\/#primaryimage\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/10\/Meta-Lockup-v2b.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/10\/Meta-Lockup-v2b.png\",\"width\":1200,\"height\":1200,\"caption\":\"Meta - Lockup v2b\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/integralads.com\/news\/ias-launches-brand-safety-and-suitability-measurement-for-meta-threads\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/integralads.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"IAS Launches First AI-Driven, Independent Brand Safety and Suitability Measurement for Meta Threads \u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/integralads.com\/#website\",\"url\":\"https:\/\/integralads.com\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/integralads.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/integralads.com\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\/\/integralads.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/integralads\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"IAS Launches First AI-Driven, Independent Brand Safety and Suitability Measurement for Meta Threads \u00a0 - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/news\/ias-launches-brand-safety-and-suitability-measurement-for-meta-threads\/","og_locale":"en_US","og_type":"article","og_title":"IAS Launches First AI-Driven, Independent Brand Safety and Suitability Measurement for Meta Threads \u00a0","og_description":"Expanded Partnership with Meta Strengthens Brand Protection and Maximizes ROI For Global Advertisers\u00a0 NEW YORK \u2014 October 16, 2025 \u2014 Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced it is expanding Total Media...","og_url":"https:\/\/integralads.com\/news\/ias-launches-brand-safety-and-suitability-measurement-for-meta-threads\/","og_site_name":"Integral Ad Science","og_image":[{"width":1200,"height":1200,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2025\/10\/Meta-Lockup-v2b.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@integralads","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/integralads.com\/news\/ias-launches-brand-safety-and-suitability-measurement-for-meta-threads\/","url":"https:\/\/integralads.com\/news\/ias-launches-brand-safety-and-suitability-measurement-for-meta-threads\/","name":"IAS Launches First AI-Driven, Independent Brand Safety and Suitability Measurement for Meta Threads \u00a0 - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/news\/ias-launches-brand-safety-and-suitability-measurement-for-meta-threads\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/news\/ias-launches-brand-safety-and-suitability-measurement-for-meta-threads\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2025\/10\/Meta-Lockup-v2b.png","datePublished":"2025-10-16T13:00:00+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/news\/ias-launches-brand-safety-and-suitability-measurement-for-meta-threads\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/news\/ias-launches-brand-safety-and-suitability-measurement-for-meta-threads\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/integralads.com\/news\/ias-launches-brand-safety-and-suitability-measurement-for-meta-threads\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2025\/10\/Meta-Lockup-v2b.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2025\/10\/Meta-Lockup-v2b.png","width":1200,"height":1200,"caption":"Meta - Lockup v2b"},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/news\/ias-launches-brand-safety-and-suitability-measurement-for-meta-threads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/"},{"@type":"ListItem","position":2,"name":"IAS Launches First AI-Driven, Independent Brand Safety and Suitability Measurement for Meta Threads \u00a0"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/wp-json\/wp\/v2\/portfolio\/344030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/integralads.com\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/wp-json\/wp\/v2\/users\/17"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/wp-json\/wp\/v2\/portfolio\/344030\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/wp-json\/wp\/v2\/media\/344017"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/wp-json\/wp\/v2\/media?parent=344030"}],"wp:term":[{"taxonomy":"portfolio-types","embeddable":true,"href":"https:\/\/integralads.com\/wp-json\/wp\/v2\/portfolio-types?post=344030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}