{"id":344011,"date":"2025-10-14T11:27:24","date_gmt":"2025-10-14T11:27:24","guid":{"rendered":"https:\/\/integralads.com\/?p=344011"},"modified":"2025-10-14T17:15:06","modified_gmt":"2025-10-14T17:15:06","slug":"durchbreche-den-feiertags-laerm","status":"publish","type":"post","link":"https:\/\/integralads.com\/de\/insider\/durchbreche-den-feiertags-laerm\/","title":{"rendered":"Durchbreche den Feiertags-L\u00e4rm"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"344011\" class=\"elementor elementor-344011\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-467813c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"24878\" data-id=\"467813c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d25af3a\" data-eae-slider=\"92030\" data-id=\"d25af3a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f089fb elementor-widget elementor-widget-heading\" data-id=\"1f089fb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wie du Konsumenten mit kontextueller Relevanz in den wichtigsten Feiertagsmomenten erreichst und die Performance steigerst<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-e41f401 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"64679\" data-id=\"e41f401\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24a0695\" data-eae-slider=\"20140\" data-id=\"24a0695\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1c17dd elementor-widget elementor-widget-text-editor\" data-id=\"f1c17dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Weihnachtseink\u00e4ufe sind l\u00e4ngst kein Sprint mehr, sondern ein Marathon. Schon im Oktober des letzten Jahres hatten fast 20 % der Konsument*innen mit ihren Geschenklisten begonnen \u2013 und im November waren \u00fcber die H\u00e4lfte aktiv auf Einkaufstour. F\u00fcr Werbetreibende bedeutet das, dass sich der Druck, Ergebnisse zu liefern, \u00fcber das gesamte Quartal verteilt.<\/span><\/p><p><span style=\"font-weight: 400;\">Doch mit steigenden CPMs, \u00fcberf\u00fcllten Werbeumfeldern und opportunistischen Low-Quality-Inventaren ist es nicht leicht, Aufmerksamkeit zu gewinnen. Erfolg h\u00e4ngt davon ab, <\/span><b>wann<\/b><span style=\"font-weight: 400;\"> du aktivierst und <\/span><b>wo<\/b><span style=\"font-weight: 400;\"> du erscheinst.<\/span><\/p><p><span style=\"font-weight: 400;\">Deshalb hat IAS den Guide <\/span><b>\u201eBreak Through the Holiday Noise\u201c<\/b><span style=\"font-weight: 400;\"> entwickelt \u2013 um Marketer*innen dabei zu helfen, die gesch\u00e4ftigste Einkaufszeit des Jahres mit Selbstvertrauen und Kontrolle zu meistern.<\/span><\/p><p><span style=\"font-weight: 400;\">Im Guide erf\u00e4hrst du:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Den entscheidenden Shopping-Zeitraum, der einer CPG-Marke eine <\/span><b>4,6-fache Conversion-Steigerung<\/b><span style=\"font-weight: 400;\"> brachte<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Warum <\/span><b>Conversion Rates auf hochwertigen Websites 245 % h\u00f6her<\/b><span style=\"font-weight: 400;\"> sind als auf MFA-Seiten \u2013 und wie du dein Budget auf Umfelder fokussierst, die wirklich performen<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Die <\/span><b>saisonalen Spitzen bei Impressions<\/b><span style=\"font-weight: 400;\"> rund um Halloween, Thanksgiving und die Cyber Week \u2013 und was sie f\u00fcr dein Kampagnen-Timing bedeuten<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Die <\/span><b>IAS Context Control Targeting- und Avoidance-Segmente<\/b><span style=\"font-weight: 400;\">, die sich \u00fcber Branchen wie Handel, Reisen, Food und Entertainment bew\u00e4hrt haben<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Die Feiertagssaison kommt nur einmal im Jahr \u2013 sorge daf\u00fcr, dass jeder Eindruck z\u00e4hlt.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-a3e43c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"58835\" data-id=\"a3e43c9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f62b35\" data-eae-slider=\"73828\" data-id=\"3f62b35\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d01db43 dark-green-buttton elementor-align-center elementor-widget elementor-widget-button\" data-id=\"d01db43\" data-element_type=\"widget\" id=\"talk-to-ias-rep\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MzA1MjkyLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">DOWNLOAD<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Wie du Konsumenten mit kontextueller Relevanz in den wichtigsten Feiertagsmomenten erreichst und die Performance steigerst Weihnachtseink\u00e4ufe sind l\u00e4ngst kein Sprint mehr, sondern ein Marathon. Schon im Oktober des letzten Jahres hatten fast 20 % der Konsument*innen mit ihren Geschenklisten begonnen&#8230;<\/p>\n","protected":false},"author":39,"featured_media":343617,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[139,323,107],"tags":[],"class_list":["post-344011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contextual-targeting-de","category-featured-de","category-insights-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Durchbreche den Feiertags-L\u00e4rm - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/insider\/durchbreche-den-feiertags-laerm\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Durchbreche den Feiertags-L\u00e4rm\" \/>\n<meta property=\"og:description\" content=\"Wie du Konsumenten mit kontextueller Relevanz in den wichtigsten Feiertagsmomenten erreichst und die Performance steigerst Weihnachtseink\u00e4ufe sind l\u00e4ngst kein Sprint mehr, sondern ein Marathon. 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