{"id":343882,"date":"2025-09-15T12:39:50","date_gmt":"2025-09-15T12:39:50","guid":{"rendered":"https:\/\/integralads.com\/?p=343882"},"modified":"2025-10-01T13:00:04","modified_gmt":"2025-10-01T13:00:04","slug":"starkere-performance-auf-social-media-whitepaper","status":"publish","type":"post","link":"https:\/\/integralads.com\/de\/insider\/starkere-performance-auf-social-media-whitepaper\/","title":{"rendered":"St\u00e4rkere Performance auf Social Media &#8211; Whitepaper"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"343882\" class=\"elementor elementor-343882\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-a80bcb6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"4841\" data-id=\"a80bcb6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-838ef2b\" data-eae-slider=\"91424\" data-id=\"838ef2b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39d3c82 elementor-widget elementor-widget-text-editor\" data-id=\"39d3c82\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"183\" data-end=\"292\">Erfahre, wie f\u00fchrende Werbetreibende in dieser Holiday Season ihre Performance auf Social Media maximieren.<\/p><p data-start=\"294\" data-end=\"719\">Social Media ist ein Hochrisiko-Umfeld f\u00fcr Werbetreibende \u2013 es ist der Ort, an dem deine Zielgruppe den Gro\u00dfteil ihrer Zeit verbringt. W\u00e4hrend die Reichweite unbestreitbar ist, ver\u00e4ndert sich das Content-Umfeld jedoch st\u00e4ndig. Viralit\u00e4t, nutzergenerierte Inhalte und plattformspezifische Trends k\u00f6nnen den Ton eines Feeds innerhalb von Minuten ver\u00e4ndern \u2013 und w\u00e4hrend der Feiertage beschleunigt sich dieses Tempo noch mehr.<\/p><p data-start=\"721\" data-end=\"1088\">In unserem neuesten Whitepaper zeigen wir, wie <strong data-start=\"768\" data-end=\"791\">Social Optimization<\/strong> globalen Werbetreibenden hilft, ihre Holiday-Kampagnen effizienter, effektiver und st\u00e4rker an der Markenstrategie ausgerichtet zu gestalten. Erfahre, wie Top-Marken in dieser Holiday Season ihre Social-Kampagnen mit <strong data-start=\"1008\" data-end=\"1043\">Echtzeit-Suitability-Kontrollen<\/strong> steuern und dabei Ergebnisse erzielen wie:<\/p><ul data-start=\"1090\" data-end=\"1480\"><li data-start=\"1090\" data-end=\"1178\"><p data-start=\"1092\" data-end=\"1178\"><strong data-start=\"1092\" data-end=\"1108\">3-facher ROI<\/strong> bei Social-Media-Kampagnen f\u00fcr eine globale Telekommunikationsmarke<\/p><\/li><li data-start=\"1179\" data-end=\"1315\"><p data-start=\"1181\" data-end=\"1315\"><strong data-start=\"1181\" data-end=\"1225\">48 % weniger verschwendete Werbeausgaben<\/strong>, wodurch eine f\u00fchrende Versicherungsmarke erneut in geeignete Medien investieren konnte<\/p><\/li><li data-start=\"1316\" data-end=\"1480\"><p data-start=\"1318\" data-end=\"1480\"><strong data-start=\"1318\" data-end=\"1366\">65 % geringere Brand-Suitability-Fehlerraten<\/strong>, was die Performance eines gro\u00dfen Einzelhandelsunternehmens steigerte und gleichzeitig Streuverluste reduzierte<\/p><\/li><\/ul><p data-start=\"1482\" data-end=\"1682\">Marketers m\u00fcssen sich nicht l\u00e4nger zwischen <strong data-start=\"1526\" data-end=\"1555\">Sicherheit und Reichweite<\/strong> entscheiden. Maximiere deine Social-Investitionen und erziele bessere Ergebnisse \u2013 w\u00e4hrend der Feiertage und dar\u00fcber hinaus.<\/p><p data-start=\"1684\" data-end=\"1753\"><strong data-start=\"1684\" data-end=\"1751\">Lade das vollst\u00e4ndige Whitepaper herunter, um mehr zu erfahren.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Erfahre, wie f\u00fchrende Werbetreibende in dieser Holiday Season ihre Performance auf Social Media maximieren. Social Media ist ein Hochrisiko-Umfeld f\u00fcr Werbetreibende \u2013 es ist der Ort, an dem deine Zielgruppe den Gro\u00dfteil ihrer Zeit verbringt. W\u00e4hrend die Reichweite unbestreitbar ist,&#8230;<\/p>\n","protected":false},"author":39,"featured_media":343605,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[100,323,107,106],"tags":[],"class_list":["post-343882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-de","category-featured-de","category-insights-de","category-studien-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>St\u00e4rkere Performance auf Social Media - Whitepaper - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/insider\/starkere-performance-auf-social-media-whitepaper\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"St\u00e4rkere Performance auf Social Media - Whitepaper\" \/>\n<meta property=\"og:description\" content=\"Erfahre, wie f\u00fchrende Werbetreibende in dieser Holiday Season ihre Performance auf Social Media maximieren. Social Media ist ein Hochrisiko-Umfeld f\u00fcr Werbetreibende \u2013 es ist der Ort, an dem deine Zielgruppe den Gro\u00dfteil ihrer Zeit verbringt. W\u00e4hrend die Reichweite unbestreitbar ist,...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/de\/insider\/starkere-performance-auf-social-media-whitepaper\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-15T12:39:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-01T13:00:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Social-Optimization-Research-Insider.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Camilla Von\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Camilla Von\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/de\/insider\/starkere-performance-auf-social-media-whitepaper\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/de\/insider\/starkere-performance-auf-social-media-whitepaper\/\"},\"author\":{\"name\":\"Camilla Von\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/b60d9b982e9e287e6f139a59de9af9a0\"},\"headline\":\"St\u00e4rkere Performance auf Social Media &#8211; Whitepaper\",\"datePublished\":\"2025-09-15T12:39:50+00:00\",\"dateModified\":\"2025-10-01T13:00:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/de\/insider\/starkere-performance-auf-social-media-whitepaper\/\"},\"wordCount\":204,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/de\/insider\/starkere-performance-auf-social-media-whitepaper\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Social-Optimization-Research-Insider.jpg\",\"articleSection\":[\"Brand Safety &amp; Suitability\",\"Featured\",\"Insights\",\"Studien &amp; Reports\"],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/de\/insider\/starkere-performance-auf-social-media-whitepaper\/\",\"url\":\"https:\/\/integralads.com\/de\/insider\/starkere-performance-auf-social-media-whitepaper\/\",\"name\":\"St\u00e4rkere Performance auf Social Media - Whitepaper - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/integralads.com\/de\/insider\/starkere-performance-auf-social-media-whitepaper\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/de\/insider\/starkere-performance-auf-social-media-whitepaper\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Social-Optimization-Research-Insider.jpg\",\"datePublished\":\"2025-09-15T12:39:50+00:00\",\"dateModified\":\"2025-10-01T13:00:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/integralads.com\/de\/insider\/starkere-performance-auf-social-media-whitepaper\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/integralads.com\/de\/insider\/starkere-performance-auf-social-media-whitepaper\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/integralads.com\/de\/insider\/starkere-performance-auf-social-media-whitepaper\/#primaryimage\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Social-Optimization-Research-Insider.jpg\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Social-Optimization-Research-Insider.jpg\",\"width\":860,\"height\":860,\"caption\":\"Social Optimization Research - Insider\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/integralads.com\/de\/insider\/starkere-performance-auf-social-media-whitepaper\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/integralads.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"St\u00e4rkere Performance auf Social Media &#8211; Whitepaper\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/integralads.com\/#website\",\"url\":\"https:\/\/integralads.com\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/integralads.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/integralads.com\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\/\/integralads.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/b60d9b982e9e287e6f139a59de9af9a0\",\"name\":\"Camilla Von\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4a9a4d219d9be69a6b9ad1a31fafd02cdbc06a2cefe428463dc6eaa712fa0ed3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4a9a4d219d9be69a6b9ad1a31fafd02cdbc06a2cefe428463dc6eaa712fa0ed3?s=96&d=mm&r=g\",\"caption\":\"Camilla Von\"},\"sameAs\":[\"https:\/\/integralads.com\/\"],\"url\":\"https:\/\/integralads.com\/de\/insider\/author\/2022-04-05-154647\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"St\u00e4rkere Performance auf Social Media - Whitepaper - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/de\/insider\/starkere-performance-auf-social-media-whitepaper\/","og_locale":"de_DE","og_type":"article","og_title":"St\u00e4rkere Performance auf Social Media - Whitepaper","og_description":"Erfahre, wie f\u00fchrende Werbetreibende in dieser Holiday Season ihre Performance auf Social Media maximieren. Social Media ist ein Hochrisiko-Umfeld f\u00fcr Werbetreibende \u2013 es ist der Ort, an dem deine Zielgruppe den Gro\u00dfteil ihrer Zeit verbringt. W\u00e4hrend die Reichweite unbestreitbar ist,...","og_url":"https:\/\/integralads.com\/de\/insider\/starkere-performance-auf-social-media-whitepaper\/","og_site_name":"Integral Ad Science","article_published_time":"2025-09-15T12:39:50+00:00","article_modified_time":"2025-10-01T13:00:04+00:00","og_image":[{"width":860,"height":860,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Social-Optimization-Research-Insider.jpg","type":"image\/jpeg"}],"author":"Camilla Von","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"Camilla Von","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/de\/insider\/starkere-performance-auf-social-media-whitepaper\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/de\/insider\/starkere-performance-auf-social-media-whitepaper\/"},"author":{"name":"Camilla Von","@id":"https:\/\/integralads.com\/#\/schema\/person\/b60d9b982e9e287e6f139a59de9af9a0"},"headline":"St\u00e4rkere Performance auf Social Media &#8211; Whitepaper","datePublished":"2025-09-15T12:39:50+00:00","dateModified":"2025-10-01T13:00:04+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/de\/insider\/starkere-performance-auf-social-media-whitepaper\/"},"wordCount":204,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/de\/insider\/starkere-performance-auf-social-media-whitepaper\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Social-Optimization-Research-Insider.jpg","articleSection":["Brand Safety &amp; Suitability","Featured","Insights","Studien &amp; Reports"],"inLanguage":"de-DE"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/de\/insider\/starkere-performance-auf-social-media-whitepaper\/","url":"https:\/\/integralads.com\/de\/insider\/starkere-performance-auf-social-media-whitepaper\/","name":"St\u00e4rkere Performance auf Social Media - Whitepaper - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/de\/insider\/starkere-performance-auf-social-media-whitepaper\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/de\/insider\/starkere-performance-auf-social-media-whitepaper\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Social-Optimization-Research-Insider.jpg","datePublished":"2025-09-15T12:39:50+00:00","dateModified":"2025-10-01T13:00:04+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/de\/insider\/starkere-performance-auf-social-media-whitepaper\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/de\/insider\/starkere-performance-auf-social-media-whitepaper\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/integralads.com\/de\/insider\/starkere-performance-auf-social-media-whitepaper\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Social-Optimization-Research-Insider.jpg","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Social-Optimization-Research-Insider.jpg","width":860,"height":860,"caption":"Social Optimization Research - Insider"},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/de\/insider\/starkere-performance-auf-social-media-whitepaper\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/de\/"},{"@type":"ListItem","position":2,"name":"St\u00e4rkere Performance auf Social Media &#8211; Whitepaper"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/b60d9b982e9e287e6f139a59de9af9a0","name":"Camilla Von","image":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/integralads.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4a9a4d219d9be69a6b9ad1a31fafd02cdbc06a2cefe428463dc6eaa712fa0ed3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4a9a4d219d9be69a6b9ad1a31fafd02cdbc06a2cefe428463dc6eaa712fa0ed3?s=96&d=mm&r=g","caption":"Camilla Von"},"sameAs":["https:\/\/integralads.com\/"],"url":"https:\/\/integralads.com\/de\/insider\/author\/2022-04-05-154647\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/posts\/343882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/comments?post=343882"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/posts\/343882\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/media\/343605"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/media?parent=343882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/categories?post=343882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/tags?post=343882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}