{"id":343679,"date":"2025-09-15T12:00:00","date_gmt":"2025-09-15T12:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/power-stronger-performance-on-social-white-paper\/"},"modified":"2025-09-24T08:42:07","modified_gmt":"2025-09-24T08:42:07","slug":"power-stronger-performance-on-social-white-paper","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/power-stronger-performance-on-social-white-paper\/","title":{"rendered":"Power Stronger Performance on Social"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"343679\" class=\"elementor elementor-343679 elementor-343599\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-837ce1b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"72630\" data-id=\"837ce1b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a8e14a4\" data-eae-slider=\"1608\" data-id=\"a8e14a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb6ea40 elementor-widget elementor-widget-heading\" data-id=\"bb6ea40\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Learn how top advertisers are maximizing performance on social this holiday season<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9beb93d elementor-widget elementor-widget-text-editor\" data-id=\"9beb93d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Social media is a high-stakes arena for advertisers. It\u2019s where your audience spends the bulk of their time. But while the reach is undeniable, the content environment is constantly shifting. Virality, user-generated content, and platform-specific trends can change the tone of a feed in minutes \u2014 and during the holidays, the pace of change accelerates even more.<\/span><\/p><p><span style=\"font-weight: 400;\">In our latest white paper, we explore how Social Optimization is helping global advertisers make their holiday campaigns more efficient, more effective, and more aligned with brand strategy. You\u2019ll find out how top brands are <\/span>taking charge of their social campaigns this holiday season<span style=\"font-weight: 400;\"> with real-time suitability controls, seeing results like:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>3x ROI<\/strong> on social media campaigns for a global telecommunications brand<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>48% decrease in wasted ad spend<\/strong>, enabling a leading insurance brand to reinvest back into suitable media<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>65% reduction in brand suitability fail rates<\/strong>, increasing performance and decreasing waste for a major retail brand<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Marketers no longer have to compromise between safety and scale. Maximize your social investment and see better results during the holidays \u2014 and beyond.<\/span><\/p><p><span style=\"font-weight: 400;\">Download the full white paper to find out how.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c08f78 dark-green-buttton elementor-align-center elementor-widget elementor-widget-button\" data-id=\"0c08f78\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MjkyNjM3LCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">DOWNLOAD WHITE PAPER<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Learn how top advertisers are maximizing performance on social this holiday season Social media is a high-stakes arena for advertisers. It\u2019s where your audience spends the bulk of their time. But while the reach is undeniable, the content environment is&#8230;<\/p>\n","protected":false},"author":59,"featured_media":343611,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[764,758,791,759],"tags":[],"class_list":["post-343679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-uk-2","category-featured-uk-2","category-proprietary-platforms-uk-2","category-research-uk-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Power Stronger Performance on Social - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Learn how top advertisers are maximizing performance on social with IAS\u2019s Social Optimization this holiday season\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/power-stronger-performance-on-social-white-paper\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Power Stronger Performance on Social\" \/>\n<meta property=\"og:description\" content=\"Learn how top advertisers are maximizing performance on social with IAS\u2019s Social Optimization this holiday season\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/uk\/insider\/power-stronger-performance-on-social-white-paper\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-15T12:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-24T08:42:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Social-Optimization-Research-Insider.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/power-stronger-performance-on-social-white-paper\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/power-stronger-performance-on-social-white-paper\/\"},\"author\":{\"name\":\"IAS Team\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbb1eb8d41477c4193f06c013629e755\"},\"headline\":\"Power Stronger Performance on Social\",\"datePublished\":\"2025-09-15T12:00:00+00:00\",\"dateModified\":\"2025-09-24T08:42:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/power-stronger-performance-on-social-white-paper\/\"},\"wordCount\":204,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/power-stronger-performance-on-social-white-paper\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Social-Optimization-Research-Insider.jpg\",\"articleSection\":[\"Brand Safety &amp; Suitability\",\"Featured\",\"Proprietary Platforms\",\"Research\"],\"inLanguage\":\"en-gb\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/power-stronger-performance-on-social-white-paper\/\",\"url\":\"https:\/\/integralads.com\/uk\/insider\/power-stronger-performance-on-social-white-paper\/\",\"name\":\"Power Stronger Performance on Social - 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