{"id":343678,"date":"2025-09-16T12:00:00","date_gmt":"2025-09-16T12:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-good-loop-emissions-measurement-standard-advertisers\/"},"modified":"2025-09-16T12:00:00","modified_gmt":"2025-09-16T12:00:00","slug":"ias-good-loop-emissions-measurement-standard-advertisers","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/ias-good-loop-emissions-measurement-standard-advertisers\/","title":{"rendered":"IAS and Good-Loop Team Up to Enhance and Expand Emissions Measurement for Advertisers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"343678\" class=\"elementor elementor-343678 elementor-343624\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-0286c80 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"37318\" data-id=\"0286c80\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9349b4c\" data-eae-slider=\"48694\" data-id=\"9349b4c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e9a66c elementor-widget elementor-widget-text-editor\" data-id=\"1e9a66c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">At IAS, we\u2019ve always believed that media quality means more than making sure ads are viewable, fraud-free, and brand-safe. It\u2019s also about accountability \u2014 and that includes environmental responsibility and transparency. That\u2019s why we\u2019re excited to announce our <\/span><a href=\"https:\/\/integralads.com\/insider\/ias-good-loop-carbon-footprint-measurement\/\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">expanded partnership<\/span><\/span><\/a><span style=\"font-weight: 400;\"> with Good-Loop, making advanced carbon emissions measurement available to all IAS customers globally at no extra cost.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e069761 elementor-widget elementor-widget-heading\" data-id=\"e069761\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why This Matters\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-435dca6 elementor-widget elementor-widget-text-editor\" data-id=\"435dca6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As carbon emissions legislation rolling out across the globe and brands setting new sustainability goals, understanding the environmental impact of digital advertising has never been more important. Measuring carbon emissions is quickly becoming a core part of media quality \u2014 right alongside viewability, fraud prevention, brand safety and suitability, and geographic accuracy.<\/span><\/p><p><span style=\"font-weight: 400;\">Now, every impression IAS measures across the open internet will include data on its carbon footprint, helping to make this standard practice for all advertisers and giving them the transparency they need to take meaningful action.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1fea3c elementor-widget elementor-widget-heading\" data-id=\"e1fea3c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Powered by Good-Loop\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25f0065 elementor-widget elementor-widget-text-editor\" data-id=\"25f0065\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Good-Loop, a certified B Corporation on a mission to deliver positive, climate-friendly advertising, has been powering emissions measurement within IAS Signal since 2023. Together, we\u2019ve collaborated with early-adopter advertisers to create emissions benchmarks while also supporting the Advertising Association and Ad Net Zero in the development of a universal industry standard.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ca0588 elementor-widget elementor-widget-heading\" data-id=\"6ca0588\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Commitment \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f985882 elementor-widget elementor-widget-text-editor\" data-id=\"f985882\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Both IAS and Good-Loop are committed to leading by example. IAS has voluntarily published data with <\/span><a href=\"https:\/\/theclimateregistry.org\/\"><span style=\"font-weight: 400;\">The Climate Registry<\/span><\/a><span style=\"font-weight: 400;\"> and is now officially setting <\/span><a href=\"https:\/\/sciencebasedtargets.org\/target-dashboard\"><span style=\"font-weight: 400;\">SBTi<\/span><\/a><span style=\"font-weight: 400;\">-verified Net Zero emissions targets, joining over 10,000 companies, including Good-Loop, on the publicly verified path to Net Zero.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">When it comes to protecting our planet, actions matter. By integrating sustainability into media quality, we\u2019re helping advertisers reduce their carbon footprint \u2014 one campaign at a time.<\/span><\/p><p><span style=\"font-weight: 400;\">For more information on IAS\u2019s sustainability initiatives, please visit our <a href=\"https:\/\/integralads.com\/esg-at-ias\/\"><span style=\"text-decoration: underline;\">ESG page<\/span><\/a>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>At IAS, we\u2019ve always believed that media quality means more than making sure ads are viewable, fraud-free, and brand-safe. It\u2019s also about accountability \u2014 and that includes environmental responsibility and transparency. That\u2019s why we\u2019re excited to announce our expanded partnership&#8230;<\/p>\n","protected":false},"author":59,"featured_media":343635,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[753,755,754],"tags":[],"class_list":["post-343678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-uk-2","category-our-partners-uk","category-programmatic-uk-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IAS and Good-Loop Team Up to Enhance and Expand Emissions Measurement for Advertisers - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/ias-good-loop-emissions-measurement-standard-advertisers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS and Good-Loop Team Up to Enhance and Expand Emissions Measurement for Advertisers\" \/>\n<meta property=\"og:description\" content=\"At IAS, we\u2019ve always believed that media quality means more than making sure ads are viewable, fraud-free, and brand-safe. 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