{"id":343672,"date":"2025-09-23T09:27:26","date_gmt":"2025-09-23T09:27:26","guid":{"rendered":"https:\/\/integralads.com\/?p=343672"},"modified":"2025-09-23T09:28:57","modified_gmt":"2025-09-23T09:28:57","slug":"ias-white-paper-power-stronger-performance-on-social","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/ias-white-paper-power-stronger-performance-on-social\/","title":{"rendered":"IAS White Paper: Power Stronger Performance on Social"},"content":{"rendered":"\n<p><em>Scopri come i maggiori inserzionisti massimizzano le performance sui social,&nbsp; durante le festivit\u00e0,&nbsp; grazie alla Social Optimization di IAS.<\/em><br>I social media rappresentano un contesto dinamico e sfidante per gli inserzionisti, poich\u00e9 \u00e8 il luogo in cui il tuo pubblico trascorre la maggior parte del suo tempo. Tuttavia, sebbene la reach sia indiscutibile, l&#8217;ambiente dei contenuti \u00e8 in continua evoluzione. La viralit\u00e0, i contenuti generati dagli utenti e le tendenze specifiche delle piattaforme possono cambiare il tono di un feed in pochi minuti \u2014 e durante le festivit\u00e0, il ritmo del cambiamento accelera ulteriormente.<\/p>\n\n\n\n<p>Nel nostro ultimo white paper, analizziamo come la Social Optimization stia aiutando i brand globali a rendere le loro campagne durante le festivit\u00e0 pi\u00f9 efficienti, efficaci e allineate alla strategia del brand. Scopri come i principali brand stanno prendendo il controllo delle loro campagne social durante le festivit\u00e0 con controlli di <em>suitability<\/em> in tempo reale, ottenendo risultati come:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>3x ROI <\/strong>per un brand globale di telecomunicazioni<br><\/li>\n\n\n\n<li><strong>48% in meno di spreco media<\/strong> per un leader del settore assicurativo<br><\/li>\n\n\n\n<li><strong>65% in meno di contenuti non appropriati <\/strong>al brand per un importante retailer<\/li>\n<\/ul>\n\n\n\n<p>I marketer non devono pi\u00f9 scendere a compromessi tra sicurezza e reach. Massimizza il tuo investimento sui social e ottieni risultati migliori durante le festivit\u00e0 \u2014 e oltre.<\/p>\n\n\n\n<p><strong>Scarica il white paper\u00a0<\/strong>\u201cPower Stronger Performance on Social\u201d, cliccando sul pulsante \u2018Download\u2019 in alto a destra!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Scopri come i maggiori inserzionisti massimizzano le performance sui social,&nbsp; durante le festivit\u00e0,&nbsp; grazie alla Social Optimization di IAS.I social media rappresentano un contesto dinamico e sfidante per gli inserzionisti, poich\u00e9 \u00e8 il luogo in cui il tuo pubblico trascorre&#8230;<\/p>\n","protected":false},"author":29,"featured_media":343607,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[517,569,576,539,509],"tags":[],"class_list":["post-343672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-it","category-efficiency-optimization-it","category-featured-it","category-piattaforme-proprietarie","category-ricerche"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IAS White Paper: Power Stronger Performance on Social - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/insider\/ias-white-paper-power-stronger-performance-on-social\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS White Paper: Power Stronger Performance on Social\" \/>\n<meta property=\"og:description\" content=\"Scopri come i maggiori inserzionisti massimizzano le performance sui social,&nbsp; durante le festivit\u00e0,&nbsp; grazie alla Social Optimization di IAS.I social media rappresentano un contesto dinamico e sfidante per gli inserzionisti, poich\u00e9 \u00e8 il luogo in cui il tuo pubblico trascorre...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/it\/insider\/ias-white-paper-power-stronger-performance-on-social\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-23T09:27:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-23T09:28:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Social-Optimization-Research-Insider.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lisa Nanu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lisa Nanu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/it\/insider\/ias-white-paper-power-stronger-performance-on-social\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/it\/insider\/ias-white-paper-power-stronger-performance-on-social\/\"},\"author\":{\"name\":\"Lisa Nanu\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/cec627fa15b930f891f3744f035d25ce\"},\"headline\":\"IAS White Paper: Power Stronger Performance on Social\",\"datePublished\":\"2025-09-23T09:27:26+00:00\",\"dateModified\":\"2025-09-23T09:28:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/it\/insider\/ias-white-paper-power-stronger-performance-on-social\/\"},\"wordCount\":234,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/it\/insider\/ias-white-paper-power-stronger-performance-on-social\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Social-Optimization-Research-Insider.jpg\",\"articleSection\":[\"Brand Safety &amp; 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