{"id":343600,"date":"2025-09-15T12:00:00","date_gmt":"2025-09-15T12:00:00","guid":{"rendered":"https:\/\/integralads.com\/?p=343600"},"modified":"2025-10-01T13:19:31","modified_gmt":"2025-10-01T13:19:31","slug":"break-through-the-holiday-noise-guide","status":"publish","type":"post","link":"https:\/\/integralads.com\/insider\/break-through-the-holiday-noise-guide\/","title":{"rendered":"Break Through the Holiday Noise"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"343600\" class=\"elementor elementor-343600\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-7a66f2c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"12106\" data-id=\"7a66f2c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-30a4d01\" data-eae-slider=\"68146\" data-id=\"30a4d01\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cf7956 elementor-widget elementor-widget-heading\" data-id=\"6cf7956\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How reaching consumers with contextual relevance during peak holiday moments drives performance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86a6ddd elementor-widget elementor-widget-text-editor\" data-id=\"86a6ddd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Holiday shopping has become a long game. By October last year, nearly 1 in 5 consumers had already started their gift lists, and by November, more than half were actively shopping. For advertisers, that means the pressure to deliver is spread across the entire quarter.<\/span><\/p><p><span style=\"font-weight: 400;\">But with inflated CPMs, crowded ad environments, and opportunistic low-quality inventory, capturing consumer attention isn\u2019t easy. Success depends on knowing <\/span><i><span style=\"font-weight: 400;\">when<\/span><\/i><span style=\"font-weight: 400;\"> to activate and <\/span><i><span style=\"font-weight: 400;\">where<\/span><\/i><span style=\"font-weight: 400;\"> to appear.<\/span><\/p><p><span style=\"font-weight: 400;\">That\u2019s why IAS created <strong>Break Through the Holiday Noise<\/strong> \u2014 a guide to help marketers navigate the busiest shopping season with confidence and control.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e02f9d1 elementor-widget elementor-widget-heading\" data-id=\"e02f9d1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Inside the guide, you\u2019ll uncover:\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10c61c6 elementor-widget elementor-widget-text-editor\" data-id=\"10c61c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The key shopping window that delivered a <strong>4.6x lift in conversions<\/strong> for one CPG brand<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Why <strong>conversion rates are 174% higher<\/strong> on quality sites vs. MFA, and how to keep your spend focused on environments that drive performance<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The seasonal <strong>spikes in impressions<\/strong> for Halloween, Thanksgiving, and Cyber Week \u2014 and what they mean for campaign timing<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The IAS Context Control Targeting &amp; Avoidance segments <strong>proven to capture consumer attention<\/strong> across retail, travel, food, and entertainment<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">The holiday season only comes once a year \u2014 make every impression count.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b5beda dark-green-buttton elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1b5beda\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MjkyNjM3LCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">DOWNLOAD GUIDE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How reaching consumers with contextual relevance during peak holiday moments drives performance Holiday shopping has become a long game. By October last year, nearly 1 in 5 consumers had already started their gift lists, and by November, more than half&#8230;<\/p>\n","protected":false},"author":59,"featured_media":343613,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[51,55,52,47,41],"tags":[],"class_list":["post-343600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contextual-targeting","category-featured","category-guides","category-programmatic","category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Break Through the Holiday Noise - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Learn how reaching consumers with contextual relevance during peak holiday moments drives performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/insider\/break-through-the-holiday-noise-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Break Through the Holiday Noise\" \/>\n<meta property=\"og:description\" content=\"Learn how reaching consumers with contextual relevance during peak holiday moments drives performance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/insider\/break-through-the-holiday-noise-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-15T12:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-01T13:19:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Contextual-Targeting-Insider.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/insider\/break-through-the-holiday-noise-guide\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/insider\/break-through-the-holiday-noise-guide\/\"},\"author\":{\"name\":\"IAS Team\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbb1eb8d41477c4193f06c013629e755\"},\"headline\":\"Break Through the Holiday Noise\",\"datePublished\":\"2025-09-15T12:00:00+00:00\",\"dateModified\":\"2025-10-01T13:19:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/insider\/break-through-the-holiday-noise-guide\/\"},\"wordCount\":206,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/insider\/break-through-the-holiday-noise-guide\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Contextual-Targeting-Insider.jpg\",\"articleSection\":[\"Contextual Targeting\",\"Featured\",\"Guides\",\"Open Web\",\"Research\"],\"inLanguage\":\"en\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/insider\/break-through-the-holiday-noise-guide\/\",\"url\":\"https:\/\/integralads.com\/insider\/break-through-the-holiday-noise-guide\/\",\"name\":\"Break Through the Holiday Noise - 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