{"id":343167,"date":"2025-06-30T12:00:00","date_gmt":"2025-06-30T12:00:00","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=343167"},"modified":"2025-06-30T12:01:54","modified_gmt":"2025-06-30T12:01:54","slug":"snap-first-to-market-ai-powered-social-attention-measurement","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/news\/snap-first-to-market-ai-powered-social-attention-measurement\/","title":{"rendered":"IAS Launches First-to-Market AI-Powered Social Attention Measurement for Snap"},"content":{"rendered":"\n<p><em>Product Combines Lumen Research Eye-Tracking with IAS Impression Level Data for Social Attention Measurement on Snapchat Campaigns within IAS Signal&nbsp;<\/em><\/p>\n\n\n\n<p><strong>NEW YORK \u2014 June 30, 2025 \u2014 <\/strong><a href=\"https:\/\/www.google.com\/search?q=integral+ad+science&amp;rlz=1C1CHBF_enUS1154US1154&amp;oq=integral+ad+science&amp;gs_lcrp=EgZjaHJvbWUqEAgAEAAYgwEY4wIYsQMYgAQyEAgAEAAYgwEY4wIYsQMYgAQyEwgBEC4YgwEYxwEYsQMY0QMYgAQyBwgCEAAYgAQyBwgDEAAYgAQyBwgEEAAYgAQyBggFEEUYOzIGCAYQRRg8MgYIBxBFGDzSAQgzMzMxajBqN6gCALACAA&amp;sourceid=chrome&amp;ie=UTF-8\">Integral Ad Science<\/a> (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced a first-to-market strategic partnership with Snap Inc. (NYSE: SNAP) and Lumen Research to bring customized attention measurement to Snapchat. Snap Attention Measurement will now enable advertisers to directly and seamlessly gain social attention metrics combining Lumen eye-tracking and IAS\u2019s AI-powered media quality data to create a bespoke Snapchat attention score within the IAS Signal platform.\u00a0<\/p>\n\n\n\n<p>\u201cAdvertisers are increasingly seeking deeper understanding into how consumers engage with their media,\u201d said Lisa Utzschneider, CEO of Integral Ad Science. \u201cOur new first-to-market partnership with Snap and Lumen Research creates a complete view of attention. It unifies real-world user data with media quality data to provide a holistic understanding of attention to drive media performance in a leading global social platform.\u201d<\/p>\n\n\n\n<p>Snap Attention Measurement with IAS and Lumen Research gives advertisers:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2022 <strong>A custom attention metric on Snapchat:<\/strong> Go beyond viewability measurement and leverage key attention insights within IAS Signal, powered by Lumen\u2019s attention model and combined with IAS\u2019s media quality metrics for attention measurement on Snapchat to understand media performance and engagement.\u00a0<\/li>\n\n\n\n<li>\u2022 <strong>A holistic view of attention metrics across channels:<\/strong> Seamlessly view Snap Attention and IAS Quality Attention Measurement across platforms and channels.<\/li>\n\n\n\n<li>\u2022 <strong>Trusted Third-Party Measurement:<\/strong> Providing advertisers with trusted, independent third-party attention measurement to support their campaign performance goals.<\/li>\n<\/ul>\n\n\n\n<p>Attention measurement powered by Lumen Research for Snap uses eye tracking technology, backed by the world\u2019s largest opt-in dataset, enabling advertisers to move beyond viewability metrics and gain deeper, more actionable insights into consumer behavior and real attention.&nbsp;<\/p>\n\n\n\n<p>\u201cThis partnership is a major step forward for the Attention Economy \u2014 giving advertisers on Snap the clarity and confidence to measure how attention drives action,\u201d said Mike Follett, CEO of Lumen Research. \u201cAt Lumen, we know it\u2019s what people pay attention to that truly shapes behaviour.\u201d<\/p>\n\n\n\n<p>Snap Attention Measurement will be available in IAS Signal, IAS\u2019s unified reporting platform that delivers the data and insights advertisers need to easily measure and optimize their digital campaigns across channels.&nbsp;<\/p>\n\n\n\n<p>IAS is a global leader in attention measurement and optimization. In December 2024, IAS introduced its <a href=\"https:\/\/integralads.com\/news\/quality-attention-optimization-social-attention-measurement\/\">Quality Attention\u2122 Optimization product<\/a> in beta, giving advertisers a powerful new way to activate attention insights and optimize programmatic campaigns in real-time. This first-of-its-kind solution combined Lumen\u2019s industry-leading predictive eye-tracking technology with IAS\u2019s AI-driven measurement to help advertisers better understand and act on how consumers engage with their ads across screens. Alongside this launch, IAS also announced an expanded partnership with Lumen Research to bring Social Attention measurement to IAS customers \u2014offering advertisers attention metrics across social platforms and the open web via IAS.&nbsp;<\/p>\n\n\n\n<p>For more information, visit:<a href=\"https:\/\/integralads.com\/solutions\/attention\/\"> https:\/\/integralads.com\/solutions\/attention\/<\/a><\/p>\n\n\n\n<p><strong>About Integral Ad Science<\/strong><\/p>\n\n\n\n<p>Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry&#8217;s most actionable data to drive superior results for the world&#8217;s largest advertisers, publishers, and media platforms. IAS&#8217;s software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit <a href=\"http:\/\/integralads.com\">integralads.com<\/a>.<br><\/p>\n\n\n\n<p>Media Contact: <a href=\"mailto:press@integralads.com\">press@integralads.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Product Combines Lumen Research Eye-Tracking with IAS Impression Level Data for Social Attention Measurement on Snapchat Campaigns within IAS Signal&nbsp; NEW YORK \u2014 June 30, 2025 \u2014 Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform,&#8230;<\/p>\n","protected":false},"author":17,"featured_media":343194,"menu_order":0,"template":"","portfolio-types":[77,78],"class_list":["post-343167","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-news","portfolio-types-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IAS Launches First-to-Market AI-Powered Social Attention Measurement for Snap - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/news\/snap-first-to-market-ai-powered-social-attention-measurement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS Launches First-to-Market AI-Powered Social Attention Measurement for Snap\" \/>\n<meta property=\"og:description\" content=\"Product Combines Lumen Research Eye-Tracking with IAS Impression Level Data for Social Attention Measurement on Snapchat Campaigns within IAS Signal&nbsp; NEW YORK \u2014 June 30, 2025 \u2014 Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform,...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/news\/snap-first-to-market-ai-powered-social-attention-measurement\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-30T12:01:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/06\/Snap-Lumen-Lockup-2-on-white.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/news\/snap-first-to-market-ai-powered-social-attention-measurement\/\",\"url\":\"https:\/\/integralads.com\/news\/snap-first-to-market-ai-powered-social-attention-measurement\/\",\"name\":\"IAS Launches First-to-Market AI-Powered Social Attention Measurement for Snap - 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