{"id":343027,"date":"2025-06-03T09:16:57","date_gmt":"2025-06-03T09:16:57","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&p=343027"},"modified":"2025-06-17T09:19:04","modified_gmt":"2025-06-17T09:19:04","slug":"integral-ad-science-sassocie-a-impact-plus-pour-aider-les-annonceurs-a-reduire-les-emissions-liees-a-la-publicite-digitale","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/integral-ad-science-sassocie-a-impact-plus-pour-aider-les-annonceurs-a-reduire-les-emissions-liees-a-la-publicite-digitale\/","title":{"rendered":"Integral Ad Science s\u2019associe \u00e0 Impact Plus\u00a0 pour aider les annonceurs \u00e0 r\u00e9duire les \u00e9missions li\u00e9es \u00e0 la publicit\u00e9\u00a0 digitale"},"content":{"rendered":"\t\t
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Ce partenariat international permettra l\u2019int\u00e9gration de la technologie d\u2019\u00e9valuation carbone d\u2019Impact plus dans l\u2019offre IAS, pour que les annonceurs \u00e9valuent l\u2019impact environnemental de leurs campagnes aux c\u00f4t\u00e9s des m\u00e9triques de qualit\u00e9 et d\u2019attention.<\/h5>\n\n

\u00a0<\/p>\n

Integral Ad Science (IAS), plateforme mondiale de mesure et d\u2019optimisation m\u00e9dia et Impact Plus, sustaintech de r\u00e9f\u00e9rence, annoncent un partenariat strat\u00e9gique pour permettre aux annonceurs de suivre et optimiser les performances et les \u00e9missions carbone de leurs campagnes digitales au sein d\u2019une seule et m\u00eame plateforme.<\/p>\n\n

Alors que des r\u00e9glementations telles que la California Climate Corporate Data Accountability Act ou la directive europ\u00e9enne CSRD (“Corporate Sustainability Reporting Directive”) imposent aux entreprises de rendre compte de leur impact environnemental, IAS renforce ses capacit\u00e9s d\u2019\u00e9valuation de l\u2019empreinte carbone des campagnes en int\u00e9grant la technologie d\u2019Impact Plus \u00e0 sa plateforme de mesure de la qualit\u00e9 m\u00e9dia.<\/p>\n\n

Gr\u00e2ce \u00e0 cette int\u00e9gration, les annonceurs b\u00e9n\u00e9ficieront de donn\u00e9es pr\u00e9cises sur les \u00e9missions de gaz \u00e0 effet de serre (GES) g\u00e9n\u00e9r\u00e9es par leurs campagnes digitales, directement int\u00e9gr\u00e9es aux rapports IAS. Cette vision unifi\u00e9e des m\u00e9triques m\u00e9dia permettra des arbitrages plus \u00e9clair\u00e9s et plus durables, en \u00e9valuant les \u00e9missions de gaz \u00e0 effet de serre en parall\u00e8le des crit\u00e8res de qualit\u00e9 m\u00e9dia et d\u2019attention.<\/p>\n

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\u00ab L\u2019empreinte carbone de la publicit\u00e9 digitale est trop importante. En fournissant une vision compl\u00e8te de leur impact environnemental, nous permettons aux annonceurs de faire des choix plus responsables \u00bb, d\u00e9clare Vincent Villaret, CEO d\u2019Impact Plus. \u00ab Gr\u00e2ce \u00e0 ce partenariat avec IAS, nous offrons aux marketeurs les outils n\u00e9cessaires pour atteindre leurs objectifs de campagne tout en respectant leurs engagements climatiques. \u00bb<\/p>\n<\/div>\n

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\u00ab IAS est reconnu pour la qualit\u00e9 de ses donn\u00e9es qui permettent aux annonceurs d\u2019am\u00e9liorer leurs r\u00e9sultats. f Ce partenariat avec Impact Plus donne aux clients des deux entreprises les moyens de concilier efficacit\u00e9 m\u00e9dia et durabilit\u00e9, \u00e0 l\u2019\u00e9chelle mondiale \u00bb, ajoute Srishti Gupta, Chief Product Officer chez IAS. \u00ab C\u2019est une avanc\u00e9e majeure dans notre volont\u00e9 d\u2019accompagner l\u2019ensemble de l\u2019industrie vers une publicit\u00e9 digitale plus responsable. \u00bb<\/p>\n<\/div>\n\n

\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Ce partenariat international permettra l\u2019int\u00e9gration de la technologie d\u2019\u00e9valuation carbone d\u2019Impact plus dans l\u2019offre IAS, pour que les annonceurs \u00e9valuent l\u2019impact environnemental de leurs campagnes aux c\u00f4t\u00e9s des m\u00e9triques de qualit\u00e9 et d\u2019attention. \u00a0 Integral Ad Science (IAS), plateforme mondiale…<\/p>\n","protected":false},"author":59,"featured_media":342295,"menu_order":0,"template":"","portfolio-types":[482,481,483],"class_list":["post-343027","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-articles","portfolio-types-communiques","portfolio-types-communiques-de-presse"],"acf":[],"yoast_head":"\nIntegral Ad Science s\u2019associe \u00e0 Impact Plus\u00a0 pour aider les annonceurs \u00e0 r\u00e9duire les \u00e9missions li\u00e9es \u00e0 la publicit\u00e9\u00a0 digitale - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/news\/integral-ad-science-sassocie-a-impact-plus-pour-aider-les-annonceurs-a-reduire-les-emissions-liees-a-la-publicite-digitale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Integral Ad Science s\u2019associe \u00e0 Impact Plus\u00a0 pour aider les annonceurs \u00e0 r\u00e9duire les \u00e9missions li\u00e9es \u00e0 la publicit\u00e9\u00a0 digitale\" \/>\n<meta property=\"og:description\" content=\"Ce partenariat international permettra l\u2019int\u00e9gration de la technologie d\u2019\u00e9valuation carbone d\u2019Impact plus dans l\u2019offre IAS, pour que les annonceurs \u00e9valuent l\u2019impact environnemental de leurs campagnes aux c\u00f4t\u00e9s des m\u00e9triques de qualit\u00e9 et d\u2019attention. \u00a0 Integral Ad Science (IAS), plateforme mondiale...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/fr\/news\/integral-ad-science-sassocie-a-impact-plus-pour-aider-les-annonceurs-a-reduire-les-emissions-liees-a-la-publicite-digitale\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-17T09:19:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/06\/Impact-Lockup-2-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/fr\/news\/integral-ad-science-sassocie-a-impact-plus-pour-aider-les-annonceurs-a-reduire-les-emissions-liees-a-la-publicite-digitale\/\",\"url\":\"https:\/\/integralads.com\/fr\/news\/integral-ad-science-sassocie-a-impact-plus-pour-aider-les-annonceurs-a-reduire-les-emissions-liees-a-la-publicite-digitale\/\",\"name\":\"Integral Ad Science s\u2019associe \u00e0 Impact Plus\u00a0 pour aider les annonceurs \u00e0 r\u00e9duire les \u00e9missions li\u00e9es \u00e0 la publicit\u00e9\u00a0 digitale - 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