{"id":342187,"date":"2025-05-28T12:12:56","date_gmt":"2025-05-28T12:12:56","guid":{"rendered":"https:\/\/integralads.com\/?p=342187"},"modified":"2025-05-28T12:16:22","modified_gmt":"2025-05-28T12:16:22","slug":"media-quality-report-20eme-edition","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/media-quality-report-20eme-edition\/","title":{"rendered":"Media Quality Report: 20\u00e8me \u00c9dition"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-le-barometre-de-reference-de-la-qualite-media\">Le barom\u00e8tre de r\u00e9f\u00e9rence de la Qualit\u00e9 M\u00e9dia<\/h2>\n\n\n\n<p>IAS est ravi de partager la toute derni\u00e8re \u00e9dition de son Media Quality Report \u2014 ce barom\u00e8tre, v\u00e9ritable r\u00e9f\u00e9rence sur le march\u00e9 analyse plus de 280 milliards d&#8217;interactions web.<\/p>\n\n\n\n<p>Notre barom\u00e8tre fournit des donn\u00e9es pr\u00e9cises afin d&#8217;aider les professionnels du marketing du monde entier \u00e0 am\u00e9liorer leurs performances publicitaires. Cette ann\u00e9e, notre rapport analyse des donn\u00e9es mondiales de qualit\u00e9 m\u00e9dia, il revient sur les tendances cl\u00e9s qui fa\u00e7onnent le paysage publicitaire en 2024 et propose un guide d\u00e9taill\u00e9 afin d&#8217;utiliser efficacement le MQR.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-explorez-les-tendances-majeures-du-marche-publicitaires-dont\">Explorez les tendances majeures du march\u00e9 publicitaires, dont :<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>BRAND RISK<\/strong> : La haine en ligne progresse de 72% par rapport \u00e0 l&#8217;ann\u00e9e pr\u00e9c\u00e9dente.<\/li>\n\n\n\n<li><strong>AD FRAUD<\/strong> : Le taux de fraude des campagnes non optimis\u00e9es contre la fraude publicitaire augmente de 19% entre 2023 et 2024.<\/li>\n\n\n\n<li><strong>VIEWABILITY<\/strong> : Le taux de visibilit\u00e9 des vid\u00e9os sur desktop atteint un nouveau sommet \u00e0 83.9%.<\/li>\n<\/ul>\n\n\n\n<p>Dans un contexte instable il est crucial de disposer de rep\u00e8res fiables.<br>T\u00e9l\u00e9chargez notre rapport afin d&#8217;en savoir plus.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le barom\u00e8tre de r\u00e9f\u00e9rence de la Qualit\u00e9 M\u00e9dia IAS est ravi de partager la toute derni\u00e8re \u00e9dition de son Media Quality Report \u2014 ce barom\u00e8tre, v\u00e9ritable r\u00e9f\u00e9rence sur le march\u00e9 analyse plus de 280 milliards d&#8217;interactions web. Notre barom\u00e8tre fournit&#8230;<\/p>\n","protected":false},"author":66,"featured_media":342065,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[466,442],"tags":[],"class_list":["post-342187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mqr-fr","category-ressources"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Media Quality Report: 20\u00e8me \u00c9dition - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/insider\/media-quality-report-20eme-edition\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Media Quality Report: 20\u00e8me \u00c9dition\" \/>\n<meta property=\"og:description\" content=\"Le barom\u00e8tre de r\u00e9f\u00e9rence de la Qualit\u00e9 M\u00e9dia IAS est ravi de partager la toute derni\u00e8re \u00e9dition de son Media Quality Report \u2014 ce barom\u00e8tre, v\u00e9ritable r\u00e9f\u00e9rence sur le march\u00e9 analyse plus de 280 milliards d&#8217;interactions web. 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