{"id":342137,"date":"2025-05-21T08:55:19","date_gmt":"2025-05-21T08:55:19","guid":{"rendered":"https:\/\/integralads.com\/?p=342137"},"modified":"2025-05-21T08:55:21","modified_gmt":"2025-05-21T08:55:21","slug":"media-quality-report-20a-edicion","status":"publish","type":"post","link":"https:\/\/integralads.com\/es\/insider\/media-quality-report-20a-edicion\/","title":{"rendered":"Media Quality Report: 20\u00aa Edici\u00f3n"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"342137\" class=\"elementor elementor-342137\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-42baf25 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"63880\" data-id=\"42baf25\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ff9292\" data-eae-slider=\"16406\" data-id=\"4ff9292\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c30ffc elementor-widget elementor-widget-heading\" data-id=\"3c30ffc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Benchmarks l\u00edderes en la industria para una calidad de medios superior<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-f6b5d40 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"76756\" data-id=\"f6b5d40\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0114511\" data-eae-slider=\"1923\" data-id=\"0114511\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df1d6fe elementor-widget elementor-widget-text-editor\" data-id=\"df1d6fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En IAS estamos encantados de presentarte la <strong>20\u00aa edici\u00f3n de nuestro Informe de Calidad de Medios<\/strong> (Media Quality Report). En \u00e9l encontrar\u00e1s datos de referencia s\u00f3lidos y una visi\u00f3n global del panorama digital, fruto del an\u00e1lisis de m\u00e1s de 280 mil millones de interacciones diarias.<\/p><p>El Informe de Calidad de Medios es una herramienta esencial para los profesionales del marketing. Esta edici\u00f3n ofrece <strong>datos pr\u00e1cticos<\/strong> sobre m\u00e9tricas globales y tendencias digitales, junto con una <strong>gu\u00eda sencilla<\/strong> para aprovechar al m\u00e1ximo la informaci\u00f3n y evaluar el rendimiento de tus campa\u00f1as.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-e26a566 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"47242\" data-id=\"e26a566\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f0c63c9\" data-eae-slider=\"39434\" data-id=\"f0c63c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-abffb24 elementor-widget elementor-widget-heading\" data-id=\"abffb24\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Sum\u00e9rgete en el informe, y descubre tendencias clave en calidad de medios que incluyen:\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-ea315e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"403\" data-id=\"ea315e6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d78ed8\" data-eae-slider=\"12541\" data-id=\"4d78ed8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af8ae2f elementor-widget elementor-widget-text-editor\" data-id=\"af8ae2f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>BRAND RISK:<\/strong> La cantidad de contenido ofensivo ha crecido un 72% en el \u00faltimo a\u00f1o.<\/li><li><strong>AD FRAUD:<\/strong> Las tasas de fraude para las campa\u00f1as que no estaban protegidas contra el fraude aumentaron un 19%.<\/li><li><strong>VIEWABILITY<\/strong>: Si bien la visibilidad general se ha mantenido estable, la visualizaci\u00f3n de v\u00eddeos en desktop a nivel mundial ha alcanzado un m\u00e1ximo hist\u00f3rico del 83,9%.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-4ea2256 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"8842\" data-id=\"4ea2256\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60c73f5\" data-eae-slider=\"3749\" data-id=\"60c73f5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96228c8 elementor-widget elementor-widget-text-editor\" data-id=\"96228c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En un entorno de medios digitales en constante cambio, contar con benchmarks fiables es m\u00e1s importante que nunca. Comprueba c\u00f3mo rinden tus campa\u00f1as y qu\u00e9 puedes hacer para mejorarlas.<\/p><p><strong>Descarga el Informe de Calidad de Medios<\/strong> e impulsa los resultados de tus campa\u00f1as.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-b39376d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"2386\" data-id=\"b39376d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-277a077\" data-eae-slider=\"23918\" data-id=\"277a077\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f0c717 dark-green-buttton elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3f0c717\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MzI2NzI3LCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">DESCARGAR INFORME<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Benchmarks l\u00edderes en la industria para una calidad de medios superior En IAS estamos encantados de presentarte la 20\u00aa edici\u00f3n de nuestro Informe de Calidad de Medios (Media Quality Report). En \u00e9l encontrar\u00e1s datos de referencia s\u00f3lidos y una visi\u00f3n&#8230;<\/p>\n","protected":false},"author":37,"featured_media":342071,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[702,700,703,704,707],"tags":[],"class_list":["post-342137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-caso-de-estudios-es","category-featured-es","category-guias-es","category-mqr-es","category-tendencias-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Media Quality Report: 20\u00aa Edici\u00f3n - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Descubre el \u00faltimo Informe de Calidad de Medios: tendencias clave, datos procesables e insights para mejorar tu estrategia de marketing digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/insider\/media-quality-report-20a-edicion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Media Quality Report: 20\u00aa Edici\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Descubre el \u00faltimo Informe de Calidad de Medios: tendencias clave, datos procesables e insights para mejorar tu estrategia de marketing digital.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/es\/insider\/media-quality-report-20a-edicion\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-21T08:55:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-21T08:55:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/05\/MQR-20th-Edition-Insider-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Laura Molero\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Molero\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/es\/insider\/media-quality-report-20a-edicion\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/es\/insider\/media-quality-report-20a-edicion\/\"},\"author\":{\"name\":\"Laura Molero\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/4e47489296a0d61540f31d2d63918b10\"},\"headline\":\"Media Quality Report: 20\u00aa Edici\u00f3n\",\"datePublished\":\"2025-05-21T08:55:19+00:00\",\"dateModified\":\"2025-05-21T08:55:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/es\/insider\/media-quality-report-20a-edicion\/\"},\"wordCount\":244,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/es\/insider\/media-quality-report-20a-edicion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/05\/MQR-20th-Edition-Insider-1.png\",\"articleSection\":[\"Caso de estudios\",\"Featured\",\"Gu\u00edas\",\"Informe de calidad de los medios\",\"Tendencias\"],\"inLanguage\":\"es-ES\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/es\/insider\/media-quality-report-20a-edicion\/\",\"url\":\"https:\/\/integralads.com\/es\/insider\/media-quality-report-20a-edicion\/\",\"name\":\"Media Quality Report: 20\u00aa Edici\u00f3n - 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