{"id":341973,"date":"2025-05-22T15:19:00","date_gmt":"2025-05-22T15:19:00","guid":{"rendered":"https:\/\/integralads.com\/?p=341973"},"modified":"2025-06-05T08:40:15","modified_gmt":"2025-06-05T08:40:15","slug":"report-sulla-media-quality-20a-edizione","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/report-sulla-media-quality-20a-edizione\/","title":{"rendered":"Report sulla Media Quality: 20\u00aa edizione"},"content":{"rendered":"\n<p><em>I benchmark di riferimento per la pubblicit\u00e0 digitale<\/em>. <\/p>\n\n\n\n<p>IAS \u00e8 lieta di presentare il Media Quality Report: 20\u00aa Edizione, che offre benchmark affidabili e insight globali basati su oltre 280 miliardi di interazioni digitali quotidiane.<\/p>\n\n\n\n<p>Riconosciuto come punto di riferimento nella qualit\u00e0 dei media, il Media Quality Report (MQR) \u00e8 uno strumento fondamentale per i marketer di tutto il mondo e permette loro di valutare le performance attraverso i dati pi\u00f9 significativi del settore. Il report di quest&#8217;anno fornisce un&#8217;analisi approfondita dei dati globali sulla media quality, dei principali trend che stanno plasmando il panorama digitale e una guida dettagliata su come massimizzare l&#8217;utilizzo del MQR.<\/p>\n\n\n\n<p><strong>Esplora le tendenze chiave di quest&#8217;anno<\/strong>, tra cui:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>BRAND RISK.<\/strong> La percentuale di contenuti offensivi \u00e8 aumentata del 72% rispetto all&#8217;anno precedente.<\/li>\n\n\n\n<li><strong>AD FRAUD<\/strong>. I tassi di frode pubblicitaria per le campagne non protette sono aumentati del 19%.<\/li>\n\n\n\n<li><strong>VIEWABILITY.<\/strong> La viewability complessiva si \u00e8 stabilizzata, mentre la viewability dei video su desktop a livello globale ha raggiunto un record dell&#8217; 83,9%<\/li>\n<\/ul>\n\n\n\n<p>Con l&#8217;evoluzione continua dei media digitali, avere benchmark affidabili \u00e8 pi\u00f9 cruciale che mai. Scopri come si posizionano i tuoi media e quali azioni intraprendere successivamente.<\/p>\n\n\n\n<p><strong>Scarica il report (in italiano) e misura il successo delle tue campagne!<\/strong><\/p>\n\n\n\n<p><a role=\"button\" href=\"https:\/\/integralads.com\/it\/insider\/report-sulla-media-quality-20a-edizione\/#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MzI2NTYxLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\"><br><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I benchmark di riferimento per la pubblicit\u00e0 digitale. IAS \u00e8 lieta di presentare il Media Quality Report: 20\u00aa Edizione, che offre benchmark affidabili e insight globali basati su oltre 280 miliardi di interazioni digitali quotidiane. Riconosciuto come punto di riferimento&#8230;<\/p>\n","protected":false},"author":29,"featured_media":342068,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[512,517,554,576,829,504,538,506],"tags":[],"class_list":["post-341973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-it","category-brand-safety-suitability-it","category-contextual-targeting-it","category-featured-it","category-media-quality-2","category-programmatic-it","category-mqr-it","category-viewability-it"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Report sulla Media Quality: 20\u00aa edizione - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/insider\/report-sulla-media-quality-20a-edizione\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Report sulla Media Quality: 20\u00aa edizione\" \/>\n<meta property=\"og:description\" content=\"I benchmark di riferimento per la pubblicit\u00e0 digitale. 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