{"id":341863,"date":"2025-05-22T07:42:00","date_gmt":"2025-05-22T07:42:00","guid":{"rendered":"https:\/\/integralads.com\/?p=341863"},"modified":"2025-05-21T14:57:41","modified_gmt":"2025-05-21T14:57:41","slug":"media-quality-report-20-ausgabe","status":"publish","type":"post","link":"https:\/\/integralads.com\/de\/insider\/media-quality-report-20-ausgabe\/","title":{"rendered":"Media Quality Report: 20. Ausgabe"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"341863\" class=\"elementor elementor-341863\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-8e21877 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"81746\" data-id=\"8e21877\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3cb55ae\" data-eae-slider=\"3772\" data-id=\"3cb55ae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-666f4e0 elementor-widget elementor-widget-heading\" data-id=\"666f4e0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Branchenf\u00fchrende Benchmarks f\u00fcr \u00fcberragende Media-Qualit\u00e4t<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-01cdca3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"86226\" data-id=\"01cdca3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c8bfc96\" data-eae-slider=\"27883\" data-id=\"c8bfc96\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18d5818 elementor-widget elementor-widget-text-editor\" data-id=\"18d5818\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>IAS freut sich, die 20. Ausgabe des Media Quality Reports zu ver\u00f6ffentlichen \u2013 mit zuverl\u00e4ssigen Benchmarks und globalen Einblicken, die auf mehr als 280 Milliarden digitalen Interaktionen pro Tag basieren.<\/p><p>Als Goldstandard f\u00fcr Media-Qualit\u00e4t hilft der Media Quality Report (MQR) Marketern weltweit dabei, ihre Performance anhand der branchenweit aussagekr\u00e4ftigsten Daten zu bewerten. Der diesj\u00e4hrige Bericht bietet einen detaillierten Einblick in globale Media-Qualit\u00e4tsdaten, wichtige Trends, die die digitale Landschaft pr\u00e4gen, und eine Schritt-f\u00fcr-Schritt-Anleitung, wie Du den MQR optimal nutzen kannst.<\/p><p><strong>Tauche in den diesj\u00e4hrigen Bericht mit den wichtigsten Trends ein, darunter<\/strong><\/p><ul><li><strong>MARKENRISIKO<\/strong>: Der Anteil an anst\u00f6\u00dfigen Inhalten stieg im Vergleich zum Vorjahr um 72 %.<\/li><li><strong>AD FRAUD<\/strong>: Die Betrugsrate bei Kampagnen, die nicht vor Betrug gesch\u00fctzt waren, stieg um 19 %.<\/li><li><strong>VIEWABILITY<\/strong>: Die Viewability stabilisierte sich insgesamt, aber die globale Viewability von Desktop-Videos erreichte mit 83,9 % einen neuen Rekordwert.<\/li><\/ul><p>Angesichts der t\u00e4glichen Weiterentwicklung der digitalen Medien sind zuverl\u00e4ssige Benchmarks wichtiger denn je. Sieh, wie Deine Kampagnen abschneiden \u2013 und wo Du als N\u00e4chstes Ma\u00dfnahmen ergreifen solltest.<\/p><p><strong>Lade den Report noch heute herunter, um auf die branchenf\u00fchrenden globalen Benchmarks von IAS zuzugreifen<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Branchenf\u00fchrende Benchmarks f\u00fcr \u00fcberragende Media-Qualit\u00e4t IAS freut sich, die 20. Ausgabe des Media Quality Reports zu ver\u00f6ffentlichen \u2013 mit zuverl\u00e4ssigen Benchmarks und globalen Einblicken, die auf mehr als 280 Milliarden digitalen Interaktionen pro Tag basieren. Als Goldstandard f\u00fcr Media-Qualit\u00e4t hilft&#8230;<\/p>\n","protected":false},"author":39,"featured_media":341825,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[88,100,323,107,120,106,94],"tags":[],"class_list":["post-341863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-de","category-brand-safety-suitability-de","category-featured-de","category-insights-de","category-mqr-de","category-studien-reports","category-viewability-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Media Quality Report: 20. 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