{"id":339336,"date":"2025-02-17T16:05:31","date_gmt":"2025-02-17T16:05:31","guid":{"rendered":"https:\/\/integralads.com\/?p=339336"},"modified":"2025-02-19T13:15:37","modified_gmt":"2025-02-19T13:15:37","slug":"simplifiez-vos-campagnes-programmatiques-sur-display-video-360-avec-quality-sync","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/simplifiez-vos-campagnes-programmatiques-sur-display-video-360-avec-quality-sync\/","title":{"rendered":"Simplifiez vos campagnes programmatiques sur Display &amp; Video 360 avec Quality Sync\u00a0"},"content":{"rendered":"<p>IAS met \u00e0 disposition des utilisateurs de Display &amp; Video 360 ses filtres pre-bid via sa solution Quality Sync. Ce segment pre-bid a \u00e9t\u00e9 con\u00e7u afin de rationaliser les activit\u00e9s publicitaires des marques et obtenir ainsi de meilleurs r\u00e9sultats.<\/p>\n<p>Vous pouvez configurer votre strat\u00e9gie programmatique de mani\u00e8re \u00e0 synchroniser les mises \u00e0 jour effectu\u00e9es en post-bid &#8211; sur la base de vos diff\u00e9rentes mesures &#8211; avec vos optimisations r\u00e9alis\u00e9es en temps r\u00e9el \u00e0 Quality Sync, tout en restant dans l&#8217;univers Display &amp; Video 360.<\/p>\n<h4>\u00a0<\/h4>\n<h4 id=\"h-avec-quality-sync-et-dv360-vous-pouvez\">AVEC QUALITY SYNC ET DV360, VOUS POUVEZ :<\/h4>\n<ul>\n<li><strong>Simplifier le workflow de vos campagnes :<\/strong> Avec l\u2019int\u00e9gration de Quality Sync dans Display &amp; Video 360, vous pouvez g\u00e9rer vos diff\u00e9rents param\u00e8tres en mati\u00e8re de brand safety &amp; suitability et de fraude en un seul endroit, afin de r\u00e9duire le risque d\u2019erreurs.\u00a0\u00a0<\/li>\n<li><strong>R\u00e9duire vos Taux de Blocking :<\/strong> Quality Sync permet de garantir la qualit\u00e9 du contexte de diffusion publicitaire et d\u2019automatiser les configurations pre- et post-bid afin de r\u00e9duire intelligemment le taux de blocking des campagnes.<\/li>\n<li><strong>Gagner en efficacit\u00e9 :<\/strong> Notre approche d\u2019ID unique simplifie l\u2019activation de plusieurs campagnes en simultan\u00e9 ou multicanales. Cela permet de gagner du temps mais surtout d\u2019am\u00e9liorer la performance globale des campagnes, et par cons\u00e9quent l\u2019allocation des budgets publicitaires.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>Quality Sync regroupe plusieurs types de protection :\u00a0 brand safety &amp; suitability, traffic invalide, sites MFA, URL et keyword blocklists, et bien plus encore, afin de fournir une couverture compl\u00e8te des investissements r\u00e9alis\u00e9s en programmatique.<\/p>\n<p>Contactez-nous si vous souhaitez en conna\u00eetre davantage sur Quality Sync et\/ou sur nos autres produits disponibles sur Display &amp; Video 360.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IAS met \u00e0 disposition des utilisateurs de Display &amp; Video 360 ses filtres pre-bid via sa solution Quality Sync. Ce segment pre-bid a \u00e9t\u00e9 con\u00e7u afin de rationaliser les activit\u00e9s publicitaires des marques et obtenir ainsi de meilleurs r\u00e9sultats. Vous&#8230;<\/p>\n","protected":false},"author":66,"featured_media":339222,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[443,467,485,486],"tags":[],"class_list":["post-339336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyses","category-efficacite-optimisation","category-featured-fr","category-our-partners-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Simplifiez vos campagnes programmatiques sur Display &amp; Video 360 avec Quality Sync\u00a0 - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/insider\/simplifiez-vos-campagnes-programmatiques-sur-display-video-360-avec-quality-sync\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Simplifiez vos campagnes programmatiques sur Display &amp; Video 360 avec Quality Sync\u00a0\" \/>\n<meta property=\"og:description\" content=\"IAS met \u00e0 disposition des utilisateurs de Display &amp; Video 360 ses filtres pre-bid via sa solution Quality Sync. 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