{"id":339257,"date":"2025-02-10T11:00:00","date_gmt":"2025-02-10T11:00:00","guid":{"rendered":"https:\/\/integralads.com\/?p=339257"},"modified":"2025-02-10T16:42:47","modified_gmt":"2025-02-10T16:42:47","slug":"informe-industry-pulse-2025","status":"publish","type":"post","link":"https:\/\/integralads.com\/latam\/insider\/informe-industry-pulse-2025\/","title":{"rendered":"Informe Industry Pulse 2025"},"content":{"rendered":"\t\t
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Expertos en medios de comunicaci\u00f3n revelan el futuro de los medios digitales en 2025.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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IAS, en colaboraci\u00f3n con YouGov<\/a><\/span>, encuest\u00f3 a expertos en medios digitales de EE. UU. para descubrir las tendencias, tecnolog\u00edas y soluciones que impulsar\u00e1n la publicidad digital en 2025.<\/p>

Desde cambios en las prioridades hasta retos previstos, el informe Industry Pulse<\/strong> de este a\u00f1o ofrece una visi\u00f3n completa de c\u00f3mo los expertos en medios se est\u00e1n preparando para estos cambios, de modo que pueda estar siempre a la vanguardia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Principales Prioridades y Retos para 2025<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • Las redes sociales toman la delantera:<\/strong> El 61% de los expertos en medios de comunicaci\u00f3n situan a las redes sociales entre sus prioridades, aunque no sin sus respectivas dificultades. Con deepfakes cada vez m\u00e1s comunes y nuevas oportunidades como las compras a trav\u00e9s de las redes sociales, los publicistas tendr\u00e1n que adaptarse r\u00e1pidamente.<\/li>
  • Crecimiento en v\u00eddeo digital:<\/strong> El 43% de los encuestados espera que el v\u00eddeo digital domine, especialmente a medida que se interconecta m\u00e1s con las redes sociales. El auge de este formato exigir\u00e1 prestar atenci\u00f3n a las nuevas amenazas para la calidad de medios, como los contenidos generados por inteligencia artificial.<\/li>
  • Aumenta el marketing de influencers:<\/strong> El 28% de los expertos dan prioridad a las campa\u00f1as de influencers para impulsar compras sociales, aunque es posible que este formato se enfrente a dificultades debido a su lento crecimiento.<\/li>
  • Persiste la preocupaci\u00f3n por la seguridad:<\/strong> Los publicistas siguen considerando la seguridad como uno de los principales desaf\u00edos, especialmente para garantizar que los anuncios no aparezcan junto a contenido de riesgo o desinformaci\u00f3n. Los deepfakes y el derroche publicitario tambi\u00e9n ocupan un lugar destacado en la lista, lo que exige una planificaci\u00f3n estrat\u00e9gica.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Descargue ahora su copia del Informe Industry Pulse 2025<\/strong> y descubra las ideas m\u00e1s pr\u00e1cticas del sector para triunfar en 2025.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Expertos en medios de comunicaci\u00f3n revelan el futuro de los medios digitales en 2025. IAS, en colaboraci\u00f3n con YouGov, encuest\u00f3 a expertos en medios digitales de EE. UU. para descubrir las tendencias, tecnolog\u00edas y soluciones que impulsar\u00e1n la publicidad digital…<\/p>\n","protected":false},"author":59,"featured_media":338513,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[717,727,722,728,729,731],"tags":[],"class_list":["post-339257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-latam","category-fraude-publicitario-latam","category-investigacion-latam","category-publicaciones-latam","category-segmentacion-contextual-latam","category-seguridad-e-idoneidad-de-marca-latam"],"acf":[],"yoast_head":"\nInforme Industry Pulse 2025 - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/latam\/insider\/informe-industry-pulse-2025\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Informe Industry Pulse 2025\" \/>\n<meta property=\"og:description\" content=\"Expertos en medios de comunicaci\u00f3n revelan el futuro de los medios digitales en 2025. 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