{"id":339205,"date":"2025-02-04T12:00:00","date_gmt":"2025-02-04T12:00:00","guid":{"rendered":"https:\/\/integralads.com\/?p=339205"},"modified":"2025-02-03T21:51:07","modified_gmt":"2025-02-03T21:51:07","slug":"relatorio-de-pulso-da-industria-para-2025","status":"publish","type":"post","link":"https:\/\/integralads.com\/br\/insider\/relatorio-de-pulso-da-industria-para-2025\/","title":{"rendered":"Relat\u00f3rio de Pulso da Ind\u00fastria para 2025"},"content":{"rendered":"\t\t
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Especialistas em m\u00eddia revelam o que vem a\u00ed na m\u00eddia digital em 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A IAS, em colabora\u00e7\u00e3o com o YouGov<\/span><\/a>, entrevistou especialistas em m\u00eddia para desvendar as tend\u00eancias, tecnologias e solu\u00e7\u00f5es que impulsionar\u00e3o a publicidade digital em 2025.<\/p>

Da troca de prioridades a desafios previstos, o Relat\u00f3rio de Pulso da Ind\u00fastria<\/strong> deste ano oferece um olhar abrangente sobre como os especialistas em m\u00eddia est\u00e3o preparados para essas mudan\u00e7as; assim voc\u00ea pode se posicionar \u00e0 frente da curva.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Pr\u00e9via: Principais Prioridades e Desafios para 2025<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • M\u00eddia Social assume a lideran\u00e7a:<\/strong> 61% dos especialistas em m\u00eddia posicionam a m\u00eddia social no topo de suas listas, mas n\u00e3o deixam de fora os seus desafios. Com as deepfakes se tornando mais comuns, e as novas oportunidades, como o social shoping, emergindo, os anunciantes precisar\u00e3o adaptar-se rapidamente.<\/li>
  • Crescimento do V\u00eddeo Digital:<\/strong> 43% dos entrevistados esperam que o v\u00eddeo digital domine os formatos, especialmente \u00e0 medida em que ele se torne mais interligado \u00e0s m\u00eddias sociais. A ascens\u00e3o deste formato exigir\u00e1 aten\u00e7\u00e3o ante amea\u00e7as \u00e0 qualidade de m\u00eddia, como conte\u00fado de IA generativa.<\/li>
  • Marketing de Influ\u00eancia dispara:<\/strong> 28% dos especialistas priorizam campanhas de influ\u00eancia para impulsionar compras sociais, mas o formato deve enfrentar mudan\u00e7as em virtude das dores do crescimento.<\/li>
  • Preocupa\u00e7\u00f5es com Seguran\u00e7a persistem:<\/strong> Os anunciantes continuam a classificar a seguran\u00e7a como um desafio principal, particulamente para garantir que os an\u00fancios n\u00e3o apare\u00e7am ao lado de conte\u00fado de risco ou de desinforma\u00e7\u00e3o. As deepfakes e o desperd\u00edcio de gastos em publicidade tamb\u00e9m est\u00e3o no topo da lista, exigindo planejamento estrat\u00e9gico.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Fa\u00e7a o download do seu Relat\u00f3rio de Pulso da Ind\u00fastria para 2025<\/strong> agora e acesse os insights mais acion\u00e1veis para um 2025 mais forte.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Especialistas em m\u00eddia revelam o que vem a\u00ed na m\u00eddia digital em 2025 A IAS, em colabora\u00e7\u00e3o com o YouGov, entrevistou especialistas em m\u00eddia para desvendar as tend\u00eancias, tecnologias e solu\u00e7\u00f5es que impulsionar\u00e3o a publicidade digital em 2025. Da troca…<\/p>\n","protected":false},"author":48,"featured_media":338507,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[640,737,646,742,650,662],"tags":[],"class_list":["post-339205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-brand-suitability-br","category-featured-br","category-fraude-anuncios","category-pesquisa-br","category-publishers-br","category-segmentacao-contextual"],"acf":[],"yoast_head":"\nRelat\u00f3rio de Pulso da Ind\u00fastria para 2025 - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/br\/insider\/relatorio-de-pulso-da-industria-para-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Relat\u00f3rio de Pulso da Ind\u00fastria para 2025\" \/>\n<meta property=\"og:description\" content=\"Especialistas em m\u00eddia revelam o que vem a\u00ed na m\u00eddia digital em 2025 A IAS, em colabora\u00e7\u00e3o com o YouGov, entrevistou especialistas em m\u00eddia para desvendar as tend\u00eancias, tecnologias e solu\u00e7\u00f5es que impulsionar\u00e3o a publicidade digital em 2025. 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