{"id":339106,"date":"2025-01-20T16:39:44","date_gmt":"2025-01-20T16:39:44","guid":{"rendered":"https:\/\/integralads.com\/?p=339106"},"modified":"2025-10-20T12:44:42","modified_gmt":"2025-10-20T12:44:42","slug":"empowering-advertisers-across-social-media-platforms","status":"publish","type":"post","link":"https:\/\/integralads.com\/insider\/empowering-advertisers-across-social-media-platforms\/","title":{"rendered":"IAS Empowers Advertisers Across Social Media Platforms"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"339106\" class=\"elementor elementor-339106\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-7ff7e76 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"20467\" data-id=\"7ff7e76\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4198398\" data-eae-slider=\"67456\" data-id=\"4198398\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0eefdca elementor-widget elementor-widget-text-editor\" data-id=\"0eefdca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">IAS is proud to be a trusted media measurement and optimization leader across social and video platforms, the open web, CTV, and other digital channels.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Amid ongoing industry change and rapid shifts across the digital advertising industry, we\u2019re here to support our customers to ensure their campaigns continue to maximize ROI while protecting brand equity. Across social media platforms, our solutions include:\u00a0 <\/span><\/p><p><b>Global Coverage Across TikTok<\/b><\/p><p>IAS remains a trusted partner of TikTok to offer optimization and measurement solutions globally:<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">IAS currently offers Total Media Quality (TMQ) for TikTok in <\/span><a href=\"https:\/\/integralads.com\/insider\/enhanced-brand-safety-suitability-tiktok\/\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">78+ markets globall<\/span>y<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">IAS launched an <\/span><a href=\"https:\/\/integralads.com\/insider\/enhanced-brand-safety-suitability-tiktok\/\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">Alpha test on TikTok for Video Exclusion List Optimization<\/span><\/span><\/a><span style=\"font-weight: 400;\">, which is expected to be generally available in 78+ markets in H1 2025.\u00a0<\/span><\/li><\/ul><p><b>Proactive Brand Safety and Suitability Optimization<\/b><\/p><p><span style=\"font-weight: 400;\">IAS provides advertisers with tools to drive brand safety, suitability, and contextual alignment across platforms to reduce media waste and drive performance. Examples include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">First-to-market test partner for Meta Content Block Lists, <\/span><a href=\"https:\/\/integralads.com\/news\/ias-meta-optimization-solution\/\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">launched<\/span><\/span><\/a><span style=\"font-weight: 400;\"> October 2024<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Exclusive IAS Optimization for X on the Vertical Video product, <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/integralads.com\/insider\/ias-evolving-partnership-x\/#:~:text=Proprietary%20Platforms,-Share%20on%20LinkedIn&amp;text=IAS%27s%20AI%2Ddriven%20measurement%20and,marketers%20investing%20on%20the%20platform.\"><span style=\"font-weight: 400;\">launched<\/span><\/a><\/span><span style=\"font-weight: 400;\"> February 2024\u00a0<\/span><\/li><\/ul><p><b>Brand Safety and Suitability Measurement across Platforms<\/b><\/p><p><span style=\"font-weight: 400;\">IAS offers Total Media Quality (TMQ) measurement which includes a combination of Brand Safety and Suitability, Viewability, and Invalid Traffic reporting to enable advertisers to validate media strategy and drive performance. TMQ is powered by best-in-class technology with daily reporting aligned to industry standards.<\/span><\/p><p><span style=\"font-weight: 400;\">In addition, IAS recently announced a <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/integralads.com\/news\/quality-attention-optimization-social-attention-measurement\/\"><span style=\"font-weight: 400;\">unique partnership with Lumen<\/span><\/a><\/span><span style=\"font-weight: 400;\"> to\u00a0provide Attention measurement across major social platforms and channels. The reporting can be applied retroactively to inform budget allocation between channels and provide creative insights.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c8de7d elementor-widget elementor-widget-image\" data-id=\"0c8de7d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"228\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/01\/logos-for-blog-post-768x274.jpg\" class=\"attachment-medium_large size-medium_large wp-image-339121\" alt=\"\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/01\/logos-for-blog-post-768x274.jpg 768w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/01\/logos-for-blog-post-300x107.jpg 300w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/01\/logos-for-blog-post-1024x366.jpg 1024w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/01\/logos-for-blog-post.jpg 1366w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbeb9ae elementor-widget elementor-widget-text-editor\" data-id=\"cbeb9ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you\u2019d like more information or have questions, please contact an IAS representative or reach out to <a href=\"mailto:socialsupport@integralads.com\"><span style=\"text-decoration: underline;\">socialsupport@integralads.com<\/span><\/a>. We look forward to continuing to support you in 2025 and beyond.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>IAS is proud to be a trusted media measurement and optimization leader across social and video platforms, the open web, CTV, and other digital channels.\u00a0 Amid ongoing industry change and rapid shifts across the digital advertising industry, we\u2019re here to&#8230;<\/p>\n","protected":false},"author":59,"featured_media":337970,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55,846,41,48],"tags":[17],"class_list":["post-339106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-products","category-research","category-proprietary-platforms","tag-products"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - 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