{"id":339024,"date":"2025-01-07T14:22:22","date_gmt":"2025-01-07T14:22:22","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&p=339024"},"modified":"2025-01-07T14:37:06","modified_gmt":"2025-01-07T14:37:06","slug":"total-media-performance-la-solution-ias-pour-booster-le-roi-des-annonceurs","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/total-media-performance-la-solution-ias-pour-booster-le-roi-des-annonceurs\/","title":{"rendered":"Total Media Performance\u2122 : un meilleur ROI pour les marques gr\u00e2ce \u00e0 la solution d’Intelligence Artificielle d’IAS"},"content":{"rendered":"\t\t
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Total Media Performance associe l’analyse de la qualit\u00e9 m\u00e9dia et l’optimisation par IA pour une transparence compl\u00e8te<\/em><\/h6>

\u00a0<\/p>

Integral Ad Science, leader mondial de mesure et d’optimisation des m\u00e9dias, a annonc\u00e9 aujourd\u2019hui le lancement de sa solution Total Media Performance\u2122 (TMP) bas\u00e9e sur l’IA. Total Media Performance (TMP) permet aux annonceurs d’optimiser les r\u00e9sultats de leurs campagnes en combinant signaux de qualit\u00e9 m\u00e9dia et optimisation en temps r\u00e9el.\u00a0<\/p>

TMP utilise l\u2019intelligence artificielle pour r\u00e9soudre l\u2019\u00e9quation qualit\u00e9 m\u00e9dia, co\u00fbts et r\u00e9sultats. Elle permet aux annonceurs de renforcer leur efficacit\u00e9 publicitaire via la solution unique sur le march\u00e9 \u201c Quality Path Optimization\u201d\u00a0 et une transparence totale de la cha\u00eene d’approvisionnement programmatique.<\/p>

\u00ab Le lancement de TMP marque une \u00e9volution importante pour IAS, car nous allons au-del\u00e0 de l’efficacit\u00e9 m\u00e9dia et de la protection de la marque pour offrir une solution unifi\u00e9e de performance marketing \u00bb, a d\u00e9clar\u00e9 Lisa Utzschneider, CEO d’IAS. \u00ab Notre positionnement unique nous permet d\u2019aider les annonceurs \u00e0 s\u2019appuyer sur les donn\u00e9es afin de transformer les informations sur la qualit\u00e9 m\u00e9dia en strat\u00e9gies\u00a0 g\u00e9n\u00e9ratrices de revenus, et d’obtenir de meilleurs r\u00e9sultats dans l’\u00e9cosyst\u00e8me de plus en plus fragment\u00e9 des m\u00e9dias digitaux. \u00bb<\/p>

Avec Total Media Performance, les annonceurs peuvent d\u00e9sormais :<\/p>

  • Am\u00e9liorer les r\u00e9sultats<\/strong> : La protection pr\u00e9-bid d’IAS permet d’obtenir un retour sur investissement en donnant la priorit\u00e9 aux m\u00e9dias qualitatifs qui g\u00e9n\u00e8rent des r\u00e9sultats et en prot\u00e9geant l\u2019\u00e9quit\u00e9 de la marque gr\u00e2ce \u00e0 une solution compl\u00e8te. Les annonceurs peuvent synchroniser de mani\u00e8re transparente la protection de la qualit\u00e9 entre les DSP pour une meilleure efficacit\u00e9 op\u00e9rationnelle.<\/li>
  • Gagner en transparence<\/strong> : TMP g\u00e9n\u00e8re un retour sur investissement en conjuguant qualit\u00e9 m\u00e9dia et co\u00fbts gr\u00e2ce \u00e0 la Quality Path Optimization d’IAS. Les annonceurs b\u00e9n\u00e9ficient d’une cha\u00eene d’approvisionnement publicitaire transparente qui leur permet de privil\u00e9gier les m\u00e9dias les plus efficaces pour obtenir de meilleurs r\u00e9sultats.\u00a0<\/li>
  • Automatiser en\u00a0 temps r\u00e9el <\/strong>: Les profils de performance dynamiques (Dynamic Performance Profiles) permettent aux annonceurs de maximiser la scalabilit\u00e9 et la performance des campagnes et de les ajuster automatiquement en temps r\u00e9el gr\u00e2ce \u00e0 un ciblage contextuel dynamique et respectueux de la vie priv\u00e9e.<\/li><\/ul>

    \u00ab Avec TMP, IAS fournit aux annonceurs des outils technologiques avanc\u00e9s qui se concentrent sur l\u2019efficacit\u00e9 qui permettent de g\u00e9n\u00e9rer de meilleurs r\u00e9sultats publicitaires\u00a0 \u00bb, a d\u00e9clar\u00e9 Srishti Gupta, CPO d’IAS. \u00ab Nous nous engageons \u00e0 faire \u00e9voluer TMP pour r\u00e9pondre aux besoins des annonceurs, en les aidant \u00e0 limiter les d\u00e9perditions, \u00e0 obtenir de meilleurs r\u00e9sultats et \u00e0 pr\u00e9server la valeur de la marque dans un paysage m\u00e9dia en constante \u00e9volution. \u00bb<\/p>

    TMP d’IAS permet de d\u00e9montrer le v\u00e9ritable impact financier de la qualit\u00e9 m\u00e9dia. En r\u00e9affectant les d\u00e9penses vers des canaux plus qualitatifs, IAS a permis de r\u00e9duire de 25 % le co\u00fbt par conversion et de 33 % le co\u00fbt d’une impression de qualit\u00e9 pour une grande marque de technologie internationale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Total Media Performance associe l’analyse de la qualit\u00e9 m\u00e9dia et l’optimisation par IA pour une transparence compl\u00e8te \u00a0 Integral Ad Science, leader mondial de mesure et d’optimisation des m\u00e9dias, a annonc\u00e9 aujourd\u2019hui le lancement de sa solution Total Media Performance\u2122…<\/p>\n","protected":false},"author":59,"featured_media":339005,"menu_order":0,"template":"","portfolio-types":[481,483,80],"class_list":["post-339024","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-communiques","portfolio-types-communiques-de-presse","portfolio-types-featured-news"],"acf":[],"yoast_head":"\nTotal Media Performance\u2122 : un meilleur ROI pour les marques gr\u00e2ce \u00e0 la solution d'Intelligence Artificielle d'IAS - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/news\/total-media-performance-la-solution-ias-pour-booster-le-roi-des-annonceurs\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Total Media Performance\u2122 : un meilleur ROI pour les marques gr\u00e2ce \u00e0 la solution d'Intelligence Artificielle d'IAS\" \/>\n<meta property=\"og:description\" content=\"Total Media Performance associe l’analyse de la qualit\u00e9 m\u00e9dia et l’optimisation par IA pour une transparence compl\u00e8te \u00a0 Integral Ad Science, leader mondial de mesure et d’optimisation des m\u00e9dias, a annonc\u00e9 aujourd\u2019hui le lancement de sa solution Total Media Performance\u2122...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/fr\/news\/total-media-performance-la-solution-ias-pour-booster-le-roi-des-annonceurs\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-07T14:37:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/01\/IAS-Total-Media-Performance-Logo-Square.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/fr\/news\/total-media-performance-la-solution-ias-pour-booster-le-roi-des-annonceurs\/\",\"url\":\"https:\/\/integralads.com\/fr\/news\/total-media-performance-la-solution-ias-pour-booster-le-roi-des-annonceurs\/\",\"name\":\"Total Media Performance\u2122 : un meilleur ROI pour les marques gr\u00e2ce \u00e0 la solution d'Intelligence Artificielle d'IAS - 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