{"id":338679,"date":"2024-12-09T12:44:48","date_gmt":"2024-12-09T12:44:48","guid":{"rendered":"https:\/\/integralads.com\/?p=338679"},"modified":"2025-03-12T09:57:20","modified_gmt":"2025-03-12T09:57:20","slug":"ricerca-ias-industry-pulse-2025","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/ricerca-ias-industry-pulse-2025\/","title":{"rendered":"Ricerca IAS: Industry Pulse 2025"},"content":{"rendered":"\n

<\/p>\n\n\n\n

Gli esperti del settore rivelano cosa ci si aspetta dai media digitali nel 2025<\/strong><\/h3>\n\n\n\n

IAS, in collaborazione con YouGov<\/a>, ha intervistato diversi esperti dei media digitali nel Regno Unito per scoprire i trend, le tecnologie e le soluzioni che guideranno la pubblicit\u00e0 digitale nel 2025.<\/p>\n\n\n\n

Dai cambiamenti nelle priorit\u00e0 alle sfide previste, il report \u2018Industry Pulse\u2019 di quest’anno offre uno sguardo completo su come gli esperti dei media si stanno preparando a questi cambiamenti, in modo da rimanere un passo avanti.<\/p>\n\n\n\n

Anteprima: principali priorit\u00e0 e sfide per il 2025<\/strong><\/h3>\n\n\n\n
    \n
  • I social media al primo posto<\/strong>:\n
      \n
    • Il 72% degli esperti dei media considera i social media come la loro principale priorit\u00e0, con lo shopping sui social e l\u2019influencer marketing che alimentano la crescita.<\/li>\n\n\n\n
    • Tuttavia, il 52% dei professionisti dei media vede i social media come l’ambiente pi\u00f9 vulnerabile al brand risk.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
    • Crescita del video digitale<\/strong>:\n
        \n
      • Il 42% degli intervistati si aspetta che il video digitale domini i formati, in particolare poich\u00e9 diventa sempre pi\u00f9 integrato con i social media.<\/li>\n\n\n\n
      • L’ascesa di questo formato richieder\u00e0 attenzione a nuove minacce alla qualit\u00e0 dei media, come i contenuti generati dall’intelligenza artificiale.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
      • Influencer marketing in aumento<\/strong>:\n
          \n
        • Il 28% degli esperti sta dando priorit\u00e0 alle campagne di influencer per incoraggiare gli acquisti sui social.<\/li>\n\n\n\n
        • Tuttavia, il formato potrebbe affrontare sfide a causa delle difficolt\u00e0 di crescita.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
        • Persistono le preoccupazioni per la sicurezza<\/strong>:\n
            \n
          • Il 34% degli inserzionisti ha manifestato preoccupazione riguardo alla visualizzazione di annunci accanto a contenuti rischiosi, mentre il 31% ha espresso preoccupazioni specifiche sui deepfake.<\/li>\n\n\n\n
          • Il 77% dei professionisti dei media concorda sul fatto che la misurazione e l’ottimizzazione di terze parti saranno importanti per garantire che gli annunci non vengano visualizzati accanto ai deepfake.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n

            Scarica la tua copia del report Industry Pulse 2025<\/strong> – cliccando sul pulsante \u2018Download\u2019 in alto a destra – per accedere alle informazioni pi\u00f9 rilevanti del settore e prepararti per un 2025 di successo!<\/p>\n\n\n\n

            <\/p>\n","protected":false},"excerpt":{"rendered":"

            Gli esperti del settore rivelano cosa ci si aspetta dai media digitali nel 2025 IAS, in collaborazione con YouGov, ha intervistato diversi esperti dei media digitali nel Regno Unito per scoprire i trend, le tecnologie e le soluzioni che guideranno…<\/p>\n","protected":false},"author":29,"featured_media":338511,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[576,509,508],"tags":[],"class_list":["post-338679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-it","category-ricerche","category-risorse"],"acf":[],"yoast_head":"\nRicerca IAS: Industry Pulse 2025 - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/insider\/ricerca-ias-industry-pulse-2025\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ricerca IAS: Industry Pulse 2025\" \/>\n<meta property=\"og:description\" content=\"Gli esperti del settore rivelano cosa ci si aspetta dai media digitali nel 2025 IAS, in collaborazione con YouGov, ha intervistato diversi esperti dei media digitali nel Regno Unito per scoprire i trend, le tecnologie e le soluzioni che guideranno...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/it\/insider\/ricerca-ias-industry-pulse-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-09T12:44:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-12T09:57:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/11\/US-2025-Industry-Pulse-Insider-Tile.png\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lisa Nanu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lisa Nanu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/it\/insider\/ricerca-ias-industry-pulse-2025\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/it\/insider\/ricerca-ias-industry-pulse-2025\/\"},\"author\":{\"name\":\"Lisa Nanu\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/cec627fa15b930f891f3744f035d25ce\"},\"headline\":\"Ricerca IAS: Industry Pulse 2025\",\"datePublished\":\"2024-12-09T12:44:48+00:00\",\"dateModified\":\"2025-03-12T09:57:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/it\/insider\/ricerca-ias-industry-pulse-2025\/\"},\"wordCount\":308,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/it\/insider\/ricerca-ias-industry-pulse-2025\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/11\/US-2025-Industry-Pulse-Insider-Tile.png\",\"articleSection\":[\"Featured\",\"Ricerche\",\"Risorse\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/it\/insider\/ricerca-ias-industry-pulse-2025\/\",\"url\":\"https:\/\/integralads.com\/it\/insider\/ricerca-ias-industry-pulse-2025\/\",\"name\":\"Ricerca IAS: Industry Pulse 2025 - 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