{"id":338540,"date":"2024-11-19T13:00:00","date_gmt":"2024-11-19T13:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/industry-pulse-report-2025\/"},"modified":"2024-11-21T14:26:40","modified_gmt":"2024-11-21T14:26:40","slug":"industry-pulse-report-2025","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/industry-pulse-report-2025\/","title":{"rendered":"The 2025 UK Industry Pulse Report"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"338540\" class=\"elementor elementor-338540 elementor-338394\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-5f55ded elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"6683\" data-id=\"5f55ded\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d434ee\" data-eae-slider=\"19921\" data-id=\"3d434ee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cefd7ed elementor-widget elementor-widget-heading\" data-id=\"cefd7ed\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Industry experts reveal what\u2019s next for digital media in 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98bf90a elementor-widget elementor-widget-text-editor\" data-id=\"98bf90a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">IAS, in collaboration with <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/today.yougov.com\/\"><span style=\"font-weight: 400;\">YouGov<\/span><\/a><\/span><span style=\"font-weight: 400;\">, surveyed UK digital media experts to uncover the trends, technologies, and solutions that will drive digital advertising forward in 2025.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">From shifting priorities to anticipated challenges, this year\u2019s <\/span><b>Industry Pulse Report<\/b><span style=\"font-weight: 400;\"> offers a comprehensive look at how media experts are preparing for these shifts so you can stay ahead of the curve.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cb0070 elementor-widget elementor-widget-heading\" data-id=\"7cb0070\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Sneak Peek: Top Priorities &amp; Challenges for 2025\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b979a50 elementor-widget elementor-widget-text-editor\" data-id=\"b979a50\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Social Media Takes the Lead:<\/b><span style=\"font-weight: 400;\">\u00a072% of media experts place social media as their top priority, social shopping and influencer marketing fuelling growth. However 52% of media professionals see <\/span><span style=\"--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246 \/ 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; font-family: tahoma, sans-serif; font-size: small; color: #000000;\"><span style=\"--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246 \/ 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000;\">social media as the environment most vulnerable to brand risk.<\/span><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Digital Video Growth:<\/b><span style=\"font-weight: 400;\"> 42% of respondents expect digital video to dominate formats, particularly as it becomes more intertwined with social media. This format\u2019s rise will require attention to new media quality threats like AI-generated content.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Influencer Marketing Ramps Up:<\/b><span style=\"font-weight: 400;\"> 28% of experts are prioritising influencer campaigns to drive social purchases, but the format may face challenges due to growing pains.<\/span><\/li><li><b>Safety Concerns Persist:<\/b><span style=\"font-weight: 400;\">\u00a034% of advertisers expressed concern with delivering ads alongside risky content and depfakes (31%).\u00a0<\/span><span style=\"--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246 \/ 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: #222222; font-family: tahoma, sans-serif; font-size: small;\"><span style=\"--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246 \/ 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; vertical-align: baseline;\">77% of media professionals agree that third-party measurement and optimisation will be important to protect ads from being served alongside deepfakes.<\/span><\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70dc719 elementor-widget elementor-widget-text-editor\" data-id=\"70dc719\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Download your copy of the <\/span><b>2025 Industry Pulse Report<\/b><span style=\"font-weight: 400;\"> now to access the industry\u2019s most actionable insights for a stronger 2025.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d34485 dark-green-buttton elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7d34485\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xl\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MjkyNjM3LCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">DOWNLOAD THE REPORT<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>From shifting priorities to anticipated challenges, this year\u2019s UK Industry Pulse Report offers a comprehensive look at how media experts are preparing for these shifts so you can stay ahead of the curve. Access the report now.<\/p>\n","protected":false},"author":59,"featured_media":338515,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[752,764,760,758,792,759],"tags":[],"class_list":["post-338540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-uk-2","category-brand-safety-suitability-uk-2","category-contextual-targeting-uk-2","category-featured-uk-2","category-publisher-uk-2","category-research-uk-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The 2025 UK Industry Pulse Report - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/industry-pulse-report-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 2025 UK Industry Pulse Report\" \/>\n<meta property=\"og:description\" content=\"From shifting priorities to anticipated challenges, this year\u2019s UK Industry Pulse Report offers a comprehensive look at how media experts are preparing for these shifts so you can stay ahead of the curve. 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