{"id":338522,"date":"2024-11-29T12:23:45","date_gmt":"2024-11-29T12:23:45","guid":{"rendered":"https:\/\/integralads.com\/?p=338522"},"modified":"2025-02-11T08:54:48","modified_gmt":"2025-02-11T08:54:48","slug":"the-industry-pulse-2025","status":"publish","type":"post","link":"https:\/\/integralads.com\/es\/insider\/the-industry-pulse-2025\/","title":{"rendered":"Tendencias: The Industry Pulse 2025"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"338522\" class=\"elementor elementor-338522\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-d3c0959 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"10895\" data-id=\"d3c0959\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-580b971\" data-eae-slider=\"6621\" data-id=\"580b971\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f23404f elementor-widget elementor-widget-heading\" data-id=\"f23404f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tendencias y retos de la industria digital en 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-e1644e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"72174\" data-id=\"e1644e5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43517d9\" data-eae-slider=\"83583\" data-id=\"43517d9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38d9370 elementor-widget elementor-widget-text-editor\" data-id=\"38d9370\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">IAS, en colaboraci\u00f3n con <\/span><a href=\"https:\/\/today.yougov.com\/\"><span style=\"font-weight: 400;\">YouGov<\/span><\/a><span style=\"font-weight: 400;\">, ha encuestado a expertos en medios digitales para descubrir las tendencias, tecnolog\u00edas y soluciones que impulsar\u00e1n la publicidad digital en 2025.<\/span><\/p><p><span style=\"font-weight: 400;\">Desde cambios en las prioridades hasta los desaf\u00edos que se esperan, el Informe Industry Pulse de este a\u00f1o te muestra c\u00f3mo se est\u00e1n preparando los expertos en medios para estos cambios, as\u00ed que t\u00fa tambi\u00e9n puedes estar al tanto.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-97fd87c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"50827\" data-id=\"97fd87c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd64ee6\" data-eae-slider=\"8509\" data-id=\"bd64ee6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-712e367 elementor-widget elementor-widget-heading\" data-id=\"712e367\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Algunas de las conclusiones m\u00e1s interesantes sobre las Prioridades y los Retos de 2025:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-160f7eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"17946\" data-id=\"160f7eb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c3b16b4\" data-eae-slider=\"93217\" data-id=\"c3b16b4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc1e356 elementor-widget elementor-widget-text-editor\" data-id=\"bc1e356\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Las Redes Sociales Toman la Delantera:<\/b><span style=\"font-weight: 400;\"> El 61% de los expertos coloca a las redes sociales en la cima de su lista, pero no sin sus desaf\u00edos. Con los <\/span><i><span style=\"font-weight: 400;\">deepfakes<\/span><\/i><span style=\"font-weight: 400;\"> volvi\u00e9ndose m\u00e1s comunes y nuevas oportunidades como las <\/span><i><span style=\"font-weight: 400;\">social shopping<\/span><\/i><span style=\"font-weight: 400;\"> surgiendo, los anunciantes deber\u00e1n adaptarse r\u00e1pidamente.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Crecimiento del Video Digital<\/b><span style=\"font-weight: 400;\">: El 43% de los encuestados espera que el video digital domine los formatos, especialmente a medida que se entrelaza m\u00e1s con las redes sociales. El aumento de este formato requerir\u00e1 prestar atenci\u00f3n a nuevas amenazas a la calidad de los medios, como el contenido generado por IA.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>El Marketing de Influencers Aumenta: <\/b><span style=\"font-weight: 400;\">El 28% de los expertos est\u00e1 priorizando las campa\u00f1as de influencers para impulsar las compras en redes sociales, pero este formato podr\u00eda enfrentar desaf\u00edos debido a los problemas asociados a su crecimiento.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Las Preocupaciones sobre Seguridad Persisten<\/b><span>: Los anunciantes contin\u00faan clasificando la seguridad de marca como un desaf\u00edo principal, especialmente en garantizar que los anuncios no aparezcan junto a contenido perjudicial o desinformaci\u00f3n. Los <\/span><i><span>deepfakes<\/span><\/i><span> y el desperdicio de anuncios tambi\u00e9n est\u00e1n en la lista, lo que requiere una planificaci\u00f3n estrat\u00e9gica.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-e590598 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"10435\" data-id=\"e590598\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e995c4e\" data-eae-slider=\"53953\" data-id=\"e995c4e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-554689d elementor-widget elementor-widget-text-editor\" data-id=\"554689d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00a1No te quedes atr\u00e1s! Descarga tu copia del Informe <\/span><b>Industry Pulse 2025 <\/b><span style=\"font-weight: 400;\">y descubre las claves para que el pr\u00f3ximo a\u00f1o sea espectacular.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-0be6819 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"87361\" data-id=\"0be6819\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eb6a115\" data-eae-slider=\"63127\" data-id=\"eb6a115\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd5a715 dark-green-buttton elementor-align-center elementor-widget elementor-widget-button\" data-id=\"fd5a715\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xl\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MzI2NzI3LCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">DESCARGA LAS TENDENCIAS 2025<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Tendencias y retos de la industria digital en 2025 IAS, en colaboraci\u00f3n con YouGov, ha encuestado a expertos en medios digitales para descubrir las tendencias, tecnolog\u00edas y soluciones que impulsar\u00e1n la publicidad digital en 2025. Desde cambios en las prioridades&#8230;<\/p>\n","protected":false},"author":37,"featured_media":338514,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[605,700,705,608,618],"tags":[],"class_list":["post-338522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-es","category-featured-es","category-informes-es","category-programatica-es","category-plataformas-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tendencias: The Industry Pulse 2025 - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"\u00bfCu\u00e1l ser\u00e1 la evoluci\u00f3n de la publicidad digital en 2025? 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