{"id":337864,"date":"2024-10-17T10:36:10","date_gmt":"2024-10-17T10:36:10","guid":{"rendered":"https:\/\/integralads.com\/?p=337864"},"modified":"2024-12-04T13:38:45","modified_gmt":"2024-12-04T13:38:45","slug":"etat-des-lieux-de-la-brand-safety-en-france","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/etat-des-lieux-de-la-brand-safety-en-france\/","title":{"rendered":"\u00c9tat des lieux de la Brand Safety en France"},"content":{"rendered":"\n<p>Avec la d\u00e9mocratisation de l\u2019Intelligence Artificielle et la prolif\u00e9ration de deep fakes de plus en plus r\u00e9alistes, IAS a d\u00e9cid\u00e9 de mener l\u2019enqu\u00eate aupr\u00e8s des consommateurs fran\u00e7ais afin d\u2019obtenir leur ressenti face aux contenus inappropri\u00e9s sur les r\u00e9seaux sociaux.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-cette-etude-dresse-un-constat-frappant\">Cette \u00e9tude dresse un constat frappant&nbsp;:<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>75%<\/strong> des personnes interrog\u00e9es d\u00e9clarent avoir d\u00e9j\u00e0 \u00e9t\u00e9 expos\u00e9 \u00e0 un contenu probl\u00e9matique au sein m\u00eame de leur fil d\u2019actualit\u00e9.<\/li>\n\n\n\n<li>Les typologies de contenu inappropri\u00e9 les plus fr\u00e9quentes sur les r\u00e9seaux sont&nbsp;les contenus pour adulte (<strong>39%<\/strong>), de d\u00e9sinformation (<strong>21%<\/strong>) et contenant des propos vulgaires (<strong>19%<\/strong>). &nbsp;<\/li>\n\n\n\n<li>Les marques ont leur part de responsabilit\u00e9 quant \u00e0 la diffusion de publicit\u00e9s \u00e0 proximit\u00e9 de contenus inappropri\u00e9s pour 28% des personnes interrog\u00e9es.<\/li>\n\n\n\n<li>Cette proximit\u00e9 peut impacter l\u2019intention d\u2019achat des consommateurs fran\u00e7ais selon <strong>\u00bc<\/strong> des sond\u00e9s. Alors que les r\u00e9seaux peuvent \u00eatre un environnement propice \u00e0 l\u2019engagement avec <strong>89%<\/strong> des utilisateurs qui ont interagi avec une publicit\u00e9 au cours des 12 derniers mois.<\/li>\n<\/ul>\n\n\n\n<p>Cliquez sur le bouton Download afin de t\u00e9l\u00e9charger ce rapport.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avec la d\u00e9mocratisation de l\u2019Intelligence Artificielle et la prolif\u00e9ration de deep fakes de plus en plus r\u00e9alistes, IAS a d\u00e9cid\u00e9 de mener l\u2019enqu\u00eate aupr\u00e8s des consommateurs fran\u00e7ais afin d\u2019obtenir leur ressenti face aux contenus inappropri\u00e9s sur les r\u00e9seaux sociaux. Cette&#8230;<\/p>\n","protected":false},"author":66,"featured_media":337967,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[443,444,463,485,459,470,442],"tags":[],"class_list":["post-337864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyses","category-brand-safety-suitability-fr","category-etudes","category-featured-fr","category-livres-blancs","category-plateformes-proprietaires","category-ressources"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00c9tat des lieux de la Brand Safety en France - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/insider\/etat-des-lieux-de-la-brand-safety-en-france\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9tat des lieux de la Brand Safety en France\" \/>\n<meta property=\"og:description\" content=\"Avec la d\u00e9mocratisation de l\u2019Intelligence Artificielle et la prolif\u00e9ration de deep fakes de plus en plus r\u00e9alistes, IAS a d\u00e9cid\u00e9 de mener l\u2019enqu\u00eate aupr\u00e8s des consommateurs fran\u00e7ais afin d\u2019obtenir leur ressenti face aux contenus inappropri\u00e9s sur les r\u00e9seaux sociaux. 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