{"id":337217,"date":"2024-10-03T12:00:00","date_gmt":"2024-10-03T12:00:00","guid":{"rendered":"https:\/\/integralads.com\/?p=337217"},"modified":"2025-05-15T07:06:00","modified_gmt":"2025-05-15T07:06:00","slug":"quality-attention-publishers-platforms","status":"publish","type":"post","link":"https:\/\/integralads.com\/insider\/quality-attention-publishers-platforms\/","title":{"rendered":"Quality Attention For Publishers and Platforms"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"337217\" class=\"elementor elementor-337217\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-e14eea8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"47047\" data-id=\"e14eea8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-332cf7c\" data-eae-slider=\"65509\" data-id=\"332cf7c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14db691 elementor-widget elementor-widget-heading\" data-id=\"14db691\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Deliver better engagement and drive revenue with Quality Attention<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1dee24 elementor-widget elementor-widget-text-editor\" data-id=\"a1dee24\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In today\u2019s competitive digital landscape, publishers and platforms need more than just impressions and clicks to prove value to advertisers. As ad spend is scrutinized more than ever, it\u2019s critical for publishers and platforms to ensure they\u2019re demonstrating value and meeting advertisers\u2019 KPIs.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Publishers and platforms can demonstrate the true impact of their inventory, optimize for engagement, and align with advertiser KPIs with Quality Attention<\/span><span style=\"font-weight: 400;\">. Quality Attention<\/span><span style=\"font-weight: 400;\">\u00a0provides insights into how users are interacting with ads, allowing publishers and platforms to take advantage of their best-performing inventory and deliver better performance.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80c6a2c elementor-widget elementor-widget-heading\" data-id=\"80c6a2c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">With Quality Attention, publishers and platforms can:\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7359bf elementor-widget elementor-widget-text-editor\" data-id=\"d7359bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Drive revenue: <\/b><span style=\"font-weight: 400;\">Command higher CPMs and drive revenue by demonstrating quality and effectiveness of ad placements.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gain transparency into advertiser performance: <\/b><span style=\"font-weight: 400;\">Remove engagement blind spots and uncover insights into campaign effectiveness.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Create new revenue streams:<\/b><span style=\"font-weight: 400;\"> Create new, unique revenue streams by easily packaging attention data into custom, attention-based segments.<\/span><\/li><li><b>Continuously improve<\/b><span style=\"font-weight: 400;\"> performance and user engagement<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-710799a elementor-widget elementor-widget-text-editor\" data-id=\"710799a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Unlock the potential of your inventory and drive revenue with Quality Attention<\/span><span style=\"font-weight: 400;\">\u00a0for publishers and platforms. <a href=\"https:\/\/integralads.com\/contact-us\/\">Reach out to an IAS representative<\/a> and access the one sheet now to learn more.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c17a652 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c17a652\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/go.integralads.com\/rs\/469-VBI-606\/images\/AMER_Quality_Attention_Publishers_One_Sheet_IAS.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ACCESS ONE SHEET<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Publishers and platforms can demonstrate the true impact of their inventory, optimize for engagement, and align with advertiser KPIs with Quality Attention. Read more here.<\/p>\n","protected":false},"author":59,"featured_media":337219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[769,55,39,49],"tags":[],"class_list":["post-337217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-attention","category-featured","category-insights","category-publisher"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quality Attention For Publishers and Platforms - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Explore the concept of attention and its vital role in demonstrating ad effectiveness to advertisers in the digital landscape.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/insider\/quality-attention-publishers-platforms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quality Attention For Publishers and Platforms\" \/>\n<meta property=\"og:description\" content=\"Explore the concept of attention and its vital role in demonstrating ad effectiveness to advertisers in the digital landscape.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/insider\/quality-attention-publishers-platforms\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-03T12:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-15T07:06:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/10\/Quality-Attention-for-Publishers-Insider.png\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/insider\/quality-attention-publishers-platforms\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/insider\/quality-attention-publishers-platforms\/\"},\"author\":{\"name\":\"IAS Team\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbb1eb8d41477c4193f06c013629e755\"},\"headline\":\"Quality Attention For Publishers and Platforms\",\"datePublished\":\"2024-10-03T12:00:00+00:00\",\"dateModified\":\"2025-05-15T07:06:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/insider\/quality-attention-publishers-platforms\/\"},\"wordCount\":205,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/insider\/quality-attention-publishers-platforms\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/10\/Quality-Attention-for-Publishers-Insider.png\",\"articleSection\":[\"Attention\",\"Featured\",\"Insights\",\"Publisher\"],\"inLanguage\":\"en\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/insider\/quality-attention-publishers-platforms\/\",\"url\":\"https:\/\/integralads.com\/insider\/quality-attention-publishers-platforms\/\",\"name\":\"Quality Attention For Publishers and Platforms - 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