{"id":337207,"date":"2024-09-30T11:32:37","date_gmt":"2024-09-30T11:32:37","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=337207"},"modified":"2024-09-30T11:53:06","modified_gmt":"2024-09-30T11:53:06","slug":"ias-integre-la-brique-desinformation-a-sa-mesure-des-campagnes-youtube","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/ias-integre-la-brique-desinformation-a-sa-mesure-des-campagnes-youtube\/","title":{"rendered":"IAS int\u00e8gre la brique d\u00e9sinformation \u00e0 sa mesure des campagnes YouTube"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"337207\" class=\"elementor elementor-337207\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-86dd5cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"20703\" data-id=\"86dd5cf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-188a4ad7\" data-eae-slider=\"66479\" data-id=\"188a4ad7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67fe7937 elementor-widget elementor-widget-text-editor\" data-id=\"67fe7937\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<h6 id=\"h-les-annonceurs-peuvent-desormais-acceder-aux-rapports-de-desinformation-genere-par-ias-et-alignes-sur-les-standard-du-marche-pour-leurs-campagnes-sur-youtube\" class=\"wp-block-heading\"><strong><em>Les annonceurs peuvent d\u00e9sormais acc\u00e9der aux rapports de d\u00e9sinformation g\u00e9n\u00e9r\u00e9 par IAS et align\u00e9s sur les standardS du march\u00e9 pour leurs campagnes sur YouTube<\/em><\/strong><\/h6>\n<p><\/p>\n<p><br><\/p>\n<p>Integral Ad Science, leader mondial de mesure et d&#8217;optimisation des m\u00e9dias, annonce aujourd\u2019hui que sa solution de brand safety et suitability inclut la dimension d\u00e9sinformation sur Youtube. Cette solution conforme aux&nbsp; standards du march\u00e9, peut d\u00e9sormais d\u00e9tecter un contenu identifi\u00e9 comme de la d\u00e9sinformation sur Youtube. Elle offre ainsi un meilleur contr\u00f4le et plus de transparence aux annonceurs quant \u00e0 leurs investissements au sein de la plateforme vid\u00e9o.&nbsp;<\/p>\n<p><\/p>\n<p>La solution Total Media Quality (TMQ) d&#8217;IAS fournit une garantie tierce sur le niveau de qualit\u00e9 du contenu associ\u00e9 \u00e0 une marque. La mesure de la d\u00e9sinformation d&#8217;IAS fournit une v\u00e9rification ind\u00e9pendante et compl\u00e9mentaire aux <a href=\"https:\/\/www.youtube.com\/howyoutubeworks\/our-commitments\/fighting-misinformation\/#rewarding-trusted-creators-and-artists\">politiques et engagements <\/a>de YouTube.<\/p>\n<p><\/p>\n<p>\u00ab La brand safety est une priorit\u00e9 absolue pour les responsables marketing \u00e0 l&#8217;approche des grands \u00e9v\u00e9nements m\u00e9diatiques mondiaux. Nous leur donnons les moyens d&#8217;agir gr\u00e2ce \u00e0 des solutions renforc\u00e9es, comme notre solution Total Media Quality pour YouTube, qui signale d\u00e9sormais un contenu de desinformation \u00bb, a d\u00e9clar\u00e9 Lisa Utzschneider, CEO d&#8217;IAS. \u00ab Nous sommes ravis d&#8217;offrir la possibilit\u00e9 de d\u00e9tecter une fausse information gr\u00e2ce \u00e0 notre solution de mesure la plus performante. \u00bb&nbsp;<\/p>\n<p><\/p>\n<p>IAS cat\u00e9gorise le contenu selon les standards du secteur et fournit des rapports bas\u00e9s sur les param\u00e8tres de brand suitability personnalis\u00e9s. Les rapports vid\u00e9o fournis par IAS permettent aux annonceurs d&#8217;obtenir une vision compl\u00e8te et pr\u00e9cise du contenu adjacent aux publicit\u00e9s et d&#8217;ajuster leurs campagnes en fonction des profils en ad\u00e9quation avec leurs valeurs de marque.<\/p>\n<p><\/p>\n<p>Les annonceurs ont une garantie de :&nbsp;<\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Transparence : <\/strong>Obtenir des informations fiables et standardis\u00e9es sur un contenu vid\u00e9o user-generated (UGC) adjacent \u00e0 une publicit\u00e9.<\/li>\n<li><strong>R\u00e9sultats : <\/strong>Analyser si les publicit\u00e9s apparaissent pr\u00e8s d\u2019un contenu identifi\u00e9 comme de la d\u00e9sinformation par IAS et proc\u00e9der aux optimisations n\u00e9cessaires pour assurer la brand suitability.<\/li>\n<li><strong>Protection<\/strong>: Acc\u00e9dez \u00e0 des rapports Youtube dans plus de 30 langues en 2024 et au-del\u00e0.<\/li>\n<\/ul>\n<p>En mars, IAS a obtenu l&#8217;accr\u00e9ditation<a href=\"https:\/\/integralads.com\/fr\/news\/integral-ad-science-obtient-laccreditation-mrc-en-qualite-de-tiers-mesureur-de-la-visibilite-des-publicites-sur-youtube\/\"> MRC&nbsp; en qualit\u00e9 de tiers mesureur du niveau de visibilit\u00e9 des annonces sur YouTube<\/a>. En d\u00e9cembre 2023, IAS a annonc\u00e9 <a href=\"https:\/\/integralads.com\/fr\/news\/ias-etend-la-mesure-de-la-qualite-media-a-youtube-shorts\/\">&nbsp;la mesure de la qualit\u00e9 m\u00e9dia des annonces Youtube Shorts<\/a>, offrant aux annonceurs une couverture \u00e9largie pour une mesure avanc\u00e9e de la brand safety et suitability.&nbsp;<\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Les annonceurs peuvent d\u00e9sormais acc\u00e9der aux rapports de d\u00e9sinformation g\u00e9n\u00e9r\u00e9 par IAS et align\u00e9s sur les standardS du march\u00e9 pour leurs campagnes sur YouTube Integral Ad Science, leader mondial de mesure et d&#8217;optimisation des m\u00e9dias, annonce aujourd\u2019hui que sa solution&#8230;<\/p>\n","protected":false},"author":66,"featured_media":329301,"menu_order":0,"template":"","portfolio-types":[481,483],"class_list":["post-337207","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-communiques","portfolio-types-communiques-de-presse"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - 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