{"id":337178,"date":"2024-09-25T12:00:00","date_gmt":"2024-09-25T12:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/omd-nissan-lift-conversions-comprehensive-measurement-optimization-solutions\/"},"modified":"2025-05-15T07:05:22","modified_gmt":"2025-05-15T07:05:22","slug":"omd-nissan-lift-conversions-comprehensive-measurement-optimization-solutions","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/omd-nissan-lift-conversions-comprehensive-measurement-optimization-solutions\/","title":{"rendered":"OMD &amp; Nissan Lift Conversions Through Comprehensive Measurement &amp; Optimization Solutions"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"337178\" class=\"elementor elementor-337178 elementor-336975\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-060a773 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"2540\" data-id=\"060a773\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-942770e\" data-eae-slider=\"88636\" data-id=\"942770e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-845af05 elementor-widget elementor-widget-heading\" data-id=\"845af05\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71bc4af elementor-widget elementor-widget-text-editor\" data-id=\"71bc4af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">OMD and their client, Nissan, wanted to find a solution that would lift their KPIs (qualified visits, key business actions, and conversion rates) across an open web campaign on mobile, tablet, and desktop on both video and display formats.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08c3701 elementor-widget elementor-widget-heading\" data-id=\"08c3701\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fa656f elementor-widget elementor-widget-text-editor\" data-id=\"2fa656f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>OMD and Nissan enlisted the help of IAS, implementing key measurement and optimization products including Quality Attention, Total Visibility, and Context Control.\u00a0<\/p><p><a href=\"https:\/\/integralads.com\/solutions\/attention\/\"><span style=\"text-decoration: underline;\"><span style=\"color: #2d5e4a; text-decoration: underline;\">Quality Attention<\/span><\/span><\/a>\u00a0helped OMD and Nissan navigate through media clutter to elevate campaign performance, while <span style=\"text-decoration: underline;\"><a href=\"https:\/\/integralads.com\/solutions\/open-web\/\">Total Visibility<\/a><\/span> provided programmatic supply path transparency and impression-level financial reporting to optimize ad spend while campaigns were in-flight. Finally, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/integralads.com\/solutions\/contextual-targeting\/\">Context Control<\/a><\/span> enabled OMD and Nissan to identify which contextual segments would drive the highest attention and conversion rates.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26b58f2 elementor-widget elementor-widget-heading\" data-id=\"26b58f2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Results by Conversion Rate<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bd97dc elementor-widget elementor-widget-text-editor\" data-id=\"5bd97dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">6X conversion rate across \u201cAutomotive-Hybrid\u201d content<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">5X conversion rate across \u201cTravel\u201d content<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">3X conversion rate across \u201cBuying A Car\u201d content<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Download the case study now for more results from OMD and Nissan and to learn how comprehensive measurement and optimization solutions drive superior business results for brands like yours.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4230ed1 dark-green-buttton elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4230ed1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MjkyNjM3LCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ACCESS CASE STUDY<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>OMD and Nissan enlisted the help of IAS, implementing key measurement and optimization products including Quality Attention, Total Visibility, and Context Control to drive superior results. Download the case study for more.<\/p>\n","protected":false},"author":59,"featured_media":336907,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[770,762,760,758],"tags":[],"class_list":["post-337178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-attention-uk","category-case-studies-uk-2","category-contextual-targeting-uk-2","category-featured-uk-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>OMD &amp; Nissan Lift Conversions Through Comprehensive Measurement &amp; Optimization Solutions - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/omd-nissan-lift-conversions-comprehensive-measurement-optimization-solutions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OMD &amp; Nissan Lift Conversions Through Comprehensive Measurement &amp; Optimization Solutions\" \/>\n<meta property=\"og:description\" content=\"OMD and Nissan enlisted the help of IAS, implementing key measurement and optimization products including Quality Attention, Total Visibility, and Context Control to drive superior results. 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