{"id":334599,"date":"2023-12-13T10:15:47","date_gmt":"2023-12-13T10:15:47","guid":{"rendered":"https:\/\/integralads.com\/solutions\/attention\/"},"modified":"2025-07-31T16:53:38","modified_gmt":"2025-07-31T16:53:38","slug":"attention","status":"publish","type":"page","link":"https:\/\/integralads.com\/fr\/solutions\/attention\/","title":{"rendered":"Attention"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"334599\" class=\"elementor elementor-334599 elementor-328106\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-c007b42 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"80261\" data-id=\"c007b42\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3fa7ae elementor-hidden-desktop elementor-hidden-tablet\" data-eae-slider=\"24924\" data-id=\"e3fa7ae\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1698ea6 elementor-widget elementor-widget-image\" data-id=\"1698ea6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"280\" height=\"280\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/dark-green-box.png\" class=\"attachment-large size-large wp-image-289660\" alt=\"dark green and neon green boxes meeting diagonally\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/dark-green-box.png 280w, https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/dark-green-box-150x150.png 150w, https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/dark-green-box-75x75.png 75w\" sizes=\"(max-width: 280px) 100vw, 280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-34c4ee0 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"29199\" data-id=\"34c4ee0\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea9d8b6\" data-eae-slider=\"58250\" data-id=\"ea9d8b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-91c07a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"21788\" data-id=\"91c07a9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ec4c712\" data-eae-slider=\"34286\" data-id=\"ec4c712\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-901665d h3 elementor-widget elementor-widget-heading\" data-id=\"901665d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">APPR\u00c9HENDEZ LA PERFORMANCE DE VOS CAMPAGNES GR\u00c2CE \u00c0 L'ATTENTION \t\t<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ec348 elementor-widget elementor-widget-text-editor\" data-id=\"38ec348\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Quality Attention<sup>TM<\/sup> combine signaux de qualit\u00e9 m\u00e9dia et d&#8217;eye tracking \u00e0 l&#8217;aide du machine learning. Avec Quality Attention<sup>TM<\/sup> les annonceurs ont la possibilit\u00e9 d&#8217;am\u00e9liorer leur retour sur investissement, la consid\u00e9ration de marque et leur taux de conversion.<\/p><p>Consultez notre toolkit pour d\u00e9crypter le lien entre attention publicitaire et performance.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ddf850 dark-green-button elementor-widget elementor-widget-button\" data-id=\"2ddf850\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MzE4Mzk3LCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00c9L\u00c9CHARGER <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d3db918 elementor-hidden-mobile\" data-eae-slider=\"41025\" data-id=\"d3db918\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ec3df6 elementor-widget elementor-widget-image\" data-id=\"4ec3df6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/dark-green-box-180.png\" title=\"dark-green-box-180\" alt=\"dark-green-box-180\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-df7e766 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"1963\" data-id=\"df7e766\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c993fb4\" data-eae-slider=\"50472\" data-id=\"c993fb4\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29e218d elementor-widget elementor-widget-text-editor\" data-id=\"29e218d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>EN ROUTE VERS QUALITY ATTENTION<sup>TM <\/sup><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-14a4647 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"1295\" data-id=\"14a4647\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da45973\" data-eae-slider=\"9102\" data-id=\"da45973\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-6f84174 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"67406\" data-id=\"6f84174\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-dd515ad\" data-eae-slider=\"37863\" data-id=\"dd515ad\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afbd0ca elementor-widget elementor-widget-video\" data-id=\"afbd0ca\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/899522511?color&amp;autopause=0&amp;loop=1&amp;muted=0&amp;title=0&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a9e793c elementor-hidden-mobile\" data-eae-slider=\"19895\" data-id=\"a9e793c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e8d0880 elementor-widget elementor-widget-text-editor\" data-id=\"e8d0880\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&#8217;Attention est un sujet complexe qui fait d\u00e9bat &#8211; d&#8217;o\u00f9 la n\u00e9cessit\u00e9 de la mesurer avec fiabilit\u00e9. Quality Attention<sup>TM<\/sup> permet aux professionnels du marketing d&#8217;am\u00e9liorer leurs revenus publicitaires sans sacrifier pour autant le niveau de qualit\u00e9 du contexte dans lequel est diffus\u00e9 une publicit\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-889cc75 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"9290\" data-id=\"889cc75\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f6a9c79\" data-eae-slider=\"81166\" data-id=\"f6a9c79\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a371b10 elementor-widget elementor-widget-text-editor\" data-id=\"a371b10\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #ffffff;\">UN \u00c9CRIN DE DIFFUSION ADAPT\u00c9 POUR DE MEILLEURES CONVERSIONS AVEC QUALITY ATTENTION<sup>TM<\/sup><\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5b2aa67\" data-eae-slider=\"69008\" data-id=\"5b2aa67\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f729b6f elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"f729b6f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tQuality Attention<sup>TM<\/sup> a \u00e9t\u00e9 d\u00e9velopp\u00e9e afin d&#8217;aider les marques \u00e0 naviguer au sein d&#8217;un \u00e9cosyst\u00e8me satur\u00e9 et \u00e0 mieux comprendre comment l&#8217;environnement publicitaire, le niveau de visibilit\u00e9 et d&#8217;engagement d&#8217;une audience peut influer sur la r\u00e9ussite d&#8217;un plan m\u00e9dia.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-7f113a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"71467\" data-id=\"7f113a8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-685ad90\" data-eae-slider=\"55720\" data-id=\"685ad90\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-03a1cde elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"73745\" data-id=\"03a1cde\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-81f7964\" data-eae-slider=\"12995\" data-id=\"81f7964\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69d596c elementor-widget elementor-widget-pix-numbers\" data-id=\"69d596c\" data-element_type=\"widget\" data-widget_type=\"pix-numbers.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"media pix_numbers d-flex animate-math \"><h3 class=\"mr-3 align-self-center \"><span class=\"font-weight-bold text-custom\" style=\"color:#6EFF29 !important;\"><\/span><span class=\"number font-weight-bold text-custom\" style=\"color:#6EFF29 !important;\" data-duration=\"3000\" data-to=\"91\">0<\/span><span class=\"font-weight-bold text-custom\" style=\"color:#6EFF29 !important;\">%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a7c6bb elementor-widget elementor-widget-text-editor\" data-id=\"9a7c6bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHausse du niveau de consid\u00e9ration avec Quality Attention<sup>TM<\/sup>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-afe4753\" data-eae-slider=\"81490\" data-id=\"afe4753\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f58316 elementor-widget elementor-widget-pix-numbers\" data-id=\"4f58316\" data-element_type=\"widget\" data-widget_type=\"pix-numbers.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"media pix_numbers d-flex animate-math \"><h3 class=\"mr-3 align-self-center \"><span class=\"font-weight-bold text-custom\" style=\"color:#6EFF29 !important;\"><\/span><span class=\"number font-weight-bold text-custom\" style=\"color:#6EFF29 !important;\" data-duration=\"3000\" data-to=\"130\">0<\/span><span class=\"font-weight-bold text-custom\" style=\"color:#6EFF29 !important;\">%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9abadcf elementor-widget elementor-widget-text-editor\" data-id=\"9abadcf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hausse du taux de conversion avec Quality Attention<sup>TM<\/sup><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-24fee2a\" data-eae-slider=\"10188\" data-id=\"24fee2a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df2f7f5 elementor-widget elementor-widget-pix-numbers\" data-id=\"df2f7f5\" data-element_type=\"widget\" data-widget_type=\"pix-numbers.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"media pix_numbers d-flex animate-math \"><h3 class=\"mr-3 align-self-center \"><span class=\"font-weight-bold text-custom\" style=\"color:#6EFF29 !important;\"><\/span><span class=\"number font-weight-bold text-custom\" style=\"color:#6EFF29 !important;\" data-duration=\"3000\" data-to=\"40\">0<\/span><span class=\"font-weight-bold text-custom\" style=\"color:#6EFF29 !important;\">%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5b3ba9 elementor-widget elementor-widget-text-editor\" data-id=\"b5b3ba9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tR\u00e9duction du co\u00fbt par conversion avec Quality Attention<sup>TM<\/sup>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-fc33113 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"44489\" data-id=\"fc33113\" data-element_type=\"section\" id=\"iconbox\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6bed4b1\" data-eae-slider=\"21114\" data-id=\"6bed4b1\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e89d10f elementor-widget__width-initial elementor-widget elementor-widget-pix-sliding-text\" data-id=\"e89d10f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"pix-sliding-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"sliding-text-33755078\" class=\"mb-3 text-left \"><h3 class=\"mb-32 pix-sliding-headline-2 animate-in  \" data-anim-type=\"pix-sliding-text\" pix-anim-delay=\"500\" data-class=\" \" style=\"color:#000000;\"><span class=\"slide-in-container \"><span class=\"pix-sliding-item  \" style=\"transition-delay: 0ms;\">UNE&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  \" style=\"transition-delay: 0ms;\">TECHNOLOGIE&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  \" style=\"transition-delay: 0ms;\">BAS\u00c9E&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  \" style=\"transition-delay: 0ms;\">SUR&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  \" style=\"transition-delay: 0ms;\">LA&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  \" style=\"transition-delay: 0ms;\">SCIENCE&#32;<\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f956c3 elementor-widget__width-initial elementor-widget elementor-widget-pix-text\" data-id=\"9f956c3\" data-element_type=\"widget\" data-widget_type=\"pix-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pix-el-text w-100 text-left \" ><p class=\" resp-option el-content_custom_color text-left \" style=\"color:#000000;\">Suite \u00e0 l'analyse de millions d'impressions IAS a d\u00e9termin\u00e9 que l'Attention se divise en 3 cat\u00e9gories cl\u00e9s - Visibilit\u00e9, Contexte et Interaction. La combinaison de ces cat\u00e9gories, d\u00e9velopp\u00e9e \u00e0 partir d'une serie de m\u00e9triques peut pr\u00e9dire les probabilit\u00e9s qu'une impression a de g\u00e9n\u00e9rer des revenus.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-5f9f534 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"96470\" data-id=\"5f9f534\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0d44c67\" data-eae-slider=\"37471\" data-id=\"0d44c67\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec1b357 elementor-widget__width-auto elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"ec1b357\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 300 300\"><defs><style>.cls-1{fill:#a6f781;}<\/style><\/defs><g id=\"Mint_Green\"><rect class=\"cls-1\" width=\"300\" height=\"300\"><\/rect><\/g><g id=\"Single_Color_Design\"><g><path d=\"M131.92,154.8l-3.39,10.73c-2.26,6.21-5.98,11.21-11.16,14.97-5.18,3.77-10.97,5.65-17.37,5.65-7.53,0-14.08-2.5-19.63-7.49-5.56-4.99-8.8-11.16-9.75-18.5l-5.65-46.33h42.37c9.6,0,16.95,4.28,22.03,12.85,.14,.23,.26,.47,.39,.71h7.23c-3.58-6.21-8-11.06-13.28-14.55-5.27-3.48-10.83-5.23-16.67-5.23H50v6.21h8.76l5.93,46.61c1.13,9.23,5.08,16.85,11.86,22.88,6.78,6.03,14.69,9.04,23.73,9.04,7.72,0,14.64-2.26,20.76-6.78,6.12-4.52,10.5-10.55,13.14-18.08l3.39-10.73c.57-1.88,1.08-4,1.55-6.36,.47-2.35,.89-5.41,1.27-9.18h-6.5c.24,4.35-.41,8.87-1.97,13.56Z\"><\/path><path d=\"M193.22,107.63c-5.84,0-11.39,1.74-16.67,5.23-5.27,3.48-9.7,8.33-13.28,14.55h7.08c.14-.24,.26-.47,.4-.71,5.18-8.57,12.57-12.85,22.18-12.85h42.09l-5.65,46.05c-.94,7.53-4.19,13.79-9.75,18.79-5.56,4.99-12.1,7.49-19.63,7.49-6.4,0-12.19-1.88-17.37-5.65-5.18-3.77-8.9-8.76-11.16-14.97l-3.39-10.73c-1.56-4.69-2.2-9.21-1.94-13.56h-6.53c.38,4.14,.8,7.34,1.27,9.6,.47,2.26,.99,4.33,1.55,6.21l3.39,10.73c2.64,7.53,7.06,13.51,13.28,17.94,6.21,4.43,13.18,6.64,20.9,6.64,8.85,0,16.67-3.01,23.45-9.04,6.78-6.03,10.73-13.65,11.86-22.88l5.93-46.61h8.76v-6.21h-56.78Z\"><\/path><path d=\"M170.36,127.4h-40.59c2.48,4.4,3.86,9.02,4.12,13.84h32.24c.29-4.82,1.7-9.44,4.23-13.84Z\"><\/path><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-beb006b elementor-widget elementor-widget-icon-box\" data-id=\"beb006b\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h6 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tVisibilit\u00e9\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tNos signaux de Visibilit\u00e9 mesurent le niveau de viabilit\u00e9 d'une impression. C'est le crit\u00e8re prioritaire \u00e0 prendre en compte. Il ne peut y avoir d'Attention sans Visibilti\u00e9.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dd46b1 eae-pop-btn-type-text elementor-widget elementor-widget-wts-modal-popup\" data-id=\"0dd46b1\" data-element_type=\"widget\" data-widget_type=\"wts-modal-popup.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"eae-popup-wrapper eae-popup-eae-pupup-item-441918285\" data-id=\"eae-pupup-item-441918285\" data-preview-modal=\"\" data-close-button-type=\"icon\" data-close-btn=\"fas fa-times\" data-close-in-out=\"true\" data-effect=\"\">\n\t\t\t<a class=\"eae-popup-link icon-position-after\"\n\t\t\tdata-id=\"eae-pupup-item-441918285\" data-ctrl-id=\"0dd46b1\" href=\"#eae-pupup-item-441918285\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eae-popup-btn-text\">\n\t\t\t\t\t\t\tVOIR LA M\u00c9TRIQUE\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"eae-popup-btn-icon\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t<\/div>\n\n\t\t<div id=\"eae-pupup-item-441918285\" class=\"eae-popup-eae-pupup-item-441918285 mfp-hide eae-popup-container\">\n\t\t\t<input class=\"eae-hidden-post-id\" type=\"hidden\" name=\"eae_hidden_post_id\" data-id=\"eae-pupup-item-441918285\" value=\"0\" \/>\n\t\t\t<div class=\"eae-popup-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"eae-modal-title mfp-title\">\n\t\t\t\t\t\t\tVisibilit\u00e9\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"eae-modal-content\">\n\t\t\t\t\t\tLes publicit\u00e9s qui ne sont pas r\u00e9ellement vues et sur lesquelles nous ne passons pas beaucoup de temps sont peu susceptibles de retenir notre attention. Optimisez votre performance en vous basant sur des mesures fiables telles que la Viewability et le Time-In-View.\n\n<strong>NOS M\u00c9TRIQUES INCLUENT:<\/strong>\n<ul>\n \t<li style=\"font-weight: 400; list-style: disc;\" aria-level=\"1\">Viewability<\/li>\n \t<li style=\"font-weight: 400; list-style: disc;\" aria-level=\"1\">Video Quartiles<\/li>\n \t<li style=\"font-weight: 400; list-style: disc;\" aria-level=\"1\">Time-in-View<\/li>\n<\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-341964f\" data-eae-slider=\"48965\" data-id=\"341964f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd5fa6c elementor-widget__width-auto elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"fd5fa6c\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 300 300\"><defs><style>.cls-1{fill:#a6f781;}<\/style><\/defs><g id=\"Mint_Green\"><rect class=\"cls-1\" width=\"300\" height=\"300\"><\/rect><\/g><g id=\"Single_Color_Design\"><path d=\"M140.25,193.43c-10.74-1.71-19.69-6.62-26.85-14.71-7.16-8.09-10.74-17.67-10.74-28.72,0-12.35,4.23-22.75,12.69-31.21,8.46-8.46,18.86-12.69,31.21-12.69,11.05,0,20.62,3.54,28.72,10.62,8.09,7.08,13,15.99,14.71,26.73l-5.84-1.63c-1.85-8.87-6.26-16.19-13.22-21.95-6.96-5.76-15.08-8.64-24.37-8.64-10.74,0-19.88,3.77-27.43,11.32-7.55,7.55-11.32,16.69-11.32,27.43,0,9.34,2.92,17.51,8.76,24.52,5.84,7,13.11,11.44,21.83,13.31l1.87,5.6Zm11.21,37.59c-.82,.16-1.63,.23-2.45,.23h-2.45c-11.24,0-21.8-2.13-31.69-6.4-9.89-4.26-18.48-10.05-25.8-17.36-7.31-7.31-13.1-15.9-17.37-25.78-4.27-9.88-6.4-20.44-6.4-31.67s2.13-21.8,6.4-31.69c4.26-9.89,10.05-18.5,17.36-25.82,7.31-7.32,15.9-13.11,25.78-17.38,9.88-4.27,20.44-6.4,31.67-6.4s21.8,2.13,31.69,6.4c9.89,4.27,18.5,10.05,25.82,17.37,7.32,7.31,13.11,15.91,17.38,25.8,4.27,9.89,6.4,20.45,6.4,31.69v2.33c0,.78-.08,1.56-.23,2.33l-4.9-1.4v-3.27c0-21.17-7.39-39.15-22.18-53.93-14.79-14.79-32.76-22.18-53.93-22.18s-39.15,7.39-53.93,22.18c-14.79,14.79-22.18,32.76-22.18,53.93s7.39,39.15,22.18,53.93c14.79,14.79,32.76,22.18,53.93,22.18h3.27l1.63,4.9Zm65.37-3.74l-46.23-46.46-7.7,23.35-16.34-54.17,54.17,16.34-23.35,7.7,46.46,46.23-7,7Z\"><\/path><path d=\"M216.83,227.28l-46.23-46.46-7.7,23.35-16.34-54.17,54.17,16.34-23.35,7.7,46.46,46.23-7,7Z\"><\/path><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be8ef6e elementor-widget elementor-widget-icon-box\" data-id=\"be8ef6e\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h6 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tContexte\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tNos signaux sur le Contexte publicitaire d\u00e9crivent l'environnement dans lequel une publicit\u00e9 est diffus\u00e9e. Nos m\u00e9triques mesurent le nombre de publicit\u00e9s par page (saturation publicitaire) et la proportion entre la taille de la publicit\u00e9 et le reste du contenu (part de voix).\n \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a0382f eae-pop-btn-type-text elementor-widget elementor-widget-wts-modal-popup\" data-id=\"3a0382f\" data-element_type=\"widget\" data-widget_type=\"wts-modal-popup.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"eae-popup-wrapper eae-popup-eae-pupup-item-982926794\" data-id=\"eae-pupup-item-982926794\" data-preview-modal=\"\" data-close-button-type=\"icon\" data-close-btn=\"fas fa-times\" data-close-in-out=\"true\" data-effect=\"\">\n\t\t\t<a class=\"eae-popup-link icon-position-after\"\n\t\t\tdata-id=\"eae-pupup-item-982926794\" data-ctrl-id=\"3a0382f\" href=\"#eae-pupup-item-982926794\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eae-popup-btn-text\">\n\t\t\t\t\t\t\tVOIR LA M\u00c9TRIQUE\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"eae-popup-btn-icon\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t<\/div>\n\n\t\t<div id=\"eae-pupup-item-982926794\" class=\"eae-popup-eae-pupup-item-982926794 mfp-hide eae-popup-container\">\n\t\t\t<input class=\"eae-hidden-post-id\" type=\"hidden\" name=\"eae_hidden_post_id\" data-id=\"eae-pupup-item-982926794\" value=\"0\" \/>\n\t\t\t<div class=\"eae-popup-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"eae-modal-title mfp-title\">\n\t\t\t\t\t\t\tContexte\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"eae-modal-content\">\n\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Identifiez les environnements, les formats et les cr\u00e9ations publicitaires qui g\u00e9n\u00e8rent le score d'attention le plus \u00e9lev\u00e9 afin de d\u00e9finir un plan m\u00e9dia efficace.<br \/><\/span><\/p><p><strong>NOS M\u00c9TRIQUES INCLUENT: <\/strong><\/p><ul><li style=\"font-weight: 400; list-style: disc;\" aria-level=\"1\">Ad-to-Content Ratio<\/li><li style=\"font-weight: 400; list-style: disc;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Ad Share of Screen<\/span><\/li><li style=\"font-weight: 400; list-style: disc;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Device and Format Type<\/span><\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-34e1326\" data-eae-slider=\"2489\" data-id=\"34e1326\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ecc96af elementor-widget__width-auto elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"ecc96af\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 300 300\"><defs><style>.cls-1{fill:#a6f781;}<\/style><\/defs><g id=\"Mint_Green\"><rect class=\"cls-1\" width=\"300\" height=\"300\"><\/rect><\/g><g id=\"Single_Color_Design\"><path d=\"M150.04,213.79c-21.55,0-41.27-5.79-59.15-17.36-17.88-11.58-31.51-27.05-40.89-46.43,9.38-19.38,22.99-34.85,40.85-46.43,17.86-11.58,37.56-17.36,59.11-17.36s41.27,5.79,59.15,17.36c17.88,11.58,31.51,27.05,40.89,46.43-9.38,19.38-22.99,34.85-40.85,46.43-17.86,11.58-37.56,17.36-59.11,17.36Zm-.08-5.66c20.17,0,38.63-5.23,55.38-15.69,16.75-10.46,29.56-24.61,38.41-42.44-8.85-17.83-21.64-31.98-38.37-42.44-16.72-10.46-35.17-15.69-55.34-15.69s-38.63,5.23-55.38,15.69c-16.75,10.46-29.56,24.61-38.41,42.44,8.85,17.83,21.64,31.98,38.37,42.44,16.72,10.46,35.17,15.69,55.34,15.69Z\"><\/path><path d=\"M150.09,182.76c8.97,0,16.66-3.23,23.07-9.69,6.4-6.46,9.61-14.18,9.61-23.15s-3.23-16.66-9.69-23.07c-6.46-6.4-14.18-9.61-23.15-9.61s-16.66,3.23-23.07,9.69c-6.4,6.46-9.61,14.18-9.61,23.15s3.23,16.66,9.69,23.07c6.46,6.4,14.18,9.61,23.15,9.61Zm-.19-5.91c-7.49,0-13.81-2.62-18.99-7.86-5.17-5.24-7.76-11.6-7.76-19.09s2.62-13.81,7.86-18.99c5.24-5.17,11.6-7.76,19.09-7.76s13.81,2.62,18.99,7.86c5.17,5.24,7.76,11.6,7.76,19.09s-2.62,13.81-7.86,18.99c-5.24,5.17-11.6,7.76-19.09,7.76Z\"><\/path><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8724bcb elementor-widget elementor-widget-icon-box\" data-id=\"8724bcb\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h6 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tINTERACTION\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tCes signaux \u00e9valuent l\u2019engagement des utilisateurs avec une publicit\u00e9. Ils servent \u00e0 d\u00e9terminer l\u2019attractivit\u00e9 d\u2019un contenu, en mesurant le scroll, les diff\u00e9rentes interactions, le parcours visuel.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfe9b34 eae-pop-btn-type-text elementor-widget elementor-widget-wts-modal-popup\" data-id=\"cfe9b34\" data-element_type=\"widget\" data-widget_type=\"wts-modal-popup.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"eae-popup-wrapper eae-popup-eae-pupup-item-467305709\" data-id=\"eae-pupup-item-467305709\" data-preview-modal=\"\" data-close-button-type=\"icon\" data-close-btn=\"fas fa-times\" data-close-in-out=\"true\" data-effect=\"\">\n\t\t\t<a class=\"eae-popup-link icon-position-after\"\n\t\t\tdata-id=\"eae-pupup-item-467305709\" data-ctrl-id=\"cfe9b34\" href=\"#eae-pupup-item-467305709\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eae-popup-btn-text\">\n\t\t\t\t\t\t\tVOIR LA M\u00c9TRIQUE\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"eae-popup-btn-icon\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t<\/div>\n\n\t\t<div id=\"eae-pupup-item-467305709\" class=\"eae-popup-eae-pupup-item-467305709 mfp-hide eae-popup-container\">\n\t\t\t<input class=\"eae-hidden-post-id\" type=\"hidden\" name=\"eae_hidden_post_id\" data-id=\"eae-pupup-item-467305709\" value=\"0\" \/>\n\t\t\t<div class=\"eae-popup-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"eae-modal-title mfp-title\">\n\t\t\t\t\t\t\tINTERACTION\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"eae-modal-content\">\n\t\t\t\t\t\t<span style=\"font-weight: 400;\">Analysez votre score d'attention en fonction de l'emplacement et de la taille d'une publicit\u00e9 afin de trouver la combinaison id\u00e9ale pour vos campagnes. Reliez ces \u00e9l\u00e9ments \u00e0 votre message et suscitez l'engagement de votre audience.<\/span>\n\n<strong>NOS M\u00c9TRIQUES INCLUENT :<\/strong>\n<ul>\n \t<li style=\"font-weight: 400; list-style: disc;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">User Scroll<\/span><\/li>\n \t<li style=\"font-weight: 400; list-style: disc;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Volume Change (Increase, Decrease, No Change)<\/span><\/li>\n \t<li style=\"font-weight: 400; list-style: disc;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Pause<\/span><\/li>\n \t<li style=\"font-weight: 400; list-style: disc;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Resume<\/span><\/li>\n \t<li style=\"font-weight: 400; list-style: disc;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Skip<\/span><\/li>\n \t<li style=\"font-weight: 400; list-style: disc;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Started<\/span><\/li>\n \t<li style=\"font-weight: 400; list-style: disc;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Eye Tracking\/Focus powered by Lumen<\/span><\/li>\n<\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-a2b0cc7 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"25154\" data-id=\"a2b0cc7\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ed1023\" data-eae-slider=\"99996\" data-id=\"6ed1023\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f86858 elementor-widget__width-initial elementor-widget elementor-widget-pix-sliding-text\" data-id=\"0f86858\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"pix-sliding-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"sliding-text-41506795\" class=\"mb-3 text-left \"><h3 class=\"mb-32 pix-sliding-headline-2 animate-in  \" data-anim-type=\"pix-sliding-text\" pix-anim-delay=\"500\" data-class=\" \" style=\"color:#000000;\"><span class=\"slide-in-container \"><span class=\"pix-sliding-item  \" style=\"transition-delay: 0ms;\">PERSPECTIVES&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  \" style=\"transition-delay: 0ms;\">POUR&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  \" style=\"transition-delay: 0ms;\">L'ATTENTION&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  \" style=\"transition-delay: 0ms;\">PUBLICITAIRE&#32;<\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95154de elementor-widget__width-initial elementor-widget elementor-widget-pix-text\" data-id=\"95154de\" data-element_type=\"widget\" data-widget_type=\"pix-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pix-el-text w-100 text-left \" ><p class=\" resp-option el-content_custom_color text-left \" style=\"color:#000000;\">Rendez-vous au sein de notre page IAS Insider si vous souhaitez \u00e9largir vos connaissances sur le sujet de l'Attention publicitaire ou de la publicit\u00e9 en g\u00e9n\u00e9ral. <\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-351ffb5 dark-green-button elementor-widget elementor-widget-pix-button\" data-id=\"351ffb5\" data-element_type=\"widget\" data-widget_type=\"pix-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a  href=\"\/fr\/insider\/\" class=\"btn m-0     btn-green d-inline-block      btn-xl\"     ><span class=\"font-weight-bold \" >J'EXPLORE LA SECTION IAS INSIDER<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-924f1d7 elementor-section-stretched premium-equal-height-yes elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"72903\" data-pa-eq-height=\"{&quot;targetType&quot;:&quot;custom&quot;,&quot;target&quot;:[&quot;.premium-blog-skin-classic&quot;],&quot;trigger&quot;:&quot;load&quot;,&quot;enableOn&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-id=\"924f1d7\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;premium_eq_height_switcher&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f9bcbb\" data-eae-slider=\"92819\" data-id=\"3f9bcbb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2807270 homepage-post-cat premium-blog-align-left elementor-widget elementor-widget-premium-addon-blog\" data-id=\"2807270\" data-element_type=\"widget\" data-settings=\"{&quot;premium_blog_layout&quot;:&quot;masonry&quot;,&quot;premium_blog_columns_number&quot;:&quot;33.33%&quot;,&quot;premium_blog_carousel&quot;:&quot;yes&quot;,&quot;premium_blog_grid&quot;:&quot;yes&quot;,&quot;premium_blog_columns_number_tablet&quot;:&quot;50%&quot;,&quot;premium_blog_columns_number_mobile&quot;:&quot;100%&quot;,&quot;carousel_speed&quot;:300,&quot;premium_blog_carousel_spacing&quot;:&quot;15&quot;}\" data-widget_type=\"premium-addon-blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t\t\t<div class=\"premium-blog-wrap  premium-blog-masonry premium-carousel-hidden\" data-page=\"334599\">\r\n\t\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"10\">\r\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\r\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-none-effect\">\r\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"860\" height=\"860\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Social-Optimization-Research-Insider.jpg\" class=\"attachment-full size-full wp-image-343604\" alt=\"Social Optimization Research - Insider\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Social-Optimization-Research-Insider.jpg 860w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Social-Optimization-Research-Insider-300x300.jpg 300w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Social-Optimization-Research-Insider-150x150.jpg 150w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Social-Optimization-Research-Insider-768x768.jpg 768w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Social-Optimization-Research-Insider-400x400.jpg 400w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Social-Optimization-Research-Insider-75x75.jpg 75w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Social-Optimization-Research-Insider-460x460.jpg 460w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\r\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/integralads.com\/fr\/insider\/comment-optimiser-vos-campagnes-de-noel-sur-les-reseaux-sociaux-grace-a-la-brand-suitability\/\" target=\"_blank\"><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\r\n\r\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\r\n\t\t\t<a href=\"https:\/\/integralads.com\/fr\/insider\/comment-optimiser-vos-campagnes-de-noel-sur-les-reseaux-sociaux-grace-a-la-brand-suitability\/\" target=\"_blank\">\r\n\t\t\t\tComment optimiser vos campagnes de No\u00ebl sur les r\u00e9seaux sociaux gr\u00e2ce \u00e0 la brand suitability ?\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\r\n\t\t<p class=\"premium-blog-post-content\">Les<\/p><div class=\"premium-blog-excerpt-link-wrap\"><a href=\"https:\/\/integralads.com\/fr\/insider\/comment-optimiser-vos-campagnes-de-noel-sur-les-reseaux-sociaux-grace-a-la-brand-suitability\/\" target=\"_blank\" class=\"premium-blog-excerpt-link elementor-button\">Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"10\">\r\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\r\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-none-effect\">\r\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"860\" height=\"860\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/04\/TikTok-Video-Exclusion-Lists-Insider.png\" class=\"attachment-full size-full wp-image-341284\" alt=\"TikTok Video Exclusion Lists - Insider\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/04\/TikTok-Video-Exclusion-Lists-Insider.png 860w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/04\/TikTok-Video-Exclusion-Lists-Insider-300x300.png 300w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/04\/TikTok-Video-Exclusion-Lists-Insider-150x150.png 150w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/04\/TikTok-Video-Exclusion-Lists-Insider-768x768.png 768w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/04\/TikTok-Video-Exclusion-Lists-Insider-400x400.png 400w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/04\/TikTok-Video-Exclusion-Lists-Insider-75x75.png 75w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/04\/TikTok-Video-Exclusion-Lists-Insider-460x460.png 460w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\r\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/integralads.com\/fr\/insider\/comment-optimiser-ses-publicites-sur-tiktok\/\" target=\"_blank\"><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\r\n\r\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\r\n\t\t\t<a href=\"https:\/\/integralads.com\/fr\/insider\/comment-optimiser-ses-publicites-sur-tiktok\/\" target=\"_blank\">\r\n\t\t\t\tComment optimiser ses publicit\u00e9s sur TikTok ?\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\r\n\t\t<p class=\"premium-blog-post-content\">Maximiser<\/p><div class=\"premium-blog-excerpt-link-wrap\"><a href=\"https:\/\/integralads.com\/fr\/insider\/comment-optimiser-ses-publicites-sur-tiktok\/\" target=\"_blank\" class=\"premium-blog-excerpt-link elementor-button\">Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"10\">\r\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\r\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-none-effect\">\r\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"860\" height=\"860\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/02\/Quality-Sync-in-DV-360-Insider.png\" class=\"attachment-full size-full wp-image-339222\" alt=\"Quality Sync in DV 360 - Insider\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/02\/Quality-Sync-in-DV-360-Insider.png 860w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/02\/Quality-Sync-in-DV-360-Insider-300x300.png 300w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/02\/Quality-Sync-in-DV-360-Insider-150x150.png 150w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/02\/Quality-Sync-in-DV-360-Insider-768x768.png 768w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/02\/Quality-Sync-in-DV-360-Insider-400x400.png 400w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/02\/Quality-Sync-in-DV-360-Insider-75x75.png 75w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/02\/Quality-Sync-in-DV-360-Insider-460x460.png 460w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\r\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/integralads.com\/fr\/insider\/simplifiez-vos-campagnes-programmatiques-sur-display-video-360-avec-quality-sync\/\" target=\"_blank\"><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\r\n\r\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\r\n\t\t\t<a href=\"https:\/\/integralads.com\/fr\/insider\/simplifiez-vos-campagnes-programmatiques-sur-display-video-360-avec-quality-sync\/\" target=\"_blank\">\r\n\t\t\t\tSimplifiez vos campagnes programmatiques sur Display &amp; Video 360 avec Quality Sync\u00a0\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\r\n\t\t<p class=\"premium-blog-post-content\">IAS<\/p><div class=\"premium-blog-excerpt-link-wrap\"><a href=\"https:\/\/integralads.com\/fr\/insider\/simplifiez-vos-campagnes-programmatiques-sur-display-video-360-avec-quality-sync\/\" target=\"_blank\" class=\"premium-blog-excerpt-link elementor-button\">Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-679ffd1 elementor-section-stretched elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-eae-slider=\"51627\" data-id=\"679ffd1\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11a75be\" data-eae-slider=\"24453\" data-id=\"11a75be\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-4822716 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"92083\" data-id=\"4822716\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-aa38cc5\" data-eae-slider=\"15805\" data-id=\"aa38cc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea41493 elementor-widget__width-initial elementor-widget elementor-widget-pix-sliding-text\" data-id=\"ea41493\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"pix-sliding-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"sliding-text-69502042\" class=\"mb-3 text-left \"><h3 class=\"mb-32 pix-sliding-headline-2 animate-in body-font \" data-anim-type=\"pix-sliding-text\" pix-anim-delay=\"500\" data-class=\"body-font text-white\" style=\"\"><span class=\"slide-in-container \"><span class=\"pix-sliding-item body-font text-white\" style=\"transition-delay: 0ms;\">Des&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item body-font text-white\" style=\"transition-delay: 0ms;\">r\u00e9ponses&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item body-font text-white\" style=\"transition-delay: 0ms;\">rapides&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item body-font text-white\" style=\"transition-delay: 0ms;\">pour&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item body-font text-white\" style=\"transition-delay: 0ms;\">des&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item body-font text-white\" style=\"transition-delay: 0ms;\">campagnes&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item body-font text-white\" style=\"transition-delay: 0ms;\">r\u00e9actives.&#32;<\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c1e20c elementor-widget__width-initial body-2 elementor-widget elementor-widget-pix-text\" data-id=\"0c1e20c\" data-element_type=\"widget\" data-widget_type=\"pix-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pix-el-text w-100 text-left \" ><p class=\" resp-option text-white text-left \" >Votre succ\u00e8s est notre moteur. Notre Help Center mondial et notre service client local r\u00e9pondront rapidement \u00e0 vos questions sur nos solutions.\n<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-757606d light-green-button elementor-widget elementor-widget-pix-button\" data-id=\"757606d\" data-element_type=\"widget\" data-widget_type=\"pix-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a  href=\"https:\/\/reporting.integralplatform.com\/uaa\/login#\/\" class=\"btn m-0     btn-green d-inline-block      btn-xl\" target=\"_blank\" rel=\"noopener\"    ><span class=\"font-weight-bold \" >EN SAVOIR PLUS<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-94520b7\" data-eae-slider=\"4687\" data-id=\"94520b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>APPR\u00c9HENDEZ LA PERFORMANCE DE VOS CAMPAGNES GR\u00c2CE \u00c0 L&#8217;ATTENTION Quality AttentionTM combine signaux de qualit\u00e9 m\u00e9dia et d&#8217;eye tracking \u00e0 l&#8217;aide du machine learning. Avec Quality AttentionTM les annonceurs ont la possibilit\u00e9 d&#8217;am\u00e9liorer leur retour sur investissement, la consid\u00e9ration de&#8230;<\/p>\n","protected":false},"author":1,"featured_media":308080,"parent":310651,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-334599","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00e9triques d&#039;Attention &amp; Solutions de Mesure | Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Mesurez efficacement vos publicit\u00e9s au sein d&#039;un environnement satur\u00e9. 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