{"id":334451,"date":"2024-08-07T12:13:17","date_gmt":"2024-08-07T12:13:17","guid":{"rendered":"https:\/\/integralads.com\/?page_id=334451"},"modified":"2025-08-18T14:42:40","modified_gmt":"2025-08-18T14:42:40","slug":"ias-in-the-news","status":"publish","type":"page","link":"https:\/\/integralads.com\/ias-in-the-news\/","title":{"rendered":"IAS in the News"},"content":{"rendered":"\t\t
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IAS IN THE NEWS<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tIn the News | July 11, 2025<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Singapore ad viewability lags as mobile habits, fraud persist<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Singapore\u2019s advertising ecosystem is facing mounting challenges in balancing visibility and brand safety, as revealed in the 20th edition of the Media Quality Report (MQR) released by Integral Ad Science (IAS). \n<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tIn the News | June 23, 2025<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Keeping Up With the Speed and Velocity of Signals<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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With the influx of AI tools, companies now have more data signals than ever to leverage for an enhanced consumer experience. But maintaining trust and ensuring brand safety are critical as the landscape quickly evolves.\n\n<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tIn the News | June 19, 2025<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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IAS Brings Contextual Category Reporting To Instagram, Facebook<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Integral Ad Science has announced the launch of AI-powered contextual category reporting across Meta\u2019s Facebook and Instagram Feeds and Reels, providing new measurement opportunities for advertisers\u2019 brand suitability and performance goals. \n\n<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tIn the News | May 23, 2025<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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afaqs! Pause - Saurabh Khattar<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Saurabh Khattar is a dynamic business leader who brings over a decade of business and marketing expertise to his role as the Country Manager of Integral Ad Science, India. Here\u2019s a little sneak peek into his workday, leadership mantra, and advice to young professionals.\n<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tIn the News | May 20, 2025<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Attention is the new conversion: Why attention beats viewability this EOF<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As the End-of-Financial-Year (EoFY) approaches in Australia, marketers juggle two competing pressures: utilising their remaining budget before June 30, and proving that every dollar spent has delivered business outcomes so that they can rally for similar or higher budgets for the next financial year.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tIn the News | May 17, 2025<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Campaign Best Places to Work 2025: Top five medium companies<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Campaign reveals the category ranking of medium companies with between 50 and 149 UK employees. The scheme is run by Campaign and Workforce Research Group in association with Connor Broadley Benefits Consulting.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tIn the News | May 7, 2025<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Group M highlights why Programmatic is the future for the Phillipines in 'From Bid to Attention' Forum<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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MANILA, PHILIPPINES \u2013 Filipinos spend an average of 10 hours online daily \u2014 with over six hours on the open internet. This surge in digital activity opens major opportunities for programmatic ads, helping brands reach engaged audiences with precision, scale, and smarter targeting.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tIn the News | May 5, 2025<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Context Collapse: When programmatic automation turns brand messaging tone deaf<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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During recent coverage of the Pahalgam terrorist attack, a routine scroll through YouTube revealed something jarring \u2014 pre-roll and display ads for brands like Blinkit, Swiggy Instamart, Goibibo, Niyo, Myntra, Urban Company, Farmley, pizza chains, astrology services, and health food brands running adjacent to emotionally charged news videos.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tIn the News | April 30, 2025<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Time to move beyond keywords: Saurabh Khattar on IAS\u2019s AI-led brand safety revolution<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In a digital landscape, where relevance and reputation go hand-in-hand, Integral Ad Science (IAS) is setting new standards for brand safety and suitability.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tIn the News | April 15, 2025<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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IAS Launches Pre-Bid Video Exclusion Lists On TikTok<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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By leveraging IAS\u2019s artificial intelligence (AI)-powered brand suitability technology, advertisers are now able to exclude unsuitable content on a frame-by-frame basis across all videos on TikTok. <\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tIn the News | April 1, 2025<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Roblox partners with Google on ads<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox\u2019s Rewarded Video and other immersive ad formats. <\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tIn the News | March 28, 2025<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cricket, Commerce, Connectivity: Top marketers on how brands can win big in IPL<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As the Indian Premier League (IPL) continues to command attention across the nation, marketing experts are advocating for an omnichannel approach to advertising, urging brands to expand their presence beyond traditional platforms.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tIn the News | March 27, 2025<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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IAS expands operations in India to address demand for digital measurement and optimisation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Integral Ad Science (IAS), a leading global media measurement and optimisation platform, today announced the expansion of its India footprint with a new office in Mumbai, the country\u2019s commercial capital. <\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tIn the News | March 11, 2025<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Hitting a Six with your IPL Campaigns: Mastering Attention as a Metric<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Unlock IPL's advertising potential by mastering attention metrics. Engage fans with contextually relevant ads to boost brand awareness and drive conversions this season.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tIn the News | March 7, 2025<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Celebrating the Future of Marketing: ad:tech New Delhi\u2019s Honours Awards recognize tech innovators shaping the advertising landscape<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The advertising and marketing landscape is undergoing a seismic shift, powered by the relentless march of technological innovation.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tIn the News | March 5, 2025<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Google\u2019s Play Store Deletion\u2014Do Not Keep All These Apps On Your Phone<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Coming just 24-hours after Google\u2019s latest warning that Android is under attack, a new report has uncovered an \u201cextensive and sophisticated ad fraud scheme\u201d that has amassed more than 56 million downloads for 180 malicious apps.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tIn the News | March 5, 2025<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Google Has Pulled Nearly 200 Apps Due to Extensive Android Ad Fraud Scheme<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Google Has Pulled Nearly 200 Apps Due to Extensive Android Ad Fraud Scheme<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tIn the News | February 19, 2025<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Way to Wellness<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The needle on employee wellness has moved drastically over the last few years. It was once a nice-to-have and now it\u2019s often a pillar of company culture. If fact, Wellable finds that a whopping 91% of companies plan to invest even more in mental health offerings. <\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tIn the News | February 3, 2025<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Q&A: Laura Quigley on Capturing Consumer Attention During Peak Retail Seasons<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As one of the most culturally significant events in the region, the recent Lunar New Year season drives a surge in retail sales and ad spend, with figures rising year after year. In Singapore alone, retail sales reached SG$3.4 billion in 2024, while ad spend in Hong Kong soared to HK$480 million\u2014a trend expected to continue.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Get the latest advertising news, trends, and expert opinions delivered straight to your inbox.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tSIGN UP<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

IAS IN THE NEWS In the News | July 11, 2025 Singapore ad viewability lags as mobile habits, fraud persist Singapore\u2019s advertising ecosystem is facing mounting challenges in balancing visibility and brand safety, as revealed in the 20th edition of…<\/p>\n","protected":false},"author":1,"featured_media":293108,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-334451","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nIAS in the News<\/title>\n<meta name=\"description\" content=\"Explore how Integral Ad Science combats ad fraud in the digital landscape. Stay informed about emerging threats in advertising.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/ias-in-the-news\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS in the News\" \/>\n<meta property=\"og:description\" content=\"Explore how Integral Ad Science combats ad fraud in the digital landscape. 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