{"id":333798,"date":"2024-06-24T15:29:55","date_gmt":"2024-06-24T15:29:55","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&p=333798"},"modified":"2024-06-24T15:29:56","modified_gmt":"2024-06-24T15:29:56","slug":"pinterest-intensifie-ses-efforts-en-matiere-de-brand-safety","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/pinterest-intensifie-ses-efforts-en-matiere-de-brand-safety\/","title":{"rendered":"Pinterest intensifie ses efforts en mati\u00e8re de brand safety"},"content":{"rendered":"\n

La nouvelle solution Total Media Quality pour Pinterest offre aux annonceurs des garanties dans 39 pays et 40 langues.<\/em><\/p>\n\n\n\n

Integral Ad Science , leader mondial de mesure et d\u2019optimisation des m\u00e9dias, a annonc\u00e9 aujourd’hui un partenariat avec Pinterest pour offrir aux annonceurs une plus grande transparence dans les campagnes sur le flux in-app de Pinterest gr\u00e2ce \u00e0 la solution Total Media Quality (TMQ) Brand Safety et Suitability, pilot\u00e9e par l’IA d’IAS.<\/p>\n\n\n\n

“Les responsables marketing recherchent des emplacements s\u00fbrs pour atteindre des audiences tr\u00e8s engag\u00e9es dans toutes les cat\u00e9gories d\u00e9mographiques, tout en cherchant \u00e0 prot\u00e9ger et \u00e0 faire \u00e9voluer leurs marques”, a d\u00e9clar\u00e9 Lisa Utzschneider, CEO d’IAS. “Le lancement de Total Media Quality pour Pinterest, pilot\u00e9 par l’IA, r\u00e9affirme notre volont\u00e9 de donner aux annonceurs l’assurance que leurs d\u00e9penses sont allou\u00e9es \u00e0 des environnements appropri\u00e9s.”<\/p>\n\n\n\n

IAS lance de nouvelles fonctionnalit\u00e9s pour les annonceurs sur Pinterest, notamment :<\/p>\n\n\n\n

– Des insights fiables sur les campagnes<\/strong> : Conform\u00e9ment aux normes de l’Alliance mondiale pour les m\u00e9dias responsables (GARM) pour la brand safety, la nouvelle solution TMQ\u00a0 fournit aux annonceurs des informations de campagne tierces bas\u00e9es sur des mesures fiables et transparentes pour aider les marques \u00e0 se prot\u00e9ger et \u00e0 augmenter leur visibilit\u00e9 sur Pinterest.<\/p>\n\n\n\n

– Analyse image par image <\/strong>: Total Media Quality (TMQ) pour Pinterest utilise l’IA d’IAS et permet aux annonceurs de classer avec pr\u00e9cision toutes les \u00e9pingles Pinterest dans le monde gr\u00e2ce \u00e0 l’analyse frame by frame, en combinant les signaux d’image, d’audio et de texte afin de mieux prot\u00e9ger et de d\u00e9velopper leurs marques sur Pinterest.<\/p>\n\n\n\n

– Mesures de la campagne<\/strong> : Les annonceurs et les agences qui m\u00e8nent des campagnes sur Pinterest auront acc\u00e8s \u00e0 des rapports quotidiens comprenant les taux de r\u00e9ussite de la brand safety, le taux de visibilit\u00e9, de la dur\u00e9e d\u2019exposition, et plus encore, afin de s’assurer que les publicit\u00e9s suscitent de l’engagement et atteignent de vrais utilisateurs dans des environnements s\u00e9curis\u00e9s pour la marque.<\/p>\n\n\n\n

– Couverture mondiale<\/strong> : La mesure de la brand safety pour Pinterest sera disponible dans 39 pays et en 40 langues.<\/p>\n\n\n\n

“En partenariat avec IAS, nous sommes ravis d’offrir la brand safety \u00e0 nos clients et de leur donner une plus grande confiance dans leurs strat\u00e9gies publicitaires gr\u00e2ce \u00e0 une technologie de pointe”, a d\u00e9clar\u00e9 Bill Watkins, Chief Revenue Officer de Pinterest. “Pinterest s’engage \u00e0 fournir une plateforme positive pour les consommateurs, et notre travail avec IAS garantira que les annonceurs peuvent s’engager avec les bonnes audiences lorsqu’elles passent de l’inspiration \u00e0 la consid\u00e9ration, puis \u00e0 la conversion.”<\/p>\n\n\n\n

Dans le cadre de Total Media Quality (TMQ) pour Pinterest, les annonceurs ont acc\u00e8s \u00e0 la mesure de la visibilit\u00e9, du trafic invalide (IVT) et de la brand safety au sein d’IAS Signal, la plateforme de reporting unifi\u00e9e qui fournit les analyses dont les annonceurs ont besoin pour g\u00e9rer facilement leurs campagnes digitales. Cette am\u00e9lioration s’appuie sur le partenariat d’IAS avec Pinterest, qui a mis en place la mesure de la visibilit\u00e9 et du trafic invalide (IVT)<\/a> \u00e0 travers l’inventaire display et vid\u00e9o en 2023.<\/p>\n\n\n\n

La mesure de la brand safety, de la visibilit\u00e9 et du trafic invalide d’IAS est d\u00e9sormais disponible pour Pinterest, et la mesure de la Brand Suitability sera bient\u00f4t disponible.<\/p>\n","protected":false},"excerpt":{"rendered":"

La nouvelle solution Total Media Quality pour Pinterest offre aux annonceurs des garanties dans 39 pays et 40 langues. Integral Ad Science , leader mondial de mesure et d\u2019optimisation des m\u00e9dias, a annonc\u00e9 aujourd’hui un partenariat avec Pinterest pour offrir…<\/p>\n","protected":false},"author":66,"featured_media":332384,"menu_order":0,"template":"","portfolio-types":[481,483],"class_list":["post-333798","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-communiques","portfolio-types-communiques-de-presse"],"acf":[],"yoast_head":"\nPinterest intensifie ses efforts en mati\u00e8re de brand safety - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/news\/pinterest-intensifie-ses-efforts-en-matiere-de-brand-safety\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pinterest intensifie ses efforts en mati\u00e8re de brand safety\" \/>\n<meta property=\"og:description\" content=\"La nouvelle solution Total Media Quality pour Pinterest offre aux annonceurs des garanties dans 39 pays et 40 langues. 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