{"id":332588,"date":"2024-06-13T14:39:35","date_gmt":"2024-06-13T14:39:35","guid":{"rendered":"https:\/\/integralads.com\/?p=332588"},"modified":"2024-06-20T09:57:05","modified_gmt":"2024-06-20T09:57:05","slug":"jo-comment-rester-dans-un-ecrin-qualitatif","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/jo-comment-rester-dans-un-ecrin-qualitatif\/","title":{"rendered":"JO : comment rester dans un \u00e9crin qualitatif ?"},"content":{"rendered":"<p>Les \u00e9v\u00e9nements sportifs sont des moments de tension, impr\u00e9visibles et intenses &#8211; un r\u00eave pour les fans, mais pas toujours\u00a0 pour les marques. Dans ces espaces o\u00f9 les \u00e9motions sont \u00e0 leur paroxysme et o\u00f9 la situation peut basculer en une fraction de seconde, le risque que les marques voient leurs publicit\u00e9s diffus\u00e9es \u00e0 c\u00f4t\u00e9 d&#8217;un contenu inappropri\u00e9 augmente.<\/p>\n<figure><iframe title=\"[Table Ronde] Grands \u00e9v\u00e9nements sportifs : Comment rester dans un \u00e9crin qualitatif et f\u00e9d\u00e9rateur ?\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/j2NhYB2T89E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/figure>\n<p>Cl\u00e9ment Bascoulergue, Country Manager, IAS France et Thibaud Rivals, Lead Media Manager, Danone nous expliquent comment \u00e9merger durant les plus grands \u00e9v\u00e9nements sportifs tout en \u00e9vitant les pi\u00e8ges et les \u00e9cueils..<\/p>\n<figure><iframe title=\"Comment les marques peuvent-elles e\u0301merger lors des JO : Interview IAS\" src=\"https:\/\/player.vimeo.com\/video\/957791189?dnt=1&amp;app_id=122963\" width=\"640\" height=\"800\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Les \u00e9v\u00e9nements sportifs sont des moments de tension, impr\u00e9visibles et intenses &#8211; un r\u00eave pour les fans, mais pas toujours\u00a0 pour les marques. Dans ces espaces o\u00f9 les \u00e9motions sont \u00e0 leur paroxysme et o\u00f9 la situation peut basculer en&#8230;<\/p>\n","protected":false},"author":66,"featured_media":330288,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[444,472,467,485,445],"tags":[],"class_list":["post-332588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-fr","category-ciblage-contextuel","category-efficacite-optimisation","category-featured-fr","category-fraude-publicitaire"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>JO : comment rester dans un \u00e9crin qualitatif ? - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/insider\/jo-comment-rester-dans-un-ecrin-qualitatif\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JO : comment rester dans un \u00e9crin qualitatif ?\" \/>\n<meta property=\"og:description\" content=\"Les \u00e9v\u00e9nements sportifs sont des moments de tension, impr\u00e9visibles et intenses &#8211; un r\u00eave pour les fans, mais pas toujours\u00a0 pour les marques. 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