{"id":332216,"date":"2024-05-30T13:33:38","date_gmt":"2024-05-30T13:33:38","guid":{"rendered":"https:\/\/integralads.com\/?p=332216"},"modified":"2024-07-09T15:11:28","modified_gmt":"2024-07-09T15:11:28","slug":"les-evenements-sportifs-impactent-la-brand-safety","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/les-evenements-sportifs-impactent-la-brand-safety\/","title":{"rendered":"Guide : Remporter l&#8217;or en publicit\u00e9"},"content":{"rendered":"\n<p>Les \u00e9v\u00e9nements sportifs font partie des moments les plus attendus de l&#8217;ann\u00e9e offrant une belle opportunit\u00e9 pour les publicitaires qui souhaitent cr\u00e9er du lien avec une audience engag\u00e9e. Mais les risques de fraude, de brand safety, de contenu non adapt\u00e9 battent eux aussi des records pendant cette p\u00e9riode. Il est n\u00e9cessaire de s&#8217;\u00e9quiper avec les bons outils afin de prot\u00e9ger sa marque en toutes circonstances.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/05\/FR-Sport-Guide-1024x576.png\" alt=\"\" class=\"wp-image-332217\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/05\/FR-Sport-Guide-1024x576.png 1024w, https:\/\/integralads.com\/wp-content\/uploads\/2024\/05\/FR-Sport-Guide-300x169.png 300w, https:\/\/integralads.com\/wp-content\/uploads\/2024\/05\/FR-Sport-Guide-768x432.png 768w, https:\/\/integralads.com\/wp-content\/uploads\/2024\/05\/FR-Sport-Guide.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Comment prot\u00e9ger votre marque durant des p\u00e9riodes de pic comme les \u00e9v\u00e9nements sportifs ? <\/strong><\/p>\n\n\n\n<p>Ce guide vous aidera \u00e0 :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Revoir les essentiels \u00e0 mettre en place pour prot\u00e9ger sa marque<\/li>\n\n\n\n<li>Identifier les bonnes pratiques \u00e0 adopter en open web<\/li>\n\n\n\n<li>D\u00e9tecter les sites MFA<\/li>\n\n\n\n<li>Am\u00e9liorer sa strat\u00e9gie CTV<\/li>\n<\/ul>\n\n\n\n<p>Prot\u00e9gez votre marque lors d&#8217;\u00e9v\u00e9nements sportifs majeurs tels que les Jeux olympiques de 2024. <strong>T\u00e9l\u00e9chargez notre guide pour en savoir plus.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les \u00e9v\u00e9nements sportifs font partie des moments les plus attendus de l&#8217;ann\u00e9e offrant une belle opportunit\u00e9 pour les publicitaires qui souhaitent cr\u00e9er du lien avec une audience engag\u00e9e. Mais les risques de fraude, de brand safety, de contenu non adapt\u00e9&#8230;<\/p>\n","protected":false},"author":66,"featured_media":332151,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[443,444,472,467,463,485,445,459,448],"tags":[],"class_list":["post-332216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyses","category-brand-safety-suitability-fr","category-ciblage-contextuel","category-efficacite-optimisation","category-etudes","category-featured-fr","category-fraude-publicitaire","category-livres-blancs","category-visibilite"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guide : Remporter l&#039;or en publicit\u00e9 - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/insider\/les-evenements-sportifs-impactent-la-brand-safety\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guide : Remporter l&#039;or en publicit\u00e9\" \/>\n<meta property=\"og:description\" content=\"Les \u00e9v\u00e9nements sportifs font partie des moments les plus attendus de l&#8217;ann\u00e9e offrant une belle opportunit\u00e9 pour les publicitaires qui souhaitent cr\u00e9er du lien avec une audience engag\u00e9e. 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