{"id":332073,"date":"2024-05-22T14:51:23","date_gmt":"2024-05-22T14:51:23","guid":{"rendered":"https:\/\/integralads.com\/?p=332073"},"modified":"2024-06-20T09:58:17","modified_gmt":"2024-06-20T09:58:17","slug":"barometre-de-la-qualite-media-19e-edition","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/barometre-de-la-qualite-media-19e-edition\/","title":{"rendered":"Barom\u00e8tre de la Qualit\u00e9 M\u00e9dia : 19e \u00c9dition"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"332073\" class=\"elementor elementor-332073\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-a9586d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"75846\" data-id=\"a9586d1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c30387f\" data-eae-slider=\"2528\" data-id=\"7c30387f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1aaf8616 elementor-widget elementor-widget-text-editor\" data-id=\"1aaf8616\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Le benchmark de r\u00e9f\u00e9rence du secteur<\/h2><p><br \/>Dans un environnement technologique en constante \u00e9volution, il est essentiel que les annonceurs veillent \u00e0 ce que leurs campagnes refl\u00e8tent les derni\u00e8res tendances et s&#8217;adaptent rapidement aux derni\u00e8res innovations.<\/p><p>Notre barom\u00e8tre m\u00e9dia est un outil \u00e0 disposition des professionnels du marketing et de la publicit\u00e9 afin qu&#8217;ils puissent \u00e9valuer leurs performances, identifier des points d&#8217;am\u00e9lioration potentiels et atteindre leurs objectifs. Cette nouvelle \u00e9dition fait un examen approfondi de donn\u00e9es mondiales afin de d\u00e9gager les tendances principales qui fa\u00e7onneront le paysage adtech en 2024.<\/p><p><strong>Quelques faits saillants :<\/strong><\/p><p>&#8211; Le taux de fraude des campagnes non prot\u00e9g\u00e9es contre le trafic invalide \u00e9tait <strong>14x sup\u00e9rieur<\/strong> \u00e0 celui des campagnes qui activent une solution de protection <br \/>&#8211; La crise de l&#8217;attention atteint <strong>un nouveau pic<\/strong> fin 2023 <br \/>&#8211; Le risque de marque <strong>augmente <\/strong>\u00e0 l&#8217;aube des \u00e9lections<\/p><p><strong>T\u00e9l\u00e9chargez notre rapport pour \u00e9valuer la qualit\u00e9 de vos campagnes digitales et booster vos r\u00e9sultats<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le benchmark de r\u00e9f\u00e9rence du secteur Dans un environnement technologique en constante \u00e9volution, il est essentiel que les annonceurs veillent \u00e0 ce que leurs campagnes refl\u00e8tent les derni\u00e8res tendances et s&#8217;adaptent rapidement aux derni\u00e8res innovations. Notre barom\u00e8tre m\u00e9dia est un&#8230;<\/p>\n","protected":false},"author":66,"featured_media":331520,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[466,444,472,467,463,485,445,448],"tags":[],"class_list":["post-332073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mqr-fr","category-brand-safety-suitability-fr","category-ciblage-contextuel","category-efficacite-optimisation","category-etudes","category-featured-fr","category-fraude-publicitaire","category-visibilite"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Barom\u00e8tre de la Qualit\u00e9 M\u00e9dia : 19e \u00c9dition - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/insider\/barometre-de-la-qualite-media-19e-edition\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Barom\u00e8tre de la Qualit\u00e9 M\u00e9dia : 19e \u00c9dition\" \/>\n<meta property=\"og:description\" content=\"Le benchmark de r\u00e9f\u00e9rence du secteur Dans un environnement technologique en constante \u00e9volution, il est essentiel que les annonceurs veillent \u00e0 ce que leurs campagnes refl\u00e8tent les derni\u00e8res tendances et s&#8217;adaptent rapidement aux derni\u00e8res innovations. 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