{"id":332071,"date":"2024-05-22T12:51:59","date_gmt":"2024-05-22T12:51:59","guid":{"rendered":"https:\/\/integralads.com\/?p=332071"},"modified":"2025-01-16T16:57:51","modified_gmt":"2025-01-16T16:57:51","slug":"media-quality-report-19th-edition","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/media-quality-report-19th-edition\/","title":{"rendered":"MEDIA QUALITY REPORT: 19TH EDITION"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>The digital landscape continues to evolve at a rapid rate, offering marketers endless opportunities for innovation. But in an era where change is the only constant, it\u2019s critical for marketers to know if their campaigns are keeping up with the pace of digital media.&nbsp;<\/p>\n\n\n\n<p>The 19th edition of the Media Quality Report (MQR) is here to serve as a trustworthy tool for marketers worldwide to benchmark campaign success. This year\u2019s report offers marketers an in-depth look into global media quality data, key trends shaping the digital landscape in 2024, and country-level metrics for a more enriched way to make data-driven decisions.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-dive-into-this-year-s-key-trends-with-highlights-including\">Dive into this year\u2019s key trends, with highlights including:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fraud rates for unprotected campaigns were<strong>\u00a014x higher<\/strong>\u00a0than campaigns protected against fraud<\/li>\n\n\n\n<li>Time-in-view hit a\u00a0<strong>new low<\/strong>\u00a0in H2 2023<\/li>\n\n\n\n<li>Brand risk\u00a0<strong>rose in the Americas<\/strong>\u00a0as election cycles began<\/li>\n<\/ul>\n\n\n\n<p>As the gold standard in digital media quality, the MQR arms marketers with actionable insights that are key to forging an innovative, impactful, and safer digital future.<\/p>\n\n\n\n<p><strong>Download the report today to access IAS\u2019s industry-leading global benchmarks and drive superior results.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The digital landscape continues to evolve at a rapid rate, offering marketers endless opportunities for innovation. But in an era where change is the only constant, it\u2019s critical for marketers to know if their campaigns are keeping up with the&#8230;<\/p>\n","protected":false},"author":59,"featured_media":331527,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[291,759],"tags":[],"class_list":["post-332071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mqr-uk","category-research-uk-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MEDIA QUALITY REPORT: 19TH EDITION - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/media-quality-report-19th-edition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MEDIA QUALITY REPORT: 19TH EDITION\" \/>\n<meta property=\"og:description\" content=\"The digital landscape continues to evolve at a rapid rate, offering marketers endless opportunities for innovation. 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