{"id":331432,"date":"2024-05-07T12:00:00","date_gmt":"2024-05-07T12:00:00","guid":{"rendered":"https:\/\/integralads.com\/?p=331432"},"modified":"2025-03-13T20:19:35","modified_gmt":"2025-03-13T20:19:35","slug":"media-quality-report-19th-edition","status":"publish","type":"post","link":"https:\/\/integralads.com\/insider\/media-quality-report-19th-edition\/","title":{"rendered":"Media Quality Report: 19th Edition"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"331432\" class=\"elementor elementor-331432\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-d7b37d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"52185\" data-id=\"d7b37d7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bc97db5\" data-eae-slider=\"38212\" data-id=\"bc97db5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b786de3 elementor-widget elementor-widget-heading\" data-id=\"b786de3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Industry-leading benchmarks for superior media quality <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59981b1 elementor-widget elementor-widget-text-editor\" data-id=\"59981b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The digital landscape continues to evolve at a rapid rate, offering marketers endless opportunities for innovation. But in an era where change is the only constant, it\u2019s critical for marketers to know if their campaigns are keeping up with the pace of digital media.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The 19th edition of the Media Quality Report (MQR) is here to serve as a trustworthy tool for marketers worldwide to benchmark campaign success. This year&#8217;s report offers marketers an in-depth look into global media quality data, key trends shaping the digital landscape in 2024, and country-level metrics for a more enriched way to make data-driven decisions.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e36c91 elementor-widget elementor-widget-heading\" data-id=\"3e36c91\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Dive into this year\u2019s key trends, with highlights including:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5081caa elementor-widget elementor-widget-text-editor\" data-id=\"5081caa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fraud rates for unprotected campaigns were<\/span><b> 14x higher<\/b><span style=\"font-weight: 400;\"> than campaigns protected against fraud<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Time-in-view hit a <\/span><b>new low<\/b><span style=\"font-weight: 400;\"> in H2 2023<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brand risk <\/span><b>rose in the Americas<\/b><span style=\"font-weight: 400;\"> as election cycles began<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">As the gold standard in digital media quality, the MQR arms marketers with actionable insights that are key to forging an innovative, impactful, and safer digital future.<\/span><\/p><p><b>Download the report today to access IAS\u2019s industry-leading global benchmarks and drive superior results.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e8204f dark-green-buttton elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7e8204f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MjkyNjM3LCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">DOWNLOAD<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The 19th edition of the Media Quality Report is here to serve as a trustworthy tool for marketers worldwide to benchmark campaign success. Download the report now.<\/p>\n","protected":false},"author":59,"featured_media":331517,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38,43,51,55,56,42],"tags":[],"class_list":["post-331432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud","category-brand-safety-suitability","category-contextual-targeting","category-featured","category-mqr","category-viewability"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Media Quality Report: 19th Edition - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Stay ahead in marketing by understanding media quality trends. Discover how the latest report can enhance your campaign success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/insider\/media-quality-report-19th-edition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Media Quality Report: 19th Edition\" \/>\n<meta property=\"og:description\" content=\"Stay ahead in marketing by understanding media quality trends. 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