{"id":331078,"date":"2024-04-19T11:30:00","date_gmt":"2024-04-19T11:30:00","guid":{"rendered":"https:\/\/integralads.com\/?p=331078"},"modified":"2025-05-17T02:44:37","modified_gmt":"2025-05-17T02:44:37","slug":"political-guide","status":"publish","type":"post","link":"https:\/\/integralads.com\/insider\/political-guide\/","title":{"rendered":"Drive Superior Results this Election Season"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"331078\" class=\"elementor elementor-331078\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-48e236d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"13896\" data-id=\"48e236d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0c287ad\" data-eae-slider=\"47913\" data-id=\"0c287ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0810335 elementor-widget elementor-widget-heading\" data-id=\"0810335\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Six steps marketers can take to safeguard and scale their brand in an election year<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c20f28 elementor-widget elementor-widget-text-editor\" data-id=\"0c20f28\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Political ad spend is projected to <\/span><a href=\"https:\/\/www.nbcnews.com\/politics\/2024-election\/political-ad-spending-2024-expected-shatter-10-billion-breaking-record-rcna104402\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">surpass $10 billion<\/span><\/span><\/a><span style=\"font-weight: 400;\"> and shatter historical records by the end of the 2024 election cycle. As challenges like brand risk and misinformation become amplified in an election year, marketers need sophisticated technology to confidently cut through the noise and reach their ideal consumers while staying brand-safe.<\/span><\/p><p><span style=\"font-weight: 400;\">The <strong>IAS Political Guide<\/strong> deep dives into six actionable steps marketers can take to ensure brand protection, support quality journalism, and drive superior results this election season. With IAS Measurement &amp; Optimization solutions, you can expect:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Brand-specific protection<\/b><span style=\"font-weight: 400;\"> with curated contextual avoidance down to the sentiment &amp; emotion level\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Contextual targeting<\/b><span style=\"font-weight: 400;\"> to reach your audiences with curated segments for political related content\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ad fraud protection<\/b><span style=\"font-weight: 400;\"> across programmatic, social, and CTV buys<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Global Disinformation Index (GDI) Partnership<\/b><span style=\"font-weight: 400;\"> for third-party, AI-powered protection against misinformation<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Download the IAS Political Guide now to access the six steps you can take to drive superior results across major <\/span><span style=\"font-weight: 400;\">political events.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e28f2f dark-green-buttton elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3e28f2f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MjkyNjM3LCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">DOWNLOAD<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The IAS Political Guide deep dives into six actionable steps marketers can take to ensure brand protection, support quality journalism, and drive superior results this election season. Read more here.<\/p>\n","protected":false},"author":59,"featured_media":331338,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38,43,51,55,52],"tags":[783],"class_list":["post-331078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud","category-brand-safety-suitability","category-contextual-targeting","category-featured","category-guides","tag-election-lab"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Drive Superior Results this Election Season - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Unlock the secrets to successful marketing this election. 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