{"id":330516,"date":"2024-10-08T11:00:00","date_gmt":"2024-10-08T11:00:00","guid":{"rendered":"https:\/\/integralads.com\/?p=330516"},"modified":"2025-04-21T20:52:42","modified_gmt":"2025-04-21T20:52:42","slug":"enhanced-brand-safety-suitability-tiktok","status":"publish","type":"post","link":"https:\/\/integralads.com\/insider\/enhanced-brand-safety-suitability-tiktok\/","title":{"rendered":"Expanded End-to-End Coverage Across TikTok"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"330516\" class=\"elementor elementor-330516\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-04412af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"51956\" data-id=\"04412af\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-032f057\" data-eae-slider=\"6997\" data-id=\"032f057\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa88a85 elementor-widget elementor-widget-heading\" data-id=\"fa88a85\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Safeguard your brand\u2019s reputation on TikTok<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43b9d2a elementor-widget elementor-widget-text-editor\" data-id=\"43b9d2a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">TikTok has grown rapidly \u2014 and so has our partnership. As announced in April 2024, our AI-driven Brand Safety and Suitability Measurement, as part of Total Media Quality (TMQ) for TikTok, includes Vertical Sensitivity and Category Exclusion controls measurement.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This expanded brand safety and suitability reporting helps you protect your brand on one of the largest and fastest-growing <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.tiktok.com\/business\/en\/blog\/tiktok-launches-new-brand-safety-innovations\"><span style=\"font-weight: 400;\">short-form video platforms<\/span><\/a><\/span><span style=\"font-weight: 400;\"> in the world. Today, we are expanding our end-to-end coverage across TikTok even further. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-faf344d elementor-widget elementor-widget-heading\" data-id=\"faf344d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">With end-to-end coverage across TikTok, you get:\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-282b9f4 elementor-widget elementor-widget-text-editor\" data-id=\"282b9f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Expanded TMQ Measurement: <\/b><span style=\"font-weight: 400;\">We\u2019re expanding Viewability, Invalid Traffic, and Brand Safety &amp; Suitability Measurement across TikTok\u2019s Profile Feed, Following Feed, Search Feed, and TikTok Lite, in addition to the current coverage across the For You Feed. IAS is also expanding TMQ for TikTok, Vertical Sensitivity and Category Exclusion controls coverage to a total of 75+ markets.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>New Optimization with Video Exclusion Lists:<\/b><span style=\"font-weight: 400;\"> Paired with\u00a0 TikTok\u2019s best-in-class Inventory Filter with chosen industry-aligned, vertical sensitivity, and category exclusion settings, this product excludes videos based on brand-specific needs. Currently in alpha testing for Q4 2024 with general availability expected in H1 2025.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Frame-by-Frame Analysis: <\/b><span style=\"font-weight: 400;\">IAS TikTok products are powered by IAS\u2019s AI-driven Multimedia Technology, which enables advertisers to accurately classify content at scale through frame-by-frame analysis, combining image, audio, and text signals to better protect and grow their brands on TikTok.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>From Insights to Action: <\/b><span style=\"font-weight: 400;\">Advertisers have access to optimization and measurement across their TikTok campaigns to safeguard and scale. IAS provides advertisers with content-level measurement for granular brand safety and suitability insights at scale.\u00a0<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5aa70fa elementor-widget elementor-widget-text-editor\" data-id=\"5aa70fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">TikTok\u2019s New Video Exclusion List solution is currently in alpha testing for Q4 2024 with general availability to come in H1 2025, offering advertisers on TikTok the ability to avoid specific video content based on a brand\u2019s suitability needs, beyond the industry standard framework. This product will share actionable data to enable advertisers to optimize their campaigns surrounding breaking news and trending content with expanded optimization capabilities for TikTok.<\/span><\/p><p><span style=\"font-weight: 400;\">Safeguard and scale your brand with end-to-end coverage across TikTok. Download the one sheet or reach out to an IAS representative to get started. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25a11b1 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"25a11b1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/go.integralads.com\/rs\/469-VBI-606\/images\/US_TikTok_Overview_One_Sheet_IAS.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ACCESS ONE SHEET<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>TikTok has grown rapidly \u2014 and so has our partnership. As announced in April 2024, our AI-driven Brand Safety and Suitability Measurement, as part of Total Media Quality (TMQ) for TikTok, includes Vertical Sensitivity and Category Exclusion controls measurement. Read more about our partnership here.<\/p>\n","protected":false},"author":59,"featured_media":337398,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[43,55,39,46,48],"tags":[],"class_list":["post-330516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability","category-featured","category-insights","category-mobile-in-app","category-proprietary-platforms"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Expanded End-to-End Coverage Across TikTok - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Explore brand safety and suitability on TikTok with AI-driven measurements that enhance your brand&#039;s protection across platforms.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/insider\/enhanced-brand-safety-suitability-tiktok\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Expanded End-to-End Coverage Across TikTok\" \/>\n<meta property=\"og:description\" content=\"Explore brand safety and suitability on TikTok with AI-driven measurements that enhance your brand&#039;s protection across platforms.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/insider\/enhanced-brand-safety-suitability-tiktok\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-08T11:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-21T20:52:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/10\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-IRIS.TV_Thought-Ldeaership-Blog_Tile.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/insider\/enhanced-brand-safety-suitability-tiktok\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/insider\/enhanced-brand-safety-suitability-tiktok\/\"},\"author\":{\"name\":\"IAS Team\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbb1eb8d41477c4193f06c013629e755\"},\"headline\":\"Expanded End-to-End Coverage Across TikTok\",\"datePublished\":\"2024-10-08T11:00:00+00:00\",\"dateModified\":\"2025-04-21T20:52:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/insider\/enhanced-brand-safety-suitability-tiktok\/\"},\"wordCount\":361,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/insider\/enhanced-brand-safety-suitability-tiktok\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/10\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-IRIS.TV_Thought-Ldeaership-Blog_Tile.png\",\"articleSection\":[\"Brand Safety &amp; Suitability\",\"Featured\",\"Insights\",\"Mobile &amp; In-App\",\"Social Platforms\"],\"inLanguage\":\"en\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/insider\/enhanced-brand-safety-suitability-tiktok\/\",\"url\":\"https:\/\/integralads.com\/insider\/enhanced-brand-safety-suitability-tiktok\/\",\"name\":\"Expanded End-to-End Coverage Across TikTok - 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