{"id":329009,"date":"2023-12-13T10:15:47","date_gmt":"2023-12-13T10:15:47","guid":{"rendered":"https:\/\/integralads.com\/loesungen\/attention\/"},"modified":"2025-07-31T16:54:26","modified_gmt":"2025-07-31T16:54:26","slug":"attention","status":"publish","type":"page","link":"https:\/\/integralads.com\/de\/loesungen\/attention\/","title":{"rendered":"Attention"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"329009\" class=\"elementor elementor-329009 elementor-328106\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-c007b42 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"69335\" data-id=\"c007b42\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3fa7ae elementor-hidden-desktop elementor-hidden-tablet\" data-eae-slider=\"19311\" data-id=\"e3fa7ae\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1698ea6 elementor-widget elementor-widget-image\" data-id=\"1698ea6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"280\" height=\"280\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/dark-green-box.png\" class=\"attachment-large size-large wp-image-289660\" alt=\"dark green and neon green boxes meeting diagonally\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/dark-green-box.png 280w, https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/dark-green-box-150x150.png 150w, https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/dark-green-box-75x75.png 75w\" sizes=\"(max-width: 280px) 100vw, 280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-34c4ee0 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"90142\" data-id=\"34c4ee0\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea9d8b6\" data-eae-slider=\"85707\" data-id=\"ea9d8b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-91c07a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"24498\" data-id=\"91c07a9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ec4c712\" data-eae-slider=\"13160\" data-id=\"ec4c712\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-901665d h3 elementor-widget elementor-widget-heading\" data-id=\"901665d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">ATTENTION NUTZEN, UM GESICHERTE ERGEBNISSE ZU ERZIELEN<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ec348 elementor-widget elementor-widget-text-editor\" data-id=\"38ec348\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>IAS Quality Attention<sup>TM<\/sup> vereint Mediaqualit\u00e4t und Eye Tracking mit maschinellem Lernen, um <span data-sheets-root=\"1\">Werbetreibende<\/span> weltweit nachweisbare Ergebnisse zu liefern. Mit Quality Attention<sup>TM<\/sup> k\u00f6nnen Werbetreibende weltweit ihren Return on Investment steigern, die Aufmerksamkeit f\u00fcr ihre Marke erh\u00f6hen und die Conversion Rate \u00fcber Kampagnen hinweg steigern.<\/p><p>Entschl\u00fcsseln Sie den Zusammenhang zwischen Aufmerksamkeit und Kampagnen-Performance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ddf850 dark-green-button elementor-widget elementor-widget-button\" data-id=\"2ddf850\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MzA1Mjk2LCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">TOOLKIT DOWNLOADEN<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d3db918 elementor-hidden-mobile\" data-eae-slider=\"47605\" data-id=\"d3db918\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ec3df6 elementor-widget elementor-widget-image\" data-id=\"4ec3df6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/dark-green-box-180.png\" title=\"dark-green-box-180\" alt=\"dark-green-box-180\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-df7e766 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"42081\" data-id=\"df7e766\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c993fb4\" data-eae-slider=\"57331\" data-id=\"c993fb4\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29e218d elementor-widget elementor-widget-text-editor\" data-id=\"29e218d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tALL EYES ON QUALITY ATTENTION<sup>TM\n<\/sup>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-14a4647 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"5252\" data-id=\"14a4647\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da45973\" data-eae-slider=\"88843\" data-id=\"da45973\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-6f84174 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"24695\" data-id=\"6f84174\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-dd515ad\" data-eae-slider=\"10504\" data-id=\"dd515ad\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afbd0ca elementor-widget elementor-widget-video\" data-id=\"afbd0ca\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/899522511?color&amp;autopause=0&amp;loop=1&amp;muted=0&amp;title=0&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a9e793c elementor-hidden-mobile\" data-eae-slider=\"52781\" data-id=\"a9e793c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e8d0880 elementor-widget elementor-widget-text-editor\" data-id=\"e8d0880\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Aufmerksamkeit ist eines der komplexesten und am meisten diskutierten Themen in den digitalen Medien &#8211; umso wichtiger ist es, sie zu messen. Mit Quality AttentionTM k\u00f6nnen Marketer bew\u00e4hrte Ergebnisse erzielen, ohne auf Mediaqualit\u00e4t verzichten zu m\u00fcssen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-889cc75 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"76474\" data-id=\"889cc75\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f6a9c79\" data-eae-slider=\"26696\" data-id=\"f6a9c79\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a371b10 elementor-widget elementor-widget-text-editor\" data-id=\"a371b10\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tVERBESSERN SIE DIE MEDIAEFFIZIENZ UND STEIGERN SIE CONVERSIONS MIT QUALITY ATTENTION<sup>TM<\/sup>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5b2aa67\" data-eae-slider=\"87266\" data-id=\"5b2aa67\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f729b6f elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"f729b6f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tQuality Attention<sup>TM<\/sup> wurde entwickelt, um Marken dabei zu helfen, sich im Medienwirrwarr zurechtzufinden und zu verstehen, wie die Sichtbarkeit, das Werbeumfeld und die menschliche Interaktion in Mediastrategien einflie\u00dfen k\u00f6nnen, die nachweisbare Ergebnisse erzielen.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-7f113a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"21002\" data-id=\"7f113a8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-685ad90\" data-eae-slider=\"92609\" data-id=\"685ad90\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-03a1cde elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"97695\" data-id=\"03a1cde\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-81f7964\" data-eae-slider=\"32036\" data-id=\"81f7964\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69d596c elementor-widget elementor-widget-pix-numbers\" data-id=\"69d596c\" data-element_type=\"widget\" data-widget_type=\"pix-numbers.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"media pix_numbers d-flex animate-math \"><h3 class=\"mr-3 align-self-center \"><span class=\"font-weight-bold text-custom\" style=\"color:#6EFF29 !important;\"><\/span><span class=\"number font-weight-bold text-custom\" style=\"color:#6EFF29 !important;\" data-duration=\"3000\" data-to=\"91\">0<\/span><span class=\"font-weight-bold text-custom\" style=\"color:#6EFF29 !important;\">%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a7c6bb elementor-widget elementor-widget-text-editor\" data-id=\"9a7c6bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMarketer berichten von einer bis zu 91% h\u00f6heren Brand Consideration nach der Implementierung von Quality Attention<sup>TM<\/sup>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-afe4753\" data-eae-slider=\"84734\" data-id=\"afe4753\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f58316 elementor-widget elementor-widget-pix-numbers\" data-id=\"4f58316\" data-element_type=\"widget\" data-widget_type=\"pix-numbers.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"media pix_numbers d-flex animate-math \"><h3 class=\"mr-3 align-self-center \"><span class=\"font-weight-bold text-custom\" style=\"color:#6EFF29 !important;\"><\/span><span class=\"number font-weight-bold text-custom\" style=\"color:#6EFF29 !important;\" data-duration=\"3000\" data-to=\"130\">0<\/span><span class=\"font-weight-bold text-custom\" style=\"color:#6EFF29 !important;\">%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9abadcf elementor-widget elementor-widget-text-editor\" data-id=\"9abadcf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEin gro\u00dfer Werbetreibender verzeichnete mit Quality Attention<sup>TM<\/sup> eine 130%ige Steigerung der Conversions\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-24fee2a\" data-eae-slider=\"17646\" data-id=\"24fee2a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df2f7f5 elementor-widget elementor-widget-pix-numbers\" data-id=\"df2f7f5\" data-element_type=\"widget\" data-widget_type=\"pix-numbers.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"media pix_numbers d-flex animate-math \"><h3 class=\"mr-3 align-self-center \"><span class=\"font-weight-bold text-custom\" style=\"color:#6EFF29 !important;\"><\/span><span class=\"number font-weight-bold text-custom\" style=\"color:#6EFF29 !important;\" data-duration=\"3000\" data-to=\"40\">0<\/span><span class=\"font-weight-bold text-custom\" style=\"color:#6EFF29 !important;\">%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5b3ba9 elementor-widget elementor-widget-text-editor\" data-id=\"b5b3ba9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marken erleben mit Quality Attention<sup>TM<\/sup> eine Senkung der Kosten pro Conversion um bis zu 40%.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-fc33113 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"90746\" data-id=\"fc33113\" data-element_type=\"section\" id=\"iconbox\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6bed4b1\" data-eae-slider=\"83789\" data-id=\"6bed4b1\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e89d10f elementor-widget__width-initial elementor-widget elementor-widget-pix-sliding-text\" data-id=\"e89d10f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"pix-sliding-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"sliding-text-81297635\" class=\"mb-3 text-left \"><h3 class=\"mb-32 pix-sliding-headline-2 animate-in  \" data-anim-type=\"pix-sliding-text\" pix-anim-delay=\"500\" data-class=\" \" style=\"color:#000000;\"><span class=\"slide-in-container \"><span class=\"pix-sliding-item  \" style=\"transition-delay: 0ms;\">FORSCHUNGSBASIERTER&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  \" style=\"transition-delay: 0ms;\">ANSATZ&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  \" style=\"transition-delay: 0ms;\">F\u00dcR&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  \" style=\"transition-delay: 0ms;\">ATTENTION&#32;<\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f956c3 elementor-widget__width-initial elementor-widget elementor-widget-pix-text\" data-id=\"9f956c3\" data-element_type=\"widget\" data-widget_type=\"pix-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pix-el-text w-100 text-left \" ><p class=\" resp-option el-content_custom_color text-left \" style=\"color:#000000;\">IAS analysierte Milliarden von Impressions, um festzustellen, dass Attention eine Funktion von drei Schl\u00fcsselkategorien ist - Visibility, Situation und Interaction. Die Kombination dieser Kategorien, die aus einer Vielzahl von Kampagnenmetriken entwickelt wurde, kann vorhersagen, ob eine Impression wahrscheinlich zu einem Gesch\u00e4ftsergebnis f\u00fchren wird.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-5f9f534 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"78300\" data-id=\"5f9f534\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0d44c67\" data-eae-slider=\"38309\" data-id=\"0d44c67\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec1b357 elementor-widget__width-auto elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"ec1b357\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 300 300\"><defs><style>.cls-1{fill:#a6f781;}<\/style><\/defs><g id=\"Mint_Green\"><rect class=\"cls-1\" width=\"300\" height=\"300\"><\/rect><\/g><g id=\"Single_Color_Design\"><g><path d=\"M131.92,154.8l-3.39,10.73c-2.26,6.21-5.98,11.21-11.16,14.97-5.18,3.77-10.97,5.65-17.37,5.65-7.53,0-14.08-2.5-19.63-7.49-5.56-4.99-8.8-11.16-9.75-18.5l-5.65-46.33h42.37c9.6,0,16.95,4.28,22.03,12.85,.14,.23,.26,.47,.39,.71h7.23c-3.58-6.21-8-11.06-13.28-14.55-5.27-3.48-10.83-5.23-16.67-5.23H50v6.21h8.76l5.93,46.61c1.13,9.23,5.08,16.85,11.86,22.88,6.78,6.03,14.69,9.04,23.73,9.04,7.72,0,14.64-2.26,20.76-6.78,6.12-4.52,10.5-10.55,13.14-18.08l3.39-10.73c.57-1.88,1.08-4,1.55-6.36,.47-2.35,.89-5.41,1.27-9.18h-6.5c.24,4.35-.41,8.87-1.97,13.56Z\"><\/path><path d=\"M193.22,107.63c-5.84,0-11.39,1.74-16.67,5.23-5.27,3.48-9.7,8.33-13.28,14.55h7.08c.14-.24,.26-.47,.4-.71,5.18-8.57,12.57-12.85,22.18-12.85h42.09l-5.65,46.05c-.94,7.53-4.19,13.79-9.75,18.79-5.56,4.99-12.1,7.49-19.63,7.49-6.4,0-12.19-1.88-17.37-5.65-5.18-3.77-8.9-8.76-11.16-14.97l-3.39-10.73c-1.56-4.69-2.2-9.21-1.94-13.56h-6.53c.38,4.14,.8,7.34,1.27,9.6,.47,2.26,.99,4.33,1.55,6.21l3.39,10.73c2.64,7.53,7.06,13.51,13.28,17.94,6.21,4.43,13.18,6.64,20.9,6.64,8.85,0,16.67-3.01,23.45-9.04,6.78-6.03,10.73-13.65,11.86-22.88l5.93-46.61h8.76v-6.21h-56.78Z\"><\/path><path d=\"M170.36,127.4h-40.59c2.48,4.4,3.86,9.02,4.12,13.84h32.24c.29-4.82,1.7-9.44,4.23-13.84Z\"><\/path><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-beb006b elementor-widget elementor-widget-icon-box\" data-id=\"beb006b\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h6 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tVISIBILITY\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tSichtbarkeitssignale messen die G\u00fcltigkeit der angezeigten Impressions. Dies sind die grundlegenden Ma\u00dfnahmen, die Werbetreibende zuerst optimieren sollten. Ohne Sichtbarkeitsma\u00dfnahmen kann keine Aufmerksamkeit entstehen.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dd46b1 eae-pop-btn-type-text elementor-widget elementor-widget-wts-modal-popup\" data-id=\"0dd46b1\" data-element_type=\"widget\" data-widget_type=\"wts-modal-popup.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"eae-popup-wrapper eae-popup-eae-pupup-item-1451106983\" data-id=\"eae-pupup-item-1451106983\" data-preview-modal=\"\" data-close-button-type=\"icon\" data-close-btn=\"fas fa-times\" data-close-in-out=\"true\" data-effect=\"\">\n\t\t\t<a class=\"eae-popup-link icon-position-after\"\n\t\t\tdata-id=\"eae-pupup-item-1451106983\" data-ctrl-id=\"0dd46b1\" href=\"#eae-pupup-item-1451106983\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eae-popup-btn-text\">\n\t\t\t\t\t\t\tMETRIKEN\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"eae-popup-btn-icon\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t<\/div>\n\n\t\t<div id=\"eae-pupup-item-1451106983\" class=\"eae-popup-eae-pupup-item-1451106983 mfp-hide eae-popup-container\">\n\t\t\t<input class=\"eae-hidden-post-id\" type=\"hidden\" name=\"eae_hidden_post_id\" data-id=\"eae-pupup-item-1451106983\" value=\"0\" \/>\n\t\t\t<div class=\"eae-popup-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"eae-modal-title mfp-title\">\n\t\t\t\t\t\t\tVISIBILITY\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"eae-modal-content\">\n\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Anzeigen, die nicht angesehen werden k\u00f6nnen und f\u00fcr die keine Zeit aufgewendet wird, werden wahrscheinlich weniger Aufmerksamkeit erhalten. Optimieren Sie die Anzeigen anhand von Qualit\u00e4tskennzahlen wie Viewability und Time-In-View als Basiswert.<br \/><br \/><\/span><strong>DIE METRIKEN UMFASSEN:<\/strong> <\/p><ul><li style=\"font-weight: 400; list-style: disc;\" aria-level=\"1\">Viewability<\/li><li style=\"font-weight: 400; list-style: disc;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Video Quartiles<\/span><\/li><li style=\"font-weight: 400; list-style: disc;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Time-in-View<\/span><\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-341964f\" data-eae-slider=\"1766\" data-id=\"341964f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd5fa6c elementor-widget__width-auto elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"fd5fa6c\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 300 300\"><defs><style>.cls-1{fill:#a6f781;}<\/style><\/defs><g id=\"Mint_Green\"><rect class=\"cls-1\" width=\"300\" height=\"300\"><\/rect><\/g><g id=\"Single_Color_Design\"><path d=\"M140.25,193.43c-10.74-1.71-19.69-6.62-26.85-14.71-7.16-8.09-10.74-17.67-10.74-28.72,0-12.35,4.23-22.75,12.69-31.21,8.46-8.46,18.86-12.69,31.21-12.69,11.05,0,20.62,3.54,28.72,10.62,8.09,7.08,13,15.99,14.71,26.73l-5.84-1.63c-1.85-8.87-6.26-16.19-13.22-21.95-6.96-5.76-15.08-8.64-24.37-8.64-10.74,0-19.88,3.77-27.43,11.32-7.55,7.55-11.32,16.69-11.32,27.43,0,9.34,2.92,17.51,8.76,24.52,5.84,7,13.11,11.44,21.83,13.31l1.87,5.6Zm11.21,37.59c-.82,.16-1.63,.23-2.45,.23h-2.45c-11.24,0-21.8-2.13-31.69-6.4-9.89-4.26-18.48-10.05-25.8-17.36-7.31-7.31-13.1-15.9-17.37-25.78-4.27-9.88-6.4-20.44-6.4-31.67s2.13-21.8,6.4-31.69c4.26-9.89,10.05-18.5,17.36-25.82,7.31-7.32,15.9-13.11,25.78-17.38,9.88-4.27,20.44-6.4,31.67-6.4s21.8,2.13,31.69,6.4c9.89,4.27,18.5,10.05,25.82,17.37,7.32,7.31,13.11,15.91,17.38,25.8,4.27,9.89,6.4,20.45,6.4,31.69v2.33c0,.78-.08,1.56-.23,2.33l-4.9-1.4v-3.27c0-21.17-7.39-39.15-22.18-53.93-14.79-14.79-32.76-22.18-53.93-22.18s-39.15,7.39-53.93,22.18c-14.79,14.79-22.18,32.76-22.18,53.93s7.39,39.15,22.18,53.93c14.79,14.79,32.76,22.18,53.93,22.18h3.27l1.63,4.9Zm65.37-3.74l-46.23-46.46-7.7,23.35-16.34-54.17,54.17,16.34-23.35,7.7,46.46,46.23-7,7Z\"><\/path><path d=\"M216.83,227.28l-46.23-46.46-7.7,23.35-16.34-54.17,54.17,16.34-23.35,7.7,46.46,46.23-7,7Z\"><\/path><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be8ef6e elementor-widget elementor-widget-icon-box\" data-id=\"be8ef6e\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h6 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tSITUATION\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tSituationssignale beschreiben die Umgebung, in der Impressions ausgeliefert werden. Situationsbezogene Signale messen die Anzahl der Anzeigen auf einer Seite und den Bildschirmanteil, den eine Anzeige auf einer Seite im Verh\u00e4ltnis zu anderen Inhalten einnimmt.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a0382f eae-pop-btn-type-text elementor-widget elementor-widget-wts-modal-popup\" data-id=\"3a0382f\" data-element_type=\"widget\" data-widget_type=\"wts-modal-popup.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"eae-popup-wrapper eae-popup-eae-pupup-item-508296021\" data-id=\"eae-pupup-item-508296021\" data-preview-modal=\"\" data-close-button-type=\"icon\" data-close-btn=\"fas fa-times\" data-close-in-out=\"true\" data-effect=\"\">\n\t\t\t<a class=\"eae-popup-link icon-position-after\"\n\t\t\tdata-id=\"eae-pupup-item-508296021\" data-ctrl-id=\"3a0382f\" href=\"#eae-pupup-item-508296021\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eae-popup-btn-text\">\n\t\t\t\t\t\t\tMETRIKEN\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"eae-popup-btn-icon\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t<\/div>\n\n\t\t<div id=\"eae-pupup-item-508296021\" class=\"eae-popup-eae-pupup-item-508296021 mfp-hide eae-popup-container\">\n\t\t\t<input class=\"eae-hidden-post-id\" type=\"hidden\" name=\"eae_hidden_post_id\" data-id=\"eae-pupup-item-508296021\" value=\"0\" \/>\n\t\t\t<div class=\"eae-popup-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"eae-modal-title mfp-title\">\n\t\t\t\t\t\t\tSITUATION\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"eae-modal-content\">\n\t\t\t\t\t\t<p>Optimieren Sie auf Umgebungen, die nachweislich zu h\u00f6heren Aufmerksamkeitswerten f\u00fchren. Identifizieren Sie Muster in Anzeigenformaten, Werbemitteln und Publishern, um eine effektive Strategie zu entwickeln, die die Aufmerksamkeit erh\u00f6ht.<\/p><p><strong>DIE METRIKEN UMFASSEN:<\/strong><\/p><ul><li style=\"font-weight: 400; list-style: disc;\" aria-level=\"1\">Ad-to-Content Ratio<\/li><li style=\"font-weight: 400; list-style: disc;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Ad Share of Screen<\/span><\/li><li style=\"font-weight: 400; list-style: disc;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Device and Format Type<\/span><\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-34e1326\" data-eae-slider=\"37584\" data-id=\"34e1326\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ecc96af elementor-widget__width-auto elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"ecc96af\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 300 300\"><defs><style>.cls-1{fill:#a6f781;}<\/style><\/defs><g id=\"Mint_Green\"><rect class=\"cls-1\" width=\"300\" height=\"300\"><\/rect><\/g><g id=\"Single_Color_Design\"><path d=\"M150.04,213.79c-21.55,0-41.27-5.79-59.15-17.36-17.88-11.58-31.51-27.05-40.89-46.43,9.38-19.38,22.99-34.85,40.85-46.43,17.86-11.58,37.56-17.36,59.11-17.36s41.27,5.79,59.15,17.36c17.88,11.58,31.51,27.05,40.89,46.43-9.38,19.38-22.99,34.85-40.85,46.43-17.86,11.58-37.56,17.36-59.11,17.36Zm-.08-5.66c20.17,0,38.63-5.23,55.38-15.69,16.75-10.46,29.56-24.61,38.41-42.44-8.85-17.83-21.64-31.98-38.37-42.44-16.72-10.46-35.17-15.69-55.34-15.69s-38.63,5.23-55.38,15.69c-16.75,10.46-29.56,24.61-38.41,42.44,8.85,17.83,21.64,31.98,38.37,42.44,16.72,10.46,35.17,15.69,55.34,15.69Z\"><\/path><path d=\"M150.09,182.76c8.97,0,16.66-3.23,23.07-9.69,6.4-6.46,9.61-14.18,9.61-23.15s-3.23-16.66-9.69-23.07c-6.46-6.4-14.18-9.61-23.15-9.61s-16.66,3.23-23.07,9.69c-6.4,6.46-9.61,14.18-9.61,23.15s3.23,16.66,9.69,23.07c6.46,6.4,14.18,9.61,23.15,9.61Zm-.19-5.91c-7.49,0-13.81-2.62-18.99-7.86-5.17-5.24-7.76-11.6-7.76-19.09s2.62-13.81,7.86-18.99c5.24-5.17,11.6-7.76,19.09-7.76s13.81,2.62,18.99,7.86c5.17,5.24,7.76,11.6,7.76,19.09s-2.62,13.81-7.86,18.99c-5.24,5.17-11.6,7.76-19.09,7.76Z\"><\/path><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8724bcb elementor-widget elementor-widget-icon-box\" data-id=\"8724bcb\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h6 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tINTERACTION\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tInteraktionssignale sind Indikatoren f\u00fcr die Aktivit\u00e4t des Nutzers in Gegenwart von Anzeigen. Diese Signale k\u00f6nnen dabei helfen, menschliche Vorlieben zu erkennen, indem sie Aktivit\u00e4ten wie Scrollen, Interaktion mit Anzeigen und die Position des Blicks und der Fixierung des Nutzers auf der Seite messen, wie z. B. passives Eye-Tracking mit \n  <a href=\"https:\/\/integralads.com\/insider\/ias-partners-lumen-bolster-attention-measurement\/\">Daten von Lumen<\/a>. \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfe9b34 eae-pop-btn-type-text elementor-widget elementor-widget-wts-modal-popup\" data-id=\"cfe9b34\" data-element_type=\"widget\" data-widget_type=\"wts-modal-popup.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"eae-popup-wrapper eae-popup-eae-pupup-item-1167296783\" data-id=\"eae-pupup-item-1167296783\" data-preview-modal=\"\" data-close-button-type=\"icon\" data-close-btn=\"fas fa-times\" data-close-in-out=\"true\" data-effect=\"\">\n\t\t\t<a class=\"eae-popup-link icon-position-after\"\n\t\t\tdata-id=\"eae-pupup-item-1167296783\" data-ctrl-id=\"cfe9b34\" href=\"#eae-pupup-item-1167296783\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eae-popup-btn-text\">\n\t\t\t\t\t\t\tMETRIKEN\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"eae-popup-btn-icon\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t<\/div>\n\n\t\t<div id=\"eae-pupup-item-1167296783\" class=\"eae-popup-eae-pupup-item-1167296783 mfp-hide eae-popup-container\">\n\t\t\t<input class=\"eae-hidden-post-id\" type=\"hidden\" name=\"eae_hidden_post_id\" data-id=\"eae-pupup-item-1167296783\" value=\"0\" \/>\n\t\t\t<div class=\"eae-popup-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"eae-modal-title mfp-title\">\n\t\t\t\t\t\t\tINTERACTION\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"eae-modal-content\">\n\t\t\t\t\t\t<p>Konzentrieren Sie sich auf die Aufmerksamkeitswerte nach Platzierung und Anzeigengr\u00f6\u00dfe, um Muster zu erkennen, die Ihre Optimierungsstrategien beeinflussen. Ordnen Sie diese Elemente Ihrem Messaging zu und optimieren Sie so die Interaktion mit der Anzeige.<\/p><p><strong>DIE METRIKEN UMFASSEN:<\/strong><\/p><ul><li style=\"font-weight: 400; list-style: disc;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">User Scroll<\/span><\/li><li style=\"font-weight: 400; list-style: disc;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Volume Up\/Down\/Mute <\/span><\/li><li style=\"font-weight: 400; list-style: disc;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Pause\/Unpause<\/span><\/li><li style=\"font-weight: 400; list-style: disc;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Eye Tracking\/Focus powered by Lumen<\/span><\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-a2b0cc7 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"50630\" data-id=\"a2b0cc7\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ed1023\" data-eae-slider=\"75266\" data-id=\"6ed1023\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f86858 elementor-widget__width-initial elementor-widget elementor-widget-pix-sliding-text\" data-id=\"0f86858\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"pix-sliding-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"sliding-text-134119577\" class=\"mb-3 text-left \"><h3 class=\"mb-32 pix-sliding-headline-2 animate-in  \" data-anim-type=\"pix-sliding-text\" pix-anim-delay=\"500\" data-class=\" \" style=\"color:#000000;\"><span class=\"slide-in-container \"><span class=\"pix-sliding-item  \" style=\"transition-delay: 0ms;\">EXPERT&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  \" style=\"transition-delay: 0ms;\">INDUSTRY&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  \" style=\"transition-delay: 0ms;\">INSIGHTS&#32;<\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95154de elementor-widget__width-initial elementor-widget elementor-widget-pix-text\" data-id=\"95154de\" data-element_type=\"widget\" data-widget_type=\"pix-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pix-el-text w-100 text-left \" ><p class=\" resp-option el-content_custom_color text-left \" style=\"color:#000000;\">Im IAS Insider erhalten Sie tiefere Einblicke in innovative L\u00f6sungen.\n<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-351ffb5 dark-green-button elementor-widget elementor-widget-pix-button\" data-id=\"351ffb5\" data-element_type=\"widget\" data-widget_type=\"pix-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a  href=\"https:\/\/integralads.com\/de\/insider\/\" class=\"btn m-0     btn-green d-inline-block      btn-xl\"     ><span class=\"font-weight-bold \" >ENTDECKEN SIE UNSERE THOUGHT LEADERSHIP<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-924f1d7 elementor-section-stretched premium-equal-height-yes elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"55935\" data-pa-eq-height=\"{&quot;targetType&quot;:&quot;custom&quot;,&quot;target&quot;:[&quot;.premium-blog-skin-classic&quot;],&quot;trigger&quot;:&quot;load&quot;,&quot;enableOn&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-id=\"924f1d7\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;premium_eq_height_switcher&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f9bcbb\" data-eae-slider=\"53162\" data-id=\"3f9bcbb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2807270 homepage-post-cat premium-blog-align-left elementor-widget elementor-widget-premium-addon-blog\" data-id=\"2807270\" data-element_type=\"widget\" data-settings=\"{&quot;premium_blog_layout&quot;:&quot;masonry&quot;,&quot;premium_blog_columns_number&quot;:&quot;33.33%&quot;,&quot;premium_blog_carousel&quot;:&quot;yes&quot;,&quot;premium_blog_grid&quot;:&quot;yes&quot;,&quot;premium_blog_columns_number_tablet&quot;:&quot;50%&quot;,&quot;premium_blog_columns_number_mobile&quot;:&quot;100%&quot;,&quot;carousel_speed&quot;:300,&quot;premium_blog_carousel_spacing&quot;:&quot;15&quot;}\" data-widget_type=\"premium-addon-blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t\t\t<div class=\"premium-blog-wrap  premium-blog-masonry premium-carousel-hidden\" data-page=\"329009\">\r\n\t\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"12\">\r\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\r\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-none-effect\">\r\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"860\" height=\"860\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Contextual-Targeting-Insider.jpg\" class=\"attachment-full size-full wp-image-343617\" alt=\"Contextual Targeting - Insider\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Contextual-Targeting-Insider.jpg 860w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Contextual-Targeting-Insider-300x300.jpg 300w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Contextual-Targeting-Insider-150x150.jpg 150w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Contextual-Targeting-Insider-768x768.jpg 768w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Contextual-Targeting-Insider-400x400.jpg 400w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Contextual-Targeting-Insider-75x75.jpg 75w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Contextual-Targeting-Insider-460x460.jpg 460w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\r\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/integralads.com\/de\/insider\/durchbreche-den-feiertags-laerm\/\" target=\"_blank\"><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\r\n\r\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\r\n\t\t\t<a href=\"https:\/\/integralads.com\/de\/insider\/durchbreche-den-feiertags-laerm\/\" target=\"_blank\">\r\n\t\t\t\tDurchbreche den Feiertags-L\u00e4rm\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\r\n\t\t<p class=\"premium-blog-post-content\">Wie<\/p><div class=\"premium-blog-excerpt-link-wrap\"><a href=\"https:\/\/integralads.com\/de\/insider\/durchbreche-den-feiertags-laerm\/\" target=\"_blank\" class=\"premium-blog-excerpt-link elementor-button\">Mehr lesen \"<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"12\">\r\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\r\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-none-effect\">\r\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"860\" height=\"860\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Social-Optimization-Research-Insider.jpg\" class=\"attachment-full size-full wp-image-343605\" alt=\"Social Optimization Research - Insider\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Social-Optimization-Research-Insider.jpg 860w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Social-Optimization-Research-Insider-300x300.jpg 300w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Social-Optimization-Research-Insider-150x150.jpg 150w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Social-Optimization-Research-Insider-768x768.jpg 768w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Social-Optimization-Research-Insider-400x400.jpg 400w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Social-Optimization-Research-Insider-75x75.jpg 75w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Social-Optimization-Research-Insider-460x460.jpg 460w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\r\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/integralads.com\/de\/insider\/starkere-performance-auf-social-media-whitepaper\/\" target=\"_blank\"><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\r\n\r\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\r\n\t\t\t<a href=\"https:\/\/integralads.com\/de\/insider\/starkere-performance-auf-social-media-whitepaper\/\" target=\"_blank\">\r\n\t\t\t\tSt\u00e4rkere Performance auf Social Media &#8211; Whitepaper\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\r\n\t\t<p class=\"premium-blog-post-content\">Erfahre,<\/p><div class=\"premium-blog-excerpt-link-wrap\"><a href=\"https:\/\/integralads.com\/de\/insider\/starkere-performance-auf-social-media-whitepaper\/\" target=\"_blank\" class=\"premium-blog-excerpt-link elementor-button\">Mehr lesen \"<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"12\">\r\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\r\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-none-effect\">\r\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"860\" height=\"860\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/05\/MQR-20th-Edition-Insider.png\" class=\"attachment-full size-full wp-image-341825\" alt=\"MQR 20th Edition\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/05\/MQR-20th-Edition-Insider.png 860w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/05\/MQR-20th-Edition-Insider-300x300.png 300w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/05\/MQR-20th-Edition-Insider-150x150.png 150w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/05\/MQR-20th-Edition-Insider-768x768.png 768w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/05\/MQR-20th-Edition-Insider-400x400.png 400w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/05\/MQR-20th-Edition-Insider-75x75.png 75w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/05\/MQR-20th-Edition-Insider-460x460.png 460w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\r\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/integralads.com\/de\/insider\/media-quality-report-20-ausgabe\/\" target=\"_blank\"><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\r\n\r\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\r\n\t\t\t<a href=\"https:\/\/integralads.com\/de\/insider\/media-quality-report-20-ausgabe\/\" target=\"_blank\">\r\n\t\t\t\tMedia Quality Report: 20. Ausgabe\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\r\n\t\t<p class=\"premium-blog-post-content\">Branchenf\u00fchrende<\/p><div class=\"premium-blog-excerpt-link-wrap\"><a href=\"https:\/\/integralads.com\/de\/insider\/media-quality-report-20-ausgabe\/\" target=\"_blank\" class=\"premium-blog-excerpt-link elementor-button\">Mehr lesen \"<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-679ffd1 elementor-section-stretched elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-eae-slider=\"88225\" data-id=\"679ffd1\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11a75be\" data-eae-slider=\"1558\" data-id=\"11a75be\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-4822716 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"96607\" data-id=\"4822716\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-aa38cc5\" data-eae-slider=\"83490\" data-id=\"aa38cc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea41493 elementor-widget__width-initial elementor-widget elementor-widget-pix-sliding-text\" data-id=\"ea41493\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"pix-sliding-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"sliding-text-179854365\" class=\"mb-3 text-left \"><h3 class=\"mb-32 pix-sliding-headline-2 animate-in body-font \" data-anim-type=\"pix-sliding-text\" pix-anim-delay=\"500\" data-class=\"body-font text-white\" style=\"\"><span class=\"slide-in-container \"><span class=\"pix-sliding-item body-font text-white\" style=\"transition-delay: 0ms;\">SCHNELLE&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item body-font text-white\" style=\"transition-delay: 0ms;\">ANTWORTEN&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item body-font text-white\" style=\"transition-delay: 0ms;\">F\u00dcR&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item body-font text-white\" style=\"transition-delay: 0ms;\">SCHNELLE&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item body-font text-white\" style=\"transition-delay: 0ms;\">KAMPAGNEN&#32;<\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c1e20c elementor-widget__width-initial body-2 elementor-widget elementor-widget-pix-text\" data-id=\"0c1e20c\" data-element_type=\"widget\" data-widget_type=\"pix-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pix-el-text w-100 text-left \" ><p class=\" resp-option text-white text-left \" >Ihr Erfolg ist unser Antrieb. Unser globales Help Center und unser Customer Success Team k\u00f6nnen Ihre Fragen zu unseren L\u00f6sungen jederzeit schnell beantworten.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-757606d light-green-button elementor-widget elementor-widget-pix-button\" data-id=\"757606d\" data-element_type=\"widget\" data-widget_type=\"pix-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a  href=\"https:\/\/reporting.integralplatform.com\/uaa\/login#\/\" class=\"btn m-0     btn-green d-inline-block      btn-xl\" target=\"_blank\" rel=\"noopener\"    ><span class=\"font-weight-bold \" >ZUM HELP CENTER<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-94520b7\" data-eae-slider=\"80529\" data-id=\"94520b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ATTENTION NUTZEN, UM GESICHERTE ERGEBNISSE ZU ERZIELEN IAS Quality AttentionTM vereint Mediaqualit\u00e4t und Eye Tracking mit maschinellem Lernen, um Werbetreibende weltweit nachweisbare Ergebnisse zu liefern. Mit Quality AttentionTM k\u00f6nnen Werbetreibende weltweit ihren Return on Investment steigern, die Aufmerksamkeit f\u00fcr ihre&#8230;<\/p>\n","protected":false},"author":1,"featured_media":293109,"parent":298148,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-329009","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Attention Metriken &amp; Messl\u00f6sungen | Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Navigieren Sie durch Media Clutter, um die Effektivit\u00e4t Ihrer Anzeigen zu messen. 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