{"id":328875,"date":"2023-12-13T10:15:47","date_gmt":"2023-12-13T10:15:47","guid":{"rendered":"https:\/\/integralads.com\/solutions\/attention\/"},"modified":"2025-07-31T16:52:42","modified_gmt":"2025-07-31T16:52:42","slug":"attention","status":"publish","type":"page","link":"https:\/\/integralads.com\/apac\/solutions\/attention\/","title":{"rendered":"Attention"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"328875\" class=\"elementor elementor-328875 elementor-328106\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-c007b42 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"48853\" data-id=\"c007b42\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3fa7ae elementor-hidden-desktop elementor-hidden-tablet\" data-eae-slider=\"40796\" data-id=\"e3fa7ae\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1698ea6 elementor-widget elementor-widget-image\" data-id=\"1698ea6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"280\" height=\"280\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/dark-green-box.png\" class=\"attachment-large size-large wp-image-289660\" alt=\"dark green and neon green boxes meeting diagonally\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/dark-green-box.png 280w, https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/dark-green-box-150x150.png 150w, https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/dark-green-box-75x75.png 75w\" sizes=\"(max-width: 280px) 100vw, 280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-34c4ee0 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"84868\" data-id=\"34c4ee0\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea9d8b6\" data-eae-slider=\"52896\" data-id=\"ea9d8b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-91c07a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"94639\" data-id=\"91c07a9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ec4c712\" data-eae-slider=\"95105\" data-id=\"ec4c712\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-901665d h3 elementor-widget elementor-widget-heading\" data-id=\"901665d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">HARNESS ATTENTION TO DRIVE PROVEN RESULTS <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ec348 elementor-widget elementor-widget-text-editor\" data-id=\"38ec348\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">IAS Quality Attention<\/span><sup>TM<\/sup><span style=\"font-weight: 400;\"> unifies media quality and eye tracking with machine learning to deliver proven results to advertisers worldwide. With Quality Attention<\/span><sup>TM<\/sup><span style=\"font-weight: 400;\">, global advertisers can increase return on investment, drive brand consideration, and boost conversions across campaigns.<\/span><\/p><p>Crack the code on the connection between attention and campaign performance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ddf850 dark-green-button elementor-widget elementor-widget-button\" data-id=\"2ddf850\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MjkyNTc2LCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">DOWNLOAD TOOLKIT<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d3db918 elementor-hidden-mobile\" data-eae-slider=\"51963\" data-id=\"d3db918\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ec3df6 elementor-widget elementor-widget-image\" data-id=\"4ec3df6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/dark-green-box-180.png\" title=\"dark-green-box-180\" alt=\"dark-green-box-180\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-df7e766 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"90485\" data-id=\"df7e766\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c993fb4\" data-eae-slider=\"33022\" data-id=\"c993fb4\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29e218d elementor-widget elementor-widget-text-editor\" data-id=\"29e218d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tALL EYES ON QUALITY ATTENTION<sup>TM\n<\/sup>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-14a4647 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"44462\" data-id=\"14a4647\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da45973\" data-eae-slider=\"98425\" data-id=\"da45973\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-6f84174 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"25473\" data-id=\"6f84174\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-dd515ad\" data-eae-slider=\"5327\" data-id=\"dd515ad\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afbd0ca elementor-widget elementor-widget-video\" data-id=\"afbd0ca\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/899522511?color&amp;autopause=0&amp;loop=1&amp;muted=0&amp;title=0&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a9e793c elementor-hidden-mobile\" data-eae-slider=\"63248\" data-id=\"a9e793c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e8d0880 elementor-widget elementor-widget-text-editor\" data-id=\"e8d0880\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Attention is one of the most complex and widely discussed topics in digital media \u2014 making it that much more important to measure. Quality Attention<sup>TM <\/sup>allows marketers to unlock proven results without sacrificing media quality. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-889cc75 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"8214\" data-id=\"889cc75\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f6a9c79\" data-eae-slider=\"63519\" data-id=\"f6a9c79\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a371b10 elementor-widget elementor-widget-text-editor\" data-id=\"a371b10\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>IMPROVE MEDIA EFFICIENCY AND BOOST CONVERSIONS WITH QUALITY ATTENTION<sup>TM<\/sup><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5b2aa67\" data-eae-slider=\"31588\" data-id=\"5b2aa67\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f729b6f elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"f729b6f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Quality Attention<sup>TM<\/sup> is designed to help brands navigate through media clutter to seamlessly understand how media visibility, the ad environment, and human interaction can inform media strategies that drive proven results.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-7f113a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"22494\" data-id=\"7f113a8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-685ad90\" data-eae-slider=\"8618\" data-id=\"685ad90\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-03a1cde elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"83805\" data-id=\"03a1cde\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-81f7964\" data-eae-slider=\"22326\" data-id=\"81f7964\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69d596c elementor-widget elementor-widget-pix-numbers\" data-id=\"69d596c\" data-element_type=\"widget\" data-widget_type=\"pix-numbers.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"media pix_numbers d-flex animate-math \"><h3 class=\"mr-3 align-self-center \"><span class=\"font-weight-bold text-custom\" style=\"color:#6EFF29 !important;\"><\/span><span class=\"number font-weight-bold text-custom\" style=\"color:#6EFF29 !important;\" data-duration=\"3000\" data-to=\"91\">0<\/span><span class=\"font-weight-bold text-custom\" style=\"color:#6EFF29 !important;\">%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a7c6bb elementor-widget elementor-widget-text-editor\" data-id=\"9a7c6bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marketers report up to 91% higher brand consideration after implementing Quality Attention<sup>TM<\/sup><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-afe4753\" data-eae-slider=\"6249\" data-id=\"afe4753\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f58316 elementor-widget elementor-widget-pix-numbers\" data-id=\"4f58316\" data-element_type=\"widget\" data-widget_type=\"pix-numbers.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"media pix_numbers d-flex animate-math \"><h3 class=\"mr-3 align-self-center \"><span class=\"font-weight-bold text-custom\" style=\"color:#6EFF29 !important;\"><\/span><span class=\"number font-weight-bold text-custom\" style=\"color:#6EFF29 !important;\" data-duration=\"3000\" data-to=\"130\">0<\/span><span class=\"font-weight-bold text-custom\" style=\"color:#6EFF29 !important;\">%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9abadcf elementor-widget elementor-widget-text-editor\" data-id=\"9abadcf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A major advertiser saw a 130% increase in conversions with Quality Attention<sup>TM<\/sup><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-24fee2a\" data-eae-slider=\"49190\" data-id=\"24fee2a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df2f7f5 elementor-widget elementor-widget-pix-numbers\" data-id=\"df2f7f5\" data-element_type=\"widget\" data-widget_type=\"pix-numbers.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"media pix_numbers d-flex animate-math \"><h3 class=\"mr-3 align-self-center \"><span class=\"font-weight-bold text-custom\" style=\"color:#6EFF29 !important;\"><\/span><span class=\"number font-weight-bold text-custom\" style=\"color:#6EFF29 !important;\" data-duration=\"3000\" data-to=\"40\">0<\/span><span class=\"font-weight-bold text-custom\" style=\"color:#6EFF29 !important;\">%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5b3ba9 elementor-widget elementor-widget-text-editor\" data-id=\"b5b3ba9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBrands experience up to a 40% decrease in cost per conversion with Quality Attention<sup>TM<\/sup>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-fc33113 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"96549\" data-id=\"fc33113\" data-element_type=\"section\" id=\"iconbox\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6bed4b1\" data-eae-slider=\"32919\" data-id=\"6bed4b1\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e89d10f elementor-widget__width-initial elementor-widget elementor-widget-pix-sliding-text\" data-id=\"e89d10f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"pix-sliding-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"sliding-text-26861780\" class=\"mb-3 text-left \"><h3 class=\"mb-32 pix-sliding-headline-2 animate-in  \" data-anim-type=\"pix-sliding-text\" pix-anim-delay=\"500\" data-class=\" \" style=\"color:#000000;\"><span class=\"slide-in-container \"><span class=\"pix-sliding-item  \" style=\"transition-delay: 0ms;\">RESEARCH-BASED&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  \" style=\"transition-delay: 0ms;\">APPROACH&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  \" style=\"transition-delay: 0ms;\">TO&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  \" style=\"transition-delay: 0ms;\">ATTENTION&#32;<\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f956c3 elementor-widget__width-initial elementor-widget elementor-widget-pix-text\" data-id=\"9f956c3\" data-element_type=\"widget\" data-widget_type=\"pix-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pix-el-text w-100 text-left \" ><p class=\" resp-option el-content_custom_color text-left \" style=\"color:#000000;\"> IAS analyzed billions of impressions to determine that Attention is a function of three key categories \u2014 Visibility, Situation, and Interaction. The combination of these categories, developed from a host of campaign metrics, can predict if an impression is likely to lead to a business result. <\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-5f9f534 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"43899\" data-id=\"5f9f534\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0d44c67\" data-eae-slider=\"52412\" data-id=\"0d44c67\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec1b357 elementor-widget__width-auto elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"ec1b357\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 300 300\"><defs><style>.cls-1{fill:#a6f781;}<\/style><\/defs><g id=\"Mint_Green\"><rect class=\"cls-1\" width=\"300\" height=\"300\"><\/rect><\/g><g id=\"Single_Color_Design\"><g><path d=\"M131.92,154.8l-3.39,10.73c-2.26,6.21-5.98,11.21-11.16,14.97-5.18,3.77-10.97,5.65-17.37,5.65-7.53,0-14.08-2.5-19.63-7.49-5.56-4.99-8.8-11.16-9.75-18.5l-5.65-46.33h42.37c9.6,0,16.95,4.28,22.03,12.85,.14,.23,.26,.47,.39,.71h7.23c-3.58-6.21-8-11.06-13.28-14.55-5.27-3.48-10.83-5.23-16.67-5.23H50v6.21h8.76l5.93,46.61c1.13,9.23,5.08,16.85,11.86,22.88,6.78,6.03,14.69,9.04,23.73,9.04,7.72,0,14.64-2.26,20.76-6.78,6.12-4.52,10.5-10.55,13.14-18.08l3.39-10.73c.57-1.88,1.08-4,1.55-6.36,.47-2.35,.89-5.41,1.27-9.18h-6.5c.24,4.35-.41,8.87-1.97,13.56Z\"><\/path><path d=\"M193.22,107.63c-5.84,0-11.39,1.74-16.67,5.23-5.27,3.48-9.7,8.33-13.28,14.55h7.08c.14-.24,.26-.47,.4-.71,5.18-8.57,12.57-12.85,22.18-12.85h42.09l-5.65,46.05c-.94,7.53-4.19,13.79-9.75,18.79-5.56,4.99-12.1,7.49-19.63,7.49-6.4,0-12.19-1.88-17.37-5.65-5.18-3.77-8.9-8.76-11.16-14.97l-3.39-10.73c-1.56-4.69-2.2-9.21-1.94-13.56h-6.53c.38,4.14,.8,7.34,1.27,9.6,.47,2.26,.99,4.33,1.55,6.21l3.39,10.73c2.64,7.53,7.06,13.51,13.28,17.94,6.21,4.43,13.18,6.64,20.9,6.64,8.85,0,16.67-3.01,23.45-9.04,6.78-6.03,10.73-13.65,11.86-22.88l5.93-46.61h8.76v-6.21h-56.78Z\"><\/path><path d=\"M170.36,127.4h-40.59c2.48,4.4,3.86,9.02,4.12,13.84h32.24c.29-4.82,1.7-9.44,4.23-13.84Z\"><\/path><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-beb006b elementor-widget elementor-widget-icon-box\" data-id=\"beb006b\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h6 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tVISIBILITY\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tVisibility signals measure the validity of the impressions being served. These are baseline measures advertisers should optimize first. Without Visibility measures, Attention cannot occur.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dd46b1 eae-pop-btn-type-text elementor-widget elementor-widget-wts-modal-popup\" data-id=\"0dd46b1\" data-element_type=\"widget\" data-widget_type=\"wts-modal-popup.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"eae-popup-wrapper eae-popup-eae-pupup-item-2040691702\" data-id=\"eae-pupup-item-2040691702\" data-preview-modal=\"\" data-close-button-type=\"icon\" data-close-btn=\"fas fa-times\" data-close-in-out=\"true\" data-effect=\"\">\n\t\t\t<a class=\"eae-popup-link icon-position-after\"\n\t\t\tdata-id=\"eae-pupup-item-2040691702\" data-ctrl-id=\"0dd46b1\" href=\"#eae-pupup-item-2040691702\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eae-popup-btn-text\">\n\t\t\t\t\t\t\tSEE METRICS\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"eae-popup-btn-icon\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t<\/div>\n\n\t\t<div id=\"eae-pupup-item-2040691702\" class=\"eae-popup-eae-pupup-item-2040691702 mfp-hide eae-popup-container\">\n\t\t\t<input class=\"eae-hidden-post-id\" type=\"hidden\" name=\"eae_hidden_post_id\" data-id=\"eae-pupup-item-2040691702\" value=\"0\" \/>\n\t\t\t<div class=\"eae-popup-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"eae-modal-title mfp-title\">\n\t\t\t\t\t\t\tVISIBILITY\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"eae-modal-content\">\n\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Ads that are not viewable and have no time spent on them are likely to receive lower attention. Optimize towards quality metrics like Viewability and Time-In-View as a baseline.<br><br><\/span><strong>METRICS INCLUDE:<\/strong><\/p><ul><li style=\"font-weight: 400; list-style: disc;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Viewability<\/span><\/li><li style=\"font-weight: 400; list-style: disc;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Video Quartiles<\/span><\/li><li style=\"font-weight: 400; list-style: disc;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Time-in-View<\/span><\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-341964f\" data-eae-slider=\"76321\" data-id=\"341964f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd5fa6c elementor-widget__width-auto elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"fd5fa6c\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 300 300\"><defs><style>.cls-1{fill:#a6f781;}<\/style><\/defs><g id=\"Mint_Green\"><rect class=\"cls-1\" width=\"300\" height=\"300\"><\/rect><\/g><g id=\"Single_Color_Design\"><path d=\"M140.25,193.43c-10.74-1.71-19.69-6.62-26.85-14.71-7.16-8.09-10.74-17.67-10.74-28.72,0-12.35,4.23-22.75,12.69-31.21,8.46-8.46,18.86-12.69,31.21-12.69,11.05,0,20.62,3.54,28.72,10.62,8.09,7.08,13,15.99,14.71,26.73l-5.84-1.63c-1.85-8.87-6.26-16.19-13.22-21.95-6.96-5.76-15.08-8.64-24.37-8.64-10.74,0-19.88,3.77-27.43,11.32-7.55,7.55-11.32,16.69-11.32,27.43,0,9.34,2.92,17.51,8.76,24.52,5.84,7,13.11,11.44,21.83,13.31l1.87,5.6Zm11.21,37.59c-.82,.16-1.63,.23-2.45,.23h-2.45c-11.24,0-21.8-2.13-31.69-6.4-9.89-4.26-18.48-10.05-25.8-17.36-7.31-7.31-13.1-15.9-17.37-25.78-4.27-9.88-6.4-20.44-6.4-31.67s2.13-21.8,6.4-31.69c4.26-9.89,10.05-18.5,17.36-25.82,7.31-7.32,15.9-13.11,25.78-17.38,9.88-4.27,20.44-6.4,31.67-6.4s21.8,2.13,31.69,6.4c9.89,4.27,18.5,10.05,25.82,17.37,7.32,7.31,13.11,15.91,17.38,25.8,4.27,9.89,6.4,20.45,6.4,31.69v2.33c0,.78-.08,1.56-.23,2.33l-4.9-1.4v-3.27c0-21.17-7.39-39.15-22.18-53.93-14.79-14.79-32.76-22.18-53.93-22.18s-39.15,7.39-53.93,22.18c-14.79,14.79-22.18,32.76-22.18,53.93s7.39,39.15,22.18,53.93c14.79,14.79,32.76,22.18,53.93,22.18h3.27l1.63,4.9Zm65.37-3.74l-46.23-46.46-7.7,23.35-16.34-54.17,54.17,16.34-23.35,7.7,46.46,46.23-7,7Z\"><\/path><path d=\"M216.83,227.28l-46.23-46.46-7.7,23.35-16.34-54.17,54.17,16.34-23.35,7.7,46.46,46.23-7,7Z\"><\/path><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be8ef6e elementor-widget elementor-widget-icon-box\" data-id=\"be8ef6e\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h6 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tSITUATION\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tSituation signals describe the environment in which impressions are served. Situation signals measure the number of ads on a page, and the ad share of screen an ad has on a page relative to other content.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a0382f eae-pop-btn-type-text elementor-widget elementor-widget-wts-modal-popup\" data-id=\"3a0382f\" data-element_type=\"widget\" data-widget_type=\"wts-modal-popup.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"eae-popup-wrapper eae-popup-eae-pupup-item-1342090857\" data-id=\"eae-pupup-item-1342090857\" data-preview-modal=\"\" data-close-button-type=\"icon\" data-close-btn=\"fas fa-times\" data-close-in-out=\"true\" data-effect=\"\">\n\t\t\t<a class=\"eae-popup-link icon-position-after\"\n\t\t\tdata-id=\"eae-pupup-item-1342090857\" data-ctrl-id=\"3a0382f\" href=\"#eae-pupup-item-1342090857\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eae-popup-btn-text\">\n\t\t\t\t\t\t\tSEE METRICS\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"eae-popup-btn-icon\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t<\/div>\n\n\t\t<div id=\"eae-pupup-item-1342090857\" class=\"eae-popup-eae-pupup-item-1342090857 mfp-hide eae-popup-container\">\n\t\t\t<input class=\"eae-hidden-post-id\" type=\"hidden\" name=\"eae_hidden_post_id\" data-id=\"eae-pupup-item-1342090857\" value=\"0\" \/>\n\t\t\t<div class=\"eae-popup-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"eae-modal-title mfp-title\">\n\t\t\t\t\t\t\tSITUATION\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"eae-modal-content\">\n\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Optimize toward environments that have shown to drive stronger attention scores. Identify patterns in ad formats, creatives, and publishers for an effective strategy in understanding how to drive higher attention.<\/span><\/p><p><strong>METRICS INCLUDE:<\/strong><\/p><ul><li style=\"font-weight: 400; list-style: disc;\" aria-level=\"1\">Ad-to-Content Ratio<\/li><li style=\"font-weight: 400; list-style: disc;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Ad Share of Screen<\/span><\/li><li style=\"font-weight: 400; list-style: disc;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Device and Format Type<\/span><\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-34e1326\" data-eae-slider=\"67311\" data-id=\"34e1326\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ecc96af elementor-widget__width-auto elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"ecc96af\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 300 300\"><defs><style>.cls-1{fill:#a6f781;}<\/style><\/defs><g id=\"Mint_Green\"><rect class=\"cls-1\" width=\"300\" height=\"300\"><\/rect><\/g><g id=\"Single_Color_Design\"><path d=\"M150.04,213.79c-21.55,0-41.27-5.79-59.15-17.36-17.88-11.58-31.51-27.05-40.89-46.43,9.38-19.38,22.99-34.85,40.85-46.43,17.86-11.58,37.56-17.36,59.11-17.36s41.27,5.79,59.15,17.36c17.88,11.58,31.51,27.05,40.89,46.43-9.38,19.38-22.99,34.85-40.85,46.43-17.86,11.58-37.56,17.36-59.11,17.36Zm-.08-5.66c20.17,0,38.63-5.23,55.38-15.69,16.75-10.46,29.56-24.61,38.41-42.44-8.85-17.83-21.64-31.98-38.37-42.44-16.72-10.46-35.17-15.69-55.34-15.69s-38.63,5.23-55.38,15.69c-16.75,10.46-29.56,24.61-38.41,42.44,8.85,17.83,21.64,31.98,38.37,42.44,16.72,10.46,35.17,15.69,55.34,15.69Z\"><\/path><path d=\"M150.09,182.76c8.97,0,16.66-3.23,23.07-9.69,6.4-6.46,9.61-14.18,9.61-23.15s-3.23-16.66-9.69-23.07c-6.46-6.4-14.18-9.61-23.15-9.61s-16.66,3.23-23.07,9.69c-6.4,6.46-9.61,14.18-9.61,23.15s3.23,16.66,9.69,23.07c6.46,6.4,14.18,9.61,23.15,9.61Zm-.19-5.91c-7.49,0-13.81-2.62-18.99-7.86-5.17-5.24-7.76-11.6-7.76-19.09s2.62-13.81,7.86-18.99c5.24-5.17,11.6-7.76,19.09-7.76s13.81,2.62,18.99,7.86c5.17,5.24,7.76,11.6,7.76,19.09s-2.62,13.81-7.86,18.99c-5.24,5.17-11.6,7.76-19.09,7.76Z\"><\/path><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8724bcb elementor-widget elementor-widget-icon-box\" data-id=\"8724bcb\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h6 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tINTERACTION\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tInteraction signals are indicators of consumer activity in the presence of ads. These signals can help identify human preference, measuring activity like scrolling, interacting with ads, and where the consumer\u2019s gaze and fixation is on the page, like passive eye-tracking <a href=\"https:\/\/integralads.com\/insider\/ias-partners-lumen-bolster-attention-measurement\/\">powered by Lumen data<\/a>. \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfe9b34 eae-pop-btn-type-text elementor-widget elementor-widget-wts-modal-popup\" data-id=\"cfe9b34\" data-element_type=\"widget\" data-widget_type=\"wts-modal-popup.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"eae-popup-wrapper eae-popup-eae-pupup-item-1086609242\" data-id=\"eae-pupup-item-1086609242\" data-preview-modal=\"\" data-close-button-type=\"icon\" data-close-btn=\"fas fa-times\" data-close-in-out=\"true\" data-effect=\"\">\n\t\t\t<a class=\"eae-popup-link icon-position-after\"\n\t\t\tdata-id=\"eae-pupup-item-1086609242\" data-ctrl-id=\"cfe9b34\" href=\"#eae-pupup-item-1086609242\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eae-popup-btn-text\">\n\t\t\t\t\t\t\tSEE METRICS\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"eae-popup-btn-icon\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t<\/div>\n\n\t\t<div id=\"eae-pupup-item-1086609242\" class=\"eae-popup-eae-pupup-item-1086609242 mfp-hide eae-popup-container\">\n\t\t\t<input class=\"eae-hidden-post-id\" type=\"hidden\" name=\"eae_hidden_post_id\" data-id=\"eae-pupup-item-1086609242\" value=\"0\" \/>\n\t\t\t<div class=\"eae-popup-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"eae-modal-title mfp-title\">\n\t\t\t\t\t\t\tINTERACTION\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"eae-modal-content\">\n\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Focus on the attention scores by placement and ad size to identify patterns that inform your optimization strategies. Map these elements back to your messaging for a powerful way to optimize toward better ad interaction.<\/span><\/p><p><strong>METRICS INCLUDE:<\/strong><\/p><ul><li style=\"font-weight: 400; list-style: disc;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">User Scroll<\/span><\/li><li style=\"font-weight: 400; list-style: disc;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Volume Up\/Down\/Mute <\/span><\/li><li style=\"font-weight: 400; list-style: disc;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Pause\/Unpause<\/span><\/li><li style=\"font-weight: 400; list-style: disc;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Eye Tracking\/Focus powered by Lumen<\/span><\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-a2b0cc7 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"46344\" data-id=\"a2b0cc7\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ed1023\" data-eae-slider=\"59264\" data-id=\"6ed1023\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f86858 elementor-widget__width-initial elementor-widget elementor-widget-pix-sliding-text\" data-id=\"0f86858\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"pix-sliding-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"sliding-text-197586291\" class=\"mb-3 text-left \"><h3 class=\"mb-32 pix-sliding-headline-2 animate-in  \" data-anim-type=\"pix-sliding-text\" pix-anim-delay=\"500\" data-class=\" \" style=\"color:#000000;\"><span class=\"slide-in-container \"><span class=\"pix-sliding-item  \" style=\"transition-delay: 0ms;\">EXPERT&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  \" style=\"transition-delay: 0ms;\">INDUSTRY&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  \" style=\"transition-delay: 0ms;\">INSIGHTS&#32;<\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95154de elementor-widget__width-initial elementor-widget elementor-widget-pix-text\" data-id=\"95154de\" data-element_type=\"widget\" data-widget_type=\"pix-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pix-el-text w-100 text-left \" ><p class=\" resp-option el-content_custom_color text-left \" style=\"color:#000000;\">Get deeper insights into cutting-edge solutions at the IAS Insider.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-351ffb5 dark-green-button elementor-widget elementor-widget-pix-button\" data-id=\"351ffb5\" data-element_type=\"widget\" data-widget_type=\"pix-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a  href=\"\/insider\/\" class=\"btn m-0     btn-green d-inline-block      btn-xl\"     ><span class=\"font-weight-bold \" >Explore our thought leadership<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-924f1d7 elementor-section-stretched premium-equal-height-yes elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"38638\" data-pa-eq-height=\"{&quot;targetType&quot;:&quot;custom&quot;,&quot;target&quot;:[&quot;.premium-blog-skin-classic&quot;],&quot;trigger&quot;:&quot;load&quot;,&quot;enableOn&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-id=\"924f1d7\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;premium_eq_height_switcher&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f9bcbb\" data-eae-slider=\"60972\" data-id=\"3f9bcbb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2807270 homepage-post-cat premium-blog-align-left elementor-widget elementor-widget-premium-addon-blog\" data-id=\"2807270\" data-element_type=\"widget\" data-settings=\"{&quot;premium_blog_layout&quot;:&quot;masonry&quot;,&quot;premium_blog_columns_number&quot;:&quot;33.33%&quot;,&quot;premium_blog_carousel&quot;:&quot;yes&quot;,&quot;premium_blog_grid&quot;:&quot;yes&quot;,&quot;premium_blog_columns_number_tablet&quot;:&quot;50%&quot;,&quot;premium_blog_columns_number_mobile&quot;:&quot;100%&quot;,&quot;carousel_speed&quot;:300,&quot;premium_blog_carousel_spacing&quot;:&quot;15&quot;}\" data-widget_type=\"premium-addon-blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t\t\t<div class=\"premium-blog-wrap  premium-blog-masonry premium-carousel-hidden\" data-page=\"328875\">\r\n\t\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"4\">\r\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\r\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-none-effect\">\r\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-IRIS.png\" class=\"attachment-full size-full wp-image-343721\" alt=\"KCC_Case Study_Tile\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-IRIS.png 500w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-IRIS-300x300.png 300w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-IRIS-150x150.png 150w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-IRIS-400x400.png 400w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-IRIS-75x75.png 75w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-IRIS-460x460.png 460w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\r\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/integralads.com\/apac\/insider\/kimberly-clark-drives-sales-lift-with-ias-quality-attention\/\" target=\"_blank\"><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\r\n\r\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\r\n\t\t\t<a href=\"https:\/\/integralads.com\/apac\/insider\/kimberly-clark-drives-sales-lift-with-ias-quality-attention\/\" target=\"_blank\">\r\n\t\t\t\tKimberly-Clark Drives Sales Lift with IAS Quality Attention\u2122\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\r\n\t\t<p class=\"premium-blog-post-content\">Kimberly-Clark partnered with IAS and NCSolutions (NCS) to understand how media quality impacts business outcomes \u2014 specifically sales lift and return on ad spend (ROAS). Read more here.<\/p><div class=\"premium-blog-excerpt-link-wrap\"><a href=\"https:\/\/integralads.com\/apac\/insider\/kimberly-clark-drives-sales-lift-with-ias-quality-attention\/\" target=\"_blank\" class=\"premium-blog-excerpt-link elementor-button\">Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"4\">\r\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\r\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-none-effect\">\r\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"850\" height=\"850\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/05\/IAS-JP-Case-Study-Intage-x-Pernod-Ricard-Insider.png\" class=\"attachment-full size-full wp-image-342143\" alt=\"\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/05\/IAS-JP-Case-Study-Intage-x-Pernod-Ricard-Insider.png 850w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/05\/IAS-JP-Case-Study-Intage-x-Pernod-Ricard-Insider-300x300.png 300w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/05\/IAS-JP-Case-Study-Intage-x-Pernod-Ricard-Insider-150x150.png 150w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/05\/IAS-JP-Case-Study-Intage-x-Pernod-Ricard-Insider-768x768.png 768w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/05\/IAS-JP-Case-Study-Intage-x-Pernod-Ricard-Insider-400x400.png 400w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/05\/IAS-JP-Case-Study-Intage-x-Pernod-Ricard-Insider-75x75.png 75w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/05\/IAS-JP-Case-Study-Intage-x-Pernod-Ricard-Insider-460x460.png 460w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\r\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/integralads.com\/apac\/insider\/quality-attention-drives-brand-lift-for-pernod-ricard\/\" target=\"_blank\"><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\r\n\r\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\r\n\t\t\t<a href=\"https:\/\/integralads.com\/apac\/insider\/quality-attention-drives-brand-lift-for-pernod-ricard\/\" target=\"_blank\">\r\n\t\t\t\tQuality Attention\u2122 Drives Brand Lift for Pernod Ricard\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\r\n\t\t<p class=\"premium-blog-post-content\">IAS Japan partnered with INTAGE, a leading online survey provider, to better understand the relationship between brand KPIs and IAS Quality AttentionTM scores for Pernod Ricard\u2019s  Chivas Regal brand.<\/p><div class=\"premium-blog-excerpt-link-wrap\"><a href=\"https:\/\/integralads.com\/apac\/insider\/quality-attention-drives-brand-lift-for-pernod-ricard\/\" target=\"_blank\" class=\"premium-blog-excerpt-link elementor-button\">Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"4\">\r\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\r\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-none-effect\">\r\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"860\" height=\"860\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/10\/US-The-State-of-Social-Insider-Tile.png\" class=\"attachment-full size-full wp-image-337968\" alt=\"Brand Safety &amp; Suitability Rapport\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/10\/US-The-State-of-Social-Insider-Tile.png 860w, https:\/\/integralads.com\/wp-content\/uploads\/2024\/10\/US-The-State-of-Social-Insider-Tile-300x300.png 300w, https:\/\/integralads.com\/wp-content\/uploads\/2024\/10\/US-The-State-of-Social-Insider-Tile-150x150.png 150w, https:\/\/integralads.com\/wp-content\/uploads\/2024\/10\/US-The-State-of-Social-Insider-Tile-768x768.png 768w, https:\/\/integralads.com\/wp-content\/uploads\/2024\/10\/US-The-State-of-Social-Insider-Tile-400x400.png 400w, https:\/\/integralads.com\/wp-content\/uploads\/2024\/10\/US-The-State-of-Social-Insider-Tile-75x75.png 75w, https:\/\/integralads.com\/wp-content\/uploads\/2024\/10\/US-The-State-of-Social-Insider-Tile-460x460.png 460w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\r\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/integralads.com\/apac\/insider\/case-study-ias-quality-attention-drives-superior-results\/\" target=\"_blank\"><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\r\n\r\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\r\n\t\t\t<a href=\"https:\/\/integralads.com\/apac\/insider\/case-study-ias-quality-attention-drives-superior-results\/\" target=\"_blank\">\r\n\t\t\t\tCase Study: IAS Quality Attention Drives Superior Results\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\r\n\t\t<p class=\"premium-blog-post-content\">IAS<\/p><div class=\"premium-blog-excerpt-link-wrap\"><a href=\"https:\/\/integralads.com\/apac\/insider\/case-study-ias-quality-attention-drives-superior-results\/\" target=\"_blank\" class=\"premium-blog-excerpt-link elementor-button\">Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-679ffd1 elementor-section-stretched elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-eae-slider=\"29848\" data-id=\"679ffd1\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11a75be\" data-eae-slider=\"91927\" data-id=\"11a75be\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-4822716 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"39368\" data-id=\"4822716\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-aa38cc5\" data-eae-slider=\"99645\" data-id=\"aa38cc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea41493 elementor-widget__width-initial elementor-widget elementor-widget-pix-sliding-text\" data-id=\"ea41493\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"pix-sliding-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"sliding-text-2578700\" class=\"mb-3 text-left \"><h3 class=\"mb-32 pix-sliding-headline-2 animate-in body-font \" data-anim-type=\"pix-sliding-text\" pix-anim-delay=\"500\" data-class=\"body-font text-white\" style=\"\"><span class=\"slide-in-container \"><span class=\"pix-sliding-item body-font text-white\" style=\"transition-delay: 0ms;\">Fast&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item body-font text-white\" style=\"transition-delay: 0ms;\">responses&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item body-font text-white\" style=\"transition-delay: 0ms;\">for&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item body-font text-white\" style=\"transition-delay: 0ms;\">fast-moving&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item body-font text-white\" style=\"transition-delay: 0ms;\">campaigns.&#32;<\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c1e20c elementor-widget__width-initial body-2 elementor-widget elementor-widget-pix-text\" data-id=\"0c1e20c\" data-element_type=\"widget\" data-widget_type=\"pix-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pix-el-text w-100 text-left \" ><p class=\" resp-option text-white text-left \" >Your success is what drives us. Our global Help Center and customer success team can quickly address any questions you have about our audio solutions at any point.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-757606d light-green-button elementor-widget elementor-widget-pix-button\" data-id=\"757606d\" data-element_type=\"widget\" data-widget_type=\"pix-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a  href=\"https:\/\/reporting.integralplatform.com\/uaa\/login#\/\" class=\"btn m-0     btn-green d-inline-block      btn-xl\" target=\"_blank\" rel=\"noopener\"    ><span class=\"font-weight-bold \" >LEARN MORE<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-94520b7\" data-eae-slider=\"11457\" data-id=\"94520b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>HARNESS ATTENTION TO DRIVE PROVEN RESULTS IAS Quality AttentionTM unifies media quality and eye tracking with machine learning to deliver proven results to advertisers worldwide. With Quality AttentionTM, global advertisers can increase return on investment, drive brand consideration, and boost&#8230;<\/p>\n","protected":false},"author":1,"featured_media":293278,"parent":297948,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-328875","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Attention Metrics &amp; Measurement Solutions | Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Navigate through media clutter to measure the effectiveness of your ads. Learn more about attention metrics and measurement solutions at IntegralAds.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/solutions\/attention\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Attention\" \/>\n<meta property=\"og:description\" content=\"Navigate through media clutter to measure the effectiveness of your ads. 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