{"id":328656,"date":"2024-01-08T17:22:13","date_gmt":"2024-01-08T17:22:13","guid":{"rendered":"https:\/\/integralads.com\/?p=328656"},"modified":"2024-01-08T19:34:25","modified_gmt":"2024-01-08T19:34:25","slug":"reporte-de-calidad-de-medios-18-edicion","status":"publish","type":"post","link":"https:\/\/integralads.com\/latam\/insider\/reporte-de-calidad-de-medios-18-edicion\/","title":{"rendered":"Reporte de Calidad de Medios: 18\u00aa Edici\u00f3n"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"328656\" class=\"elementor elementor-328656\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-dd13848 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"64824\" data-id=\"dd13848\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74b01cc\" data-eae-slider=\"72755\" data-id=\"74b01cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f8d04b elementor-widget elementor-widget-heading\" data-id=\"4f8d04b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Los mejores referentes mundiales del mercado para impulsar su negocio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a4960e elementor-widget elementor-widget-text-editor\" data-id=\"1a4960e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El panorama digital se ha ampliado m\u00e1s all\u00e1 de lo que esper\u00e1bamos. Desde los avances revolucionarios en IA y en tecnolog\u00eda de aprendizaje autom\u00e1tico hasta la innovaci\u00f3n casi constante en entornos y canales, est\u00e1 claro que los mercad\u00f3logos tienen que enfrentarse a m\u00e1s retos que nunca.<\/span><\/p><p><span style=\"font-weight: 400;\">Pero un panorama digital impredecible implica m\u00e1s oportunidades.<\/span><\/p><p><span style=\"font-weight: 400;\">En la \u00faltima edici\u00f3n del Reporte de Calidad de Medios (MQR), abrazamos el cambio de igual manera. Junto con un nuevo dise\u00f1o, profundizamos a\u00fan m\u00e1s en las tendencias globales gracias a aspectos destacados y desgloses regionales. Adem\u00e1s, los mercad\u00f3logos pueden utilizar el cuaderno de trabajo complementario del MQR para tomar decisiones m\u00e1s r\u00e1pidas con un formato que simplifica la integraci\u00f3n entre los sistemas de optimizaci\u00f3n de medios<\/span><\/p><p><span style=\"font-weight: 400;\">Eche un vistazo a algunas de las tendencias clave de este a\u00f1o:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El tiempo de visualizaci\u00f3n se mantuvo en una trayectoria descendente, pero las oportunidades est\u00e1n a\u00fan por llegar.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Los aumentos de fraude afectaron a los mercados antes y durante los Juegos Ol\u00edmpicos de Invierno 2022 y la Copa Mundial de la FIFA.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El uso de nuestra Optimizaci\u00f3n de Ruta de Calidad por parte de los compradores de publicidad aument\u00f3 un 533% en 2022.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">El MQR anual es el est\u00e1ndar de oro que proporciona a los profesionales del marketing, editores y plataformas de todo el mundo m\u00e9tricas procesables para tomar decisiones de marketing informadas. <\/span><b>Descargue el reporte hoy mismo y utilice los est\u00e1ndares globales l\u00edderes del mercado de IAS para ayudarlo a impulsar los resultados de su negocio.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Los mejores referentes mundiales del mercado para impulsar su negocio El panorama digital se ha ampliado m\u00e1s all\u00e1 de lo que esper\u00e1bamos. Desde los avances revolucionarios en IA y en tecnolog\u00eda de aprendizaje autom\u00e1tico hasta la innovaci\u00f3n casi constante en&#8230;<\/p>\n","protected":false},"author":59,"featured_media":323525,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[717,723],"tags":[],"class_list":["post-328656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-latam","category-mqr-latam"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reporte de Calidad de Medios: 18\u00aa Edici\u00f3n - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/latam\/insider\/reporte-de-calidad-de-medios-18-edicion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reporte de Calidad de Medios: 18\u00aa Edici\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Los mejores referentes mundiales del mercado para impulsar su negocio El panorama digital se ha ampliado m\u00e1s all\u00e1 de lo que esper\u00e1bamos. 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