{"id":325067,"date":"2023-06-07T11:32:05","date_gmt":"2023-06-07T11:32:05","guid":{"rendered":"https:\/\/integralads.com\/innovation-2\/"},"modified":"2024-12-17T08:46:34","modified_gmt":"2024-12-17T08:46:34","slug":"innovation","status":"publish","type":"page","link":"https:\/\/integralads.com\/ko\/innovation\/","title":{"rendered":"Innovation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"325067\" class=\"elementor elementor-325067 elementor-292605\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-e961dc3 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"76503\" data-id=\"e961dc3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8f17e08\" data-eae-slider=\"76277\" data-id=\"8f17e08\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-70f2e02 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"1508\" data-id=\"70f2e02\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7e36670\" data-eae-slider=\"16892\" data-id=\"7e36670\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd402fa h3 elementor-widget elementor-widget-heading\" data-id=\"dd402fa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\uac80\uc99d \ubd84\uc57c\ub97c \ub118\uc5b4\n\ubaa8\ub4e0 \ub178\ucd9c\uc744 \uc758\ubbf8 \uc788\uac8c \ud569\ub2c8\ub2e4<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d8aa15 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0d8aa15\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>IAS\uc5d0\uc11c \ud601\uc2e0\uc740 \ubaa8\ub4e0 \uc77c\uc758 \ud575\uc2ec\uc785\ub2c8\ub2e4. \uc800\ud76c\ub294 \uc138\uacc4 \ucd5c\uace0\uc758 <span data-sheets-root=\"1\">\uad11\uace0\uc8fc<\/span>, \ud37c\ube14\ub9ac\uc154, \ud50c\ub7ab\ud3fc\uc744 \uc704\ud558\uc5ec \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud558\uace0 \uc81c\ud488\uc744 \ub9cc\ub4e4\uace0 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud558\uba70 \uc5c5\uacc4 \ub9ac\ub354\uc640 \ud611\ub825\ud569\ub2c8\ub2e4. \ube44\ud560 \ub370 \uc5c6\ub294 \uc2e4\uc2dc\uac04 \ub370\uc774\ud130\uc640 \ud1b5\ucc30\uc5d0\uc11c \ub6f0\uc5b4\ub09c \uba38\uc2e0\ub7ec\ub2dd, \ub3c5\uc810 \ud30c\ud2b8\ub108\uc2ed\uae4c\uc9c0 IAS\ub294 \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \ud488\uc9c8\uc5d0 \ub300\ud55c \uc2e0\ub8b0\uc640 \ud22c\uba85\uc131\uc758 \uad6d\uc81c\uc801 \uae30\uc900\uc744 \uacc4\uc18d\ud574\uc11c \uc815\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-602b59b light-green-button elementor-widget__width-auto elementor-widget elementor-widget-pix-button\" data-id=\"602b59b\" data-element_type=\"widget\" data-widget_type=\"pix-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a  href=\"\/ko\/about-ias\/leadership-awards\/\" class=\"btn m-0     btn-green d-inline-block      btn-xl\"     ><span class=\"font-weight-bold \" >\ud68c\uc0ac\uac1c\uc694<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45ebb5d light-green-button elementor-widget__width-auto elementor-widget elementor-widget-pix-button\" data-id=\"45ebb5d\" data-element_type=\"widget\" data-widget_type=\"pix-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a  href=\"\/ko\/who-we-help\/platforms-partners\/\" class=\"btn m-0     btn-green d-inline-block      btn-xl\"     ><span class=\"font-weight-bold \" >\ud611\ub825 \uad00\uacc4<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-02d50fb\" data-eae-slider=\"31933\" data-id=\"02d50fb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-4feb5bc elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"67437\" data-id=\"4feb5bc\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a07f012\" data-eae-slider=\"9448\" data-id=\"a07f012\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-ba4f6aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"3066\" data-id=\"ba4f6aa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-70f5ccd\" data-eae-slider=\"28345\" data-id=\"70f5ccd\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b439ab2 h3 elementor-widget elementor-widget-heading\" data-id=\"b439ab2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Quality Impressions\u2122<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53fe6f6 elementor-widget elementor-widget-text-editor\" data-id=\"53fe6f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>IAS Quality Impression\u2122\uc740 \ubbf8\ub514\uc5b4 \ud488\uc9c8 \uae30\uc900\uc744 \ubcf4\uc7a5\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc8fc\ub294 MRC \uc778\uc99d\uc744 \ubc1b\uc740 \ub3c5\uc810 \uba54\ud2b8\ub9ad\uc785\ub2c8\ub2e4. Quality Impression\u2122\uc73c\ub85c \uacc4\uc0b0\ub418\ub824\uba74 \ub514\uc9c0\ud138 \uad11\uace0\ub294 \ube0c\ub79c\ub4dc\uc5d0 \uc548\uc804\ud558\uba70 \uc801\ud569\ud55c \ud658\uacbd\uc5d0\uc11c \uc2e4\uc81c \uc0ac\ub78c\uc774 \uc870\ud68c\ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ubaa8\ub4e0 \uac83\uc744 \uc54c\ub9de\uc740 \uacf3\uc5d0\uc11c \uc9c4\ud589\ud558\uc138\uc694. Quality Impressions\u2122 \ubc0f Quality Attention\u2122\uc73c\ub85c \ubaa8\ub4e0 \ub178\ucd9c\uc744 \uc720\uc758\ubbf8\ud558\uac8c \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bec48ee elementor-widget elementor-widget-button\" data-id=\"bec48ee\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"\/ko\/about-ias\/quality-impressions\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\uc790\uc138\ud788 \uc54c\uc544\ubcf4\uae30<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9f981f5\" data-eae-slider=\"88023\" data-id=\"9f981f5\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-57c985d elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"78872\" data-id=\"57c985d\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1730a7e\" data-eae-slider=\"65977\" data-id=\"1730a7e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-cdb6711 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"19867\" data-id=\"cdb6711\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2e25cde\" data-eae-slider=\"21096\" data-id=\"2e25cde\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0c5cbdd\" data-eae-slider=\"62221\" data-id=\"0c5cbdd\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14d7326 h3 elementor-widget elementor-widget-heading\" data-id=\"14d7326\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Threat Lab<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-448e3ab elementor-widget elementor-widget-text-editor\" data-id=\"448e3ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Threat Lab\uc740 \ubd80\uc815 \ud589\uc704\ub97c \uc2dd\ubcc4\ud558\uace0 \uc911\uc9c0\ud558\ub294 \uc804\ubb38\uac00\ub85c \uad6c\uc131\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \ubc95 \uc9d1\ud589 \uae30\uad00 \ubc0f \ud559\uacc4\uc640 \ud611\ub825\ud558\uc5ec \ub514\uc9c0\ud138 \uad11\uace0 \uc0ac\uae30\uc758 \ubc30\ud6c4 \uc138\ub825\uc744 \uc870\uc0ac\ud569\ub2c8\ub2e4. \uac00\uc7a5 \ucd5c\uadfc\uc5d0 \uc800\ud76c Threat Lab\uc740 \uac00\uc7a5 \uc545\uc758\uc801\uc778 \ubd07 \uc911 \ud558\ub098\uc778 404\ubd07\uc744 \ud655\uc778\ud588\uc2b5\ub2c8\ub2e4.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-273683c elementor-widget elementor-widget-button\" data-id=\"273683c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"\/ko\/solutions\/ad-fraud\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\uc790\uc138\ud788 \uc54c\uc544\ubcf4\uae30<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-8028d0d elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"87748\" data-id=\"8028d0d\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29adf47\" data-eae-slider=\"62858\" data-id=\"29adf47\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-a247621 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"95849\" data-id=\"a247621\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5816f7a\" data-eae-slider=\"43607\" data-id=\"5816f7a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2324e3b h3 elementor-widget elementor-widget-heading\" data-id=\"2324e3b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Total Visibility\u2122<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88ecbbe elementor-widget elementor-widget-text-editor\" data-id=\"88ecbbe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Total Visibility\u2122\ub294 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ubbf8\ub514\uc5b4 \uad6c\ub9e4\uc5d0 \uc644\uc804\ud55c \ud22c\uba85\uc131\uc744 \uae30\ud558\ub294 \uc5c5\uacc4 \ucd5c\ucd08\uc774\uc790 \ub3c5\uc810\uc801\uc778 \uc194\ub8e8\uc158\uc785\ub2c8\ub2e4. \uc800\ud76c \ud300\uc740 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0 \uacf5\uae09\ub9dd\uc5d0 \ud22c\uba85\uc131\uc774 \uc2dc\uae09\ud558\uac8c \ud544\uc694\ud568\uc744 \ud655\uc778\ud558\uace0 \ubbf8\ub514\uc5b4 \ub0ad\ube44\ub97c \uc904\uc774\uace0 \uc7ac\uc815\uc801\uc778 \ud22c\uba85\uc131\uc744 \uc81c\uacf5\ud558\uba70 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad6c\ub9e4\ub97c \ucd5c\uc801\ud654\ud560 \uc218 \uc788\ub294 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud588\uc2b5\ub2c8\ub2e4. \uc800\ud76c\ub294 \uc591\uc9c8\uc758 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \uace0\uac1d\uc758 \uc758\uacac\uc5d0 \uadc0\ub97c \uae30\uc6b8\uc774\uace0 \ud601\uc2e0\ud558\ub294 \ub370 \ucd5c\uc120\uc744 \ub2e4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ed6a76 elementor-widget elementor-widget-button\" data-id=\"1ed6a76\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"\/ko\/solutions\/programmatic\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\uc790\uc138\ud788 \uc54c\uc544\ubcf4\uae30<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-85c65e2\" data-eae-slider=\"23753\" data-id=\"85c65e2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-dabcc86 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"90952\" data-id=\"dabcc86\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d667a4\" data-eae-slider=\"91224\" data-id=\"7d667a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-d55486e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"98314\" data-id=\"d55486e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4905a1c\" data-eae-slider=\"95300\" data-id=\"4905a1c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-815a343\" data-eae-slider=\"19511\" data-id=\"815a343\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-befa1ee h3 elementor-widget elementor-widget-heading\" data-id=\"befa1ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\ubbf8\ub514\uc5b4 \ud488\uc9c8\uc5d0 \ub300\ud55c \ubcf4\uc7a5<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44a08ef elementor-widget elementor-widget-text-editor\" data-id=\"44a08ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>IAS\uc5d0\uc11c \uc800\ud76c\uc758 \uc784\ubb34\ub294 \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4\uc758 \ud488\uc9c8\uacfc \uc2e0\ub8b0 \uadf8\ub9ac\uace0 \ud22c\uba85\uc131\uc5d0 \uc788\uc5b4\uc11c \uad6d\uc81c\uc801\uc778 \uae30\uc900\uc73c\ub85c \uc790\ub9ac\ub9e4\uae40\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc800\ud76c\ub294 \ub9e4\ub2ec \uce21\uc815\ub418\ub294 \uc218\uc870 \uac1c\uc758 \uae00\ub85c\ubc8c \ub370\uc774\ud130 \uc774\ubca4\ud2b8\ub85c \ub41c \ub370\uc774\ud130\ubca0\uc774\uc2a4\ub97c \uc774\uc6a9\ud574 \uc644\uc131\ud558\ub294 \uaca9\ub144 \ubbf8\ub514\uc5b4 \ud488\uc9c8 \ubcf4\uace0\uc11c\ub97c \ud1b5\ud574 \uad11\uace0 \uad6c\ub9e4\uc790\uc640 \ud310\ub9e4\uc790\uac00 \ucea0\ud398\uc778\uacfc \uc778\ubca4\ud1a0\ub9ac \ud488\uc9c8\uc758 \uae30\uc900\uc73c\ub85c \uc0bc\uc744 \uc218 \uc788\ub294 \uc5c5\uacc4 \uc9c0\ud45c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-060161f elementor-widget elementor-widget-button\" data-id=\"060161f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"\/ko\/insider\/category\/topics\/mqr\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\uc790\uc138\ud788 \uc54c\uc544\ubcf4\uae30<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-cabafc3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"16115\" data-id=\"cabafc3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4862514\" data-eae-slider=\"38156\" data-id=\"4862514\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce78986 h3 elementor-widget elementor-widget-heading\" data-id=\"ce78986\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\ud601\uc2e0\uc758 \uc5ed\uc0ac<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3155a4 elementor-widget elementor-widget-html\" data-id=\"c3155a4\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"accordion\"><ul class=\"timeline\"><li><h4>2009<\/h4><div><a href=\"#\"><h2>2009<\/h2><p>IAS(Integral Ad Science, \uc804 AdSafe Media)<br>\ub294 \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4\uc758 \ud488\uc9c8\uacfc \ube0c\ub79c\ub4dc \uc548\uc804\uc131\uc5d0 <br>\ub300\ud55c \uad11\uace0\uc8fc\uc758 \ucee4\uc838 \uac00\ub294 \uc6b0\ub824\ub97c \ud574\uacb0\ud558\uae30 \uc704\ud574 \ub274\uc695\uc2dc\uc5d0<br> \uc124\ub9bd\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<br>\nIAS\uac00 \uad11\uace0\uc8fc\uac00 \uc624\ud508 \uc6f9\uc5d0\uc11c \uad11\uace0\uac00 \ud45c\uc2dc\ub418\ub294 \uc704\uce58\uc5d0 <br>\ub300\ud55c \ub354 \ud070 \ud1b5\uc81c\uad8c\uc744 \uc950\ub3c4\ub85d \ud558\ub294 <br>\ube0c\ub79c\ub4dc \uc548\uc804 \uc194\ub8e8\uc158\uc744 \ucc98\uc74c\uc73c\ub85c<br> \ucd9c\uc2dc\ud588\uc2b5\ub2c8\ub2e4.<\/p><span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>\uc5d0 \ub300\ud55c \ud22c\uc790<\/h5><h6>\uad11\uace0 \uc0ac\uae30<\/h6><\/span>\t\n\t\t  \n        <\/a><\/div><\/li><li><h4>2010<\/h4><div><a href=\"#\"><h2>2010<\/h2><p>IAS\uac00 \uad11\uace0\uc8fc\ub4e4\uc5d0\uac8c \uc790\uc2e0\uc758 \ub514\uc9c0\ud138 \uad11\uace0\uac00<br> \ub178\ucd9c\ub418\uace0 \uc788\ub294\uc9c0\uc5d0 \ub300\ud55c \ud1b5\ucc30\uc744 \uc81c\uacf5\ud558\ub294<br> \uc870\ud68c \uac00\ub2a5\uc131 \uc194\ub8e8\uc158\uc744 \ucc98\uc74c\uc73c\ub85c \ucd9c\uc2dc\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>IAS\uac00 \uc870\ud68c \uac00\ub2a5\uc131 \ubc0f \ube0c\ub79c\ub4dc \uc548\uc804<br> \uc194\ub8e8\uc158\uc5d0 \ub300\ud55c \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \ud488\uc9c8 \uae30\uc900\uc744 <br>\ucc98\uc74c \ubc1c\ud45c\ud569\ub2c8\ub2e4.<br> \uc774\uc81c \uc774\ub294 \ubbf8\ub514\uc5b4 \ud488\uc9c8 \ubcf4\uace0\uc11c\ub97c \ud1b5\ud574<br> \ub9e4\ub144 \ub450 \ucc28\ub840 \uacf5\uc720\ub429\ub2c8\ub2e4.\n<\/p><span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>\uc870\ud68c \uac00\ub2a5\uc131, \ubbf8\ub514\uc5b4 \ud488\uc9c8 \ubcf4\uace0\uc11c<\/h5><h6>\uc5d0 \ub300\ud55c \ud22c\uc790<\/h6><\/span>\t\n\t\t  \n        <\/a><\/div><\/li><li><h4>2011<\/h4><div><a href=\"#\"><h2>2011<\/h2><p>IAS\uac00 \ub514\uc9c0\ud138 \uad11\uace0 \uc0ac\uae30 \ud0d0\uc9c0 \uc81c\ud488\uc744<br> \uac1c\ubc1c\ud558\uba70 \uc218\uc2ed \uac1c\uc758 \uc720\uba85 \uad11\uace0\uc8fc\uc5d0 \uc545\uc601\ud5a5\uc744 \ubbf8\uce60<br> \uc218 \uc788\ub294 \uc2e0\uc885 \uad11\uace0 \uc0ac\uae30 \uc218\ubc95\uc744 \ubc1c\uacac\ud558\uac8c \ub429\ub2c8\ub2e4.\n<\/p><span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>\uad11\uace0 \uc0ac\uae30\n<\/h5><h6>\uc5d0 \ub300\ud55c \ud22c\uc790 <\/h6><\/span>\t\n\t\t  \n        <\/a><\/div><\/li><li><h4>2012<\/h4><div><a href=\"#\"><h2>2012<\/h2><p>IAS\uac00 \ub514\uc9c0\ud138 \uad11\uace0 \uc0ac\uae30\ub97c \ud0d0\uc9c0\ud558\uace0 <br>\uc774\ub97c \ucc28\ub2e8\ud558\ub294 \uae30\uc220\uc744 \ucd5c\ucd08\ub85c \ubc1c\ud45c\ud574 \uad11\uace0\uc8fc\uc640 <br>\ud37c\ube14\ub9ac\uc154\uac00 \ubbf8\ub514\uc5b4\ub97c \uc9c1\uac70\ub798\ud558\ub294 \ubc29\uc2dd\uc744 \uc7ac\uc815\ub9bd\ud588\uc2b5\ub2c8\ub2e4.<\/p><span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>\uad11\uace0 \uc0ac\uae30<\/h5><h6>\uc5d0 \ub300\ud55c \ud22c\uc790<\/h6><\/span>\t\n\t\t  \n        <\/a><\/div><\/li><li><h4>2013<\/h4><div><a href=\"#\"><h2>2013<\/h2><p>IAS\uac00 \ubbf8\ub514\uc5b4 \ud488\uc9c8\uc758 \ubaa9\ud45c\uce58\uc5d0 \uac00\uae4c\uc6b4<br> \ub178\ucd9c\uc5d0 \ub300\ud574\uc11c\ub9cc \uad11\uace0\uc8fc\uac00 \ube44\uc6a9\uc744<br> \uc9c0\ubd88\ud558\ub3c4\ub85d \ud558\ub294 \uad11\uace0 \ucc28\ub2e8 \ub3c5\uc810 \uae30\uc220\uc5d0 \ub300\ud55c<br> \ud2b9\ud5c8\ub97c \uc5bb\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\nIAS\uac00 \uc804 \uc138\uacc4\ub85c \ubed7\uc5b4 \ub098\uac00 \ub7f0\ub358\uc5d0<br> \uccab \ubc88\uc9f8 \ud574\uc678\uc9c0\uc0ac\ub97c \uc5f4\uac8c \ub429\ub2c8\ub2e4.<\/p>\n\n<p>IAS\uac00 \uc870\ud68c \uac00\ub2a5\uc131\uc744 \ub458\ub7ec\uc2fc \ud601\uc2e0<br> \ub514\uc9c0\ud138 \uae30\uc220 \uc5ed\ub7c9\uc5d0 \ub300\ud574 <br>MRC(Media Rating Council)\uc758 \uc778\uc99d\uc744 \ubc1b\uc558\uc2b5\ub2c8\ub2e4.<\/p><span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>\n\uad11\uace0 \uc0ac\uae30, \uad6d\uc81c\ud654<\/h5><h6>\uc5d0 \ub300\ud55c \ud22c\uc790<\/h6><\/span>\t\n\t\t  \n        <\/a><\/div><\/li><li><h4>2014<\/h4><div><a href=\"#\"><h2>2014<\/h2><p>IAS\uac00 \ubaa8\ubc14\uc77c \uad11\uace0 \uc11c\ube44\uc2a4 \ubd84\uc11d \ud68c\uc0ac\uc778 Simplytics\ub97c<br> \uc778\uc218\ud558\uace0 \uad11\uace0\uc8fc\uac00 \uc778\uc571\ub3c4 \ubaa8\ubc14\uc77c \uc6f9 \ucea0\ud398\uc778\ub3c4<br> \ud655\uc778\ud558\uace0 \ucd5c\uc801\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \ub9cc\ub4ed\ub2c8\ub2e4.<\/p>\n\n<p>IAS\uac00 \ud1b5\ud569 \ube44\ub514\uc624 \uac80\uc99d \uc194\ub8e8\uc158\uc744<br> \ucd5c\ucd08 \uacf5\uac1c\ud558\uc5ec \uad11\uace0\uc8fc\uac00 \ube0c\ub79c\ub4dc \uc548\uc804\uc131, \uc9c0\ub9ac\uc801 \uc704\uce58, <br>\ub9e5\ub77d, \uc758\uc2ec\uc2a4\ub7ec\uc6b4 \ud65c\ub3d9 \ub4f1\uc744 \ubaa8\ub2c8\ud130\ub9c1 \ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. <\/p><span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>\ubaa8\ubc14\uc77c<\/h5><h6>\uc5d0 \ub300\ud55c \ud22c\uc790<\/h6><\/span>\t\n\t\t  \n        <\/a><\/div><\/li><li><h4>2015<\/h4><div><a href=\"#\"><h2>2015<\/h2><p>IAS\uac00 \uc0ac\uae30 \uc218\ubc95\uc744 \uc804\ubb38\uc801\uc73c\ub85c<br> \uc870\uc0ac\ud558\ub294 \ud300\uc744 \uac16\ucd98 Threat Lab\uc744<br> \uacf5\uc2dd \uacb0\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/p><p> IAS\uac00 \ube44\ub514\uc624 \uad11\uace0 \uc870\ud68c \uac00\ub2a5\uc131 \uce21\uc815 \uae30\ub2a5\uc5d0 \ub354\ud574<br> \uae30\uc874\uc758 \ub514\uc2a4\ud50c\ub808\uc774 \uc870\ud68c \uac00\ub2a5\uc131\uacfc \ube0c\ub79c\ub4dc<br> \uc548\uc804\uc131 \uae30\ub2a5\uc5d0 \ub300\ud558\uc5ec MRC \uc778\uc99d\uc744 \ubc1b\uc558\uc2b5\ub2c8\ub2e4. <\/p><span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>Threat Lab\n<\/h5><h6>\uc5d0 \ub300\ud55c \ud22c\uc790<\/h6><\/span>\t\n\t\t  \n        <\/a><\/div><\/li><li><h4>2016<\/h4><div><a href=\"#\"><h2>2016<\/h2><p>IAS\uac00 Facebook \ubc0f YouTube\uc640<br> \uc5c5\uacc4 \ucd5c\ub300\uc758 \uc18c\uc15c \ud50c\ub7ab\ud3fc \ud30c\ud2b8\ub108\uc2ed\uc744 \ubc1c\ud45c\ud569\ub2c8\ub2e4.<\/p>\n\n<p>IAS\uac00 \uc0ac\uc720 \uc624\ud508\uc18c\uc2a4 \uc18c\ud504\ud2b8\uc6e8\uc5b4<br> \uac1c\ubc1c \ud0a4\ud2b8(SDK)\ub97c \uc5c5\uacc4 \uc804\ubc18\uc5d0<br> \ucd9c\uc2dc\ud558\uc5ec \uc778\uc571 \uce21\uc815\uc744 \ud1b5\uc77c\ud569\ub2c8\ub2e4.<\/p>\n\n<p>IAS\uac00 \ub370\uc2a4\ud06c\ud1b1 \ubc0f \ubaa8\ubc14\uc77c \uc6f9<br> \ud2b8\ub798\ud53d\uc5d0 \ub300\ud55c \uc870\ud68c \uac00\ub2a5\uc131 \uce21\uc815\uacfc<br> SIVT \uac10\uc9c0\uc5d0 \ub300\ud574 MRC \uc778\uc99d\uc744 \ubc1b\uc740 \ucd5c\ucd08\uc758 \ud68c\uc0ac\ub85c <br>\uc790\ub9ac\ub9e4\uae40\ud569\ub2c8\ub2e4.\n<\/p><span class=\"firstCol\"> \t\t\t        <h5>Facebook, YouTube<\/h5>\n\t\t\t<h6>\uc5d0 \ub300\ud55c \ud22c\uc790(\ub2f4\ub2f9 \uc601\uc5ed \ud655\ub300)<\/h6><\/span>\t\n\t\t  \n        <\/a><\/div><\/li><li><h4>2017<\/h4><div><a href=\"#\"><h2>2017<\/h2><p>IAS\uac00 \ud2b8\uc704\ud130 \ube44\ub514\uc624 \uad11\uace0\uc758 \uc870\ud68c <br>\uac00\ub2a5\uc131 \uce21\uc815\uc744 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>IAS\uac00 40\uac1c \uc5b8\uc5b4\uc5d0 \uac78\uccd0 \ube0c\ub79c\ub4dc \uc548\uc804 \uc194\ub8e8\uc158\uc758<br> \uae00\ub85c\ubc8c \ub3c4\ub2ec \ubc94\uc704\ub97c \ub113\ud614\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>IAS\uac00 \ubaa8\ubc14\uc77c \uc778\uc571 \uc0ac\uc804 \uc785\ucc30 \uc138\uadf8\uba3c\ud2b8\uc640<br> \ud37c\ube14\ub9ac\uc154 \ucd5c\uc801\ud654 \uc194\ub8e8\uc158\uc744 \ucd9c\uc2dc\ud588\uc2b5\ub2c8\ub2e4.<\/p><span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>\uc5d0 \ub300\ud55c \ud22c\uc790<\/h5><h6>Instagram, Twitter, Snapchat, <br>Verizon Media, Facebook Audience <br>Network<\/h6><\/span>\t\n\t\t  \n        <\/a><\/div><\/li><li><h4>2018<\/h4><div><a href=\"#\"><h2>2018<\/h2><p>IAS\uac00 YouTube\uc640 \ud611\ub825\ud558\uc5ec \ud655\uc7a5 \uac00\ub2a5\ud55c \ube0c\ub79c\ub4dc \uc548\uc804<br> \uc194\ub8e8\uc158\uc744 \uad6c\ucd95\ud558\uace0, \ube0c\ub79c\ub4dc \uc548\uc804\uc131\uacfc \uc870\ud68c \uac00\ub2a5\uc131 \uce21\uc815\uc5d0<br> \ub300\ud574 Google\uc758 \ucd5c\uc6b0\uc120 \uce21\uc815 \ud30c\ud2b8\ub108\ub85c \uc120\uc815\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>IAS\uac00 \uc778\uc571 \uc0ac\uc9c4\uacfc \ube44\ub514\uc624 \uad11\uace0\uc758 \ud22c\uba85\uc131\uacfc<br> \ubbf8\ub514\uc5b4 \ud488\uc9c8 \uce21\uc815 \ub2a5\ub825\uc744 \ub192\uc774\uae30 \uc704\ud574 Snapchat\uacfc<br> \ud568\uaed8 \uc0ac\uae30 \ubc0f \uc870\ud68c \uac00\ub2a5\uc131 \uce21\uc815 \uae30\ub2a5\uc744 \ucd9c\uc2dc\ud588\uc2b5\ub2c8\ub2e4. <\/p><span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>\uc5d0 \ub300\ud55c \ud22c\uc790<\/h5><h6>Spotify, Snapchat<\/h6><\/span>\t\n\t\t  \n        <\/a><\/div><\/li><li><h4>2019<\/h4><div><a href=\"#\"><h2>2019<\/h2><p>IAS\uac00 \uae30\uc874\uc5d0 \u2018\uc801\uaca9 \uad11\uace0'\u2019\ub85c \ubd88\ub9ac\ub358<br> Qualified Impressions\u2122\ub97c \ucd9c\uc2dc\ud558\uc5ec<br> \ub178\ucd9c\uc774 \uc9c0\uc5ed\uc5d0 \ub9de\uace0, \ube0c\ub79c\ub4dc \uc548\uc804\uc131\uc774 \ub6f0\uc5b4\ub098\uba70,<br> \uc870\ud68c \uac00\ub2a5\uc131\uc774 \ub192\uace0, \uc0ac\uae30\ub85c\ubd80\ud130 \uc548\uc804\ud55c\uc9c0\ub97c<br> \uce21\uc815\ud558\ub294 \ud1b5\ud569 \ubbf8\ub514\uc5b4 \ud488\uc9c8 \uc9c0\ud45c\ub97c \uc81c\uacf5\ud558\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>IAS\uac00 Verizon, Hulu, Roku, FireTV\ub97c<br> \ube44\ub86f\ud55c \ube44\ub514\uc624 \ud37c\ube14\ub9ac\uc154\uc640 \ud568\uaed8 Connected TV(CTV)<br> \uac80\uc99d \uc194\ub8e8\uc158\uc744 \uc120\ub3c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>IAS\uac00 \uc778\uc9c0\uc801 \uc758\ubbf8\uc5d0 \uae30\ubc18\ud55c \uc194\ub8e8\uc158\uc758 \uc120\ub450\uc8fc\uc790\uc778<br> ADmantX\ub97c \uc778\uc218\ud558\uc5ec \ud37c\ube14\ub9ac\uc154\uc640 \uad11\uace0\uc8fc\uac00 \ud398\uc774\uc9c0<br> \ub2e8\uc704\uc5d0\uc11c \uad00\ub828 \uc628\ub77c\uc778 \ucf58\ud150\uce20\uc640 \uad11\uace0\ub97c <br>\uc77c\uce58\uc2dc\ud0ac \uc218 \uc788\ub3c4\ub85d \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>Lisa Utzschneider\uac00 CEO\ub85c IAS\uc5d0<br> \ud569\ub958\ud558\uac8c \ub429\ub2c8\ub2e4.<\/p><span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>\uc5d0 \ub300\ud55c \ud22c\uc790<\/h5><h6>Facebook (\ube0c\ub79c\ub4dc \uc548\uc804\uc131), <br>YouTube (\ube0c\ub79c\ub4dc \uc548\uc804\uc131)<\/h6><\/span>\t\n\t\t  \n        <\/a><\/div><\/li><li><h4>2020<\/h4><div><a href=\"#\"><h2>2020<\/h2><p>IAS\uac00 Google Display and Video 360\uc744<br> \uc704\ud574 Google\uacfc \ud611\ub825\ud558\uc5ec \uc790\ub3d9 \uc6cc\ud06c\ud50c\ub85c\uc6b0\ub97c <br>\uc81c\uacf5\ud558\uace0 IAS \uac80\uc99d \ud65c\uc131\ud654 \uc2dc\uac04\uc744 \ub2e8\ucd95\ud558\ub294<br> \uc138\uacc4 \ucd5c\ucd08\uc758 \uc194\ub8e8\uc158 Automated Tag\ub97c \ucd9c\uc2dc\ud569\ub2c8\ub2e4.<\/p>\n\n<p>IAS\uac00 \ucfe0\ud0a4 \uc0ac\uc6a9\uc744 \uc694\uad6c\ud558\uc9c0 \uc54a\uace0\ub3c4 \uc0ac\uc6a9\ud560<br> \uc218 \uc788\uc73c\uba70 \uc815\ud655\ud55c \ub300\uaddc\ubaa8 \ucf58\ud150\uce20 \ubd84\ub958\ub97c<br> \uc81c\uacf5\ud558\ub294 \ubb38\ub9e5 \uc81c\uc5b4 \ubc29\uc9c0 \uae30\ub2a5, \uc720\uad00\ud55c \ucf58\ud150\uce20\ub97c<br> \ub300\uc0c1\uc73c\ub85c \ud558\uc5ec \ub178\ucd9c\uacfc \ucc38\uc5ec\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\ub294 \ubb38\ub9e5<br> \uc81c\uc5b4 \ud0c0\uac9f\ud305 \uae30\ub2a5\uc744 \ucd9c\uc2dc\ud569\ub2c8\ub2e4.<\/p>\n\n<p>IAS\uac00 Amino Payments\uc640 \ud611\ub825\ud558\uc5ec Total Visibility\ub97c<br> \ucd9c\uc2dc\ud558\uc5ec \uad11\uace0\uc8fc\ub4e4\uc5d0\uac8c \ub0ad\ube44\ub418\ub294 \ubbf8\ub514\uc5b4\uc758 \ube44\uc728\uacfc<br> \uc7ac\uc815\uc0c1\uc758 \uc601\ud5a5\uc5d0 \ub300\ud55c \ud1b5\ucc30\uc744 \uc81c\uacf5\ud558\uace0, \uc774\ub97c \ud1b5\ud574 <br>\ube44\uc6a9 \ud6a8\uc728\uc801\uc774\uace0 \ub6f0\uc5b4\ub09c \ubbf8\ub514\uc5b4\ub85c \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud560 <br>\uc218 \uc788\uac8c \ud569\ub2c8\ub2e4.<\/p>\n\n<p>IAS\uac00 YouTube Measurement Program\uc5d0\uc11c<br> \u2018\ube0c\ub79c\ub4dc \uc548\uc804\uc131 \ubcf4\uace0\u2019\uc640 \u2018\ube0c\ub79c\ub4dc \uc801\ud569\uc131 \ubc0f<br> \ubb38\ub9e5 \ud0c0\uac9f\ud305\u2019 \uc778\uc99d\uc744 \ubc1b\uac8c \ub429\ub2c8\ub2e4.<\/p>\n\n<span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>\uc5d0 \ub300\ud55c \ud22c\uc790\ud588<\/h5><h6>Facebook, Pinterest, LinkedIn<br> Audience Network,\n\t\t\t Microsoft Audience <br>Network<\/h6><\/span>\t\n\t\t  \n        <\/a><\/div><\/li><li><h4>2021<\/h4><div><a href=\"#\"><h2>2021<\/h2><p>IAS\uac00 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0 \ud22c\uba85\uc131\uc758 \uc120\ub450\uc8fc\uc790\uc778 <br> Amino Payments\ub97c \uc778\uc218\ud558\uc5ec \ucd5c\ub300\ud55c \ud3ec\uad04\uc801\uc778<br>  \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ud22c\uba85\uc131 \uc194\ub8e8\uc158\uc744 \uacc4\uc18d\ud574\uc11c<br>  \uc81c\uacf5\ud558\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<br> \nIAS\uac00 \uccab \uc8fc\uc2dd \uacf5\ubaa8\ub97c \uc644\ub8cc\ud569\ub2c8\ub2e4.<\/p>\n\n<p>IAS\uac00 Publica\ub97c \uc778\uc218\ud558\uace0 CTV \uc804\ub7b5\uc744 \uac00\uc18d\ud654\ud558\uc5ec <br> \ud37c\ube14\ub9ac\uc154\uac00 CTV \uc7a5\uce58 \uc804\ubc18\uc5d0 \uac78\uccd0 \ube44\ub514\uc624 \ud504\ub85c\uadf8\ub798\ubc0d\uc744 <br> \ud1b5\ud574 \ub354 \ud070 \uc218\uc775\uc744 \ucc3d\ucd9c\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\uace0, \uad11\uace0\uc8fc\uac00 <br> \ub9e4\uc6b0 \ud544\uc694\ub85c\ud558\ub294 CTV \uc778\ubca4\ud1a0\ub9ac \ud488\uc9c8<br>  \ud22c\uba85\uc131\uc744 \ud655\uc778\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \ub3c4\uad6c\ub97c<br>  \ucd94\uac00\uc801\uc73c\ub85c \uad6c\ucd95\ud560 \uacc4\ud68d\uc744 \uc138\uc6e0\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>TikTok\uc758 \ube0c\ub79c\ub4dc \uc548\uc804 \uc194\ub8e8\uc158\uacfc<br>  \ud568\uaed8 IAS \ucd5c\ucd08\uc758 \uc778\ud53c\ub4dc \uc194\ub8e8\uc158\uc744 \ucd9c\uc2dc\ud569\ub2c8\ub2e4.\n\t\t\t<\/p><span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>\uc5d0 \ub300\ud55c \ud22c\uc790<\/h5><h6>TikTok, Twitter<br>(\ucd5c\ucd08 \uc778\ud53c\ub4dc \ube0c\ub79c\ub4dc \uc548\uc804\uc131) \ub4f1<\/h6><\/span>\t\n\t\t  \n        <\/a><\/div><\/li><li><h4>2022<\/h4><div><a href=\"#\"><h2>2022<\/h2><p>IAS\uac00 \ud30c\ub9ac\uc5d0 \uc704\uce58\ud55c \ub514\uc9c0\ud138 <br>\ucf58\ud150\uce20 \ubd84\ub958 \ud68c\uc0ac\uc778 Context\ub97c \uc778\uc218\ud558\uc5ec <br>\ub9c8\ucf00\ud305 \ud30c\ud2b8\ub108\ub85c \ud558\uc5ec\uae08 \ud45c\uc900 \ud504\ub808\uc784\uc6cc\ud06c\ub97c <br>\ub118\uc5b4\uc11c \ube0c\ub79c\ub4dc\uc5d0 \uc801\ud569\ud55c \ucf58\ud150\uce20\ub97c \uc2dd\ubcc4\ud558\uace0 \uc0c1\ud669\uc5d0 <br>\ub9de\uac8c \uc138\ubd84\ud654\ud558\uc5ec \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\ub3c4\ub85d \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>IAS\uac00 \ubbf8\ub514\uc5b4 \ud488\uc9c8\uc5d0 \ub300\ud55c \ub9e4\uc6b0 \ub6f0\uc5b4\ub09c <br>\uc2e4\uc2dc\uac04 \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\ub294 IAS Signal <br>\ubc0f CTV Dashboard\ub97c \ucd9c\uc2dc\ud558\uc5ec <br>\uad11\uace0\uc8fc\uac00 \uae30\uae30, \uc571, \ucc44\ub110, \uc7a5\ub974, \ucf58\ud150\uce20 \uce74\ud14c\uace0\ub9ac \ubc0f <br>\ub4f1\uae09\uc744 \uae30\ubc18\uc73c\ub85c \ud558\ub294 CTV \ub370\uc774\ud130\ub85c \ubbf8\ub514\uc5b4 <br>\ud488\uc9c8\uc744 \uce21\uc815\ud560 \uc218 \uc788\ub3c4\ub85d \ud588\uc2b5\ub2c8\ub2e4.\n\n\t\t\t<\/p><\/a><\/div><\/li><\/ul><\/div>\n<style>\nul.timeline li h4 {\nborder-top: 4px solid;\n    color: #6EFF29;\n   \n    font-size: 22px !important;\n    font-weight: normal;\n    height: 20px;\n    margin: 10px 0 0 -13px;\n    padding: 0 0 10px;\n    position: absolute;\n    transform: rotate(\n270deg);\n    width: 45px;\n}\n.accordion ul.timeline li:nth-child(1) h4 { margin-top: 500px;}\n.accordion ul.timeline li:nth-child(2) h4 { margin-top: 460px;}\n.accordion ul.timeline li:nth-child(3) h4 { margin-top: 430px;}\n.accordion ul.timeline li:nth-child(4) h4 { margin-top: 400px;}\n.accordion ul.timeline li:nth-child(5) h4 { margin-top: 360px;}\n.accordion ul.timeline li:nth-child(6) h4 { margin-top: 330px;}\n.accordion ul.timeline li:nth-child(7) h4 { margin-top: 300px;}\n.accordion ul.timeline li:nth-child(8) h4 { margin-top: 270px;}\n.accordion ul.timeline li:nth-child(9) h4 { margin-top: 240px;}\n.accordion ul.timeline li:nth-child(10) h4 { margin-top:210px;}\n.accordion ul.timeline li:nth-child(11) h4 { margin-top: 180px;}\n.accordion ul.timeline li:nth-child(12) h4 { margin-top: 140px;}\n.accordion ul.timeline li:nth-child(13) h4 { margin-top: 100px;}\n.accordion ul.timeline li:nth-child(14) h4 { margin-top: 60px;}\n\n.accordion ul.timeline  li:hover h4{\n\tdisplay:none;\n\t \n}\n\n.accordion ul.timeline {\n  width: 100%;\n  display: table;\n  table-layout: fixed;\n  margin: 0;\n  padding: 0;\n}\n.accordion ul.timeline  li {\n  display: table-cell;\n  vertical-align: bottom;\n  position: relative;\n  width: 16.666%;\n  height: 710px;\n  background-repeat: no-repeat;\n  background-position: center center;\n  transition: all 800ms ease;\n  border-right: 1px solid #929292;\n}\n.accordion ul.timeline  li div {\n  display: block;\n  overflow: hidden;\n  width: 100%;\n}\n\n.accordion ul.timeline  li div a {\n  display: block;\n  height: 710px;\n  width: 100%;\n  position: relative;\n  z-index: 3;\n  vertical-align: bottom;\n  padding: 0;\n  box-sizing: border-box;\n  color: #fff;\n  text-decoration: none;\n   font-family: open sans;\n  transition: all 200ms ease;\n}\n.accordion ul.timeline  li div a * {\n  opacity: 0;\n  margin: 0;\n  width: 100%;\n  text-overflow: ellipsis;\n  position: relative;\n  z-index: 5;\n  white-space: nowrap;\n  overflow: hidden;\n  -webkit-transform: translateX(-20px);\n  transform: translateX(-20px);\n  -webkit-transition: all 400ms ease;\n  transition: all 400ms ease;\n}\n.accordion ul.timeline  li div a h2 {\n   border-left: 4px solid;\n    \n    font-size: 42px;\n    font-weight: bold !important;\n    margin-bottom: 2px;\n    padding: 0 0 0 20px;\n    text-overflow: clip;\n    text-transform: uppercase;\n    color: #2D5E4A;\n    top: 30px;\n}\n.accordion ul.timeline li div a p {\n    display: block;\n    font-size: 14px;\n    height: auto;\n    padding: 10px 0 0px 26px;\n    top: 30px;\n    width: 88%;\n    color: #000;\n    \n    line-height: 21px;\n}\n.accordion ul.timeline  li div a h6 {color:#000;}\n.accordion ul.timeline  li div a h5 {color:#2D5E4A;\nfont-weight: bold !important;\n    font-size: 19px !important;\n}\n.secondCol {\n  left: 50%;\n    top: -26px;\n}\n.firstCol {\n    font-size: 28px;\n    left: 27px;\n    position: relative !important;\n    top: 50px;\n}\n.thirdCol {    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