{"id":318953,"date":"2023-06-06T11:56:13","date_gmt":"2023-06-06T11:56:13","guid":{"rendered":"https:\/\/integralads.com\/solutions-2\/ctv-video\/"},"modified":"2025-05-29T10:23:53","modified_gmt":"2025-05-29T10:23:53","slug":"ctv-video","status":"publish","type":"page","link":"https:\/\/integralads.com\/br\/solucoes\/ctv-video\/","title":{"rendered":"CTV e V\u00eddeo"},"content":{"rendered":"\t\t
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Seus an\u00fancios mais valiosos, agora protegidos.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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N\u00e3o h\u00e1 nada mais poderoso que se conectar a consumidores por meio de vis\u00e3o, sons e movimentos. Mas o invent\u00e1rio de v\u00eddeo \u00e9 mais suscet\u00edvel a fraudes, risco \u00e0 marca e ficar fora de visualiza\u00e7\u00e3o que o display. Por isso, \u00e0 medida que a publicidade em v\u00eddeo aumenta (em demanda e custo), \u00e9 fundamental garantir que os an\u00fancios em v\u00eddeo tenham a oportunidade de serem vistos e ouvidos.<\/p>

Verifique a compra de v\u00eddeo premium com nosso toolkit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Nossas <\/span><\/span> solu\u00e7\u00f5es <\/span><\/span> para <\/span><\/span> CTV <\/span><\/span> e <\/span><\/span> v\u00eddeo <\/span><\/span> incluem: <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tFRAUDE EM AN\u00daNCIOS\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tBRAND SAFETY E BRAND SUITABILITY\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tSEGMENTA\u00c7\u00c3O CONTEXTUAL\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Conecte-se <\/span><\/span> com <\/span><\/span> invent\u00e1rio <\/span><\/span> premium <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Impacte consumidores na plataforma que mais cresce sem abrir m\u00e3o dos padr\u00f5es de qualidade da sua m\u00eddia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/span>0<\/span>%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tdos an\u00fancios em v\u00eddeo s\u00e3o veiculados enquanto est\u00e3o fora de visualiza\u00e7\u00e3o\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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<\/span>0<\/span>%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tdos usu\u00e1rios de CTV provavelmente ou muito provavelmente ver\u00e3o um an\u00fancio at\u00e9 o fim se forem contextualmente relevantes\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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<\/span>0<\/span>%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Espera-se que a ado\u00e7\u00e3o de CTV entre os consumidores alcance mais de 242 milh\u00f5es de usu\u00e1rios at\u00e9 2026, o que representa cerca de 70% da popula\u00e7\u00e3o dos EUA<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Pressione <\/span><\/span> Play <\/span><\/span> em <\/span><\/span> invent\u00e1rio <\/span><\/span> de <\/span><\/span> v\u00eddeo <\/span><\/span> premium <\/span><\/span> e <\/span><\/span> adequado <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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V\u00e1 al\u00e9m das m\u00e9tricas b\u00e1sicas e ganhe mais insights sobre como, quando e onde as pessoas se engajam com seus an\u00fancios. De open web a CTV, nossas solu\u00e7\u00f5es garantem que seus an\u00fancios sejam visualiz\u00e1veis, livres de fraudes e exibidos no ambiente certo.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Inova\u00e7\u00f5es em CTV pioneiras no mercado<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00c0 medida que a aten\u00e7\u00e3o do consumidor e os gastos com an\u00fancios se voltam para a CTV, a IAS trabalha diretamente com os maiores publishers de v\u00eddeo para validar que os an\u00fancios de v\u00eddeo s\u00e3o reproduzidos at\u00e9 a conclus\u00e3o e livres de tr\u00e1fego inv\u00e1lido em CTV.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Saiba Mais<\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LOAD MORE<\/span><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Com nossa fam\u00edlia de solu\u00e7\u00f5es de CTV, voc\u00ea recebe:<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>Cobertura entre telas, para garantir que seus an\u00fancios sejam visualiz\u00e1veis, livres de fraudes e tenham brand safety quando veiculados em OTT em desktop e in-app mobile.<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Uma solu\u00e7\u00e3o personalizada de tr\u00e1fego inv\u00e1lido para as compras de v\u00eddeo mais caras e de alto risco.<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Brand safety de CTV para YouTube<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Com o aumento da publicidade em ambientes de CTV, a aten\u00e7\u00e3o a brand safety tamb\u00e9m aumenta. A IAS \u00e9 uma das principais inovadoras em brand safety e brand suitability em CTV e estamos formando parcerias com l\u00edderes do setor com esse prop\u00f3sito.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tSAIBA MAS<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tLOAD MORE<\/span><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Nossa solu\u00e7\u00e3o de brand safety para CTV d\u00e1 a voc\u00ea:<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>Alcance sem pararelo na op\u00e7\u00e3o de streaming preferida de CTV: o YouTube tem o maior alcance e horas de exibi\u00e7\u00e3o entre os servi\u00e7os de streaming com an\u00fancios<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>An\u00fancios contextualmente relevantes e de alta qualidade em CTV com menor probabilidade de serem pulados pelos usu\u00e1rios<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Relat\u00f3rios de seguran\u00e7a e brand suitability, otimiza\u00e7\u00e3o por segmenta\u00e7\u00e3o contextual e insights de qualidade de m\u00eddia que ajudam voc\u00ea a ir al\u00e9m dos KPIs<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Multimedia Tag<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Como a cria\u00e7\u00e3o de conte\u00fados e audi\u00eancias crescem minuto a minuto, espera-se que os anunciantes tirem o budget da televis\u00e3o tradicional e passem a investi-lo em CTV. A solu\u00e7\u00e3o Multimedia Tag funciona ao automatizar o processo de detec\u00e7\u00e3o de dispositivos para que o trabalho dif\u00edcil fique com a tecnologia da IAS, e n\u00e3o com sua equipe de AdOps.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Com Multimedia Tag, voc\u00ea recebe:<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>Suporte cross-device, incluindo web, in-app mobile e Connected TV.<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Efici\u00eancia operacional \u2013 sem necessidade de gastar tempo para detalhar as tags. Basta fazer o upload, selecionar \u201cMultimedia Tag\u201d e pronto.<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Suporte global, para que n\u00e3o haja limite para impactar sua audi\u00eancia<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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SOLU\u00c7\u00d5ES QUE GERAM RESULTADOS<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A IAS oferece solu\u00e7\u00f5es de publicidade digital inovadoras e l\u00edderes do setor desenhadas para gerar resultados superiores. Confira nosso pacote completo de produtos de medi\u00e7\u00e3o e otimiza\u00e7\u00e3o para saber como a IAS ajuda sua marca a ficar \u00e0 frente da concorr\u00eancia.\n\n<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tLOAD MORE<\/span><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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SOLUTIONS THAT DRIVE RESULTS<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>MEASUREMENT: Protect your brand and verify the impact of your digital campaigns with enriched measurement solutions available for all digital formats and device types<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>OPTIMIZATION: Maximize campaign ROI with optimization solutions that cover media investments across social, CTV, and programmatic<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>PUBLISHER: Grow your audience and boost yield with ad monetization services that power revenue growth and better streaming experiences<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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A CBS Interactive acredita em transpar\u00eancia total com nossos parceiros publicit\u00e1rios. Com o aumento nas fraudes publicit\u00e1rias, \u00e9 importante que programadores e publishers trabalhem com empresas como a IAS para aumentar a confian\u00e7a, sem deixar de manter a qualidade da experi\u00eancia do usu\u00e1rio<\/p>

– Jarred Wilichinksky, vice-presidente s\u00eanior de Monetiza\u00e7\u00e3o de V\u00eddeo e Opera\u00e7\u00f5es
<\/strong>CBS Interactive<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Confira <\/span><\/span> insights <\/span><\/span> mais <\/span><\/span> profundos <\/span><\/span> acerca <\/span><\/span> das <\/span><\/span> solu\u00e7\u00f5es <\/span><\/span> para <\/span><\/span> v\u00eddeo <\/span><\/span> e <\/span><\/span> CTV <\/span><\/span> no <\/span><\/span> IAS <\/span><\/span> Insider. <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Get deeper insights into cutting-edge video & CTV solutions at the IAS Insider.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tExplore nossa lideran\u00e7a de ideias<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tTend\u00eancia Da Ind\u00fastria Para 2024\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t
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Especialistas<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t
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\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tIAS leva qualidade de m\u00eddia para Netflix\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t
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A Netflix e a IAS est\u00e3o unindo for\u00e7as para fornecer transpar\u00eancia global l\u00edder do setor \u00e0 plataforma financiada por an\u00fancios altamente antecipada da Netflix.<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t
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\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tA Guerra do Streaming\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
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Todos j\u00e1 passamos por isso: s\u00e1bado \u00e0 noite, pipoca, petiscos e controle remoto nas m\u00e3os... E voc\u00ea n\u00e3o consegue decidir ao que assistir.<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Respostas <\/span><\/span> r\u00e1pidas <\/span><\/span> para <\/span><\/span> campanhas <\/span><\/span> din\u00e2micas. <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Seu sucesso \u00e9 nossa motiva\u00e7\u00e3o. Nossa Central de Ajuda global e a equipe de sucesso do cliente podem resolver sem demora qualquer pergunta que voc\u00ea venha a ter, a qualquer momento, sobre as solu\u00e7\u00f5es de v\u00eddeo e CTV.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tSaiba Mais<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Seus an\u00fancios mais valiosos, agora protegidos. N\u00e3o h\u00e1 nada mais poderoso que se conectar a consumidores por meio de vis\u00e3o, sons e movimentos. Mas o invent\u00e1rio de v\u00eddeo \u00e9 mais suscet\u00edvel a fraudes, risco \u00e0 marca e ficar fora de…<\/p>\n","protected":false},"author":1,"featured_media":318674,"parent":318838,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-318953","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nIntegral Ad Science | Conecte-se com consumidores por v\u00eddeo e CTV<\/title>\n<meta name=\"description\" content=\"Integral Ad Science (IAS) video & CTV solutions ensure digital video ads are played to completion, seen in brand-safe environments, and protected against fraud.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/br\/solucoes\/ctv-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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