{"id":318945,"date":"2023-06-06T08:07:40","date_gmt":"2023-06-06T08:07:40","guid":{"rendered":"https:\/\/integralads.com\/solutions-2\/contextual-targeting\/"},"modified":"2025-05-29T09:54:57","modified_gmt":"2025-05-29T09:54:57","slug":"segmentacao-contextual","status":"publish","type":"page","link":"https:\/\/integralads.com\/br\/solucoes\/segmentacao-contextual\/","title":{"rendered":"Segmenta\u00e7\u00e3o Contextual"},"content":{"rendered":"\t\t
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ALCANCE SUA AUDI\u00caNCIA EM UM MUNDO SEM COOKIES\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Assuma o controle com segmenta\u00e7\u00e3o contextual para cumprir as metas exclusivas da sua marca \u2013 antes mesmo de dar um bid. Nossa ci\u00eancia preditiva faz uma pr\u00e9-sele\u00e7\u00e3o das p\u00e1ginas e as categoriza usando uma an\u00e1lise de emo\u00e7\u00f5es e sentimentos, para que voc\u00ea segmente por conte\u00fado mais desej\u00e1vel e relevante. Recursos de segmenta\u00e7\u00e3o contextual complementam as configura\u00e7\u00f5es pr\u00e9-bid de evita\u00e7\u00e3o de conte\u00fado e brand safety da IAS para levar a mensagem da sua marca a outro patamar.<\/p>

Veja como garantimos precis\u00e3o sem precedentes com nosso toolkit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Nossas <\/span><\/span> solu\u00e7\u00f5es <\/span><\/span> de <\/span><\/span> segmenta\u00e7\u00e3o <\/span><\/span> contextual <\/span><\/span> abrangem: <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tVIDEO\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tOpen Web\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Segmenta\u00e7\u00e3o contextual \u00e9 fundamental para voc\u00ea se conectar com sua audi\u00eancia ideal<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Com as novas legisla\u00e7\u00f5es de privacidade e a elimina\u00e7\u00e3o dos cookies, os anunciantes precisam de solu\u00e7\u00f5es para alcan\u00e7ar as audi\u00eancias desejadas em espa\u00e7os com brand suitability garantida. Nossa solu\u00e7\u00e3o de Context Control Targeting usa classifica\u00e7\u00e3o em n\u00edvel de p\u00e1gina para selecionar conte\u00fado em mais de 200 segmentos verticais, sazonais, t\u00f3picos e de proxy de audi\u00eancia. Equipada com um enorme gr\u00e1fico de conhecimento, nossa tecnologia permite classifica\u00e7\u00e3o mais profunda do conte\u00fado para ajudar os anunciantes a personalizar os posicionamento dos an\u00fancios e acessar segmenta\u00e7\u00e3o precisa em escala.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Aumente <\/span><\/span> reconhecimento, <\/span><\/span> engajamento <\/span><\/span> e <\/span><\/span> favorabilidade <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tExiste vida \u2013 e segmenta\u00e7\u00e3o \u2013 no cen\u00e1rio p\u00f3s-cookies. A solu\u00e7\u00e3o Context Control Targeting garante precis\u00e3o para maximizar o impacto sem depender de cookies de terceiros. Com inova\u00e7\u00e3o e parcerias, estamos entrando na pr\u00f3xima gera\u00e7\u00e3o da segmenta\u00e7\u00e3o.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/span>0<\/span>%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tdos profissionais do setor concordam que a segmenta\u00e7\u00e3o contextual ganhar\u00e1 prefer\u00eancia \u00e0 medida que os consumidores ganharem mais controle sobre os pr\u00f3prios dados\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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<\/span>0<\/span>%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tfoi o aumento na aten\u00e7\u00e3o com a segmenta\u00e7\u00e3o de qualidade\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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<\/span>0<\/span>%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tde aumento na CTR para uma marca B2B de tecnologia usando categorias contextuais personalizadas\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Uma <\/span><\/span> segmenta\u00e7\u00e3o <\/span><\/span> sofisticada <\/span><\/span> exige <\/span><\/span> uma <\/span><\/span> tecnologia <\/span><\/span> sofisticada <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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V\u00e1 al\u00e9m do bin\u00e1rio: use uma tecnologia que compreende o conte\u00fado da mesma forma que um humano e garanta que sua mensagem atinja os consumidores que mais se conectar\u00e3o com sua marca.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Context Control Targeting<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Entenda o contexto real, o sentimento e a sem\u00e2ntica de determinada p\u00e1gina da web \u2013 tudo isso em escala. Nossas solu\u00e7\u00f5es d\u00e3o aos compradores de m\u00eddia open web uma precis\u00e3o sem precedentes para segmentar conte\u00fado contextualmente relevante a determinada marca ou campanha, com o intuito de aumentar reconhecimento, engajamento e favorabilidade.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ler Mais <\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LOAD MORE<\/span><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Com nossa solu\u00e7\u00e3o de Context Control Targeting, voc\u00ea recebe:<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>Mais de 200 segmentos verticais, t\u00f3picos, sazonais e de proxy de audi\u00eancia<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Classifica\u00e7\u00e3o precisa em escala do conte\u00fado usando o que h\u00e1 de melhor em intelig\u00eancia sem\u00e2ntica<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Segmentos pr\u00e9-bid para segmenta\u00e7\u00e3o nas principais DSPs do mundo, como Google Display & Video 360, The Trade Desk, Verizon Media DSP, Adelphic e muitas outras<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Segmentos cuidadosamente selecionados<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Acesse segmenta\u00e7\u00e3o meticulosa para otimizar sua estrat\u00e9gia open web e atingir a audi\u00eancia desejada sem uso de cookies de terceiros. Nossa tecnologia preditiva usa an\u00e1lise de emo\u00e7\u00f5es e sentimentos para fazer uma pr\u00e9-sele\u00e7\u00e3o das p\u00e1ginas e categorizar o conte\u00fado antes de o bid sequer ser dado.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tLer Mais<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tLOAD MORE<\/span><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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With our carefully curated segments you get:<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>Segmenta\u00e7\u00e3o sazonal para datas como Natal, Volta \u00e0s Aulas e Black Friday<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Segmenta\u00e7\u00e3o vertical, como financeiro, entretenimento e bens de consumo embalados (CPG)<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Segmenta\u00e7\u00e3o t\u00f3pica, como quest\u00f5es sociais sens\u00edveis, desastres naturais, surtos e doen\u00e7as infecciosas<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Segmenta\u00e7\u00e3o de proxy de audi\u00eancia, como Come\u00e7ando uma Fam\u00edlia, Propriet\u00e1rios de Pequenas Empresas e F\u00e3s de Tecnologia<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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O segredo \u00e9 saber que sua campanha est\u00e1 sendo veiculada ao lado de conte\u00fado confi\u00e1vel. Aprofundar nosso relacionamento com a IAS para oferecer evita\u00e7\u00e3o contextual e segmenta\u00e7\u00e3o d\u00e1 aos anunciantes mais flexibilidade e transpar\u00eancia nas compras omnichannel.<\/p>

– Greg MacDonald, VP, parcerias no marketplace
<\/strong>Verizon Media<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Confira <\/span><\/span> insights <\/span><\/span> mais <\/span><\/span> profundos <\/span><\/span> das <\/span><\/span> solu\u00e7\u00f5es <\/span><\/span> de <\/span><\/span> segmenta\u00e7\u00e3o <\/span><\/span> contextual <\/span><\/span> no <\/span><\/span> IAS <\/span><\/span> Insider. <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Get deeper insights into cutting-edge contextual targeting solutions at the IAS Insider.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tExplore nossa lideran\u00e7a de ideias<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tRelat\u00f3rio de Qualidade de M\u00eddia: 20\u00aa Edi\u00e7\u00e3o\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t
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Benchmarks<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t
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\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tRelat\u00f3rio de Pulso da Ind\u00fastria para 2025\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t
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Especialistas<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tRelat\u00f3rio de Qualidade de M\u00eddia: 19a. Edi\u00e7\u00e3o\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
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Benchmarks<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Respostas <\/span><\/span> r\u00e1pidas <\/span><\/span> para <\/span><\/span> campanhas <\/span><\/span> din\u00e2micas. <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Seu sucesso \u00e9 nossa motiva\u00e7\u00e3o. Nossa Central de Ajuda global e a equipe de sucesso do cliente podem resolver sem demora qualquer pergunta que voc\u00ea venha a ter, a qualquer momento, sobre as solu\u00e7\u00f5es contextuais e os fluxos de trabalho.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tSaiba Mais<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

ALCANCE SUA AUDI\u00caNCIA EM UM MUNDO SEM COOKIES Assuma o controle com segmenta\u00e7\u00e3o contextual para cumprir as metas exclusivas da sua marca \u2013 antes mesmo de dar um bid. Nossa ci\u00eancia preditiva faz uma pr\u00e9-sele\u00e7\u00e3o das p\u00e1ginas e as categoriza…<\/p>\n","protected":false},"author":1,"featured_media":318674,"parent":318838,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-318945","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nIntegral Ad Science | Alcance sua audi\u00eancia ideal com segmenta\u00e7\u00e3o contextual<\/title>\n<meta name=\"description\" content=\"A Integral Ad Science (IAS) oferece uma solu\u00e7\u00e3o de segmenta\u00e7\u00e3o que n\u00e3o usa cookies e analisa sentimentos e emo\u00e7\u00f5es, auxiliando as marcas a alcan\u00e7arem os consumidores ideais e maximizarem o custo-benef\u00edcio das campanhas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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