{"id":318865,"date":"2023-06-06T07:18:32","date_gmt":"2023-06-06T07:18:32","guid":{"rendered":"https:\/\/integralads.com\/solutions-2\/ad-fraud\/"},"modified":"2025-05-29T09:48:07","modified_gmt":"2025-05-29T09:48:07","slug":"fraude-em-anuncios","status":"publish","type":"page","link":"https:\/\/integralads.com\/br\/solucoes\/fraude-em-anuncios\/","title":{"rendered":"Fraude em an\u00fancios"},"content":{"rendered":"\t\t
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Barre bots e alcance mais pessoas<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Com a previs\u00e3o de que o investimento em publicidade digital atingir\u00e1 US$ 870 bilh\u00f5es em n\u00edvel global at\u00e9 2027, o setor est\u00e1 mais focado do que nunca no combate \u00e0 fraude publicit\u00e1ria digital. <\/span>Damos a garantia de que seus an\u00fancios s\u00f3 ser\u00e3o exibidos a humanos e em publishers leg\u00edtimos, protegendo \u2013 com precis\u00e3o cir\u00fargica \u2013 seu or\u00e7amento contra bots.<\/p>

Mergulhe fundo na prote\u00e7\u00e3o contra fraudes usando nosso toolkit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Nossa <\/span><\/span> solu\u00e7\u00e3o <\/span><\/span> contra <\/span><\/span> fraude <\/span><\/span> em <\/span><\/span> an\u00fancios <\/span><\/span> abrange <\/span><\/span> o <\/span><\/span> seguinte: <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tCTV E V\u00cdDEO\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tLEIA MAS<\/span> <\/i><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tOpen Web\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tRedes Sociais\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Bots n\u00e3o compram<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Todos os meses, n\u00f3s processamos e analisamos trilh\u00f5es de eventos de dados, de todos os canais e plataformas, em busca de anomalias que indiquem fraude. Os dados agregados criam modelos de detec\u00e7\u00e3o escal\u00e1veis para diferenciar <\/span>o comportamento real de humanos do comportamento de rob\u00f4s<\/span>, mesmo em \u00e1reas at\u00e9 ent\u00e3o desconhecidas.<\/span> N\u00f3s tamb\u00e9m analisamos os sinais enviados durante uma sess\u00e3o espec\u00edfica do navegador ou de um dispositivo espec\u00edfico. Os bots t\u00eam um conjunto caracter\u00edstico de recursos que podem ser identificados por um mapeamento detalhado tanto do ambiente do navegador quanto das caracter\u00edsticas do dispositivo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Evite <\/span><\/span> desperd\u00edcio <\/span><\/span> em <\/span><\/span> gastos <\/span><\/span> com <\/span><\/span> m\u00eddia <\/span><\/span> mesmo <\/span><\/span> em <\/span><\/span> grande <\/span><\/span> escala <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tN\u00f3s ajudamos voc\u00ea a identificar onde, quando e como bots ilegais se infiltram no seu plano de m\u00eddia. Comece a bloquear as amea\u00e7as de fraude em an\u00fancios com precis\u00e3o antes mesmo de a impress\u00e3o ser veiculada \u2013 assim seu or\u00e7amento continua protegido.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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$<\/span>0<\/span> BI<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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em gastos com publicidade digital perdidos devido a fraude at\u00e9 2028<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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<\/span>0<\/span>,8%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tEm compara\u00e7\u00e3o com um grande concorrente, a tecnologia da IAS identifica 90,8% a mais de tr\u00e1fego de bots\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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<\/span>0<\/span>X<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Aumento nos n\u00edveis de fraude em campanhas que n\u00e3o utilizam ferramentas de mitiga\u00e7\u00e3o de fraude<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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N\u00e3o <\/span><\/span> importa <\/span><\/span> a <\/span><\/span> amea\u00e7a: <\/span><\/span> estamos <\/span><\/span> aqui <\/span><\/span> para <\/span><\/span> proteger <\/span><\/span> voc\u00ea <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A IAS \u00e9 l\u00edder no combate a fraudes em an\u00fancios, ao adotar uma abordagem equilibrada e incans\u00e1veis pesquisas. Nossa equipe especializada de analistas, engenheiros, hackers \u00e9ticos e cientistas de dados atacam o tr\u00e1fego inv\u00e1lido de todos os \u00e2ngulos para criar as solu\u00e7\u00f5es mais avan\u00e7adas do mercado.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Threat Lab<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nosso Threat Lab conta com especialistas que identificam e impedem atividades fraudulentas. Trabalhamos com as autoridades policiais e o meio acad\u00eamico para examinar as for\u00e7as por tr\u00e1s das fraudes na publicidade digital. Recentemente, o Threat Lab identificou um dos bots mais perigosos: o 404bot.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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LEIA MAIS<\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LOAD MORE<\/span><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Parceira de confian\u00e7a:<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>N\u00e3o d\u00e1 para confiar em listas de exclus\u00e3o para detec\u00e7\u00e3o e preven\u00e7\u00e3o de fraude em an\u00fancios<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Fomos uma das primeiras empresas a receber o selo TAG de certifica\u00e7\u00e3o contra fraudes<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Nossa tecnologia propriet\u00e1ria passou por rigorosos testes para garantir a voc\u00ea os resultados mais precisos e eficientes<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Metodologia em camadas<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00c9 fundamental ter uma abordagem em multicamadas para detec\u00e7\u00e3o de fraudes. Estrat\u00e9gias de fraude pouco sofisticadas e excessivamente cautelosas podem fazer com que voc\u00ea perca impress\u00f5es seguras e de alta qualidade. Temos orgulho em utilizar machine learning na solu\u00e7\u00e3o de fraude em an\u00fancios \u2013 e nossos resultados, os melhores do setor, s\u00e3o prova disso.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tLEIA MAIS<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tLOAD MORE<\/span><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Nosso machine learning real oferece a voc\u00ea:<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>Uma combina\u00e7\u00e3o exclusiva de mitiga\u00e7\u00e3o de bot determin\u00edstica e t\u00e1ticas din\u00e2micas de machine learning<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Precis\u00e3o na detec\u00e7\u00e3o de fraudes para evitar perda de oportunidades decorrentes de bloqueio excessivo e perdas financeiras decorrentes de bloqueio insuficiente<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Altas taxas de bloqueio cumulativas, resultando em maior prote\u00e7\u00e3o e menos desperd\u00edcio em bots<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Abordagem de tr\u00eas pilares<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tenha a detec\u00e7\u00e3o de fraudes mais precisa poss\u00edvel com nossa abordagem de tr\u00eas pilares. Nossa tecnologia de fraudes se baseia em uma s\u00e9rie de metodologias que, quando usadas em conjunto, detectam o desenvolvimento de uma fraude em an\u00fancios com incr\u00edvel precis\u00e3o.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tLEIA MAIS<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nossa abordagem de tr\u00eas pilares inclui:<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>An\u00e1lise comportamental e da rede: nossos mais de 10 bilh\u00f5es de impress\u00f5es di\u00e1rias criam uma vis\u00e3o macro da atividade do bot<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>An\u00e1lise do navegador e do dispositivo: sinais em tempo real na chamada do an\u00fancio<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Reconhecimento direcionado: an\u00e1lise de malware, descompila\u00e7\u00e3o de software e infiltra\u00e7\u00e3o em comunidades hackers orientam a detec\u00e7\u00e3o e a identifica\u00e7\u00e3o das amea\u00e7as que surgem<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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SOLU\u00c7\u00d5ES QUE GERAM RESULTADOS<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A IAS oferece solu\u00e7\u00f5es de publicidade digital inovadoras e l\u00edderes do setor desenhadas para gerar resultados superiores. Confira nosso pacote completo de produtos de medi\u00e7\u00e3o e otimiza\u00e7\u00e3o para saber como a IAS ajuda sua marca a ficar \u00e0 frente da concorr\u00eancia.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tLOAD MORE<\/span><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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SOLUTIONS THAT DRIVE RESULTS<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>MEASUREMENT: Protect your brand and verify the impact of your digital campaigns with enriched measurement solutions available for all digital formats and device types<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>OPTIMIZATION: Maximize campaign ROI with optimization solutions that cover media investments across social, CTV, and programmatic<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>PUBLISHER: Grow your audience and boost yield with ad monetization services that power revenue growth and better streaming experiences<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Obtenha <\/span><\/span> insights <\/span><\/span> mais <\/span><\/span> profundos <\/span><\/span> sobre <\/span><\/span> solu\u00e7\u00f5es <\/span><\/span> avan\u00e7adas <\/span><\/span> de <\/span><\/span> combate <\/span><\/span> \u00e0 <\/span><\/span> fraude <\/span><\/span> publicit\u00e1ria <\/span><\/span> no <\/span><\/span> IAS <\/span><\/span> INSIDER. <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tExplore nossa lideran\u00e7a de ideias<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\r\n\t\t\t\t\t\t\t\"IAS\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tRelat\u00f3rio de Qualidade de M\u00eddia: 20\u00aa Edi\u00e7\u00e3o\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
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Benchmarks<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t
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\r\n\t\t\t\t\t\t\t\"2025\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tRelat\u00f3rio de Pulso da Ind\u00fastria para 2025\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
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Especialistas<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tRelat\u00f3rio de Qualidade de M\u00eddia: 19a. Edi\u00e7\u00e3o\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
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Benchmarks<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Respostas <\/span><\/span> r\u00e1pidas <\/span><\/span> para <\/span><\/span> campanhas <\/span><\/span> din\u00e2micas. <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Seu sucesso \u00e9 nossa motiva\u00e7\u00e3o. Nossa Central de Ajuda global e a equipe de sucesso do cliente podem resolver sem demora qualquer pergunta que voc\u00ea venha a ter, a qualquer momento, sobre as solu\u00e7\u00f5es de fraude e os fluxos de trabalho.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tSaiba Mais<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Barre bots e alcance mais pessoas Com a previs\u00e3o de que o investimento em publicidade digital atingir\u00e1 US$ 870 bilh\u00f5es em n\u00edvel global at\u00e9 2027, o setor est\u00e1 mais focado do que nunca no combate \u00e0 fraude publicit\u00e1ria digital. Damos…<\/p>\n","protected":false},"author":1,"featured_media":318674,"parent":318838,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-318865","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nIntegral Ad Science | A certeza de que voc\u00ea est\u00e1 segmentando por impress\u00f5es livres de fraudes<\/title>\n<meta name=\"description\" content=\"A detec\u00e7\u00e3o de fraudes da Integral Ad Science (IAS) impede bots sem fazer bloqueio excessivo de humanos reais, garantindo exatid\u00e3o na detec\u00e7\u00e3o e na preven\u00e7\u00e3o com t\u00e1ticas de machine learning din\u00e2mico.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/solutions\/ad-fraud\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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