{"id":315910,"date":"2023-06-07T11:32:05","date_gmt":"2023-06-07T11:32:05","guid":{"rendered":"https:\/\/integralads.com\/innovation-2\/"},"modified":"2025-05-19T06:34:34","modified_gmt":"2025-05-19T06:34:34","slug":"innovation","status":"publish","type":"page","link":"https:\/\/integralads.com\/es\/innovation\/","title":{"rendered":"Innovation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"315910\" class=\"elementor elementor-315910 elementor-292605\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-e961dc3 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"457\" data-id=\"e961dc3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8f17e08\" data-eae-slider=\"96888\" data-id=\"8f17e08\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-70f2e02 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"38367\" data-id=\"70f2e02\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7e36670\" data-eae-slider=\"36840\" data-id=\"7e36670\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd402fa h3 elementor-widget elementor-widget-heading\" data-id=\"dd402fa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Vamos m\u00e1s all\u00e1 de la verificaci\u00f3n para que cada impresi\u00f3n cuente<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d8aa15 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0d8aa15\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En IAS, la innovaci\u00f3n es la esencia de todo lo que hacemos. Creamos productos, ofrecemos soluciones y colaboramos con los l\u00edderes del sector con el fin de maximizar los resultados de las marcas, los publishers y las plataformas m\u00e1s importantes del mundo. Con servicios que van desde los incomparables datos e insights en tiempo real hasta el aprendizaje autom\u00e1tico avanzado y las colaboraciones exclusivas, IAS sigue siendo el punto de referencia en cuanto a confianza y transparencia en la calidad de medios digitales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-602b59b light-green-button elementor-widget__width-auto elementor-widget elementor-widget-pix-button\" data-id=\"602b59b\" data-element_type=\"widget\" data-widget_type=\"pix-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a  href=\"\/es\/acerca-de-ias\/liderazgo-y-premios\/\" class=\"btn m-0     btn-green d-inline-block      btn-xl\"     ><span class=\"font-weight-bold \" >Sobre<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45ebb5d light-green-button elementor-widget__width-auto elementor-widget elementor-widget-pix-button\" data-id=\"45ebb5d\" data-element_type=\"widget\" data-widget_type=\"pix-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a  href=\"\/es\/clientes\/plataformas-partners\/\" class=\"btn m-0     btn-green d-inline-block      btn-xl\"     ><span class=\"font-weight-bold \" >Colaboraciones<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-02d50fb\" data-eae-slider=\"25046\" data-id=\"02d50fb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-4feb5bc elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"89772\" data-id=\"4feb5bc\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a07f012\" data-eae-slider=\"96988\" data-id=\"a07f012\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-ba4f6aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"79907\" data-id=\"ba4f6aa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-70f5ccd\" data-eae-slider=\"77843\" data-id=\"70f5ccd\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b439ab2 h3 elementor-widget elementor-widget-heading\" data-id=\"b439ab2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Quality Impressions\u2122<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53fe6f6 elementor-widget elementor-widget-text-editor\" data-id=\"53fe6f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Quality Impression\u2122 es un par\u00e1metro propiedad de IAS y certificado por MRC que contribuye a garantizar el cumplimiento de los est\u00e1ndares de calidad de medios. Para que un anuncio digital se considere Quality Impression\u2122, debe estar visible para una persona real en un entorno adecuado y seguro para la marca. Todo ello en una localizaci\u00f3n geogr\u00e1fica correcta. Gracias a Quality Impressions\u2122 y Quality Attention\u2122, cada impresi\u00f3n cuenta.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bec48ee elementor-widget elementor-widget-button\" data-id=\"bec48ee\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"\/es\/acerca-de-ias\/quality-impressions\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">M\u00e1s informaci\u00f3n<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9f981f5\" data-eae-slider=\"89019\" data-id=\"9f981f5\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-57c985d elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"99300\" data-id=\"57c985d\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1730a7e\" data-eae-slider=\"87532\" data-id=\"1730a7e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-cdb6711 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"68951\" data-id=\"cdb6711\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2e25cde\" data-eae-slider=\"98886\" data-id=\"2e25cde\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0c5cbdd\" data-eae-slider=\"92886\" data-id=\"0c5cbdd\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14d7326 h3 elementor-widget elementor-widget-heading\" data-id=\"14d7326\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Laboratorio de amenazas<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-448e3ab elementor-widget elementor-widget-text-editor\" data-id=\"448e3ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nuestro Laboratorio de amenazas est\u00e1 repleto de expertos que identifican y detienen las actividades fraudulentas. Trabajamos con los cuerpos policiales y personas del \u00e1mbito acad\u00e9mico para examinar los procesos que se dan tras el fraude en la publicidad digital. Recientemente, nuestro Laboratorio de amenazas identific\u00f3 uno de los bots m\u00e1s da\u00f1inos, el 404bot.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-273683c elementor-widget elementor-widget-button\" data-id=\"273683c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"\/es\/soluciones\/ad-fraud\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">M\u00e1s informaci\u00f3n<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-8028d0d elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"37295\" data-id=\"8028d0d\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29adf47\" data-eae-slider=\"9749\" data-id=\"29adf47\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-a247621 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"60206\" data-id=\"a247621\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5816f7a\" data-eae-slider=\"64601\" data-id=\"5816f7a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2324e3b h3 elementor-widget elementor-widget-heading\" data-id=\"2324e3b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Total Visibility\u2122<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88ecbbe elementor-widget elementor-widget-text-editor\" data-id=\"88ecbbe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Total Visibility\u2122 es una soluci\u00f3n exclusiva y pionera en el sector que ofrece una enorme transparencia sobre las compras program\u00e1ticas de medios. Tras identificar una necesidad urgente de aumentar la transparencia en la cadena de suministro program\u00e1tica, nuestro equipo desarroll\u00f3 una soluci\u00f3n que reduce el desperdicio de medios, proporciona transparencia financiera y optimiza las compras program\u00e1ticas. Mantenemos el compromiso de escuchar a nuestros clientes e innovar por objetivos con el fin de ofrecer soluciones de calidad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ed6a76 elementor-widget elementor-widget-button\" data-id=\"1ed6a76\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/integralads.com\/es\/soluciones\/open-web\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">M\u00e1s informaci\u00f3n<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-85c65e2\" data-eae-slider=\"2529\" data-id=\"85c65e2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-dabcc86 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"27569\" data-id=\"dabcc86\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d667a4\" data-eae-slider=\"649\" data-id=\"7d667a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-d55486e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"79531\" data-id=\"d55486e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4905a1c\" data-eae-slider=\"14846\" data-id=\"4905a1c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-815a343\" data-eae-slider=\"10310\" data-id=\"815a343\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-befa1ee h3 elementor-widget elementor-widget-heading\" data-id=\"befa1ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Nuestro compromiso con la calidad de medios<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44a08ef elementor-widget elementor-widget-text-editor\" data-id=\"44a08ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La misi\u00f3n de IAS es convertirse en la referencia global en cuanto a confianza y transparencia en la calidad de medios digitales. Nuestro Informe de calidad de medios bianual se vale de una base de datos con billones de eventos de datos globales medidos cada mes para ofrecer un bar\u00f3metro del sector que sirva de punto de referencia a los compradores y vendedores de anuncios para medir la calidad de sus campa\u00f1as e inventarios.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-060161f elementor-widget elementor-widget-button\" data-id=\"060161f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"\/es\/insider\/category\/topics\/mqr\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">M\u00e1s informaci\u00f3n<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-cabafc3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"26043\" data-id=\"cabafc3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4862514\" data-eae-slider=\"25863\" data-id=\"4862514\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce78986 h3 elementor-widget elementor-widget-heading\" data-id=\"ce78986\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">HISTORIA DE INNOVACI\u00d3N<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3155a4 elementor-widget elementor-widget-html\" data-id=\"c3155a4\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"accordion\"><ul class=\"timeline\"><li><h4>2009<\/h4><div><a href=\"#\"><h2>2009<\/h2><p>Integral Ad Science (IAS), anteriormente AdSafe<br> Media, tiene su sede en Nueva York y aborda las <br>crecientes inquietudes de los anunciantes con<br> respecto a la calidad de medios digitales y el<br> Brand Safety.<\/p> \n \n <p>IAS lanza la primera soluci\u00f3n de Brand Safety,<br> que permite a los anunciantes tener m\u00e1s control<br> sobre las ubicaciones de sus anuncios en<br> la web abierta. \n \n<\/p><span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>Inversi\u00f3n en<\/h5><h6>Brand Safety<\/h6><\/span>\t\n\t\t  \n        <\/a><\/div><\/li><li><h4>2010<\/h4><div><a href=\"#\"><h2>2010<\/h2><p>IAS lanza la primera soluci\u00f3n de visibilidad para <br>aportar a los anunciantes insights sobre la cantidad<br> de visualizaciones de sus anuncios. <\/p>\n \n <p>IAS lanza sus primeros puntos de referencia sobre<br> la calidad de medios digitales, los de visibilidad y<br> Brand Safety, que ahora se comparten dos veces<br> al a\u00f1o a trav\u00e9s del Informe de calidad de medios. \n \n <br><\/p><span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>Inversi\u00f3n en<\/h5><h6>Visibilidad, Informe de calidad de medios<\/h6><\/span>\t\n\t\t  \n        <\/a><\/div><\/li><li><h4>2011<\/h4><div><a href=\"#\"><h2>2011<\/h2><p>Durante el desarrollo del primer producto de <br>Ad Fraud digital, IAS descubre un novedoso<br> patr\u00f3n de Ad Fraud que afecta a decenas de<br> marcas conocidas. \n <br><\/p><span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>Inversi\u00f3n en<\/h5><h6>Ad fraud<\/h6><\/span>\t\n\t\t  \n        <\/a><\/div><\/li><li><h4>2012<\/h4><div><a href=\"#\"><h2>2012<\/h2><p>IAS lanza la primera tecnolog\u00eda capaz de detectar<br> y bloquear el Ad Fraud digital, con lo que redefine <br>la forma en que los anunciantes y los publishers<br> compran y venden los medios de forma directa. <\/p><span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>Inversi\u00f3n en<\/h5><h6>Ad fraud<\/h6><\/span>\t\n\t\t  \n        <\/a><\/div><\/li><li><h4>2013<\/h4><div><a href=\"#\"><h2>2013<\/h2><p>IAS obtiene la patente de una tecnolog\u00eda exclusiva<br> para el bloqueo de anuncios que se asegura de<br> que los anunciantes paguen solo por las impresiones<br> que se ajustan estrictamente a sus objetivos de<br> calidad de medios. <\/p>\n \n <p>IAS se expande mundialmente y abre su primera<br> oficina internacional en Londres.<\/p> \n \n <p>IAS recibe la certificaci\u00f3n de Media Rating Council<br> (MRC) para las innovadoras funciones de tecnolog\u00eda<br> digital relacionadas con la visibilidad.\n <\/p><span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>Inversi\u00f3n en<\/h5><h6>Ad Fraud, expansi\u00f3n global<\/h6><\/span>\t\n\t\t  \n        <\/a><\/div><\/li><li><h4>2014<\/h4><div><a href=\"#\"><h2>2014<\/h2><p>IAS adquiere la empresa de an\u00e1lisis de servicios<br> de publicidad m\u00f3vil Simplytics, lo que permite<br> a los anunciantes verificar y optimizar las campa\u00f1as<br> In-app y Mobile web. <\/p>\n \n <p>IAS saca a la luz la primera soluci\u00f3n completa de<br> verificaci\u00f3n de v\u00eddeo, que permite a los anunciantes<br> supervisar el Brand Safety, la geolocalizaci\u00f3n, <br>el contexto y la actividad sospechosa.  <\/p><span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>Inversi\u00f3n en<\/h5><h6>Mobile<\/h6><\/span>\t\n\t\t  \n        <\/a><\/div><\/li><li><h4>2015<\/h4><div><a href=\"#\"><h2>2015<\/h2><p>IAS crea oficialmente el Laboratorio de amenazas,<br> en el que un equipo de especialistas se dedica en<br> exclusiva a investigar los patrones de fraude.<\/p> \n \n <p>El MRC concede a IAS la certificaci\u00f3n para la <br>medici\u00f3n de la visualizaci\u00f3n de anuncios de v\u00eddeo,<br> que se a\u00f1ade a las anteriores certificaciones del<br> MRC en cuanto a visibilidad de anuncios Display <br>y Brand Safety. (nota de prensa como referencia)<br>\n <\/p><span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>Inversi\u00f3n en<\/h5><h6>Laboratorio de amenazas<\/h6><\/span>\t\n\t\t  \n        <\/a><\/div><\/li><li><h4>2016<\/h4><div><a href=\"#\"><h2>2016<\/h2><p>IAS anuncia colaboraciones pioneras en el sector<br> con las plataformas sociales Facebook y YouTube<\/p>\n \n<p> IAS pone a disposici\u00f3n de todo el sector su kit<br> propietario de desarrollo de software (SDK) de <br>c\u00f3digo abierto, con lo que se unifica la medici\u00f3n <br>In-app. <\/p>\n \n <p>IAS se convierte en la primera empresa en recibir<br> la certificaci\u00f3n del MRC sobre la medici\u00f3n de la<br> visibilidad y la detecci\u00f3n de SIVT en el tr\u00e1fico<br> web en Desktop y Mobile.<br> (Nota de prensa como referencia)\n \n <\/p><span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>Inversi\u00f3n en<\/h5><h6>Facebook, YouTube (cobertura ampliada)<\/h6><\/span>\t\n\t\t  \n        <\/a><\/div><\/li><li><h4>2017<\/h4><div><a href=\"#\"><h2>2017<\/h2><p>IAS mide la visibilidad de los anuncios de v\u00eddeo<br> en Twitter. <\/p>\n \n <p>IAS ampl\u00eda el alcance global de la soluci\u00f3n de<br> Brand Safety ofreciendo cobertura en 40 idiomas. <\/p>\n \n<p> IAS lanza los segmentos pre-bid de fraude Mobile <br>In-app y las soluciones de optimizaci\u00f3n de publisher.<\/p><span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>Inversi\u00f3n en<\/h5><h6>Instagram, Twitter, Snapchat, <br>Verizon Media, Facebook Audience <br>Network<\/h6><\/span>\t\n\t\t  \n        <\/a><\/div><\/li><li><h4>2018<\/h4><div><a href=\"#\"><h2>2018<\/h2><p>IAS colabora con YouTube para crear una soluci\u00f3n <br> de Brand Safety adaptable y es seleccionada por<br> Google como socio de medici\u00f3n preferencial para <br>el Brand Safety y la visibilidad.<\/p>\n \n <p>IAS lanza la medici\u00f3n de visibilidad y fraude en<br> Snapchat para aportar mayor transparencia y<br> capacidad de medici\u00f3n de la calidad de medios<br> de los v\u00eddeos y fotos In-app.  <\/p><span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>Inversi\u00f3n en<\/h5><h6>Spotify, Snapchat<\/h6><\/span>\t\n\t\t  \n        <\/a><\/div><\/li><li><h4>2019<\/h4><div><a href=\"#\"><h2>2019<\/h2><p>IAS lanza Quality Impressions\u2122, anteriormente<br>denominada \"Qualified Ads\", un par\u00e1metro de calidad <br>de medios unificado que mide las impresiones que<br> cumplen los requisitos de geolocalizaci\u00f3n, Brand<br> Safety, visibilidad y ausencia de fraude. <\/p>\n \n <p>IAS desarrolla la primera soluci\u00f3n para la verificaci\u00f3n<br> de televisi\u00f3n conectada (CTV) con Verizon y algunos<br> de los principales publishers de v\u00eddeo, como Hulu,<br> Roku y FireTV<\/p>\n \n <p>IAS adquiere ADmantX, el principal proveedor de<br> soluciones basadas en la sem\u00e1ntica cognitiva, <br>lo que permite a los publishers y anunciantes<br> relacionar los anuncios con contenido en l\u00ednea<br> relevante en el nivel de p\u00e1gina.<\/p>\n \n <p>Lisa Utzschneider se une a IAS como CEO. <\/p><span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>Inversi\u00f3n en<\/h5><h6>Facebook (Brand safety), <br>YouTube (Brand safety)<\/h6><\/span>\t\n\t\t  \n        <\/a><\/div><\/li><li><h4>2020<\/h4><div><a href=\"#\"><h2>2020<\/h2><p>IAS colabora con Google para lanzar las etiquetas<br> autom\u00e1ticas de Google Display &amp; Video 360, una<br> soluci\u00f3n pionera en el mundo que proporciona un<br> flujo de trabajo optimizado y reduce el tiempo de<br> activaci\u00f3n de la verificaci\u00f3n de IAS. <\/p>\n \n <p>IAS lanza Context Control Avoidance, que ofrece una<br> clasificaci\u00f3n precisa del contenido a escala, y <br>Context Control Targeting, que permite buscar<br> contenido con relevancia contextual para aumentar <br>el reconocimiento y la interacci\u00f3n sin necesidad de<br> usar cookies. <\/p>\n \n <p>IAS colabora con Amino Payments para lanzar Total<br> Visibility, que ofrece a los anunciantes insights sobre <br>el porcentaje de medios desperdiciados y su<br> impacto financiero y les permite optimizar las<br> campa\u00f1as en cuanto rentabilidad y calidad de medios<\/p> \n \n <p>IAS obtiene la certificaci\u00f3n tanto para \u00abInformes sobre<br> Brand Safety\u00bb como para \u00abTecnolog\u00eda de idoneidad<br> de marca y Contextual Targeting\u00bb en el programa de<br> medici\u00f3n de YouTube.<\/p>\n \n <span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>Inversi\u00f3n en<\/h5><h6>Facebook, Pinterest, LinkedIn<br> Audience Network,\n\t\t\t Microsoft Audience <br>Network<\/h6><\/span>\t\n\t\t  \n        <\/a><\/div><\/li><li><h4>2021<\/h4><div><a href=\"#\"><h2>2021<\/h2><p>IAS acquiert Amino Payments, un fournisseur leader <br>en mati\u00e8re de transparence de la publicit\u00e9<br> programmatique, afin de continuer \u00e0 offrir l'ensemble<br> le plus complet de solutions de transparence<br> programmatique. <\/p>\n        \n<p>\nIAS ach\u00e8ve son introduction en bourse. <\/p>\n\n<p>IAS acquiert Publica, acc\u00e9l\u00e9rant sa strat\u00e9gie CTV<br> pour aider les \u00e9diteurs \u00e0 mieux mon\u00e9tiser leur<br> inventaire vid\u00e9o sur TV Connect\u00e9e et pr\u00e9voit de <br>construire des outils suppl\u00e9mentaires pour apporter <br>aux annonceurs la transparence n\u00e9cessaire sur la<br> qualit\u00e9 m\u00e9dia de l'inventaire CTV.<\/p>\n\n<p>Lancement de la premi\u00e8re solution in-feed d'IAS <br>pour la Brand Safety sur TikTok.<\/p> \n\t\t\t    \n\t\t\t<span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>Inversi\u00f3n en<\/h5><h6>TikTok, Twitter (first in-feed brand <br>safety ever), and more<\/h6><\/span>\t\n\t\t  \n        <\/a><\/div><\/li>\n        <li>\n\t\t<h4>2022<\/h4>\n      <div>\n        <a href=\"#\">\n          <h2>2022<\/h2>\n          <p>\n              IAS adquiere Context, una empresa de<br> clasificaci\u00f3n de contenidos digitales con sede <br>en Par\u00eds. Esto permite a los anunciantes<br> identificar el contenido adecuado para la marca,<br> m\u00e1s all\u00e1 de los marcos est\u00e1ndar, y segmentar<br> contextualmente con precisi\u00f3n.  <\/p> \n \n<p>\nIAS lanza un panel de control de CTV dentro<br> de IAS Signal. Lo que ofrece informaci\u00f3n muy <br>avanzada y en directo sobre la calidad de los<br> medios, y permite a los anunciantes medir la<br> calidad de los medios con datos de CTV<br> basados en el dispositivo, aplicaci\u00f3n, canal, <br>g\u00e9nero, categor\u00eda de contenido y puntuaci\u00f3n.\n\n\t\t\t<\/p>\n\t\t\n\t\t  \n        <\/a>\n      <\/div>\n    <\/li>\n        <\/ul><\/div>\n\n<style>\nul.timeline li h4 {\nborder-top: 4px solid;\n    color: #6EFF29;\n   \n    font-size: 22px !important;\n    font-weight: normal;\n    height: 20px;\n    margin: 10px 0 0 -13px;\n    padding: 0 0 10px;\n    position: absolute;\n    transform: rotate(\n270deg);\n    width: 45px;\n}\n.accordion ul.timeline li:nth-child(1) h4 { margin-top: 500px;}\n.accordion ul.timeline li:nth-child(2) h4 { margin-top: 460px;}\n.accordion ul.timeline li:nth-child(3) h4 { margin-top: 430px;}\n.accordion ul.timeline li:nth-child(4) h4 { margin-top: 400px;}\n.accordion ul.timeline li:nth-child(5) h4 { margin-top: 360px;}\n.accordion ul.timeline li:nth-child(6) h4 { margin-top: 330px;}\n.accordion ul.timeline li:nth-child(7) h4 { margin-top: 300px;}\n.accordion ul.timeline li:nth-child(8) h4 { margin-top: 270px;}\n.accordion ul.timeline li:nth-child(9) h4 { margin-top: 240px;}\n.accordion ul.timeline li:nth-child(10) h4 { margin-top:210px;}\n.accordion ul.timeline li:nth-child(11) h4 { margin-top: 180px;}\n.accordion ul.timeline li:nth-child(12) h4 { margin-top: 140px;}\n.accordion ul.timeline li:nth-child(13) h4 { margin-top: 100px;}\n.accordion ul.timeline li:nth-child(14) h4 { margin-top: 60px;}\n\n.accordion ul.timeline  li:hover h4{\n\tdisplay:none;\n\t \n}\n\n.accordion ul.timeline {\n  width: 100%;\n  display: table;\n  table-layout: fixed;\n  margin: 0;\n  padding: 0;\n}\n.accordion ul.timeline  li {\n  display: table-cell;\n  vertical-align: bottom;\n  position: relative;\n  width: 16.666%;\n  height: 710px;\n  background-repeat: no-repeat;\n  background-position: center center;\n  transition: all 800ms ease;\n  border-right: 1px solid #929292;\n}\n.accordion ul.timeline  li div {\n  display: block;\n  overflow: hidden;\n  width: 100%;\n}\n\n.accordion ul.timeline  li div a {\n  display: block;\n  height: 710px;\n  width: 100%;\n  position: relative;\n  z-index: 3;\n  vertical-align: bottom;\n  padding: 0;\n  box-sizing: border-box;\n  color: #fff;\n  text-decoration: none;\n   font-family: open sans;\n  transition: all 200ms ease;\n}\n.accordion ul.timeline  li div a * {\n  opacity: 0;\n  margin: 0;\n  width: 100%;\n  text-overflow: ellipsis;\n  position: relative;\n  z-index: 5;\n  white-space: nowrap;\n  overflow: hidden;\n  -webkit-transform: translateX(-20px);\n  transform: translateX(-20px);\n  -webkit-transition: all 400ms ease;\n  transition: all 400ms ease;\n}\n.accordion ul.timeline  li div a h2 {\n   border-left: 4px solid;\n    \n    font-size: 42px;\n    font-weight: bold !important;\n    margin-bottom: 2px;\n    padding: 0 0 0 20px;\n    text-overflow: clip;\n    text-transform: uppercase;\n    color: #2D5E4A;\n    top: 30px;\n}\n.accordion ul.timeline li div a p {\n    display: block;\n    font-size: 14px;\n    height: auto;\n    padding: 10px 0 0px 26px;\n    top: 30px;\n    width: 88%;\n    color: #000;\n    \n    line-height: 21px;\n}\n.accordion ul.timeline  li div a h6 {color:#000;}\n.accordion ul.timeline  li div a h5 {color:#2D5E4A;\nfont-weight: bold !important;\n    font-size: 19px !important;\n}\n.secondCol {\n  left: 50%;\n    top: -26px;\n}\n.firstCol {\n    font-size: 28px;\n    left: 27px;\n    position: relative !important;\n    top: 50px;\n}\n.thirdCol {    \n    left: 27px;\n    position: relative !important;    \n}\n.fifthCol {    \n    left: 27px;\n     top: -60px;\n}\n.fourthCol{    \n    left: 50%;    \n\ttop: -80px;\n}\n.firstCol > h5, \n.secondCol > h5 , \n.thirdCol > h5 ,\n.fourthCol > h5 ,\n.fifthCol > h5  {\n   \n    font-size: 35px;\n    font-weight: lighter;\n}\n.firstCol > h6,\n.secondCol > h6 ,\n.thirdCol > h6 ,\n.fourthCol > h6 ,\n.fifthCol > h6 \n{\n    \n    font-size: 16px;\n    font-weight: bold;\n    margin: 0;\n    padding: 0;\n}\n\n.accordion ul.timeline:hover li {\n  width: 8%;\n}\n.accordion ul.timeline:hover li:hover {\n  width: 60%;\n}\n\n.accordion ul.timeline:hover li:hover a {\n  background: rgba(239,239,239, 1);\n}\n.accordion ul.timeline:hover li:hover a * {\n  opacity: 1;\n  -webkit-transform: translateX(0);\n  transform: translateX(0);\n}\n\n\n\n\n\n.accordion ul.timeline  li:nth-child(2) {\n  background-image: url(\"\");\n}\n\n\n\n\n\n\n\n\n\n.accordion {\n  width: 100%;\n  max-width: 1300px;\n  height: 710px;\n  overflow: hidden;\n  margin:0px auto 0;\n  background:#2D5E4A;\n}\n\n\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-679ffd1 elementor-section-stretched elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-eae-slider=\"94368\" data-id=\"679ffd1\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11a75be\" data-eae-slider=\"7830\" data-id=\"11a75be\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-4822716 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"4211\" data-id=\"4822716\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-aa38cc5\" data-eae-slider=\"10547\" data-id=\"aa38cc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea41493 elementor-widget__width-initial elementor-widget elementor-widget-pix-sliding-text\" data-id=\"ea41493\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"pix-sliding-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"sliding-text-33547126\" class=\"mb-3 text-left \"><h3 class=\"mb-32 pix-sliding-headline-2 animate-in body-font \" data-anim-type=\"pix-sliding-text\" pix-anim-delay=\"500\" data-class=\"body-font text-white\" style=\"\"><span class=\"slide-in-container \"><span class=\"pix-sliding-item body-font text-white\" style=\"transition-delay: 0ms;\">CONSTRUYENDO&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item body-font text-white\" style=\"transition-delay: 0ms;\">EL&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item body-font text-white\" style=\"transition-delay: 0ms;\">FUTURO&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item body-font text-white\" style=\"transition-delay: 0ms;\">DE&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item body-font text-white\" style=\"transition-delay: 0ms;\">LA&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item body-font text-white\" style=\"transition-delay: 0ms;\">PUBLICIDAD&#32;<\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c1e20c elementor-widget__width-initial body-2 elementor-widget elementor-widget-pix-text\" data-id=\"0c1e20c\" data-element_type=\"widget\" data-widget_type=\"pix-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pix-el-text w-100 text-left \" ><p class=\" resp-option text-white text-left \" >En IAS, creamos soluciones para ayudar al sector de la publicidad a captar la atenci\u00f3n de los consumidores y convertir esa atenci\u00f3n en acci\u00f3n. Desde el departamento de data science al de ventas, pasando por el de IT, todo el mundo tiene un papel en el avance del negocio. Nuestra fuerza proviene de la incre\u00edble diversidad de perspectivas, antecedentes y habilidades, y es por eso que buscamos las mentes m\u00e1s brillantes del mundo para unirse a nuestro equipo.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-757606d body-3 dark-green-button elementor-widget elementor-widget-pix-button\" data-id=\"757606d\" data-element_type=\"widget\" data-widget_type=\"pix-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a  href=\"\/es\/acerca-de-ias\/empleo\/\" class=\"btn m-0     btn-green d-inline-block      btn-xl\"     ><span class=\"font-weight-bold \" >Ver ofertas<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-94520b7\" data-eae-slider=\"54026\" data-id=\"94520b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Vamos m\u00e1s all\u00e1 de la verificaci\u00f3n para que cada impresi\u00f3n cuente En IAS, la innovaci\u00f3n es la esencia de todo lo que hacemos. Creamos productos, ofrecemos soluciones y colaboramos con los l\u00edderes del sector con el fin de maximizar los&#8230;<\/p>\n","protected":false},"author":1,"featured_media":312680,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-315910","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Integral Ad Science | Impulsa tus resultados a trav\u00e9s de la innovaci\u00f3n<\/title>\n<meta name=\"description\" content=\"Integral Ad Science lidera e impulsa la innovaci\u00f3n en la industria de la publicidad digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/innovation\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovation\" \/>\n<meta property=\"og:description\" content=\"Integral Ad Science lidera e impulsa la innovaci\u00f3n en la industria de la publicidad digital.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/es\/innovation\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-19T06:34:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/NEW-2023-Website-Feature-Image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"5000\" \/>\n\t<meta property=\"og:image:height\" content=\"2617\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/es\/innovation\/\",\"url\":\"https:\/\/integralads.com\/es\/innovation\/\",\"name\":\"Integral Ad Science | Impulsa tus resultados a trav\u00e9s de la innovaci\u00f3n\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/integralads.com\/es\/innovation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/es\/innovation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/NEW-2023-Website-Feature-Image.png\",\"datePublished\":\"2023-06-07T11:32:05+00:00\",\"dateModified\":\"2025-05-19T06:34:34+00:00\",\"description\":\"Integral Ad Science lidera e impulsa la innovaci\u00f3n en la industria de la publicidad digital.\",\"breadcrumb\":{\"@id\":\"https:\/\/integralads.com\/es\/innovation\/#breadcrumb\"},\"inLanguage\":\"es-ES\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/integralads.com\/es\/innovation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\/\/integralads.com\/es\/innovation\/#primaryimage\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/NEW-2023-Website-Feature-Image.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/NEW-2023-Website-Feature-Image.png\",\"width\":5000,\"height\":2617},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/integralads.com\/es\/innovation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/integralads.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Innovation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/integralads.com\/#website\",\"url\":\"https:\/\/integralads.com\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/integralads.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-ES\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/integralads.com\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\/\/integralads.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/integralads\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Integral Ad Science | Impulsa tus resultados a trav\u00e9s de la innovaci\u00f3n","description":"Integral Ad Science lidera e impulsa la innovaci\u00f3n en la industria de la publicidad digital.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/es\/innovation\/","og_locale":"es_ES","og_type":"article","og_title":"Innovation","og_description":"Integral Ad Science lidera e impulsa la innovaci\u00f3n en la industria de la publicidad digital.","og_url":"https:\/\/integralads.com\/es\/innovation\/","og_site_name":"Integral Ad Science","article_modified_time":"2025-05-19T06:34:34+00:00","og_image":[{"width":5000,"height":2617,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/NEW-2023-Website-Feature-Image.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@integralads","twitter_misc":{"Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/integralads.com\/es\/innovation\/","url":"https:\/\/integralads.com\/es\/innovation\/","name":"Integral Ad Science | Impulsa tus resultados a trav\u00e9s de la innovaci\u00f3n","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/es\/innovation\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/es\/innovation\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/NEW-2023-Website-Feature-Image.png","datePublished":"2023-06-07T11:32:05+00:00","dateModified":"2025-05-19T06:34:34+00:00","description":"Integral Ad Science lidera e impulsa la innovaci\u00f3n en la industria de la publicidad digital.","breadcrumb":{"@id":"https:\/\/integralads.com\/es\/innovation\/#breadcrumb"},"inLanguage":"es-ES","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/es\/innovation\/"]}]},{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/integralads.com\/es\/innovation\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/NEW-2023-Website-Feature-Image.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/NEW-2023-Website-Feature-Image.png","width":5000,"height":2617},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/es\/innovation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/es\/"},{"@type":"ListItem","position":2,"name":"Innovation"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-ES"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/pages\/315910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/comments?post=315910"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/pages\/315910\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/media\/312680"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/media?parent=315910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}