{"id":315886,"date":"2023-06-09T10:15:41","date_gmt":"2023-06-09T10:15:41","guid":{"rendered":"https:\/\/integralads.com\/about-ias\/quality-impressions\/"},"modified":"2024-10-08T10:12:43","modified_gmt":"2024-10-08T10:12:43","slug":"quality-impressions","status":"publish","type":"page","link":"https:\/\/integralads.com\/es\/innovation\/quality-impressions\/","title":{"rendered":"Quality Impressions"},"content":{"rendered":"\t\t
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Quality Impressions\u2122<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Los anuncios de calidad se merecen Quality Impressions \u2122. Haz que cada impresi\u00f3n cuente controlando la calidad de medios que compres o por los que pujes. En IAS nuestro objetivo es ofrecer a nuestros clientes transparencia en la calidad de medios.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Descarga nuestro dossier de Quality Impressions.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Las <\/span><\/span> primeras <\/span><\/span> impresiones <\/span><\/span> cuentan <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La Quality Impression\u2122 de IAS es un indicador acreditado por el MRC con el que se mide la calidad de los medios. Para poder considerarse una Quality Impression, el anuncio digital debe poder ser visto por personas reales en un entorno apropiado y seguro para la marca. Siempre, en el geo adecuado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\tViewabliity es la piedra angular de la calidad.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tLos bots no compran. Compran las personas de carne y hueso. Quality Impressions\u2122 siempre excluye el ad fraud.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\tEl contexto hace que los anuncios se recuerden m\u00e1s, tengan m\u00e1s engagement y afinidad. Te ayudamos a garantizar que tus anuncios aparezcan en el entorno adecuado.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tNo pagues por impresiones que quedan fuera de tu ubicaci\u00f3n y elimina el gasto in\u00fatil.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Quality Impressions\u2122<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Los anunciantes necesitan informaci\u00f3n sobre la calidad de sus impresiones y deben poder optimizar los anuncios eficazmente. Nuestra m\u00e9trica Quality Impression\u2122 les ayuda a lograrlo: es un par\u00e1metro de medici\u00f3n de la calidad de los medios que demuestra su valor.<\/p>

Los informes de IAS dan control a los anunciantes sobre sus inversiones en medios digitales gracias a informaci\u00f3n pormenorizada sobre la campa\u00f1a, el partner, el dominio y la aplicaci\u00f3n, as\u00ed como res\u00famenes de las razones del fracaso, para que puedan orientar mejor la optimizaci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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IAS <\/span><\/span> Insider <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Saca el m\u00e1ximo partido a la publicidad digital mediante estudios relevantes, informes de la calidad de los medios y noticias sobre avances que no puede perderte: IAS te informa de todo.\n<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tExplorar IAS Insider<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tREDES SOCIALES AL M\u00c1XIMO RENDIMIENTO\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
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C\u00f3mo<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tMedia Quality Report: 20\u00aa Edici\u00f3n\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
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Benchmarks<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tTendencias: The Industry Pulse 2025\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
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Tendencias<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Quality Impressions\u2122 Los anuncios de calidad se merecen Quality Impressions \u2122. Haz que cada impresi\u00f3n cuente controlando la calidad de medios que compres o por los que pujes. En IAS nuestro objetivo es ofrecer a nuestros clientes transparencia en la…<\/p>\n","protected":false},"author":1,"featured_media":312680,"parent":315910,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-315886","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nIntegral Ad Science | Quality Impressions\u2122<\/title>\n<meta name=\"description\" content=\"Integral Ad Science (IAS) Quality Impressions\u2122 es una m\u00e9trica propia que garantiza los est\u00e1ndares de calidad de los medios para marcas y agencias.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/innovation\/quality-impressions\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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